What iStaging does

iStaging (iStaging Corp., Taiwan) is an XR (Extended Reality) platform company founded in 2015 and headquartered in Taipei, with regional offices in Paris (EMEA) and Seoul. The company's technology stack combines VR, AR, AI, and digital-twin capabilities into a no-code cloud platform that enables businesses and individuals to convert physical spaces and objects into immersive 3D and 360-degree virtual experiences using only a smartphone.

The core product suite is anchored by VR Maker (a 360 capture and virtual-tour creation platform distributed via iOS/Android apps and a desktop authoring tool), Digital Twins (spatial virtualization), Spatial Website (B2B engagement layer), Virtual Shopping and Bespoke Client Services (luxury retail clienteling and live tours), Learning & Training, Art & Curation, and the MarketSpace template marketplace. Supporting AI-driven workflows include DECO AI (AI photo staging) and AI-Revamp (automated 3D tour, dollhouse view, floor plan, and measurement generation). Cloud infrastructure runs on Google Cloud Platform and AWS, with payment integration through Stripe, PayPal, and Alipay. Camera hardware is sourced via a partnership with Insta360.

iStaging monetizes through a multi-stream model: monthly recurring subscriptions, usage-based LiveTour add-ons, hardware sales (720 Lens and Rotator capture kits), professional services (360 photography and virtual space editing), and a marketplace revenue-share on third-party template sales. The company markets through a hybrid GTM combining direct enterprise field sales (with a dedicated EMEA team), self-serve no-code tooling, event presence (CES, VivaTech, LVMH Innovation Lab), and a 2025 channel partnership with Taiwan Mobile. iStaging cites over 100,000 paying customers, 1 million+ virtual spaces created, 100,000+ creators, and enterprise relationships with multiple LVMH maisons (Bvlgari, Dior, Guerlain, Louis Vuitton, CELINE, FENDI, Chandon, Repossi), BNP Paribas, Mercedes-Benz, ASUS, InterContinental, REMAX, Cushman & Wakefield, and Yungching.

Name

iStaging

Legal name

iStaging Corp.

Website

https://istaging.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

iStaging is a Taiwan-based XR (VR/AR/AI) platform that enables businesses to create no-code 360-degree virtual tours, digital twins, and immersive shopping experiences, serving 100,000+ paying customers spanning LVMH luxury brands, real estate, automotive, banking, and hospitality.

Ownership category

akta.pro rank

Product category

Immersive XR Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

akta.pro secondary industries

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL), Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ), Metaverse & Social Virtual Worlds (BPAMAKAF)

Keywords

• Virtual tour software
• Augmented reality platform
• Digital twin solutions
• Immersive XR experiences
• 3D visualization software

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Services: Monthly recurring subscription model for cloud services, apps, and in-app services. Subscriptions automatically renew monthly until cancelled. Membership fees charged per billing cycle with notification of price increases.
2. Pay-by-Usage (LiveTour): Additional charges for live tour service (LiveTour) purchased on a pay-by-piece basis. Extra LiveTour Charges calculated based on highest number of LiveTours used in any given day, charged at end of each subscription period.
3. Hardware Sales: Sale of hardware kits including 720 Lens and Rotator for capture equipment. Hardware ships within 10 working days and requires eligible subscription plans.
4. MarketSpace Templates: Marketplace for 3D space templates and panoramas where designers share and sell designs. Templates available at various price points (US$12-US$299), with revenue share between platform and designers.
5. Professional Services: 360 photography services and virtual space editing services provided by specialists to capture and enhance virtual experiences.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

iStaging provides a cloud-based XR platform that enables businesses to transform physical spaces and objects into immersive virtual reality, augmented reality, and 3D digital experiences using just a smartphone and no coding. Its core solutions—VR Maker, Digital Twins, Spatial Website, Virtual Shopping, Learning & Training, and Bespoke Client Services—serve real estate, luxury retail, hospitality, automotive, and corporate training verticals with AI-assisted photo transformation, 3D staging, and live guided tours. The offering is complemented by a MarketSpace marketplace for 3D templates and professional 360° photography and editing services.

Product overview

iStaging is a cloud-based XR (Extended Reality) platform offering a unified portfolio of virtual tour creation, digital twin, and immersive experience solutions. The core platform, VR Maker, serves as the primary tool for creating 360-degree virtual tours, supplemented by Digital Twins for spatial virtualization and Spatial Website for interactive web experiences. The product suite includes specialized solutions for Virtual Shopping (retail e-commerce), Learning & Training (corporate education), Bespoke Client Services (personalized live sales), and Art & Curation (cultural institutions). Supporting tools include DECO AI for AI-powered property photo transformation, AI-Revamp for 3D virtual staging, TourSite for no-code content launch, and MarketSpace as a template marketplace. The platform operates on a subscription model with cloud infrastructure on Google Cloud Platform and AWS, serving over 100,000 businesses including Fortune 500 companies.

