Nidec
Nidec Corporation is a global Japanese manufacturer of precision motors, drives, gearboxes, and automation products, selling B2B to OEMs across robotics, automotive, warehouse automation, and industrial machinery through multiple brand subsidiaries.
- Company typePublic
- Founded1973
- HeadquartersOdense, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Nidec does
Nidec Corporation (日本電産株式会社) is a Japan-headquartered global manufacturer of precision motors, drives, gearboxes, and motion control systems, founded in 1973 by Shigenobu Nagamori. The company organizes its offerings across four primary revenue streams — small precision motors, in-vehicle products (including EV traction motors), home appliance and electronic components, and automation and motion control products — selling primarily through hardware sales to OEM manufacturers across at least twelve end verticals (robotics, AGVs/AMRs, warehouse automation, automotive, agriculture, commercial food equipment, HVLS fans, machine tools, packaging, pumps/valves, rubber and plastics, and security/access). Its automation stack spans brushless DC motors, low voltage brushless AC motors, PMDC brushed motors, drives (FBL, GBL, KBL-MBL, SBL families), DYNABOX high-precision right-angle gearboxes, strain wave harmonic gear units, and complete AGV kits with navigation sensors.
The company operates through multiple retained brand subsidiaries (US Motors, Leroy Somer, Embraco, Control Techniques, Valmark Interface Solutions, Roboteq) and a global distribution network, distributing via direct field sales, brand-specific websites, and authorized industrial distributors with a 'Where to Buy' channel. Go-to-market is sales-led B2B with quote-based pricing and collaborative OEM engagement on automation projects, including a notable humanoid robotics deployment with Agility Robotics at a Toyota plant. The firm is currently operating under significant financial and regulatory stress stemming from an accounting scandal disclosed in September 2025, which has triggered Tokyo Stock Exchange special alert status, an SESC probe, the resignation of founder Nagamori, dividend and buyback suspensions, and a ¥600 billion credit facility from MUFG and SMBC to manage liquidity.
Nidec firmographics
Firmographics- Name
- Nidec
- Legal name
- Nidec Motor Corporation
- Website
- https://nidecautomation.com
- Company type
- Public
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nidec Corporation is a global Japanese manufacturer of precision motors, drives, gearboxes, and automation products, selling B2B to OEMs across robotics, automotive, warehouse automation, and industrial machinery through multiple brand subsidiaries.
- Ownership category
- akta.pro rank
Nidec industry classification
Industry- Product category
- Industrial Motors and Automation
- NAICS
- Industrial Machinery Manufacturing (33324), Speed Changer, Industrial High-Speed Drive, and Gear Manufacturing (333612), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)
- SIC
- Electrical Industrial Apparatus (3620), General Industrial Machinery & Equipment (3560), Electronic Components, Nec (3679)
- akta.pro primary industry
- Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)
- akta.pro secondary industries
- Automated Guided Vehicles (AGVs) & Autonomous Mobile Robots (AMRs) (IMAHABAB), Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)
Keywords
Where Nidec is headquartered
LocationHeadquarters
- HQ city
- Odense
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Nidec business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Small Precision Motors: Manufacturing and sales of various small precision motors for industrial, consumer, and automotive applications
- In-Vehicle Products: Motors and components for automotive applications including EV traction motors
- Home Appliances and Electronic Components: Motors and components for home appliances and various electronic applications
- Automation and Motion Control Products: Drives, gear motors, AGV solutions, and automation products for industrial applications
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Nidec product offering
Product offeringCore offering
Nidec manufactures and sells precision small motors, motor drives, gear motors, gearboxes, and complete automation solutions including AGV/AMR platforms for industrial applications. The company supplies components and engineered solutions to OEM manufacturers across robotics, warehouse automation, automotive, agricultural, packaging, and commercial equipment sectors through its portfolio of brands including US Motors, Leroy Somer, Control Techniques, Embraco, and Valmark Interface Solutions.
Product overview
Nidec offers a diversified portfolio of precision motors, automation solutions, and related products organized across multiple specialized brands and product lines. The core automation and motion control offerings include AGV Solutions, Brushless DC Motors, Drives, Gear Motors and Gearing, Low Voltage Brushless AC Motors, and PMDC Brushed Motors. These are complemented by subsidiary brands including Leroy Somer (industrial motors and alternators), US Motors (North American market motors), Embraco (refrigeration compressors), Valmark Interface Solutions (drive interfaces), and Control Techniques (motor drives and motion control). The company serves industries including warehouse automation, robotics, agriculture, commercial food equipment, HVLS fans, machine tools, material handling, packaging, pumps and valves, and security/access systems. Nidec operates as a platform-plus-modules architecture with specialized product families targeting different industrial automation segments.
Differentiator
Problem solved
Functional benefit
Brands
- US Motors: Brand specializing in industrial motors for various applications
- Leroy Somer
- Embraco
- Control Techniques
- Valmark Interface Solutions
- Roboteq
Products and services
- AGV Solutions Comprehensive solutions for Autonomous Guided Vehicles including AGV kits, AGV motors, and navigation sensors for warehouse automation and material handling OEMs.
- Brushless DC Motors Precision brushless DC motors available in configurations for external control, integrated control, and frameless designs for industrial automation applications.
- Drives Motor drive systems including FBL, GBL, KBL-MBL, and SBL families for controlling industrial motors and automation equipment.
