First FarmBank

What First FarmBank does

First FarmBank is an FDIC-insured, privately-held community bank founded in 2007 and headquartered in Greeley, Colorado. The bank operates six branches across Northern Colorado (Greeley, Yuma, Sterling, Springfield) and Western Kansas (Tribune), with stated customer reach extending into Eastern Colorado, Nebraska, and Wyoming. It offers a full-service retail and commercial banking suite targeting individuals, families, retirees, small and large businesses, and farmers/ranchers, with agricultural lending identified as a specialty line. Core personal products include Freedom Checking, Forever Checking, Green Savings, Green Money Market, CDs, IRAs, and youth accounts (Explorer Savings, Expedition Checking); business banking spans Small Business Checking, Business Forever Account, and analysis accounts with earnings credit. Lending products cover personal loans, residential mortgages, construction loans, HELOCs, business revolving lines, equipment loans, commercial real estate, letters of credit, and a dedicated agricultural lending portfolio (crop production, livestock, dairy, equipment, FSA-guaranteed, and agricultural real estate). Credit cards are issued by UMB Bank, n.a. under Visa licenses. The technology stack relies on a digital banking platform (online and mobile apps on iOS and Android) integrated with Fiserv (uChoose Rewards), Early Warning Services (Zelle), Allpoint (55,000-ATM surcharge-free network), Deluxe (check ordering), and Visa (payment network and tokenized credentials). AI/ML capabilities are not disclosed; the bank's differentiation is human-relationship banking, local decision-making, and community involvement rather than technology-led product innovation.

Revenue is generated primarily through net interest income on loans and securities, supplemented by deposit account fees (e.g., $15/month on Forever Checking if balance falls below $500), transaction and service fees (Remote Deposit Capture at $25/month, merchant services), safe deposit box rentals ($15-$100/year), interchange, and credit card-related economics. The go-to-market combines branch-led relationship sales, direct-to-consumer digital account opening for personal accounts, and community-led brand building via sponsorships (Colorado FFA Foundation, Weld Legacy Foundation, Life Stories, Weld County School District 6). Customers are served across four primary segments: individuals and families, small/large businesses, farmers and ranchers (the bank's namesake specialty), and retirees.

Name

First FarmBank

Legal name

First FarmBank

Website

https://firstfarmbank.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

First FarmBank is an FDIC-insured, privately-held community bank founded in 2007 in Greeley, Colorado, operating six branches across Colorado and Kansas. It offers full-service personal, business, and agricultural lending products to consumers, small businesses, farmers, and ranchers.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Depository Credit Intermediation (5221)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Small Business Banking (Microbusiness/Sole Proprietor) (FSABAAAI)

Keywords

• Community banking services
• Agricultural lending
• Small business banking
• Personal deposit accounts
• Commercial real estate loans

Headquarters

HQ city

Greeley

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Interest Income from Lending: First FarmBank generates revenue primarily through interest income on loans including agricultural loans, business loans, commercial real estate, residential mortgages, personal loans, and credit lines. The bank offers competitive rates on various loan products.
2. Deposit Account Fees and Service Charges: Revenue from monthly service charges on certain accounts (e.g., $15/month on Forever Account if balance falls below $500), excessive withdrawal fees, and other account-related service fees.
3. Business Banking Services: Fees for business services including Remote Deposit Capture ($25/month), Merchant Services for payment processing, Cash Management services, and analysis accounts with earnings credit.
4. Safe Deposit Box Rentals: Annual rental fees for safe deposit boxes ranging from $15 to $100 depending on size, plus drilling and key replacement fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

First FarmBank is a full-service FDIC-insured community bank that accepts deposits, makes loans, and provides digital and in-person banking services to consumers and businesses. Its core business spans personal and business checking, savings, money market, and certificate of deposit products, a credit card program issued via UMB Bank, agricultural, commercial, real estate, and consumer lending, and digital banking delivered through online and mobile platforms.

Product overview

First FarmBank is a full-service community bank offering a comprehensive suite of personal and business banking products. The core offerings include checking accounts (Freedom Checking, Forever Checking), savings accounts (Green Savings, Green Money Market), and Certificates of Deposit with IRA options. Business banking encompasses Small Business Checking, Business Forever Account, Business Green Savings, and Business Green Money Market. The lending portfolio includes personal loans, residential mortgages, construction loans, HELOCs, business loans (revolving lines of credit, equipment loans, commercial real estate), and specialized agricultural loans. Digital banking is delivered through Online Banking and Mobile Banking platforms with Zelle integration, while the uChoose Rewards program provides debit card rewards. Credit card offerings include the Simply Rewards Visa for consumers and Visa Signature Business Rewards for businesses, both issued by UMB Bank, n.a.

