Masen

What Masen does

Masen (Moroccan Agency for Sustainable Energy / Agence Marocaine pour l'Énergie Durable) is a wholly state-owned enterprise of the Kingdom of Morocco, established in 2010 and headquartered in Rabat, that serves as the central and integrated actor for Morocco's national renewable energy transition. Its core activity is developing large-scale renewable energy projects on behalf of the Moroccan state across solar (concentrated solar power and photovoltaic), wind, and hybrid technologies with integrated storage. Masen owns and operates brand-level programs including the Noor solar complex (Noor Ouarzazate I-IV, Noor Midelt, Noor Atlas, Noor Laâyoune, Noor Boujdour) and the Nassim wind program, with 786 MW currently operational (686 MW solar, 100 MW wind) and 4,373 MW under development (2,443 MW solar, 1,930 MW wind) toward a national target of 52% renewable share in installed capacity and 6,000 MW of additional clean capacity by 2030.

The agency's go-to-market is enterprise field sales oriented around competitive tendering: it issues calls for expressions of interest, runs international competitive tenders (notably for Noor solar phases awarded to Acwa Power and the Eiffage-led Noor Atlas 225 MWp contract), and manages an e-tendering platform for supplier engagement. Revenue mechanics derive from government mandates and international development financing (EIB, World Bank, AfDB, AFD, IRENA), supplemented by equity participation through Masen Capital, joint ventures (KABEC for wind repowering), and shared-services entity Masen Services. Since 2022, Masen is the designated focal point for the Morocco Offer for Green Hydrogen, with targets of 10 TWh of hydrogen exports, 6 GW of new renewable capacity, and 1 million hectares of land by 2030.

Masen leverages proprietary domain tools (Solar Atlas of Morocco, Wind Atlas) for site identification and qualification, and integrates the full project development value chain from resource assessment through engineering, financial structuring, construction, and operations management. Its wholly-owned subsidiaries include Masen Capital (holding and equity participation), Masen Services (shared infrastructure O&M), and minority or jointly-controlled interests in Acwa Power project vehicles, NOMAC O&M vehicles, KABEC, Alsolen, and the Azur Innovation Fund. The board is composed of representatives from key Moroccan ministries (Interior, Energy Transition, Economy and Finance, Industry) and state entities (Hassan II Fund, ONEE, ANGS), and the CEO is appointed by royal decree; Tarik Ameziane Moufaddal has held the role since June 2024.

Name

Masen

Legal name

Masen (Société Marocaine pour l'Énergie Durable)

Website

https://masen.ma

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Masen is Morocco's state-owned renewable energy agency, developing and operating large-scale solar and wind projects under the Noor and Nassim programs. It also leads the national Morocco Offer for Green Hydrogen initiative, coordinating government, utility, and international investor partnerships across the energy transition.

Ownership category

akta.pro rank

Product category

Renewable Energy Infrastructure Development

NAICS

Solar Electric Power Generation (221114), Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industries

CSP Plant Development & EPC (Parabolic Trough, Tower, Linear Fresnel, Dish) (EUACAGAE), Concentrated Solar Power (CSP) EPC (EUAEAAAH), Solar PV Power Plant EPC (Utility-Scale) (EUAEAAAG), Owner’s Engineering, Grid Interconnection & System Studies (PVsyst/Performance Modeling, Protection Studies) (EUACAGAG)

Keywords

• Renewable energy development
• Solar power projects
• Wind energy projects
• Green hydrogen production
• Sustainable energy infrastructure

Headquarters

HQ city

Souissi

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Project Development Services: Masen develops and manages renewable energy projects on behalf of the Moroccan state, coordinating the entire project lifecycle from site identification through commissioning and operations. Revenue derives from government mandates and international development financing.
2. Green Hydrogen Ecosystem Development: As the focal point for Morocco's Green Hydrogen offer, Masen coordinates investor engagement, land reservation, and project structuring for integrated green hydrogen projects targeting 10 TWh of hydrogen exports by 2030.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Masen is the Moroccan Agency for Sustainable Energy, a state-owned enterprise that develops large-scale renewable energy infrastructure across Morocco. It coordinates the full project lifecycle — from resource assessment (via its proprietary Solar and Wind Atlases), through engineering, financing, construction, and operations management — for solar (CSP and PV), wind, and hybrid projects with storage. Masen also serves as the central focal point for the Morocco Offer for Green Hydrogen, structuring integrated renewable-to-hydrogen projects for export.

