SoleStage
SoleStage is a Los Angeles-based, Shopify-powered direct-to-consumer e-commerce marketplace founded in 2013 that retails limited-edition sneakers, streetwear apparel, and Pop Mart collectibles globally to sneakerheads, hype-culture consumers, and designer-toy collectors.
- Company typePrivate
- Founded2013
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What SoleStage does
SoleStage is a privately held, direct-to-consumer e-commerce marketplace founded in 2013 and headquartered in Los Angeles that retails limited-edition sneakers and streetwear to sneakerheads, hype-culture consumers, and designer-toy collectors. The storefront is built on Shopify with PayPal and Venmo payment integrations and ships globally with USD pricing; the catalog spans Air Jordan, adidas/Yeezy, Nike Dunk, Air Force 1, Air Max, Nike x Off-White, and Nike x Sacai footwear, plus apparel from Travis Scott, Supreme, Fear of God Essentials, Vlone, Off-White, Chrome Hearts, Bape, Stussy, Neighborhood, and Comme des Garçons, as well as Pop Mart collectibles and accessories.
The business model is transactional retail: products are sourced wholesale and resold at markup with one-time, unit-level pricing ranging from roughly $10 to $3,350+ per item, depending on rarity and brand. Customer acquisition is driven by organic social (Instagram, TikTok, Twitter, Facebook), an editorial blog, and an email newsletter for release alerts. SoleStage is led by CEO Ashlee Wang alongside co-founders Jiahuan Xia and Saam Mobasseri, operates with 51–100 employees, and has raised $2.0M in known funding (2019); no enterprise B2B accounts, AI capabilities, or institutional investor relationships are disclosed in the available sources.
SoleStage firmographics
Firmographics- Name
- SoleStage
- Website
- https://solestage.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SoleStage is a Los Angeles-based, Shopify-powered direct-to-consumer e-commerce marketplace founded in 2013 that retails limited-edition sneakers, streetwear apparel, and Pop Mart collectibles globally to sneakerheads, hype-culture consumers, and designer-toy collectors.
- Ownership category
- akta.pro rank
SoleStage industry classification
Industry- Product category
- Sneaker and Streetwear Retail
- NAICS
- Shoe Retailers (458210), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Shoe Stores (5661), Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Apparel, Footwear & Accessories Omnichannel (CRAFAEAA)
- akta.pro secondary industry
- Luxury & Designer Footwear Retail (CRAAADAH)
Keywords
Where SoleStage is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
SoleStage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Retail sale of sneakers, streetwear apparel, accessories, and collectibles. Products are purchased wholesale and sold at markup to consumers. Revenue generated through one-time transactional purchases with prices ranging from $10 to $3,350+ per item depending on rarity and demand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product unit pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
SoleStage product offering
Product offeringCore offering
SoleStage is a direct-to-consumer online retailer that curates and sells limited-edition sneakers (Air Jordan, Nike Dunk, Nike Air Force 1, Nike Air Max, adidas Yeezy, Nike x Off-White, Nike x Sacai) and branded streetwear apparel (Travis Scott, Supreme, Vlone, Off-White, Fear of God Essentials, Chrome Hearts, Bape, Stussy, Neighborhood, Comme des Garcons) along with accessories and designer collectibles (POP MART figures, KAWS, blind boxes). Products are sourced wholesale and resold at markup to global consumers through a single Shopify-powered storefront with PayPal and Venmo payment options and worldwide shipping.
Product overview
SoleStage is an online streetwear and sneaker marketplace specializing in rare, limited-edition, and exclusive footwear and apparel. The platform offers a curated selection across multiple product categories including sneakers (Jordan, adidas/YEEZY, Nike Dunk, Nike Air Force 1, Nike Air Max), collaborative streetwear (Travis Scott, Supreme, Fear of God Essentials, Vlone, Off-White, Chrome Hearts, Bape, Stussy, Comme des Garcons), apparel (T-shirts, hoodies, crewnecks, jackets, shorts, pants), accessories, and collectibles (Pop Mart figures and blind boxes). The company serves as a destination for sneakerheads and streetwear enthusiasts seeking hard-to-find releases.
Differentiator
Problem solved
Functional benefit
Products and services
- Sneakers Curated selection of limited-edition and collaborative sneakers including the Air Jordan lineup (Jordan 1, 3, 4, 5, 6, 11, 12), adidas Yeezy line (Yeezy 350, 500, 700, Slide, Foam RNNR), Nike Dunk Low and High models, Nike Air Force 1 colorways and collaborations, the Nike Air Max series (1, 90, 95, 96, 97 and collaborations with Travis Scott, Supreme, CLOT, and Patta), and Nike x Off-White and Nike x Sacai collaborative footwear. Targeted at sneaker collectors and hypebeast enthusiasts.
- Streetwear Apparel Branded streetwear apparel spanning Travis Scott Cactus Jack and Astroworld pieces, Supreme Box Logo hoodies, crewnecks, and T-shirts, Fear of God Essentials fleece hoodies and basics, Vlone hoodies, t-shirts, and jackets (including collaborations with Palm Angels and Fragment), Off-White apparel and accessories, Chrome Hearts luxury streetwear and accessories, Bape ABC Camo tees, Stussy collaborations with Nike, Neighborhood Japanese streetwear (including collaborations with Vlone), and Comme des Garcons PLAY x Converse footwear. Targeted at streetwear enthusiasts and hype culture consumers.