Differentiator

Problem solved

Functional benefit

Brands

• uChoose Rewards: A rewards program where customers earn points on purchases made with their First FarmBank Visa Debit Card. Points can be redeemed for cash back, merchandise, or experiences.
• Explorer Savings
• Expedition Checking
• Simply Rewards

Products and services

• Freedom Checking Non-interest-bearing personal checking account with $100 minimum opening deposit, no monthly service charge, no minimum balance requirement, Visa debit card, fee-free ATM access via Allpoint, online banking, bill pay, Zelle, and uChoose Rewards.
• Forever Checking Interest-bearing personal checking account earning tiered interest with $100 minimum opening deposit; $500 average daily balance required to avoid a $15 monthly service charge. Includes Visa debit card, online banking, bill pay, Zelle, and uChoose Rewards.
• Explorer Savings Interest-bearing youth savings account for children ages 8 to 17 with $10 minimum opening deposit and the Explorer Rewards program; converts automatically to Green Savings at age 18.
• Expedition Checking Non-interest-bearing youth checking account for children ages 8 to 17 with unlimited deposits, withdrawals, and check writing; converts automatically to Freedom Checking at age 18.
• Green Savings Personal interest-bearing savings account with $100 minimum opening deposit, quarterly interest payments, and six withdrawals per month allowed ($5 excessive withdrawal fee).
• Green Money Market Personal interest-bearing money market account with $100 minimum opening deposit, monthly interest payments, check-writing capability, and six withdrawals per month.
• Certificates of Deposit (CDs) FDIC-insured time deposits with maturities from 90 days to 48 months, guaranteed rates, and $1,000 minimum opening deposit; includes IRA CD options and standard early withdrawal penalties.
• Traditional IRA Tax-deferred retirement savings account available in 12, 24, or 30-month CD terms, with potential tax-deductible contributions.
• Roth IRA Tax-free growth retirement savings with tax-free qualified distributions; contributions allowed at any age with no mandatory withdrawal age, available as IRA CDs.
• uChoose Rewards Debit card rewards program where cardholders earn 1 point per $1 spent on purchases via the Fiserv-powered uChoose platform, redeemable for cash back, merchandise, or experiences; points vest monthly with a 1,500-point minimum for redemption.
• Simply Rewards Visa Signature Credit Card Consumer Visa Signature credit card earning 3X points at grocery stores, gas stations, discount stores, restaurants, and fast food and 1 point elsewhere; issued by UMB Bank, n.a.
• Visa Signature Business Rewards Credit Card Business Visa Signature credit card earning 2X points on top two spend categories monthly and 1X elsewhere, with 0% introductory APR for 9 months; issued by UMB Bank, n.a.
• Small Business Checking Non-interest-bearing business checking account with $100 opening deposit, $500 minimum balance requirement, and 100 free debit transactions per month.
• Business Forever Account Tiered interest-bearing business account requiring $500 minimum average daily balance, with interest calculated on a tiered scale based on daily balance.
• Business Checking Analysis Analysis business checking account designed for higher transaction volumes, with earnings credit applied to offset service charges and a minimal monthly service charge.
• Business Green Savings Business savings account with a competitive interest rate, six withdrawals per month limit, and interest credited quarterly.
• Business Green Money Market Business money market account with a competitive interest rate, check-writing capability, six withdrawals per month, and interest credited monthly.
• Merchant Services Business payment processing services including countertop, mobile, wireless, and touchtone phone options, with competitive rates and no hidden fees.
• Remote Deposit Capture Business check deposit service enabling unlimited remote check deposits for $25 per month, with a single device supporting multiple locations and accounts.
• Cash Management Suite of online tools for businesses including direct deposit payroll, electronic invoice payment to customers, Remote Deposit Capture, and Positive Pay fraud protection on outgoing checks.
• Personal Loans Consumer loans for vehicle financing and other personal needs, with flexible terms and an optional Ready Reserve line of credit for overdraft protection.
• Residential Mortgage Loans Fixed-rate residential mortgages with low down payments, lender-paid mortgage insurance, second home loans, and government-backed options (USDA, FHA, VA).
• Residential Construction Loans Residential construction loans with competitive fees, local draw process, interest-only payments on drawn amounts, and local decision-making.
• Home Equity Line of Credit (HELOC) Revolving line of credit secured by home equity with a variable interest rate, usable for bill management, education, and home improvements.
• Home Equity Term Loans Fixed-rate loans using home equity for debt consolidation or cash-out for improvements without refinancing the first mortgage.
• Bridge Loans Short-term financing for purchasing a new home before selling an existing home, using the current home's equity.
• Crop Production Loans Agricultural operating loans for crop production financing to help control cash flow on the farm.
• Livestock Loans Loans for purchasing and carrying livestock operations with terms tailored to the operation.