Differentiator

Problem solved

Functional benefit

Brands

• VR Maker: A mobile application for capturing and creating virtual tours and 360° experiences. Available on iOS (App Store ID: id1104856442) and Android (com.iStaging.vrcameraphone).
• METAmakeR
• TourSite
• MarketSpace
• Deco AI
• TourRing

Products and services

• VR Maker Virtual tour creation platform that enables users to create immersive 360-degree virtual tours and experiences for physical spaces and products using just a smartphone, with no coding required. Targeted at real estate agents, retailers, hospitality operators, and enterprise marketing teams.
• Digital Twins Virtual representation technology that converts physical spaces into virtual replicas, extending physical boundaries and enabling seamless online-offline customer experiences for remote exploration of real-world locations.
• Spatial Website Next-generation digital experience platform that elevates B2B engagement and sales through interactive 3D spatial web interfaces, enabling brands to host immersive product and space showcases online.
• Virtual Shopping E-commerce evolution platform that enriches retail experiences and improves sales by leveraging brand DNA to drive product desirability through immersive virtual retail environments for luxury and premium brands.
• Learning & Training Virtual training platform that drives collaboration and unlocks teamwork potential by enabling employees to train virtually wherever they are located, supporting improved knowledge retention for enterprise learning programs.
• Bespoke Client Services Personalized live tour service that enables next-level customer engagement through real-time sales sessions, appointment scheduling, and curated collection browsing for luxury retail clienteling and high-touch B2B sales.
• MarketSpace Collaborative marketplace platform connecting third-party designers with buyers of 3D space templates and panoramas, empowering designers to share and sell designs to iStaging's virtual creator database.
• METAmakeR 3D immersive experience platform providing showrooms with a sense of motion, including industrial, home, luxury boutique, and professional exhibition venue styles with high interactive avatars, immersive walkthroughs, social mode, and 3D showrooms.
• Deco AI AI-powered tool that transforms property photos in seconds to generate virtual staging and design variations without requiring design skills, helping real estate agents make listings more attractive and close deals faster.
• AI-Revamp AI feature that transforms virtual tours into 3D staged virtual tours with dollhouse views, floor plans, and spatial measurements delivered as an all-in-one shareable URL.
• TourSite No-code platform enabling quick launch of digital content with built-in SEO, VR, and advertising support to boost visibility and conversion for virtual experiences.
• 360° Photography Service Professional photography service for capturing 360-degree imagery of physical spaces, ensuring every aspect is beautifully showcased for virtual tour creation.
• Virtual Space Editing Professional editing service that unlocks the full splendor of virtual spaces through expert craftsmanship and professional 3D visualization, enhancing client-ready virtual experiences.
• LiveTour Live tour service offered as a pay-by-piece add-on or within subscription plans, enabling real-time guided virtual experiences for customer engagement with usage-based charges.
• Art & Curation Platform for cultural and art institutions to create immersive virtual exhibitions and curated digital experiences, supporting museums, heritage sites, and cultural attractions with remote exploration.
• 720 Lens and Rotator Hardware Kit Hardware capture kit comprising the 720 Lens and Rotator for capturing immersive VR content, sold separately and shipped within 10 working days; requires an eligible iStaging subscription plan to function.

Quantifiable outcome

• Over 100,000 paying customers and 100,000+ creators on platform
• +3 more outcomes

Named customers25 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Taiwan Mobile (台灣大哥大)coreChannel Partner/ Reseller/ Distributor · 1 January 2025Strategic partnership for AI-driven AR/VR cloud services. Taiwan Mobile offers iStaging's solutions to enterprise customers in Taiwan, enabling businesses to digitize physical stores in as fast as 3 days for remote consumers to experience immersively.
• Innolux (群創光電)coreStrategic or Co-development Partner · 1 January 2025Partnership at VivaTech 2025 to redefine physical store display experiences. Collaboration combining Innolux display technology with iStaging's XR solutions for innovative retail experiences.
• LVMH GroupflagshipStrategic or Co-development Partner · 1 January 2021iStaging was selected as finalist for LVMH INNOVATION AWARD 2021 and subsequently featured as a success case in The LAB LVMH Innovation Lab. Partnership involves creating immersive virtual experiences for LVMH luxury brands, enabling new forms of digital interaction for customers to explore and connect with luxury brands.
• Google Cloud PlatformcoreTechnology or IntegrationCloud hosting provider for iStaging services. Data stored on Google's servers located in the US and Ireland (EU). Google Analytics used for website analytics.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud hosting provider for iStaging services. AWS headquartered in Seattle, WA, providing infrastructure for global service delivery.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCTZa40ozyKQd_3QQBnv2UUw/videos
• Facebookfacebook.com/iStaging
• LinkedInlinkedin.com/company/istaging
• Instagraminstagram.com/istagingofficial?igsh=MTNjazJieDZub3Bsbw==
• Xx.com/istaging

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iStaging