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Huobi Japan

Full company profile

uuid0003iev

Namestring
Huobi Japan
Websiteurl
huobi.co.jp
Company typeenum
Private
Founded yearint
2013
Descriptiontext

Huobi Japan is a Tokyo-based digital asset trading platform founded in 2013 that provides cryptocurrency exchange services to Japanese financial market participants. The company operates as a Japan-licensed crypto exchange with a small operational footprint of 11-50 employees, targeting the domestic Japanese market rather than competing in the broader global exchange landscape where it does not appear in recent top-10 rankings of overseas crypto exchanges consumed by Japanese users. The platform is led by Chen Haiteng as Chairman and Uruma Ryo as President and CEO, with leadership reflecting a hybrid Chinese-Japanese management structure consistent with its origins as the Japanese affiliate of the global Huobi Group.

The business model follows the standard crypto exchange revenue mechanics: generating revenue primarily from trading fees, spreads, and likely withdrawal/listing fees on digital asset transactions conducted by Japanese retail and institutional users. Strategic capital of approximately $4.65M was raised in two 2019 rounds, anchored by Tokai Tokyo Financial Holdings ($4.6M, December 2019) and Financial Products Group ($46K, October 2019), both established Japanese financial sector firms, providing both operating capital and a distribution bridge into traditional Japanese financial services. The product surface is built around the core digital asset trading platform accessed via https://www.huobi.co.jp/, with no evidence in the input of advanced derivatives, DeFi, or staking products.

The company's competitive position rests on its regulatory license to operate in Japan and its institutional backing rather than on technological differentiation. With no disclosed AI/ML capabilities, no recent funding activity beyond 2019, and no mention in the most recent Japanese crypto exchange coverage, the platform appears to occupy a stable but undifferentiated niche. Revenue, user count, and AUM data are not disclosed in the available material, limiting visibility into current commercial scale.

Short descriptiontext

Huobi Japan is a Tokyo-based, Japan-licensed digital asset trading platform founded in 2013, offering cryptocurrency exchange services to Japanese retail and institutional users. It is backed by Tokai Tokyo Financial Holdings and operates with a small team of 11-50 employees.

Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersTokyo, Japan
HQ citystring
Tokyo
HQ countrystring
Japan
HQ regionstring
Asia
Markets served

Serves global market

Keyword5 values
cryptocurrency exchange, digital asset trading, virtual currency platform, spot crypto trading, leverage crypto trading
Industry1 code
1Crypto-Digital Asset Market Making (Spot & Derivatives)
CodeFSACANAJPrimaryYes
NAICS code2 codes
  • Securities and Commodity Contracts Intermediation and Brokerage5231
  • Securities and Commodity Exchanges523210
SIC code1 code
  • Security & Commodity Brokers, Dealers, Exchanges & Services6200
Product category
Cryptocurrency Exchange
Social media profiles2 records
Cost components6 values
Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Others
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

Huobi Japan designs and operates a regulated digital asset trading platform that allows Japanese users to buy, sell, and trade cryptocurrencies and virtual currencies. The service delivers spot and leveraged crypto trading, fiat on/off-ramps in Japanese yen, and integrated wallet and custody functions.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Huobi Japan Digital Asset Trading Platform
CategoryCryptocurrency Exchange
Description

Online trading platform that enables Japanese users to buy, sell, and trade cryptocurrencies and virtual currencies, with supporting wallet, custody, and yen deposit/withdrawal functionality. Target users are individual retail crypto investors in Japan.

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1bitbank
TypeRegional player
Description

Japanese FSA-registered crypto exchange with strong domestic liquidity. Competes with Huobi Japan for Japanese users prioritizing regulated local venues.

2Bybit
TypeBroad incumbent
Description

Major global crypto derivatives and spot exchange. Competes with Huobi Japan for Japanese-resident traders seeking overseas platforms with deep liquidity.

3Coincheck
TypeRegional player
Description

Major Japanese FSA-registered crypto exchange (now part of Monex Group). Direct domestic competitor to Huobi Japan for Japanese retail crypto trading volume.

4OKX
TypeBroad incumbent
Description

Global top-tier crypto exchange with Japanese-language support and broad product suite (spot, derivatives, Web3). Larger, more liquid competitor that Japanese users can choose over Huobi Japan.

5BingX
TypeDirect peer
Description

Overseas crypto exchange with Japanese support and distinctive copy-trading features. Competes with Huobi Japan for Japanese retail traders seeking alternative overseas venues.

6Gate.io
TypeDirect peer
Description

Large overseas crypto exchange with 2,100+ tokens and Japanese support. Competes with Huobi Japan for liquidity and listings on altcoin pairs popular with Japanese traders.

7MEXC
TypeDirect peer
Description

Top-ranked overseas crypto exchange for Japanese users, offering 2,000+ trading pairs and zero maker fees. Competes directly with Huobi Japan for Japanese-resident traders using overseas platforms.

8Bitget
TypeDirect peer
Description

Major overseas crypto exchange with Japanese-language support, aggressive bonus campaigns, and ~120M+ users globally. Direct competitor to Huobi Japan in the Japanese-user overseas exchange segment.