• Dairy Loans Term loans and revolving lines of credit for dairy operations with seasonal flexibility.
• Agricultural Equipment Loans Financing for farm-related equipment purchases.
• FSA Guaranteed Loans Farm Service Administration-guaranteed loans for operating funds, farm purchases, and real estate, with flexible down payment and repayment terms.
• Agricultural Real Estate Lending Financing and refinancing for rural properties to support farm expansion and real estate investment.
• Business Revolving Lines of Credit Pre-established business credit lines for working capital, seasonal receivables, and inventory requirements.
• Machinery and Equipment Loans Business loans for equipment acquisition, refinancing, commercial vehicles, working capital, debt restructuring, expansion, and acquisition.
• Commercial Real Estate Mortgage Loans Loans for buying, building, or refinancing commercial real estate properties for business growth.
• Letters of Credit Bank guarantees issued to third parties assuring work performance, services delivery, or goods delivery.
• Real Estate Construction Loans Loans for land development and construction of commercial and residential real estate properties.
• Online Banking Digital banking platform providing balance review, account history, electronic statements, check images, fund transfers, and Zelle payment capabilities.
• Mobile Banking First FarmBank mobile app on iOS and Android providing balance checking, mobile deposit, fund transfers, bill pay, card controls, and Zelle integration.
• Safe Deposit Box Secure storage rental available in sizes from 3x5 to 10x10 at select branch locations, with annual fees ranging $15 to $100 plus a $200 drilling fee and $40 key replacement fee.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• AllpointminorChannel Partner/ Reseller/ DistributorAllpoint provides First FarmBank customers with access to 55,000 fee-free ATMs worldwide. Debit cardholders can use the Allpoint network without surcharge fees.
• UMB BankcoreTechnology or IntegrationUMB Bank issues First FarmBank credit cards including the Simply Rewards Visa and Visa Signature Business Rewards card. Cards are issued under license from Visa USA, Inc.
• Early Warning Services (Zelle)coreTechnology or IntegrationEarly Warning Services provides Zelle for First FarmBank's mobile and online banking, enabling customers to send, receive, and request money quickly and easily.
• VisacoreTechnology or IntegrationVisa provides the payment network infrastructure for First FarmBank's debit and credit cards, including contactless chip-enabled cards and mobile wallet support.
• Life Stories Child and Family AdvocacyminorOthersFirst FarmBank is a member of the 'Guardian Circle' with Life Stories, which empowers children who have been victims of violent crimes and neglect through compassionate advocacy, healing services, and prevention education.
• Colorado FFA FoundationminorOthersFirst FarmBank supports the Colorado FFA Foundation which funds leadership development, personal growth, and career success activities, events, and scholarships for agricultural education.
• Weld Legacy FoundationminorOthersFirst FarmBank is a Silver Sponsor of the 36th Annual Weld Legacy Foundation Gala supporting Bright Futures, which has invested nearly $27 million in education and success of over 6,700 Weld County students since 2015.
• Weld County School District 6minorOthersFirst FarmBank sponsors District 6 Community Back to School Kickoff event, contributing to backpacks and participating in community engagement activities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Adams Bank & Trust: Adams Bank & Trust is a Colorado-based community bank with strong agricultural lending focus across the Eastern Plains, serving farmers, ranchers, and small businesses in geographies and product mix closely comparable to First FarmBank.
• Pinnacle Bancorp (Pinnacle Bank): Pinnacle Bank is a Nebraska-based community bank with deep agricultural lending expertise across the Plains states, including operating, equipment, livestock, and real estate loans—directly comparable to First FarmBank's ag specialization and community-banking focus.
• Bank of Colorado: Bank of Colorado is a Colorado community bank offering personal, business, and agricultural banking with rural-market focus—directly comparable to First FarmBank in geography, customer base, and full-service product mix.
• Sunflower Bank: Sunflower Bank is a Kansas-based community bank serving agricultural, business, and consumer customers across the Plains—comparable to First FarmBank in agricultural focus, multi-branch relationship model, and community banking positioning.
• TBK Bank, SSB: TBK Bank is a Texas-based community bank with significant specialty in agricultural lending, equipment finance, and business banking—comparable to First FarmBank's ag lending core and multi-state community banking model.

Regional players

• Heartland Tri-State Bank: Heartland Tri-State Bank is a Plains-region community bank offering agricultural, personal, and business banking across Kansas and adjoining states—comparable to First FarmBank in regional service area and customer mix with overlap in ag lending.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCojWrBi84a7sNaBlLkAFYHA
• Facebookfacebook.com/firstfarmbank
• LinkedInlinkedin.com/company/first-farm-bank
• Instagraminstagram.com/first_farmbank
• Xx.com/firstfarmbank

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First FarmBank