MoneyPlus

What MoneyPlus does

MoneyPlus is a UK-based, FCA-authorised consumer debt advice provider founded in 1996 and headquartered in Manchester. Operating under the trading style 'MoneyPlus Advice' through MoneyPlus Group Limited and its wholly-owned subsidiary MoneyPlus Insolvency Limited, the company advises individuals struggling with unsecured debt and routes them into appropriate formal solutions. Its product suite spans Debt Management Plans (DMPs), Individual Voluntary Arrangements (IVAs), Debt Relief Orders, Bankruptcy, Administration Orders, Breathing Space, Debt Consolidation Loans, Remortgage, and Settlement for England and Wales, plus Protected Trust Deeds, Sequestration, the Minimal Asset Process, and the Debt Arrangement Scheme for Scottish residents.

The underlying technology is a debt advice platform comprising an online assessment tool, a customer-facing portal (portal.moneyplusadvice.com) for ongoing case management and payments, and back-end case management systems that handle creditor negotiation, payment routing, and interest-freeze requests. MoneyPlus reports a 92% interest-and-charge freeze rate on DMP customer debts in 2025 and advised 16,501 individuals that year.

The business model is predominantly recurring subscription-style fees: MoneyPlus earns a monthly management fee bundled into the customer's single affordable payment for DMPs (typically paid over the plan life), and IVA fees structured into the monthly payment over the standard 5-6 year term, with referrals routed through MoneyPlus Insolvency Limited. Acquisition runs through a hybrid direct-to-consumer motion: phone-based advisory (0161 837 4000 / 0161 837 4754), an online debt advice funnel, organic SEO targeting high-intent debt queries, and social channels including TikTok, Instagram, Facebook, and LinkedIn. The company is privately held, debt-financed by OakNorth Bank (initial facility November 2022, upsized June 2023), with no disclosed parent or institutional equity sponsor.

Name

MoneyPlus

Legal name

MoneyPlus Group Limited

Website

https://moneyplusgroup.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

MoneyPlus is a UK-based, FCA-authorised consumer debt advice provider offering Debt Management Plans, IVAs, and formal insolvency solutions to individuals with unmanageable debt across England, Wales, Scotland, and Northern Ireland.

Ownership category

akta.pro rank

Product category

Consumer Debt Advisory Services

NAICS

Finance and Insurance (52)

SIC

Personal Credit Institutions (6141), Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Credit Counseling & Debt Management Plans (DMP) (FSAKAJAH)

Keywords

• Consumer debt advice
• Debt management plans
• Individual voluntary arrangements
• Debt consolidation loans
• Insolvency practitioner services

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Debt Management Plan (DMP) Fees: MoneyPlus charges monthly management fees for administering Debt Management Plans. The fee is included in the affordable monthly payment customers make, which also covers creditor repayments. The company negotiates with creditors to freeze interest and charges on behalf of customers.
2. Individual Voluntary Arrangement (IVA) Fees: MoneyPlus refers customers to MoneyPlus Insolvency Limited for IVAs and charges fees for insolvency practitioner services. IVA fees are typically structured as part of the monthly payment plan over the IVA term (usually 5-6 years).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

MoneyPlus is a UK-based, FCA-authorised consumer debt advice provider offering structured debt solutions to individuals struggling with multiple debts. Its core offerings include Debt Management Plans (DMPs), Individual Voluntary Arrangements (IVAs), Debt Relief Orders, Debt Consolidation Loans, Bankruptcy, Administration Orders, Breathing Space, Settlement and Remortgage advice, plus Scotland-specific solutions (Protected Trust Deeds, Sequestration, MAP, Debt Arrangement Scheme). Services are delivered through phone advisors, an online debt advice tool and a customer portal, with creditors managed on the customer's behalf and monthly management fees bundled into a single affordable payment.