9KuCoin
TypeDirect peer
Description

Long-established overseas crypto exchange with Japanese-language support and broad altcoin coverage. Direct peer in the overseas-exchange segment serving Japanese users.

10BitFlyer
TypeRegional player
Description

Japan's largest domestically regulated crypto exchange. Competes with Huobi Japan for Japanese-resident users who prefer locally registered platforms over overseas venues.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds2 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors2 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Huobi Japan

Cryptocurrency Exchangehuobi.co.jp

Huobi Japan is a Tokyo-based, Japan-licensed digital asset trading platform founded in 2013, offering cryptocurrency exchange services to Japanese retail and institutional users. It is backed by Tokai Tokyo Financial Holdings and operates with a small team of 11-50 employees.

What Huobi Japan does

Huobi Japan is a Tokyo-based digital asset trading platform founded in 2013 that provides cryptocurrency exchange services to Japanese financial market participants. The company operates as a Japan-licensed crypto exchange with a small operational footprint of 11-50 employees, targeting the domestic Japanese market rather than competing in the broader global exchange landscape where it does not appear in recent top-10 rankings of overseas crypto exchanges consumed by Japanese users. The platform is led by Chen Haiteng as Chairman and Uruma Ryo as President and CEO, with leadership reflecting a hybrid Chinese-Japanese management structure consistent with its origins as the Japanese affiliate of the global Huobi Group.

The business model follows the standard crypto exchange revenue mechanics: generating revenue primarily from trading fees, spreads, and likely withdrawal/listing fees on digital asset transactions conducted by Japanese retail and institutional users. Strategic capital of approximately $4.65M was raised in two 2019 rounds, anchored by Tokai Tokyo Financial Holdings ($4.6M, December 2019) and Financial Products Group ($46K, October 2019), both established Japanese financial sector firms, providing both operating capital and a distribution bridge into traditional Japanese financial services. The product surface is built around the core digital asset trading platform accessed via https://www.huobi.co.jp/, with no evidence in the input of advanced derivatives, DeFi, or staking products.

The company's competitive position rests on its regulatory license to operate in Japan and its institutional backing rather than on technological differentiation. With no disclosed AI/ML capabilities, no recent funding activity beyond 2019, and no mention in the most recent Japanese crypto exchange coverage, the platform appears to occupy a stable but undifferentiated niche. Revenue, user count, and AUM data are not disclosed in the available material, limiting visibility into current commercial scale.

Huobi Japan firmographics

Firmographics
Name
Huobi Japan
Website
https://huobi.co.jp
Company type
Private
Founded year
2013
Headcount range
11–50 employees
Short description
Huobi Japan is a Tokyo-based, Japan-licensed digital asset trading platform founded in 2013, offering cryptocurrency exchange services to Japanese retail and institutional users. It is backed by Tokai Tokyo Financial Holdings and operates with a small team of 11-50 employees.
Ownership category
akta.pro rank

Huobi Japan industry classification

Industry
Product category
Cryptocurrency Exchange
NAICS
Securities and Commodity Contracts Intermediation and Brokerage (5231), Securities and Commodity Exchanges (523210)
SIC
Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
akta.pro primary industry
Crypto-Digital Asset Market Making (Spot & Derivatives) (FSACANAJ)

Keywords

  • Cryptocurrency exchange
  • Digital asset trading
  • Virtual currency platform
  • Spot crypto trading
  • Leverage crypto trading

Where Huobi Japan is headquartered

Location

Headquarters

HQ city
Tokyo
HQ country
Japan
HQ region
Asia

Markets served

Huobi Japan business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Huobi Japan product offering

Product offering

Core offering

Huobi Japan designs and operates a regulated digital asset trading platform that allows Japanese users to buy, sell, and trade cryptocurrencies and virtual currencies. The service delivers spot and leveraged crypto trading, fiat on/off-ramps in Japanese yen, and integrated wallet and custody functions.

Differentiator

Problem solved

Functional benefit

Products and services

  • Huobi Japan Digital Asset Trading Platform Online trading platform that enables Japanese users to buy, sell, and trade cryptocurrencies and virtual currencies, with supporting wallet, custody, and yen deposit/withdrawal functionality. Target users are individual retail crypto investors in Japan.

Companies that use Huobi Japan

Customer profile

Ideal customer profiles1 record

Huobi Japan technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Huobi Japan partnerships and signals

Strategic signal

Recent moves4 records

Expansion highlights3 records

Huobi Japan competitors and assessment

Company assessment

Regional players

  • bitbank: Japanese FSA-registered crypto exchange with strong domestic liquidity. Competes with Huobi Japan for Japanese users prioritizing regulated local venues.
  • Coincheck: Major Japanese FSA-registered crypto exchange (now part of Monex Group). Direct domestic competitor to Huobi Japan for Japanese retail crypto trading volume.
  • BitFlyer: Japan's largest domestically regulated crypto exchange. Competes with Huobi Japan for Japanese-resident users who prefer locally registered platforms over overseas venues.