- Gear Motors and Gearing Comprehensive gearing solutions including DYNABOX high precision right angle gearboxes, inline gearmotors, parallel shaft gearmotors, planetary gearmotors, right angle gearmotors, and strain wave harmonic gear units.
- Low Voltage Brushless AC Motors Low voltage brushless AC motors including EV traction motors, HVLS fan motors, HD servo series, and NT servo series for industrial and commercial applications.
- PMDC Brushed Motors Permanent magnet DC brushed motors for industrial automation and commercial equipment applications.
- Custom Products Custom-engineered motor and automation solutions tailored to specific OEM requirements and applications.
- Leroy Somer Brand Products Brand specializing in industrial motors and alternators, part of the Nidec Group portfolio.
- US Motors Brand Products Brand offering motors for industrial and commercial applications in the North American market.
- Embraco Brand Products Brand specializing in refrigeration compressors and related cooling solutions.
- Control Techniques Brand Products Brand specializing in motor drives and motion control solutions.
- Valmark Interface Solutions Brand Products Brand offering interface solutions for drives and control systems.
Companies that use Nidec
Customer profileNamed customers2 records
Segments12 records
Ideal customer profiles3 records
Nidec technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Nidec partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Nidec competitors and assessment
Company assessmentDirect peers
- ABB: Global industrial automation and motion incumbent offering motors, drives (ACS series), and robotics components that directly compete with Nidec's brushless DC motors, gear motors, and drive families across the same OEM customer base.
- Yaskawa Electric: Leading Japanese manufacturer of servo motors, motion controllers (Sigma series), and AC drives with overlapping robotics and factory-automation OEM relationships, making it a closely matched direct peer for Nidec's servo and motion control portfolio.
- Rockwell Automation: Major U.S. industrial automation supplier offering drives (PowerFlex), motion control, and gear motor solutions that compete head-on with Nidec for factory automation OEMs and warehouse automation customers.
- Parker Hannifin: Global motion and control specialist with extensive gear motor (T.B. Wood's, Bodine), drive, and electromechanical product lines that serve many of the same industrial OEM customers targeted by Nidec's gear motors and drives families.
- Fanuc: Global leader in CNC and factory robotics whose servo motors and motion control IP compete with Nidec's precision motion offerings, especially in machine tool, robotics, and AGV/AMR component supply chains.
- Daifuku: World-leading intralogistics and material handling automation company building AGVs, AMRs, conveyors, and warehouse shuttles that overlap with the end markets Nidec's AGV Solutions stack (kits, motors, navigation sensors) targets.
Broad incumbents
- Siemens (SIMOTION/SINAMICS): Broad industrial automation incumbent; its SIMOTION motion control and SINAMICS drives portfolios overlap with Nidec's automation offerings while serving a wider installed base in machine tools, packaging, and process automation.
- Mitsubishi Electric: Japanese conglomerate offering MELSERVO servo motors and FREQROL drives that overlap directly with Nidec's brushless AC and DC motor plus drive product lines, while the broader portfolio extends into factory automation and CNC.
- Schneider Electric: Broad industrial automation and energy management player offering Lexium servo motors and Altivar drives that overlap with Nidec's motion control and AC drive product families, primarily targeted at OEMs and machine builders.
Emerging players
- Beckhoff Automation: Specialist in PC-based motion control, servo drives (AX series), and TwinCAT automation software; competes with Nidec's drives and servo motor offerings, particularly in machine-building and AGV integration use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Nidec social profiles
Digital presenceNidec financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nidec leadership team
Management profileNumber of profiles
Profiles3 records
Nidec subsidiaries and ownership
Company hierarchySubsidiaries10 records
Nidec funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nidec M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nidec
What does Nidec do?
Nidec manufactures and sells precision small motors, motor drives, gear motors, gearboxes, and complete automation solutions including AGV/AMR platforms for industrial applications. The company supplies components and engineered solutions to OEM manufacturers across robotics, warehouse automation, automotive, agricultural, packaging, and commercial equipment sectors through its portfolio of brands including US Motors, Leroy Somer, Control Techniques, Embraco, and Valmark Interface Solutions.
Is Nidec a public or private company?
Nidec is a public company. It is classified as public and is currently operating.
When was Nidec founded?
Nidec was founded in 1973. It employs 11 to 50 people.
Where is Nidec based?
Nidec is headquartered in Odense, Denmark, in the Europe region.
How does Nidec make money?
Four revenue lines are on record. Small Precision Motors are the primary driver. The others are in-Vehicle Products, home Appliances and Electronic Components and automation and Motion Control Products.
Who are Nidec's main competitors?
Direct peers on record are ABB, Yaskawa Electric, Rockwell Automation, Parker Hannifin, Fanuc and Daifuku. Broad incumbents are Siemens (SIMOTION/SINAMICS), Mitsubishi Electric and Schneider Electric. Beckhoff Automation is listed as an emerging player.
Does Nidec have an API?
No public API is recorded for Nidec.
What industry is Nidec in?
Nidec's product category is Industrial Motors and Automation. Its primary akta.pro industry code is IMAGABAG, Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers), with a secondary code of IMAHABAB, Automated Guided Vehicles (AGVs) & Autonomous Mobile Robots (AMRs). Its NAICS code is 33324 and its SIC code is 3620.