eTEU
eTEU is a London-based pre-seed startup providing a public-blockchain-based electronic Bill of Lading (eBL) platform for shipping lines and freight forwarders. The IGP&I-approved platform reduces per-document costs from $72 to $1 and enables near-instant global trade document transfer.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What eTEU does
eTEU Technologies Ltd (trading as eTEU Ltd) is a London-based, pre-seed-stage startup founded around 2018–2019 that operates a web-based electronic Bill of Lading (eBL) platform for the container shipping industry. The platform serves shipping lines and carriers, freight forwarders (SME and mid-market), logistics companies, and SME shippers engaged in international trade — replacing paper-based Bills of Lading with a digital alternative that delivers, in the company's case study, a 98.6% cost reduction ($1 vs $72 per document), an 85.7% reduction in administrative time (1 hour vs 7 hours per shipment), and a transfer time of under one minute versus eight days by courier. Named customers include CS Conti-Service, Supramarine, Ukraine Export Group, Metagistics, and mid-market freight forwarder Marline.
The platform is built on public blockchain infrastructure using DCSA eBL Interoperability Standards, with cryptographic key signing for title transfer and an immutable on-chain audit trail; documents are IGP&I-approved and aligned with the UNCITRAL Model Law on Electronic Transferable Records (MLETR). Functional modules include a Masterfile-based Document Generation engine with auto-populated fields and a built-in HS-code and sea-port library, a Document Transfer module that supports amendments and replacements, and a Document Library serving as a centralised shipment archive. Onboarding is positioned at five minutes with no installation required, and the architecture targets DCSA-grade interoperability, including a July 2025 MoU with CMA CGM, Global Shipping Business Network (GSBN), and three other eBL platforms via the Singapore IMDA TradeTrust framework.
eTEU monetises through three publicly disclosed usage-based pricing tiers: Basic ($10/BL, up to 20 eBLs), SME ($8/BL, up to 200 eBLs, marketed as 'Popular'), and Enterprise ($1/BL, unlimited, plus a customised monthly subscription with dedicated account manager and custom integrations). Go-to-market is hybrid: self-serve PLG onboarding for Basic/SME tiers via the website, and inside/enterprise sales ([email protected], demo requests) for the Enterprise tier. The company is backed by Innovate UK (2020 grant, ~$151K), Techstars (2021, ~$120K), Jenson Funding Partners (lead investor, pre-seed February 2023), and XDC Network (blockchain infrastructure partner from November 2024); founder Eduard Oboimov leads a 1–10-person team that also contributed to UK Law Commission consultations leading to the Electronic Trade Documents Act 2023.
eTEU firmographics
Firmographics- Name
- eTEU
- Legal name
- eTEU Technologies Ltd
- Website
- https://eteu.co.uk
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- eTEU is a London-based pre-seed startup providing a public-blockchain-based electronic Bill of Lading (eBL) platform for shipping lines and freight forwarders. The IGP&I-approved platform reduces per-document costs from $72 to $1 and enables near-instant global trade document transfer.
- Ownership category
- akta.pro rank
eTEU industry classification
Industry- Product category
- Electronic Bill of Lading Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Document Digitization, eDocs & eBL/eAWB Enablement (Platforms/Compliance) (TLACAHAI)
Keywords
Where eTEU is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
eTEU business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Per Bill of Lading transaction fee: Usage-based pricing of $1 (Enterprise), $8 (SME), or $10 (Basic) per Bill of Lading; revenue scales with shipping volume.
- Enterprise monthly subscription: Enterprise Package includes a monthly subscription fee with customized pricing based on individual customer needs and usage; bundled with unlimited eBLs, dedicated account manager, onboarding support, and custom integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Enterprise Package — $1 per Bill of Lading (unlimited) plus customized monthly subscription |
| Usage-based | Pay-as-you-go | SME Package — $8 per Bill of Lading (up to 200 eBLs) — Popular option |
| Usage-based | Pay-as-you-go | Basic Package — $10 per Bill of Lading (up to 20 eBLs) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
eTEU product offering
Product offeringCore offering
eTEU provides a web-based electronic Bill of Lading (eBL) platform that enables shipping lines, freight forwarders, and shippers to generate, digitally sign, transfer, and store trade documents on a public blockchain, replacing paper-based Bills of Lading. The platform is IGP&I approved and compliant with DCSA eBL Interoperability Standards and UNCITRAL MLETR, and is sold via usage-based per-document pricing tiers and customized enterprise subscriptions.
Product overview
eTEU offers a single unified product — the eTEU eBL Platform — organised as a core platform plus three functional modules: Document Generation (creating standardised electronic trade documents from a "Masterfile"), Document Transfer (blockchain-secured, legally-recognised title transfer of those documents), and Document Library (a central searchable repository of issued and received documents). The platform is delivered through three commercial packages — Enterprise, SME, and Basic — that package the same underlying platform with different levels of support, editing, and integration capability.
Differentiator
Problem solved
Functional benefit
Products and services
- eTEU eBL Platform Unified web-based electronic Bill of Lading and trade-document platform for shipping lines, freight forwarders, shippers and logistics companies. Enables users to create, sign, transfer and store electronic Bills of Lading and related trade documents on a public blockchain, replacing paper-based workflows with legally binding, IGP&I-approved digital documents.