Product overview

MoneyPlus Advice is a consumer debt advice platform offering a comprehensive suite of debt solutions. The core offerings include Debt Management Plans (DMPs), Individual Voluntary Arrangements (IVAs), and various formal debt solutions such as Debt Relief Orders, Bankruptcy, and Administration Orders. For Scottish customers, the company provides region-specific products including Protected Trust Deeds, Sequestration, Minimal Asset Process (MAP), and Debt Arrangement Scheme. The company also offers Breathing Space (Debt Respite Scheme) for legal creditor protection, plus Debt Consolidation Loans and Remortgage services. The platform provides personalized debt advice, helps customers consolidate debts into manageable payments, negotiates with creditors to freeze interest and charges, and manages ongoing creditor communications. Customer outcomes include reduced monthly payments (demonstrated case: from £730 to £133), potential debt write-off through IVAs, and protection from creditor action through formal insolvency solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Debt Management Plan (DMP) A flexible debt solution that consolidates a customer's multiple debts into one affordable monthly payment. MoneyPlus negotiates with creditors to potentially freeze interest and charges and reduces creditor contact for the customer.
• Individual Voluntary Arrangement (IVA) A formal debt solution designed to protect assets including the customer's home from repossession. It stops interest and charges and may write off eligible debt once completed, with MoneyPlus managing creditor communications.
• Protected Trust Deed A formal debt solution available to eligible people in Scotland that combines multiple debts into a single monthly payment to ease pressure from unaffordable debts.
• Debt Relief Order (DRO) An alternative to bankruptcy for people with debts under £50,000 and less than £75 monthly disposable income.
• Debt Consolidation Loan A loan that pays off multiple unsecured debts, consolidating them into a single monthly payment instead of managing separate creditor payments.
• Administration Order A formal agreement allowing repayment of debts over a specified period, typically 3 years. Available to people with at least 2 debts totalling less than £5,000 who have an unpaid County Court Judgement.
• Breathing Space (Debt Respite Scheme) A government scheme offering legal protection from creditor action for up to 60 days, including protection from enforcement actions, interest and charges.
• Bankruptcy A legal insolvency process that writes off debts the customer cannot afford to repay, typically considered a last resort option.
• Remortgage Renegotiating mortgage terms to release equity built up in property, using the lump sum to pay off outstanding debts and potentially free up income.
• Settlement Making a lump sum payment to creditors, either as a full and final settlement or a partial settlement to resolve debts.
• Sequestration A Scottish insolvency solution available to individuals who cannot repay their debts, similar to bankruptcy but with specific Scottish legal provisions.
• Minimal Asset Process (MAP) A scheme for Scottish residents with few or no assets and insufficient disposable income to make debt repayments.
• Debt Arrangement Scheme A Scottish debt solution that allows structured repayment of debts over time.

Quantifiable outcome

• 92% of DMP customer debts had interest and charges frozen in 2025
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• MoneyPlus Insolvency LimitedcoreStrategic or Co-development PartnerMoneyPlus Advice refers customers to MoneyPlus Insolvency Limited for Individual Voluntary Arrangements (IVAs). MoneyPlus Insolvency Limited is registered in England and Wales (08214793) and provides licensed insolvency practitioner services. Anel Andrew serves as Licenced Insolvency Practitioner (IPA licence 17170). This is an intra-group referral relationship for the provision of formal insolvency solutions.
• DEMSA (Debt Advice Alliance)coreStrategic or Co-development PartnerMoneyPlus is a member of DEMSA (Debt Advice Alliance), a trade body representing debt advice providers committed to high professional standards and consumer protection. Displayed as a white logo on the website footer.
• R3 (Insolvency Practitioners Association)coreStrategic or Co-development PartnerMoneyPlus is associated with R3, the professional body for insolvency practitioners, demonstrating regulatory compliance and industry standing. Displayed as a white logo on the website footer.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• StepChange Debt Charity: The UK's largest debt advice charity, providing free DMPs and IVAs to consumers. Directly comparable to MoneyPlus in target customers (UK consumers with unmanageable debt) and core product set (DMPs, IVAs, DROs), though operating as a not-for-profit.
• PayPlan: A UK consumer debt advice provider offering DMPs, IVAs and informal arrangements. Closely comparable to MoneyPlus on product mix, fee-based revenue model and direct-to-consumer distribution via phone and web.
• National Debtline: A free, FCA-recognised UK debt advice service providing telephone and online debt advice including DMPs. Comparable to MoneyPlus on customer segment (UK consumers in financial difficulty) and advice-led delivery model.
• Christians Against Poverty (CAP): UK debt counselling charity offering face-to-face debt advice and DMPs/IVAs. Targets the same UK consumer-in-distress segment as MoneyPlus with a comparable suite of debt solutions and FCA-aligned conduct standards.
• Debt Advice Foundation: UK-registered debt advice charity providing free telephone and online debt advice and DMPs. Closely comparable to MoneyPlus on customer base, FCA-aligned regulation and the DMP-led solution set.
• ClearDebt: UK FCA-authorised debt advice provider offering DMPs, IVAs and sequestration in Scotland. Directly comparable to MoneyPlus on product suite, regulation and fee-based commercial model.
• McKenzie Douglas Solicitors: UK firm offering regulated debt advice and insolvency practitioner services including IVAs and bankruptcies. Comparable to MoneyPlus's IVA referral pathway via MoneyPlus Insolvency Limited.
• Money Wellness: UK consumer debt advice service offering DMPs, IVAs, debt consolidation and Breathing Space support. Directly comparable to MoneyPlus on customer base, product set and digital-plus-telephone distribution.

Broad incumbents

• Citizens Advice: UK-wide advice charity providing free debt advice among broader consumer and welfare services. Comparable to MoneyPlus on debt advice delivery but operates across a much wider remit (housing, employment, benefits) and does not charge fees for debt plans.

Emerging players

• Frontier Financial: Smaller UK consumer debt advice and solutions firm offering DMPs, IVAs and informal arrangements. Comparable product mix and customer segment to MoneyPlus but at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MoneyPlusAdvice
• LinkedInuk.linkedin.com/company/moneypluspeople
• Instagraminstagram.com/moneyplusadvice
• TikToktiktok.com/@moneyplusadvice
• Xx.com/MoneyPlusPeople

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MoneyPlus