Trackonomics
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Trackonomics firmographics
Firmographics- Name
- Trackonomics
- Legal name
- Trackonomics Ltd.
- Website
- https://trackonomics.net
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Trackonomics industry classification
Industry- Product category
- Affiliate Marketing Analytics Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD)
- akta.pro secondary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where Trackonomics is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Trackonomics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Platform: Customized SaaS subscription pricing based on number of affiliate networks, number of online properties, number of features adopted, and other variables. Each client receives a dedicated Partner Success Manager for onboarding, training, and ongoing support.
- Platform Licensing: Full access to DMP platform including data consolidation, revenue attribution (Funnel Relay), link automation, and link scanning tools. Pricing tailored to enterprise needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom Enterprise Plan |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Trackonomics product offering
Product offeringCore offering
Trackonomics sells a Data Management Platform (DMP) purpose-built for e-commerce affiliates that consolidates and normalizes data from 100+ affiliate networks and ad platforms into a single customizable BI dashboard. The platform delivers end-to-end revenue attribution via its proprietary Funnel Relay script, automated affiliate link generation through a Chrome extension and API, and automated link rot detection scanning over 7,000 links daily. Pricing is customized per client based on networks used, properties managed, and features adopted.
Product overview
Trackonomics is a suite of tools designed to help content publishers, brands and agencies create, analyze and optimize affiliate content at scale. The core offering is a Data Management Platform (DMP) that consolidates data from 100+ affiliate networks and ad platforms. The platform consists of several integrated modules: Data Consolidation for pulling data from multiple networks into a customizable BI dashboard; Funnel Relay (Revenue Attribution) for end-to-end tracking from first click to sale; Link Automation for dynamic link generation via browser extension or API; Link Scanner for automated detection and replacement of broken links; Content Discovery for identifying high-revenue product opportunities; Content Syndication for distributing premium content; and the Affiliate Dashboard for flexible reporting and visualization. Additional tools include the Publisher Extension (Chrome) for link generation and Amazon AutoTagger with LinkWrapper for Amazon tracking without JavaScript.
Differentiator
Problem solved
Functional benefit
Products and services
- Trackonomics Platform A Data Management Platform (DMP) designed specifically for e-commerce affiliates that consolidates and aggregates data from 100+ affiliate networks and ad platforms into a customizable BI dashboard for flexible reporting, analysis, and revenue optimization. The platform includes data consolidation, Funnel Relay revenue attribution, link automation, link scanning, content discovery, and an affiliate dashboard, and is sold to enterprise content publishers, brands, and agencies via direct sales with customized annual subscriptions.
Quantifiable outcome
- 160% productivity boost using link automation tools
- +6 more outcomes
Companies that use Trackonomics
Customer profileNamed customers22 records
Segments3 records
Ideal customer profiles3 records
Trackonomics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability3 records
Feature7 records
Trackonomics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Impact.comcoreImpact.com acquired Trackonomics in 2021, integrating it as 'Trackonomics by Impact.com' into their partnership platform ecosystem. Trackonomics serves as the data management and analytics component for Impact.com's publisher-side affiliate management capabilities, combining partnership automation with enterprise-grade affiliate data analytics.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Trackonomics competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Trackonomics social profiles
Digital presenceTrackonomics compliance and trust
Trust signalCompliance2 records
Trackonomics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trackonomics leadership team
Management profileNumber of profiles
Profiles5 records
Trackonomics funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trackonomics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trackonomics
What does Trackonomics do?
Trackonomics sells a Data Management Platform (DMP) purpose-built for e-commerce affiliates that consolidates and normalizes data from 100+ affiliate networks and ad platforms into a single customizable BI dashboard. The platform delivers end-to-end revenue attribution via its proprietary Funnel Relay script, automated affiliate link generation through a Chrome extension and API, and automated link rot detection scanning over 7,000 links daily. Pricing is customized per client based on networks used, properties managed, and features adopted.
Is Trackonomics a public or private company?
Trackonomics is a private company. It is classified as corporate owned and is currently operating.
When was Trackonomics founded?
Trackonomics was founded in 2014. It employs 1 to 10 people.
Where is Trackonomics based?
Trackonomics is headquartered in London, United Kingdom, in the Europe region.
How does Trackonomics make money?
Two revenue lines are on record. SaaS Subscription Platform is the primary driver. The others are platform Licensing.
Does Trackonomics have an API?
Yes. Trackonomics offers a unified affiliate data API that plugs into enterprise data analytics solutions. The API can be used to consolidate data from 100+ affiliate networks and ad platforms. Additionally, a Product Linking API enables automatic creation of affiliate links from within a CMS. The API is described as 'API First' architecture and supports connections to visualization tools like Tableau, GDS, Sisense, and Domo. The revenue attribution feature (Funnel Relay) requires implementing a script tag on the publisher's website. Developer documentation is at trackonomics.net/contact.
What industry is Trackonomics in?
Trackonomics's product category is Affiliate Marketing Analytics Software. Its primary akta.pro industry code is BPAMALAD, Data Management Platforms (DMP) & Customer Data Platforms (CDP), with a secondary code of BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 5182 and its SIC code is 7372.