EQB
- Company typePublic
- Founded2008
- HeadquartersChester, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
EQB firmographics
Firmographics- Name
- EQB
- Legal name
- EQB Inc.
- Website
- https://eqb.com
- Company type
- Public
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
EQB industry classification
Industry- Product category
- Retail and Commercial Banking
- NAICS
- Commercial Banking (52211), Depository Credit Intermediation (5221)
- SIC
- National Commercial Banks (6021), Short-Term Business Credit Institutions (6153), Finance Services (6199)
- akta.pro primary industry
- Account & Balance Services (Operating accounts, statements, eBAM) (FSABAIAD)
- akta.pro secondary industries
- Open Banking, Account Aggregation & Payment Initiation APIs (BPAMAFAJ), Customer Permissioning & Consent Management (OAuth, scopes, revocation) (FSAGACAC), Bank-Affiliated Retail Wealth Management (FSAAAAAB)
Keywords
Where EQB is headquartered
LocationHeadquarters
- HQ city
- Chester
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EQB business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Net Interest Income: Primary revenue driver from lending activities including residential mortgages, commercial loans, home equity lines of credit, reverse mortgages, equipment leasing, and business enterprise solutions. The loan book is almost 100% secured with first credit position on all loans.
- Non-Interest Income: Fee-based income from wealth management through ACM Advisors, payment services, deposit products, and diversified revenue streams including wealth management expansion. Currently seeking to close gap vs Big Six banks at ~50% non-interest income vs EQB's ~18%.
- Wealth Management: Revenue from ACM Advisors, a majority-owned subsidiary specializing in alternative assets, serving wealth management needs for customers.
- Capital Markets Funding: Issuance of limited recourse capital notes and other debt instruments to generate funding for operations and lending activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | EQ Bank savings accounts with high interest rates and no monthly fees |
| Unit Pricing | Pay-as-you-go | Residential mortgage and lending products through broker network |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels6 records
EQB product offering
Product offeringCore offering
EQB Inc. operates as a Canadian digital-first bank holding company through its wholly owned subsidiary Equitable Bank (Canada's seventh largest bank by assets), offering personal banking via the digital EQ Bank platform (high-interest savings, no-fee everyday banking, mortgages, HELOCs, reverse mortgages) and commercial banking (multi-unit residential, commercial real estate, equipment leasing, business enterprise solutions). It also provides wealth management through majority-owned ACM Advisors and trust services through Concentra Trust to over 827,000 customers and more than six million credit union members.
Product overview
EQB Inc. is a leading Canadian digital financial services company operating through a platform-plus-divisions architecture. The company offers banking services through Equitable Bank (Canada's seventh largest bank by assets) and wealth management through ACM Advisors, serving over 827,000 customers and more than six million credit union members. The Personal Banking division encompasses EQ Bank (digital platform), Residential Lending, Wealth Decumulation, consumer lending partnerships, and Payments as a Service for fintechs. The Commercial Banking division operates seven business lines including Business Enterprise Solutions, Commercial Finance Group, Multi-unit Insured, Specialized Finance, Equipment Leasing, and Credit Union & Concentra Trust. Recent expansion includes the acquisition of PC Financial from Loblaw (expected to close July 1, 2026), which will add President's Choice Bank, credit card portfolio, and PC Optimum loyalty program partnership, nearly doubling revenue and expanding the customer base to approximately 3.3 million. Recognized brands include Equitable Bank, EQ Bank, Bennington Financial, and Concentra Trust.
Differentiator
Problem solved
Functional benefit
Brands
- EQ Bank: Digital banking platform offering high-interest savings and fee-free everyday banking
- Bennington Financial
- Concentra Trust
Products and services
- EQ Bank Personal Banking Digital savings and transaction platform offering high-interest savings accounts with no monthly fees, providing fee-free everyday banking and financial management tools for individual Canadians.
- Residential Lending Single family residential mortgage loans and home equity lines of credit for individual Canadians, distributed through mortgage brokers and lending partners.
- Commercial Banking Lending Solutions Lending and financial solutions for over 22,000 Canadian businesses across multi-unit residential, industrial and office buildings, equipment leasing, and specialized commercial financing.
- ACM Advisors Wealth Management Wealth management services specializing in alternative assets for high-net-worth and institutional clients.
- Concentra Trust Services Trust services including member administration, regulatory compliance support, and credit union member services.
- Payments as a Service Payment infrastructure offered to fintech partners enabling them to provide borrowing and lending solutions to their customers.
- EQ Bank Business Card Business credit card for Canadian small business owners and entrepreneurs to manage spending, savings and growth under the EQ Bank digital banking platform.
Quantifiable outcome
- $4.3 billion in Canada Mortgage and Housing Corporation-insured multi-unit residential loans funded
- +9 more outcomes
Companies that use EQB
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
EQB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
EQB partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- Loblaw Companies LimitedflagshipEQB Inc. is acquiring PC Financial from Loblaw for approximately $800 million in a combination of shares and cash. The deal includes acquiring President's Choice Bank and related entities, with EQ Bank becoming the exclusive financial partner of the PC Optimum loyalty program. The transaction is expected to close July 1, 2026, and will result in Loblaw and the Weston group receiving approximately 17% ownership in EQB at closing.