Quantifiable outcome
- Cost per Bill of Lading transfer reduced from $72 (paper) to $1 (eTEU) — approximately 98.6% reduction
- +3 more outcomes
Companies that use eTEU
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
eTEU technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
eTEU partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered supporting and core.
- XDC NetworksupportingBlockchain platform/network listed under 'Backed by' on eTEU's homepage and contact page (logo added November 2024); relationship likely encompasses blockchain infrastructure support for eTEU's public-blockchain eBL platform.
- International Group of P&I Clubs (IGP&I)coreIndustry body that approves eTEU's eBL platform for compliance with marine insurance and shipping documentation standards; IGP&I compliance badge displayed on eTEU homepage.
- Digital Container Shipping Association (DCSA)coreIndustry consortium whose DCSA eBL Interoperability Standards underpin eTEU's platform architecture, enabling seamless and secure exchange of eBLs issued by different platforms; DCSA approval badge displayed on eTEU homepage.
- United Nations Commission on International Trade Law (UNCITRAL)coreUN body whose Model Law on Electronic Transferable Records (MLETR) defines the legal framework eTEU's documents are compliant with; UNCITRAL compliance badge displayed on eTEU homepage; eTEU participated in UK Law Commission consultations that led to the Electronic Trade Documents Act 2023.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
eTEU competitors and assessment
Company assessmentDirect peers
- CargoX: CargoX is a blockchain-based electronic Bill of Lading platform for the shipping industry and is the most direct competitor to eTEU, offering similar document-transfer functionality with comparable pricing and a public-blockchain architecture.
- essDOCS: essDOCS is one of the longest-established electronic Bill of Lading platforms, used by major carriers and banks; it competes head-to-head with eTEU in digitizing trade documents, particularly for container shipping lines and trade-finance workflows.
- WAVE BL: WAVE BL provides a digital Bill of Lading platform for container shipping that, like eTEU, targets paper-BL replacement, transfer of title, and trade-finance integration across the same freight forwarder and carrier customer base.
- Bolero International: Bolero is a long-standing digital trade-finance and electronic Bill of Lading platform serving carriers, banks, and corporates, making it a direct functional peer to eTEU in electronic title transfer for international trade.
- Enigio: Enigio's goBILL product is an electronic original document solution for trade, including electronic Bills of Lading, with the same MLETR-aligned legal framework that eTEU targets and overlapping carrier/freight forwarder customers.
- edoxOnline: edoxOnline provides electronic Bills of Lading and related trade documentation services, and is a direct competitor in the same shipping-line and freight-forwarder customer segment as eTEU.
- Komgo: Komgo is a blockchain-based trade finance and digital documentation platform for commodities shipping, including electronic Bills of Lading; it targets banks, traders, and inspection companies that overlap with eTEU's trade-finance collateral use case.
Emerging players
- Global Shipping Business Network (GSBN): GSBN is a carrier-backed blockchain consortium (including CMA CGM, COSCO, OOCL, etc.) building interoperable eBL and trade documentation infrastructure; eTEU is integrating with GSBN via the 2025 MoU and competes for the same carrier customers.
Broad incumbents
- ICE Digital Trade (TradeGo): ICE Digital Trade, anchored by TradeGo, is an electronic Bill of Lading and digital trade platform from a major exchange operator; it competes with eTEU in digitizing trade documents for the same shipping and commodities ecosystem.
- TradeLens (Maersk/IBM historical): TradeLens was a major carrier-backed (Maersk) blockchain shipping platform with electronic documentation capabilities, the historical reference point for permissioned eBL infrastructure against which eTEU's public-blockchain alternative positions itself.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
eTEU social profiles
Digital presenceeTEU compliance and trust
Trust signalCompliance5 records
eTEU financial estimates
Financial estimateRevenue estimate
Valuation estimate
eTEU leadership team
Management profileNumber of profiles
Profiles5 records
eTEU funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eTEU M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eTEU
What does eTEU do?
eTEU provides a web-based electronic Bill of Lading (eBL) platform that enables shipping lines, freight forwarders, and shippers to generate, digitally sign, transfer, and store trade documents on a public blockchain, replacing paper-based Bills of Lading. The platform is IGP&I approved and compliant with DCSA eBL Interoperability Standards and UNCITRAL MLETR, and is sold via usage-based per-document pricing tiers and customized enterprise subscriptions.
Is eTEU a public or private company?
eTEU is a private company. It is classified as venture growth investor backed and is currently operating.
When was eTEU founded?
eTEU was founded in 2018. It employs 1 to 10 people.
Where is eTEU based?
eTEU is headquartered in London, United Kingdom, in the Europe region.
How does eTEU make money?
Two revenue lines are on record. Per Bill of Lading transaction fee is the primary driver. The others are enterprise monthly subscription.
Who are eTEU's main competitors?
Direct peers on record are CargoX, essDOCS, WAVE BL, Bolero International, Enigio, edoxOnline and Komgo. Global Shipping Business Network (GSBN) is listed as an emerging player. Broad incumbents are ICE Digital Trade (TradeGo) and TradeLens (Maersk/IBM historical).
Does eTEU have an API?
No public API is recorded for eTEU.
What industry is eTEU in?
eTEU's product category is Electronic Bill of Lading Software. Its primary akta.pro industry code is TLACAHAI, Document Digitization, eDocs & eBL/eAWB Enablement (Platforms/Compliance). Its NAICS code is 522320 and its SIC code is 7371.