Prime Drink Group

What Prime Drink Group does

Prime Drink Group Corp. (CSE: PRME) is a Montreal-headquartered, publicly listed holding company that operates across three business pillars: beverages, influencer media, and hospitality. Its core asset base is concentrated in Quebec spring water — a portfolio of protected water resources (DWR — Drinking Water Resources) anchored by the Duhamel Spring (approximately 2 billion liters of annual capacity on ~30 acres near Mount Tremblant), Notre-Dame-du-Laus Spring (~998 million liters on ~204 acres, the second-largest allowable spring in Quebec), and Coloraine Spring (~71.8 million liters; reported as containing the highest rate of silicon in Canada). Combined annual extractable capacity is approximately 3.4 billion liters across roughly 291 acres of protected zone.

Operationally, the company runs beverage production and bottling through its wholly-owned subsidiary Prime Bottling, producing alcoholic and non-alcoholic beverages for North American distribution. In October 2024 it acquired Triani Canada Inc. (a beverage production and distribution business), funded by a C$2.2 million private placement. A separate Influencer Media platform — generating 15 million+ monthly views — functions as an in-house marketing and brand-visibility channel for the portfolio. The architecture is best described as a small, platform-style holding company pairing water rights with vertically integrated production, media, and a brand-partnership thesis aimed at brand owners and investors.

On the financing and governance side, Prime has been an active issuer on the Canadian Securities Exchange, raising through a sequence of non-brokered private placements (December 2025 through June 2026, with one confirmed C$450,000 closing in January 2026 and a C$2.5–4 million convertible-debenture tranche in April 2026), reflecting reliance on small, repeated equity-linked rounds rather than a single institutional raise. Leadership transitioned in February 2026 when founder-CEO Alexandre Côté stepped down and was replaced by Interim CEO Germain Turpin (a 20+ year water-industry operator who was a former owner of water assets now held by the company). Jean-Paul Gendron (Suncor/Petro-Canada, Pepsi-Cola) was added as a director in April 2026.

Name

Prime Drink Group

Legal name

Prime Drink Group Corp.

Website

https://prime-group.ca

Company type

Public

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Prime Drink Group Corp. is a Montreal-based, CSE-listed holding company that develops Quebec spring-water assets and produces alcoholic and non-alcoholic beverages, while operating an influencer-media platform and a brand-partnership model for brand owners and investors.

Ownership category

akta.pro rank

Product category

Bottled Water and Beverages

NAICS

Bottled Water Manufacturing (312112), Beverage Manufacturing (3121)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Private Label Bottled Water Manufacturing (AFAFACAI)

akta.pro secondary industries

Bulk / Private Label Alcohol Production & Brands (CRADAIAJ), Bulk Bottled Water Production (Large Format, Home/Office Delivery) (AFAFACAH), DTC Beverage Delivery (Alcoholic & Non-Alcoholic) (AFAIANAK), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

Keywords

• Bottled water production
• Spring water sourcing
• Beverage manufacturing
• Brand portfolio holding
• Alcoholic non-alcoholic beverages

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Beverage Production and Sales: Production and sale of alcoholic and non-alcoholic beverages across North America through diversified brand portfolio.
2. Influencer Media: Multimedia platform generating brand visibility and consumer engagement through 15M+ monthly views.
3. Hospitality: Hospitality holding operations as part of diversified business model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Prime Drink Group is a Quebec-based diversified beverage holding company that develops and acquires spring water sources and produces alcoholic and non-alcoholic beverages across North America. It operates wholly-owned subsidiaries including DWR (Drinking Water Resources), which holds rights to Quebec's largest groundwater reserves totaling 3.4 billion liters annually, and Prime Bottling, which produces and distributes beverages. The company also operates an influencer media platform generating over 15 million monthly views to drive brand visibility for its portfolio.