Broad incumbents

  • Bybit: Major global crypto derivatives and spot exchange. Competes with Huobi Japan for Japanese-resident traders seeking overseas platforms with deep liquidity.
  • OKX: Global top-tier crypto exchange with Japanese-language support and broad product suite (spot, derivatives, Web3). Larger, more liquid competitor that Japanese users can choose over Huobi Japan.

Direct peers

  • BingX: Overseas crypto exchange with Japanese support and distinctive copy-trading features. Competes with Huobi Japan for Japanese retail traders seeking alternative overseas venues.
  • Gate.io: Large overseas crypto exchange with 2,100+ tokens and Japanese support. Competes with Huobi Japan for liquidity and listings on altcoin pairs popular with Japanese traders.
  • MEXC: Top-ranked overseas crypto exchange for Japanese users, offering 2,000+ trading pairs and zero maker fees. Competes directly with Huobi Japan for Japanese-resident traders using overseas platforms.
  • Bitget: Major overseas crypto exchange with Japanese-language support, aggressive bonus campaigns, and ~120M+ users globally. Direct competitor to Huobi Japan in the Japanese-user overseas exchange segment.
  • KuCoin: Long-established overseas crypto exchange with Japanese-language support and broad altcoin coverage. Direct peer in the overseas-exchange segment serving Japanese users.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Huobi Japan social profiles

Digital presence

Huobi Japan financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Huobi Japan leadership team

Management profile

Number of profiles

Profiles2 records

Huobi Japan funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Huobi Japan M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huobi Japan

What does Huobi Japan do?

Huobi Japan designs and operates a regulated digital asset trading platform that allows Japanese users to buy, sell, and trade cryptocurrencies and virtual currencies. The service delivers spot and leveraged crypto trading, fiat on/off-ramps in Japanese yen, and integrated wallet and custody functions.

When was Huobi Japan founded?

Huobi Japan was founded in 2013. It employs 11 to 50 people.

Where is Huobi Japan based?

Huobi Japan is headquartered in Tokyo, Japan, in the Asia region.

Who are Huobi Japan's main competitors?

Regional players on record are bitbank, Coincheck and BitFlyer. Broad incumbents are Bybit and OKX. Direct peers are BingX, Gate.io, MEXC, Bitget and KuCoin.

Does Huobi Japan have an API?

No public API is recorded for Huobi Japan.

What industry is Huobi Japan in?

Huobi Japan's product category is Cryptocurrency Exchange. Its primary akta.pro industry code is FSACANAJ, Crypto-Digital Asset Market Making (Spot & Derivatives). Its NAICS code is 5231 and its SIC code is 6200.

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Live signals
PR NewswireHuobi Token (HT) Begins Trading as Japan's First Compliant Global Exchange TokenHuobi Group announced that its native token Huobi Token (HT) has been listed on Huobi Japan as a fully compliant crypto asset, making it the first global exchange token to receive regulatory approval from Japan's Financial Services Agency (FSA). HT is one of just 26 compliant crypto assets trading in Japan under strict FSA regulations, and ranks as the country's seventh-largest token by market capitalization. Huobi Japan will reduce HT trading fees and launch HT voting functionality in the near future as part of its strategy to strengthen the exchange.PR NewswireHuobi Token Becomes First Exchange Token Approved By Japanese RegulatorsJapan's Financial Services Agency has approved Huobi Global's native exchange token, Huobi Token (HT), as a compliant crypto asset for trading in Japan, making it the first leading exchange platform token to pass Japanese regulatory scrutiny among 25 other already-approved tokens. HT will begin trading on Huobi Japan in May 2020, with Huobi Japan positioned as the first platform to support HT in the market. The approval comes as Japan begins enforcing revised versions of the Payment Services Act and Financial Instruments and Exchange Act on May 1, representing a major compliance milestone for Huobi's global operations.PR NewswireHuobi Japan Secures Around USD 4.6 Million with Announcement of Stock IssuanceHuobi Japan announced plans to raise approximately JPY 500 million (USD 4.6 million) by issuing new stocks to Tokai Tokyo Financial Holdings through private placement, scheduled for Q1 2020. This represents the cryptocurrency exchange's second major funding round from a traditional financial firm in Japan, following an approximately USD 5 million round from Financial Products Group in October 2019. The capital will support Huobi Japan's ongoing localization strategy and expansion in the Japanese market, with the partnership enabling resource integration to provide financial products and services for Japanese users.PR NewswireHuobi Japan (BitTrade) Opens Fully Licensed ExchangeHuobi Group announced that Huobi Japan has relaunched as a fully regulated cryptocurrency exchange under Japan's Financial Services Agency, having merged with BitTrade to obtain one of the first 17 licenses under Japan's regulatory regime. The exchange currently offers six cryptocurrencies for trading with zero transaction fees as a promotional launch offer. This milestone represents Huobi's re-entry into the Japanese market following regulatory approval, with the company aiming to grow its presence in the country.