- Collectibles Designer vinyl figures, blind boxes, and character collectibles including POP MART vinyl plush figures, POP MART The Monsters series, and related character collaborations. Targeted at designer toy collectors and blind-box enthusiasts seeking rare series and limited releases.
- Accessories Streetwear and brand accessories including hats, keychains, bag charms, and complementary collectible items spanning brands like Bape and other featured labels. Targeted at streetwear and collectible consumers seeking complementary pieces.
Companies that use SoleStage
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
SoleStage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
SoleStage partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
SoleStage competitors and assessment
Company assessmentBroad incumbents
- SSENSE: SSENSE is a large global e-commerce platform for luxury and streetwear fashion, carrying Off-White, Fear of God, Chrome Hearts, and designer footwear. Comparable to SoleStage at the high-end streetwear/luxury footwear intersection, though SSENSE operates at much broader scale and assortment.
Direct peers
- Bodega: Bodega is a Boston-based sneaker and streetwear retailer operating online and via flagship stores, with deep sneaker and streetwear curation. Directly comparable to SoleStage for its DTC-led mix of premium sneakers and hype streetwear brands.
- Concepts: Concepts is a Boston-based sneaker and streetwear boutique with online and physical retail, known for exclusive sneaker collaborations. Comparable to SoleStage as a curated multi-brand sneaker boutique carrying Jordan, Nike, Adidas, and high-end streetwear labels.
- StockX: StockX is the largest sneaker and streetwear resale marketplace, offering authenticated buying and selling of limited-edition sneakers and apparel. Directly comparable to SoleStage because both serve the same sneakerhead collector base with similar premium and hype brands (Jordan, Yeezy, Travis Scott, Off-White).
- Undefeated: Undefeated is an LA-based sneaker and streetwear boutique with global retail and e-commerce, known for sneaker collaborations with Nike and Adidas. Directly comparable to SoleStage given shared LA base, hype-culture focus, and overlapping premium sneaker inventory.
- Flight Club: Flight Club is a sneaker consignment and retail platform operating online and in physical locations, specializing in new and used limited-edition sneakers. Comparable to SoleStage as a curated destination for premium sneakers and streetwear with deep catalog depth across the same hype brands.
- END. END. is a UK-based online streetwear and sneaker retailer with global shipping and curated premium brands. Comparable to SoleStage as an e-commerce-led premium streetwear and sneaker platform serving a global collector audience.
- HBX (Hypebeast): HBX is the e-commerce arm of Hypebeast, offering curated sneakers, apparel, and accessories from premium and hype brands. Comparable to SoleStage for its curated mix of sneakers and streetwear targeting the same hype-culture consumer.
- Stadium Goods: Stadium Goods is an online sneaker and streetwear retailer selling new and consigned premium footwear and apparel. Comparable to SoleStage for its focus on limited-edition sneakers and hype streetwear with a similar DTC e-commerce-led model.
- GOAT: GOAT operates an authenticated online marketplace for sneakers, apparel, and accessories with global shipping. Directly comparable to SoleStage given overlapping inventory of Jordan, Nike, Adidas Yeezy, and designer collabs, and shared target customer of sneaker collectors and streetwear buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
SoleStage social profiles
Digital presenceSoleStage financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoleStage leadership team
Management profileNumber of profiles
Profiles3 records
SoleStage funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoleStage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoleStage
What does SoleStage do?
SoleStage is a direct-to-consumer online retailer that curates and sells limited-edition sneakers (Air Jordan, Nike Dunk, Nike Air Force 1, Nike Air Max, adidas Yeezy, Nike x Off-White, Nike x Sacai) and branded streetwear apparel (Travis Scott, Supreme, Vlone, Off-White, Fear of God Essentials, Chrome Hearts, Bape, Stussy, Neighborhood, Comme des Garcons) along with accessories and designer collectibles (POP MART figures, KAWS, blind boxes). Products are sourced wholesale and resold at markup to global consumers through a single Shopify-powered storefront with PayPal and Venmo payment options and worldwide shipping.
Is SoleStage a public or private company?
SoleStage is a private company. It is classified as unknown and is currently operating.
When was SoleStage founded?
SoleStage was founded in 2013. It employs 51 to 100 people.
Where is SoleStage based?
SoleStage is headquartered in Los Angeles, United States, in the North America region.
How does SoleStage make money?
One revenue line is on record: product Sales.
Who are SoleStage's main competitors?
SSENSE is listed as a broad incumbent. Direct peers are Bodega, Concepts, StockX, Undefeated, Flight Club, END., HBX (Hypebeast), Stadium Goods and GOAT.
Does SoleStage have an API?
No public API is recorded for SoleStage.
What industry is SoleStage in?
SoleStage's product category is Sneaker and Streetwear Retail. Its primary akta.pro industry code is CRAFAEAA, Apparel, Footwear & Accessories Omnichannel, with a secondary code of CRAAADAH, Luxury & Designer Footwear Retail. Its NAICS code is 458210 and its SIC code is 5661.