Product overview

Prime Drink Group is a Quebec-based diversified beverage holding company operating a platform-plus-portfolio architecture. The company functions as a holding company that partners with visionaries to create market-leading brands, combining beverage production and distribution capabilities with a multimedia media platform. Its core products include DWR (Drinking Water Resources), a spring water brand with access to Quebec's largest groundwater reserves totaling 3.4 billion liters annually, and Prime Bottling, which produces alcoholic and non-alcoholic beverages across North America. The portfolio spans multiple water spring assets (Duhamel Spring with 2B liters, Notre-Dame-du-Laus with 998M liters, and Coloraine Spring with 71.8M liters), complemented by an influencer media platform delivering 15M+ monthly views to drive brand visibility. The company operates across 291 acres of protected zones and production facilities, serving as both a beverage producer and brand development partner.

Differentiator

Problem solved

Functional benefit

Brands

• Prime Bottling: Beverage bottling and production operations
• DWR (Drinking Water Resources)

Products and services

• DWR (Drinking Water Resources) A spring water brand and resource management subsidiary holding rights to Quebec's largest fresh groundwater reserves with 3.4 billion liters of annual capacity across strategic locations including Duhamel Spring (2B liters/year), Notre-Dame-du-Laus Spring (998M liters/year), and Coloraine Spring (71.8M liters/year). Used as the upstream water supply for beverage production.
• Prime Bottling A diversified beverage bottling and production operation that produces alcoholic and non-alcoholic beverages for distribution across North American markets, functioning as part of Prime's scalable production-to-distribution infrastructure.
• Influencer Media Platform A multimedia platform delivering 15M+ monthly views that drives brand visibility and consumer engagement for the company's portfolio brands, functioning as a media arm of the holding company structure.

Quantifiable outcome

• 3.4 billion liters annual water capacity - enough to meet annual demand of all Canadians
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Triani Canada Inc.coreStrategic or Co-development Partner · 16 October 2024Prime Drink Group acquired Triani Canada Inc. in October 2024, viewed as a significant milestone. The company raised approximately $2.2 million through private placement financing in connection with this acquisition, which was expected to complete by end of October 2024.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Primo Water Corporation: North American bottled-water and water-delivery company with brand and exchange/manufactured services. Most directly comparable to Prime on bottled-water production and multi-brand architecture spanning spring water, purified, and specialty beverage SKUs.
• National Beverage Corp: U.S. producer of carbonated soft drinks and sparkling waters (LaCroix, Shasta) with a heavily diversified small-cap brand book. Comparable to Prime's bottling-plus-brand-portfolio model and similar micro-cap public-company setup targeting beverage niche categories.
• Talking Rain Beverage Co. Privately held producer of Sparkling Ice and other flavored sparkling waters. Compares on a single-facility bottling model, spring/filtered water sourcing, and a portfolio approach to beverage brands that Prime is replicating with North American distribution.

Broad incumbents

• BlueTriton Brands: Owner of Poland Spring, Arrowhead, Deer Park, and other major North American spring water brands. Comparable by product category (spring and bottled water) and the significance of long-term water rights, but at substantially larger scale than Prime.
• Cott Corporation (Refresco): Formerly a major private-label beverage producer now merged into Refresco; historically a direct analogue to Prime's bottling-plus-multiple-brand model in North American private-label water/soft drinks.
• Crystal Geyser Water Company: Spring- and mineral-water bottler with multiple U.S. spring sources. Comparable in its reliance on permitted spring rights for both branded and private-label production, an analogue Prime is building in Quebec.

Regional players

• Lassonde Industries: Canadian publicly traded beverage company producing juices, waters, and private-label drinks. Comparable on geography (Quebec/Canada bottling), private-label exposure, and public-company structure suited to small-cap beverage investors.

Emerging players

• Mountain Valley Spring Water: Premium spring-water brand bottled at a single historic source. Comparable because it monetizes a single high-quality spring permit via premium branded SKUs, mirroring Prime's per-spring monetization thesis at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Primecapitalca
• Instagraminstagram.com/primegroup_ca
• LinkedInlinkedin.com/company/prime-bottling

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds6 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Drink Group