Pew Research Center

Name

Pew Research Center

Legal name

Pew Research Center

Website

https://pewresearch.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Social Science Research and Public Opinion Polling

NAICS

Marketing Research and Public Opinion Polling (541910), Research and Development in the Social Sciences and Humanities (541720)

akta.pro primary industry

Think Tanks, Policy Research & Public Policy Institutes (BPAGAFAO)

akta.pro secondary industries

Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF), Survey, Panel & Fieldwork Services (BPAHALAJ)

Keywords

• Public opinion polling
• Demographic research
• Social science research
• International survey research
• Political typology analysis

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Foundation Funding: Funded primarily by The Pew Charitable Trusts, its parent organization. The Center conducts research to inform the public about issues, attitudes and trends shaping the world without taking policy positions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pew Research Center conducts nonpartisan public opinion polling, demographic research, and data-driven social science research through its American Trends Panel and global survey programs. It produces and freely distributes research reports, fact sheets, short reads, data essays, interactive tools, and downloadable datasets on politics, policy, religion, race, technology, and international affairs. The Center also maintains Data Labs, a computational social science division that analyzes large datasets and digital trace data to complement traditional survey work.

Product overview

Pew Research Center is a nonpartisan, nonadvocacy fact tank that operates as a single, unified research organization rather than a platform-plus-modules architecture. The Center's primary offerings are its research methodologies (including the American Trends Panel), published reports, demographic analyses, and datasets. The organization does not offer a traditional software product but rather produces research publications, survey data, and analysis across topics including politics, technology, religion, demographics, and international affairs. Research is disseminated through multiple formats including full reports, fact sheets, short reads, data essays, videos, and interactive tools.

Differentiator

Problem solved

Functional benefit

Products and services

• American Trends Panel (ATP) Pew Research Center's nationally representative research panel composed of randomly selected U.S. adults recruited through random sampling of residential addresses. Panel members participate in surveys conducted online or by telephone, enabling the Center to conduct opinion research on a wide range of topics.
• Public Opinion Polling and Surveys Nonpartisan public opinion polling on politics, policy, and social issues affecting Americans, conducted using rigorous survey methodology including the American Trends Panel and telephone surveys.
• Demographic Research Analysis of social, demographic, and economic trends in the United States and globally, including research on race, ethnicity, immigration, and population changes.
• International Survey Research Public opinion surveys conducted across multiple countries to track attitudes, values, and behaviors around the globe, often covering 30+ nations.
• Data Labs Computational social science research using computational methods to complement traditional survey research, including analysis of large datasets and digital trace data.
• Research Publications Published research outputs including full reports, fact sheets, short reads, data essays, videos, and interactive features covering topics such as politics, technology, religion, demographics, and international affairs.
• Tools and Datasets Publicly available tools, datasets, and resources including the Political Typology Quiz, calculators, and downloadable survey data for secondary analysis.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gallup: Gallup is the most established U.S. public opinion polling firm with a globally recognized brand and decades of longitudinal data. It is the most direct peer to Pew Research Center in terms of public opinion polling methodology, scale, and nonpartisan brand positioning.
• NORC at the University of Chicago: NORC is an independent research organization affiliated with the University of Chicago that conducts large-scale social science surveys including the General Social Survey. It directly competes with Pew on methodology rigor, academic credibility, and federal survey contracts.
• Ipsos: Ipsos is a global market research and public opinion polling firm operating across 90+ countries. It directly competes with Pew on international survey methodology and serves overlapping media, policymaker, and academic clients with comparable quantitative research.
• YouGov: YouGov is a global online polling and market research firm with a large opt-in panel used widely by media and policymakers. It is a direct competitor to Pew on public opinion polling, particularly in delivering frequent, media-ready polling outputs.
• KFF (Kaiser Family Foundation): KFF is a nonpartisan health policy research organization that conducts independent polling on health and social policy. It is directly comparable to Pew as a nonprofit, foundation-funded research organization producing nonpartisan public opinion research for media and policymakers.
• Public Religion Research Institute (PRRI): PRRI is a nonpartisan research organization focused on religion, values, and public opinion polling. It directly competes with Pew's religion research program and shares the nonprofit, nonadvocacy fact-tank model.

Broad incumbents

• RAND Corporation: RAND is a large, established nonprofit policy research organization with a much broader research mandate including defense, health, and education. It overlaps with Pew on social science research methodology and policy impact but operates at significantly larger scale and budget.
• Brookings Institution: Brookings is one of the largest U.S. think tanks conducting policy research across economics, foreign policy, and social issues. It shares Pew's nonprofit, foundation-funded model and overlapping topics in demographics, politics, and international affairs, but operates as a broader policy institution.
• Cato Institute: Cato is a U.S. public policy think tank conducting research across economics, political philosophy, and social issues. While it is a broader policy institution rather than a polling-focused fact tank, it competes with Pew for media coverage and policy influence on overlapping topic areas.

Others

• SSRS: SSRS is a survey research firm that conducts methodological research and field operations for academic, media, and nonprofit clients including many Pew partners. It is comparable as an enabling research services provider rather than a direct competitor on published research outputs.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pewresearch
• YouTubeyoutube.com/user/PewResearchCenter/featured
• Facebookfacebook.com/pewresearch
• LinkedInlinkedin.com/company/pew-research-center
• Instagraminstagram.com/pewresearch

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pew Research Center