New Arrivals Institute

What New Arrivals Institute does

New Arrivals Institute (NAI) is a North Carolina-based nonprofit organization that delivers wraparound educational and social services to refugees and immigrants, primarily in Guilford County and four Western NC counties (Watauga, Yadkin, Ashe, Wilkes). Founded in 2010 as an independent nonprofit spun out of the Refugee New Arrival School (established in the late 1990s), NAI is led by Executive Director and co-founder Leilani Forgay-Roughton and operates with 11-50 staff from a headquarters at 2714 West Market Street, Greensboro. Its core service portfolio includes English for Speakers of Other Languages (ESOL) classes, free US citizenship preparation, employment readiness and vocational training, case management, early childhood education, refugee school impact programming for ages 5-18, health promotions, the SLAMM summer youth program, and the Home Is Distant Shores Film Festival. The 2024 launch of the Digital Equity Project, funded by a $1,000,000 grant from the North Carolina Department of Information Technology and delivered with partners ECU, NC ASC, USCRI, and LSC, extends NAI's scope into technology access for refugee and immigrant communities.

NAI's business model is grant- and donation-funded rather than commercial. Revenue streams include state and federal grants (NC State Refugee Office, USCIS, NC Department of Information Technology, Target Assistant Grant) and individual monetary donations collected through the GiveButter platform, with tiered donation levels ranging from $150 (one month of supplies for the Refugee New Arrival School) to $1,000 (community-based English language class sponsorship). Services are delivered free or near-free to beneficiaries (citizenship textbook costs $30) across on-site classrooms, partner facilities such as Grace Community Church, satellite community-center locations (Glen Haven, Legacy Crossing), a mobile computer lab, and online/virtual classes. Distribution is community-led: NAI relies on referrals from resettlement agencies, churches, and community organizations, as well as partnerships with GTCC (instructional staff), UNCG (citizenship programming and social work interns), and Cone Health (health services). Quantified reach includes approximately 150 students served per month at the New Arrival School and seven adult ESOL classes plus two early childhood transitional classes running five days per week.

Name

New Arrivals Institute

Legal name

New Arrivals Institute

Website

https://newarrivalsinstitute.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

New Arrivals Institute is a Greensboro, North Carolina nonprofit founded in 2010 that delivers wraparound educational, employment, citizenship, and social services to refugees and immigrants across Guilford County and Western North Carolina, funded primarily through state/federal grants and individual donations.

Ownership category

akta.pro rank

Product category

Refugee and Immigrant Education Services

NAICS

Educational Services (611), Educational Support Services (6117), All Other Schools and Instruction (61169)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Refugee & Humanitarian Newcomer Orientation (Resettlement Support) (EDAAADAI)

akta.pro secondary industries

Immigrant & Refugee Workforce Integration Programs (EDAAAOAJ), Newcomer & Refugee Student Support Programs (EDAJAGAH), Immigrant & Refugee Community Education (Integration/Navigation) (EDAAAFAH), Immigrant/Integration Language Programs (ESL/ESOL, Civics-Integrated) (EDAMAFAK), Integration & Inclusion Services (Housing, Education, Employment) (BPADAHAI), Cultural Orientation & Community Integration (Local Norms, Services) (EDAAADAD), Family & School System Navigation (Parent Engagement, Youth Services) (EDAAADAH), Refugee & Immigrant Support Services (BPAGAEAI)

Keywords

• Refugee education services
• English language training
• Citizenship preparation classes
• Employment readiness training
• Refugee case management

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Monetary Donations: NAI receives donations from individuals and organizations through online platforms (GiveButter), mail, or in person. Donations range from $150 to $1000 for specific program impacts.
2. Grants: NAI provides services through grants, including from NC State Refugee Office, USCIS (for citizenship classes), NC Department of Information Technology (Digital Equity Project), and Target Assistant Grant program.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

New Arrivals Institute is a nonprofit that provides free or low-cost wraparound educational and social services to refugees and immigrants in North Carolina, including English Language (ESOL) classes, citizenship preparation, employment readiness training, case management, health promotions, early childhood education, youth programs, and digital equity support. Services are delivered through on-site classes, partner-hosted sites, satellite locations, and online/virtual classes across Guilford County and Western North Carolina.