- Fintech PartnerscoreEQB operates a strategic partnership model that allows creation and collaboration with fintechs and other tech-enabled organizations to offer borrowing and lending solutions. The company provides payment infrastructure partnerships and payments-as-a-service supporting fintech partners.
- Mortgage and Lending BrokerscoreEQB lends through a network of mortgage and leasing brokers, lending partners, and other financial institutions. Commercial loans involve lending on multi-unit residential, industrial and office buildings, and other commercial properties.
- Independent Financial Planners and BrokerscoreSavings products are offered through a network of independent financial planners and brokers in addition to the direct EQ Bank platform. These partners distribute deposit products and savings accounts.
Scale indicators15 records
Recent moves7 records
Expansion highlights6 records
EQB competitors and assessment
Company assessmentOthers
- PC Financial: Loblaw-owned Canadian mass-market banking arm and PC Optimum loyalty partner — direct comparable for product offering (savings, credit cards) and acquisition target that EQB is integrating.
Emerging players
- KOHO Financial: Canadian challenger fintech offering digital banking with cashback and savings features — competes for the same fee-averse, digitally-native Canadian consumer as EQ Bank.
- Wealthsimple: Canadian digital wealth management and investing platform — comparable to EQB's ACM Advisors wealth management business in target customer (digitally-native Canadians) and product category.
Direct peers
- First National Financial: Canada's largest non-bank mortgage originator and servicer, focused on single-family and multi-unit residential lending — directly comparable to EQB's $46B commercial banking loan book.
- Home Capital Group: Canadian alternative residential mortgage lender (now subsidiary of RFA) with a similar niche focus on non-bank mortgage origination and securitization — closely comparable to EQB's residential lending and commercial mortgage business.
- Tangerine: Direct-to-consumer digital challenger bank in Canada owned by Scotiabank, offering high-interest savings and no-fee everyday banking — directly comparable to EQ Bank's value proposition for Canadian consumers.
- Simplii Financial: CIBC-owned direct digital bank in Canada offering no-fee everyday banking and high-interest savings — competes head-to-head with EQ Bank for the same digitally-native Canadian consumer segment.
Broad incumbents
- Royal Bank of Canada (RBC): Canada's largest bank and dominant mortgage lender — broad incumbent comparable to EQB's commercial and retail banking franchise, and a primary competitor for residential mortgage market share.
- Canadian Imperial Bank of Commerce (CIBC): Big Six Canadian bank operating Simplii Financial as its digital challenger — broad incumbent competing with EQB across consumer banking, mortgages, and commercial lending.
- Bank of Montreal (BMO): One of Canada's Big Six banks with extensive commercial banking operations — broad incumbent comparable across deposit-taking, lending, and wealth management. Notably upgraded EQB to Outperform following PC Financial deal.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
EQB social profiles
Digital presenceEQB financial estimates
Financial estimateRevenue estimate
Valuation estimate
EQB leadership team
Management profileNumber of profiles
EQB subsidiaries and ownership
Company hierarchySubsidiaries5 records
EQB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EQB M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EQB
What does EQB do?
EQB Inc. operates as a Canadian digital-first bank holding company through its wholly owned subsidiary Equitable Bank (Canada's seventh largest bank by assets), offering personal banking via the digital EQ Bank platform (high-interest savings, no-fee everyday banking, mortgages, HELOCs, reverse mortgages) and commercial banking (multi-unit residential, commercial real estate, equipment leasing, business enterprise solutions). It also provides wealth management through majority-owned ACM Advisors and trust services through Concentra Trust to over 827,000 customers and more than six million credit union members.
Is EQB a public or private company?
EQB is a public company. It is classified as public and is currently operating.
When was EQB founded?
EQB was founded in 2008. It employs 1,001 to 5,000 people.
Where is EQB based?
EQB is headquartered in Chester, United States, in the North America region.
How does EQB make money?
Four revenue lines are on record. Net Interest Income is the primary driver. The others are non-Interest Income, wealth Management and capital Markets Funding.
Who are EQB's main competitors?
PC Financial is listed as an others. Emerging players are KOHO Financial and Wealthsimple. Direct peers are First National Financial, Home Capital Group, Tangerine and Simplii Financial. Broad incumbents are Royal Bank of Canada (RBC), Canadian Imperial Bank of Commerce (CIBC) and Bank of Montreal (BMO).
Does EQB have an API?
No public API is recorded for EQB.
What industry is EQB in?
EQB's product category is Retail and Commercial Banking. Its primary akta.pro industry code is FSABAIAD, Account & Balance Services (Operating accounts, statements, eBAM), with a secondary code of BPAMAFAJ, Open Banking, Account Aggregation & Payment Initiation APIs. Its NAICS code is 52211 and its SIC code is 6021.