Differentiator

Problem solved

Functional benefit

Brands

• Noor: Brand name for Masen's flagship solar power programs and complexes, including Noor Ouarzazate, Noor Midelt, Noor PV, and Noor Atlas
• NOOR Atlas
• Nassim
• Offre Maroc Hydrogène Vert
• Solar Atlas of Morocco

Products and services

• Noor Solar Program
• Nassim Wind Program
• Morocco Offer for Green Hydrogen (Offre Maroc Hydrogène Vert)
• Solar Atlas of Morocco
• Wind Atlas
• Masen Capital (equity participation)

Quantifiable outcome

• 6,000 MW additional clean capacity target by 2030
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Eiffage Énergie SystèmescoreImplementation/ SI/ Consulting Partner · 22 May 2026Won turnkey contract to develop four ground-mounted solar power plants under NOOR Atlas programme with combined capacity of 225 MWp, including seven years of operations and maintenance services.
• World Bank (ESMAP-SRMI, PPIAF)coreStrategic or Co-development Partner · 27 October 2025Joint launch of francophone regional training program on competitive tendering for renewable energy projects, alongside African Development Bank, GIZ GET.Transform, AFD, and IRENA. Program involves 17 African countries and 70+ public sector cadres.
• GIZ GET.TransformcoreStrategic or Co-development Partner · 27 October 2025Technical partner in regional training program on competitive tendering for renewable energy projects.
• IRENA (International Renewable Energy Agency)coreStrategic or Co-development Partner · 27 October 2025Partner in regional training program on competitive tendering for renewable energy projects.
• SETROADMAP (Germany, Spain, France, Morocco, Portugal)minorStrategic or Co-development Partner · 21 December 2018Multi-country commitment for integration of liberalized electricity markets from renewable sources.
• CEA (French Alternative Energies and Atomic Energy Commission)coreTechnology or Integration · 3 July 2016R&D collaboration agreement in solar technologies, supporting innovation in renewable energy solutions.
• SENERcoreStrategic or Co-development Partner · 3 May 2016Partnership for development of Noor Ouarzazate II and III solar projects. Joint training initiative with OFPPT to train future personnel for the solar complexes.
• OFPPT (Moroccan Vocational Training Office)minorStrategic or Co-development Partner · 3 May 2016Training partnership to develop workforce skills for renewable energy sector, specifically for Noor Ouarzazate II and III personnel.
• Acwa PowercoreChannel Partner/ Reseller/ DistributorPrimary developer partner for Noor solar projects including Noor Ouarzazate I-IV, Noor Laayoune, and Noor Boujdour. Also operates and maintains several Noor facilities through NOMAC subsidiary.
• KABEC (Koudia Al Baida Wind Company)minorChannel Partner/ Reseller/ DistributorJoint venture for development and operation of Koudia Al Baida wind farm repowering project, with Masen holding 50% stake.
• IFMEREE (Institute for Renewable Energy Professions)minorStrategic or Co-development PartnerVocational institute contributing to national energy strategy by providing qualified personnel for the renewable energy sector.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nareva: Moroccan private renewable energy developer (Al Mada group) developing wind, solar, and storage projects in Morocco and West Africa. Closest domestic competitor to Masen in Moroccan renewables market with similar project development, EPC coordination, and IPP investment activities.
• Acwa Power: Saudi Arabia-based international power and desalinated water developer and the primary developer/operator (via NOMAC) of Masen's Noor solar portfolio. Directly comparable as a utility-scale solar and wind EPC plus IPP operator with overlapping technology stack (CSP, PV, storage) and emerging green hydrogen ambitions.
• NREA (New and Renewable Energy Authority, Egypt): Egyptian government agency responsible for renewable energy development and a near-direct structural analog to Masen. Both are state-owned entities tasked with national renewable capacity build-outs (solar CSP/PV, wind) under sovereign mandates.

Others

• IRENA (International Renewable Energy Agency): Intergovernmental organization supporting renewable energy adoption globally; a strategic partner of Masen on the regional African training program. While not a commercial peer, it is thematically and operationally connected to Masen's mandate as a national renewable energy agency and partner ecosystem.

Broad incumbents

• Enel Green Power: Italian-based global renewables developer with utility-scale solar, wind, geothermal, and storage assets plus emerging hydrogen projects. Comparable in integrated renewables project development, EPC management, and emerging market expansion.
• Engie: French multinational electric utility and renewable energy developer with significant operations in North Africa including Morocco. Comparable as a utility-scale renewables developer with active green hydrogen and power-to-X initiatives across EMEA.
• EDF Renewables: Global renewable energy developer and IPP subsidiary of EDF with utility-scale wind, solar, and storage projects across multiple continents. Comparable to Masen in utility-scale project development and EPC coordination, with overlap in emerging-market renewables and grid integration.
• Masdar: UAE-based renewable energy and green hydrogen developer wholly owned by Mubadala with a global utility-scale portfolio spanning solar, wind, storage, and hydrogen. Comparable to Masen as a sovereign-backed renewables platform pursuing green hydrogen exports, but with broader geographic reach and larger capital base.
• Iberdrola Renewables: Spanish global utility with a leading renewables business across onshore/offshore wind, solar PV, and storage, plus green hydrogen investments. Comparable to Masen in offshore wind and green hydrogen ambitions, with broader geographic and capital scale.

Emerging players

• Mainstream Renewable Power: Ireland-based renewables developer focused on wind and solar across emerging markets including Africa and Latin America. Comparable to Masen in utility-scale project development in emerging markets and green hydrogen project origination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/masenofficiel
• LinkedInlinkedin.com/company/masen
• Xx.com/MasenOfficiel

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries17 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masen