Product overview

New Arrivals Institute (NAI) is a nonprofit organization providing wraparound services for refugees and immigrants in Guilford County, North Carolina. The organization operates the Refugee New Arrival School (established in the late 1990s) offering adult ESOL classes, early childhood transitional classes, employment readiness training, and cultural orientation. Core services include English Language Classes (ESOL), Citizenship Classes, Case Management, Employment Readiness, Early Childhood Classes, Refugee School Impact (ages 5-18), Health Promotions, and Digital Equity. Additional offerings encompass the SLAMM summer youth program, the Home Is Distant Shores Film Festival, Skills Certification, Automobile Driver's Training, and the Growing Peace Educational Garden. Services extend regionally to Western NC counties and are delivered through partnerships with GTCC, UNCG, and various community organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• English Language Classes (ESOL)
• Citizenship Classes
• Case Management Case management for ORR-eligible refugees providing resources and support beyond the initial 90-day resettlement period, including DSS benefits assistance such as Medicaid and food stamp applications.
• Employment Readiness Vocational education classes preparing refugee and immigrant clients for the American workplace, including employment readiness, job search skills, workplace interactions, and computer skills, with assistance enrolling in GTCC Quick Jobs or Career Readiness courses.
• Early Childhood Classes Early childhood transitional services for children birth through 5 years, including a Preschool Class (ages 3-5) and an Infant/Toddler Class (ages 3 months to 3 years), providing a safe environment while parents attend on-site education programs.
• Refugee School Impact Program for school-age children ages 5-18 from refugee families, providing Parent Focused Assistance, After-School Activities, In-School Services, tutoring, mentoring, and summer programming including SLAMM to address barriers refugee families face in accessing educational services.
• Health Promotions Refugee Health Promotion program providing health education presentations, one-on-one coaching, and health case management to help newcomers navigate the US healthcare system and manage health conditions.
• Digital Equity Project Initiative funded by the North Carolina Department of Information Technology that addresses unique challenges faced by refugee and immigrant communities in accessing digital tools and resources, in partnership with ECU, NC ASC, USCRI, and LSC.
• Western NC Services Regional services delivered in Western NC counties (Watauga, Yadkin, Ashe, Wilkes) providing Case Management, Skills Recertification, Vocational Education, Vocational Skills Training, and Automobile Driver's Training.
• Summer Programs (SLAMM) Summer enrichment program (SLAMM – Summer Literacy, Arts, Music and Movement) for refugee and immigrant youth ages 6-15 providing literacy, science, technology, soccer, art, crafts, financial literacy, dance, drama, music, and Legos to prepare youth for school success.
• Skills Certification Vocational Education Program helping refugee clients with GED and TOEFL preparation, high school diploma and degree translation/evaluation, and skills re-certification to reach self-sufficiency.
• Automobile Driver's Training Driver's training program delivered via in-person and online classes with virtual instruction to reach refugees in remote areas, teaching knowledge and road sign recognition for the NCDMV exam and NC Learner's Permit.

Quantifiable outcome

• 150 students served monthly at New Arrival School
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered supporting and core.

