Pew Research Center
- Company typePrivate
- Founded2004
- HeadquartersWashington, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
Pew Research Center firmographics
Firmographics- Name
- Pew Research Center
- Legal name
- Pew Research Center
- Website
- https://pewresearch.org
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Pew Research Center industry classification
Industry- Product category
- Social Science Research and Public Opinion Polling
- NAICS
- Marketing Research and Public Opinion Polling (541910), Research and Development in the Social Sciences and Humanities (541720)
- akta.pro primary industry
- Think Tanks, Policy Research & Public Policy Institutes (BPAGAFAO)
- akta.pro secondary industries
- Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF), Survey, Panel & Fieldwork Services (BPAHALAJ)
Keywords
Where Pew Research Center is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pew Research Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Foundation Funding: Funded primarily by The Pew Charitable Trusts, its parent organization. The Center conducts research to inform the public about issues, attitudes and trends shaping the world without taking policy positions.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Pew Research Center product offering
Product offeringCore offering
Pew Research Center conducts nonpartisan public opinion polling, demographic research, and data-driven social science research through its American Trends Panel and global survey programs. It produces and freely distributes research reports, fact sheets, short reads, data essays, interactive tools, and downloadable datasets on politics, policy, religion, race, technology, and international affairs. The Center also maintains Data Labs, a computational social science division that analyzes large datasets and digital trace data to complement traditional survey work.
Product overview
Pew Research Center is a nonpartisan, nonadvocacy fact tank that operates as a single, unified research organization rather than a platform-plus-modules architecture. The Center's primary offerings are its research methodologies (including the American Trends Panel), published reports, demographic analyses, and datasets. The organization does not offer a traditional software product but rather produces research publications, survey data, and analysis across topics including politics, technology, religion, demographics, and international affairs. Research is disseminated through multiple formats including full reports, fact sheets, short reads, data essays, videos, and interactive tools.
Differentiator
Problem solved
Functional benefit
Products and services
- American Trends Panel (ATP) Pew Research Center's nationally representative research panel composed of randomly selected U.S. adults recruited through random sampling of residential addresses. Panel members participate in surveys conducted online or by telephone, enabling the Center to conduct opinion research on a wide range of topics.
- Public Opinion Polling and Surveys Nonpartisan public opinion polling on politics, policy, and social issues affecting Americans, conducted using rigorous survey methodology including the American Trends Panel and telephone surveys.
- Demographic Research Analysis of social, demographic, and economic trends in the United States and globally, including research on race, ethnicity, immigration, and population changes.
- International Survey Research Public opinion surveys conducted across multiple countries to track attitudes, values, and behaviors around the globe, often covering 30+ nations.
- Data Labs Computational social science research using computational methods to complement traditional survey research, including analysis of large datasets and digital trace data.
- Research Publications Published research outputs including full reports, fact sheets, short reads, data essays, videos, and interactive features covering topics such as politics, technology, religion, demographics, and international affairs.
- Tools and Datasets Publicly available tools, datasets, and resources including the Political Typology Quiz, calculators, and downloadable survey data for secondary analysis.
Companies that use Pew Research Center
Customer profileSegments4 records
Ideal customer profiles4 records
Pew Research Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pew Research Center partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Pew Research Center competitors and assessment
Company assessmentDirect peers
- Gallup: Gallup is the most established U.S. public opinion polling firm with a globally recognized brand and decades of longitudinal data. It is the most direct peer to Pew Research Center in terms of public opinion polling methodology, scale, and nonpartisan brand positioning.
- NORC at the University of Chicago: NORC is an independent research organization affiliated with the University of Chicago that conducts large-scale social science surveys including the General Social Survey. It directly competes with Pew on methodology rigor, academic credibility, and federal survey contracts.
- Ipsos: Ipsos is a global market research and public opinion polling firm operating across 90+ countries. It directly competes with Pew on international survey methodology and serves overlapping media, policymaker, and academic clients with comparable quantitative research.
- YouGov: YouGov is a global online polling and market research firm with a large opt-in panel used widely by media and policymakers. It is a direct competitor to Pew on public opinion polling, particularly in delivering frequent, media-ready polling outputs.
- KFF (Kaiser Family Foundation): KFF is a nonpartisan health policy research organization that conducts independent polling on health and social policy. It is directly comparable to Pew as a nonprofit, foundation-funded research organization producing nonpartisan public opinion research for media and policymakers.
- Public Religion Research Institute (PRRI): PRRI is a nonpartisan research organization focused on religion, values, and public opinion polling. It directly competes with Pew's religion research program and shares the nonprofit, nonadvocacy fact-tank model.
Broad incumbents
- RAND Corporation: RAND is a large, established nonprofit policy research organization with a much broader research mandate including defense, health, and education. It overlaps with Pew on social science research methodology and policy impact but operates at significantly larger scale and budget.
- Brookings Institution: Brookings is one of the largest U.S. think tanks conducting policy research across economics, foreign policy, and social issues. It shares Pew's nonprofit, foundation-funded model and overlapping topics in demographics, politics, and international affairs, but operates as a broader policy institution.
- Cato Institute: Cato is a U.S. public policy think tank conducting research across economics, political philosophy, and social issues. While it is a broader policy institution rather than a polling-focused fact tank, it competes with Pew for media coverage and policy influence on overlapping topic areas.
Others
- SSRS: SSRS is a survey research firm that conducts methodological research and field operations for academic, media, and nonprofit clients including many Pew partners. It is comparable as an enabling research services provider rather than a direct competitor on published research outputs.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Pew Research Center social profiles
Digital presencePew Research Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pew Research Center leadership team
Management profileNumber of profiles
Profiles8 records
Pew Research Center funding detail
Funding detailFunding overview
Funding rounds
Investors
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Pew Research Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pew Research Center
What does Pew Research Center do?
Pew Research Center conducts nonpartisan public opinion polling, demographic research, and data-driven social science research through its American Trends Panel and global survey programs. It produces and freely distributes research reports, fact sheets, short reads, data essays, interactive tools, and downloadable datasets on politics, policy, religion, race, technology, and international affairs. The Center also maintains Data Labs, a computational social science division that analyzes large datasets and digital trace data to complement traditional survey work.
Is Pew Research Center a public or private company?
Pew Research Center is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Pew Research Center founded?
Pew Research Center was founded in 2004. It employs 251 to 500 people.
Where is Pew Research Center based?
Pew Research Center is headquartered in Washington, United States, in the North America region.
How does Pew Research Center make money?
One revenue line is on record: foundation Funding.
Who are Pew Research Center's main competitors?
Direct peers on record are Gallup, NORC at the University of Chicago, Ipsos, YouGov, KFF (Kaiser Family Foundation) and Public Religion Research Institute (PRRI). Broad incumbents are RAND Corporation, Brookings Institution and Cato Institute. SSRS is listed as an others.
Does Pew Research Center have an API?
No public API is recorded for Pew Research Center.
What industry is Pew Research Center in?
Pew Research Center's product category is Social Science Research and Public Opinion Polling. Its primary akta.pro industry code is BPAGAFAO, Think Tanks, Policy Research & Public Policy Institutes, with a secondary code of MPAAALAF, Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling). Its NAICS code is 541910.