• ECU (East Carolina University)supportingStrategic or Co-development Partner · 4 September 2024Partner in the Digital Equity Project funded by NC Department of Information Technology, working to develop sustainable solutions that empower refugee and immigrant communities in accessing digital tools.
• NC ASCsupportingStrategic or Co-development Partner · 4 September 2024Partner in the Digital Equity Project funded by NC Department of Information Technology, working to develop sustainable solutions that empower refugee and immigrant communities in accessing digital tools.
• USCRI (U.S. Committee for Refugees and Immigrants)supportingStrategic or Co-development Partner · 4 September 2024Partner in the Digital Equity Project funded by NC Department of Information Technology, working to develop sustainable solutions that empower refugee and immigrant communities in accessing digital tools.
• LSCsupportingStrategic or Co-development Partner · 4 September 2024Partner in the Digital Equity Project funded by NC Department of Information Technology, working to develop sustainable solutions that empower refugee and immigrant communities in accessing digital tools.
• NC State Refugee OfficecoreStrategic or Co-development Partner · 1 January 2023From January 2023, NAI works closely with NC State Refugee Office to oversee expansion of key services into Western NC counties (Watauga, Yadkin, Ashe, Wilkes). The office recognized the need for NAI's employment readiness program across NC.
• Home Is Distant Shores (HIDS)coreGTM or Marketing Partner · 1 January 2019Film festival founded in 2019 by Aby Rao, Clodagh Lyons-Bastian, and Scott Phillips. Amplifies refugee and immigrant experiences through art to increase awareness and compassion. Next festival May 9, 2026 in Cary.
• GTCC (Guilford Technical Community College)coreStrategic or Co-development Partner · 1 January 1990GTCC provides ESOL instructors for the Refugee New Arrival School and NAI's English Language Training program. NAI works with GTCC for Quick Jobs and Career Readiness course placements through the Target Assistant Grant program.
• Grace Community ChurchcoreStrategic or Co-development Partner · 1 January 1990Grace Community Church hosts the Refugee New Arrival School program, providing facility space for classes, early childhood transitional classes, employment readiness training, and cultural orientation seminars.
• UNCG Center for New North CarolinianscoreStrategic or Co-development PartnerPartnership with UNCG Center for New North Carolinians and a grant from USCIS to provide free US Citizenship classes. UNCG/NCA&T Social Work Interns also assist with case management services.
• Cone Health Congregational Nurses ProgramsupportingStrategic or Co-development PartnerThrough partnership with Cone Health Congregational Nurses program, students receive health services and classes. Together they developed health lessons and a service model that builds community capacity for meeting health needs.
• Church World ServicessupportingStrategic or Co-development PartnerInitial resettlement agency that helped Nafia Al Daghir and his family when they first landed in the US, providing immediate support and orientation services.
• Glen Haven Community CentersupportingStrategic or Co-development PartnerCommunity center partner for Refugee School Impact Program, providing space for Parent Focused Assistance and after-school services.
• Legacy Crossing Community CentersupportingStrategic or Co-development PartnerCommunity center partner for Refugee School Impact Program, providing space for Parent Focused Assistance and summer programming.
• Pan-Asian Voices & Experiences (PAVE NC)supportingGTM or Marketing PartnerNonpartisan volunteer initiative sharing Asian American and Pacific Islander stories in NC, providing a platform for AAPI communities to connect and support each other.
• Imprint ProjectsupportingStrategic or Co-development PartnerNAI follows best practices recommended by the Imprint Project for vocational services, including Information and Advising, Skill Building, and Organizational Capacity Building.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Church World Service: National refugee resettlement and integration agency that, like NAI, provides case management, employment, and English-language support to newly arrived refugees across multiple U.S. sites.
• U.S. Committee for Refugees and Immigrants (USCRI): National nonprofit delivering refugee resettlement, education, and integration services — a current NAI partner on the Digital Equity Project and directly comparable in mission and program mix.
• World Relief: Faith-based refugee resettlement and immigration services nonprofit providing ESL, employment readiness, and case management across multiple U.S. offices, closely matching NAI's wraparound model.
• HIAS: Jewish refugee resettlement agency providing legal, social, and integration services for refugees and asylum seekers in the U.S., with comparable programming to NAI's resettlement support work.
• Lutheran Immigration and Refugee Service (LIRS): Faith-based refugee and immigrant service provider offering resettlement, case management, and integration programming structurally similar to NAI's wraparound services.

Broad incumbents

• International Rescue Committee (IRC): Large, well-resourced humanitarian organization operating refugee resettlement and integration programs in many U.S. cities, including ESOL, employment, and youth services that overlap with NAI's core offerings.
• Catholic Charities USA: National network of Catholic Charities affiliates delivers refugee resettlement, immigration legal services, ESOL, and case management — same service portfolio as NAI but at significantly greater scale.

Emerging players

• Ethiopian Community Development Council (ECDC): Refugee resettlement and ethnic community-based organization providing case management, employment, and English services to African refugees, overlapping with NAI's served populations in North Carolina.

Regional players

• UNCG Center for New North Carolinians: University-based immigrant integration center in Greensboro — a current NAI partner delivering complementary ESOL, citizenship, and case management services to the same regional client base.
• NC State Refugee Office: State government entity that funds and coordinates refugee services across North Carolina, including NAI — a key funding and expansion partner with overlapping program scope.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NewArrivalsInst
• LinkedInlinkedin.com/company/new-arrivals-institute-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Arrivals Institute