Yadokari

Name

Yadokari

Legal name

YADOKARI Inc.

Website

https://yadokari.net

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Modular Housing

NAICS

Travel Trailer and Camper Manufacturing (336214), Consumer Goods Rental (5322)

SIC

Mobile Homes (2451)

akta.pro primary industry

Tiny Homes & Micro-Stays (THAMADAB)

Keywords

• Tiny house sales
• Trailer house manufacturing
• Mobile home design
• Tiny house rental
• Lifestyle media platform

Headquarters

HQ city

Yokohama

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Tiny House Product Sales: Direct sales of trailer houses and chassis through yadokari.net platform. Products range from basic Tinys INSPIRATION models (¥7.49M-) to premium solar-equipped MIGRA models (¥13M-). One-time purchase model with customer self-service browsing.
2. Rental Services: Weekly rental of tiny houses starting from ¥50,000 per week. Enables trial experiences and short-term accommodation needs at YADOKARI VILLAGE locations.
3. YADOKARI VILLAGE Accommodation: Managed accommodation services at nature-immersed tiny house villages (e.g., 北軽井沢 location). Limited units available with owner recruitment programs.
4. Used Trailer House Marketplace: TRAILER HOUSE SECOND HAND - Japan's first used trailer house specialized platform. Brokerage/matching service model.
5. Events and Exhibitions: Ticketed and free exhibition events, seminars on trailer house accommodation businesses, and workshop experiences driving lead generation and brand engagement.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Yadokari designs, manufactures, and sells trailer-based tiny houses across three core product lines (Tinys INSPIRATION, MIGRA, and ROADIE) ranging from ¥3.7M to ¥13M, supported by original chassis, weekly rentals from ¥50,000, Japan's first used trailer house marketplace (TRAILER HOUSE SECOND HAND), and YADOKARI VILLAGE nature-immersed accommodation. The company also produces lifestyle editorial content through YADOKARI Magazine (TINY HOUSE JOURNAL and EXPLORING THE FUTURE).

Product overview

YADOKARI operates as a comprehensive tiny house purchase and information platform centered on its core product lines: the Tinys INSPIRATION basic series (available in 6m, 7.2m, 9m lengths with cold climate variants), the MIGRA wooden trailer house series (standard, solar, and cold climate models), and the ROADIE nature-focused trailer house series (6m, standard, cold, and mini variants). The company also offers original chassis, rental services (from 50,000 yen/week), and Japan's first dedicated used trailer house marketplace (TRAILER HOUSE SECOND HAND). YADOKARI VILLAGE provides accommodation experiences in natural settings at the base of Mount Asama. The platform serves as a lifestyle media company combining product sales with information content through its TINY HOUSE JOURNAL and EXPLORING THE FUTURE magazine sections.

Differentiator

Problem solved

Functional benefit

Products and services

• Tinys INSPIRATION Series

Quantifiable outcome

• Weekly rental available from ¥50,000 enabling low-commitment trial experiences
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• UR都市機構 (UR Urban Development Corporation)coreStrategic or Co-development Partner · 1 July 2024Strategic partnership for '未来団地会議' (Future Danchi Conference) initiative, specifically the 'まちやまプロジェクト' (Machi-Yama Project) at 町田山崎団地. YADOKARI collaborates with UR on community activation, event programming (e.g., 'まちやま まるごと スコーレ'), and transforming public housing areas into vibrant community spaces.
• 星天qlaycoreStrategic or Co-development PartnerYADOKARI operates and curates 星天qlay, a 1.4km elevated railway facility between Hoshikawa and Tempamachi stations. This flagship community space showcases tiny house lifestyle and serves as YADOKARI's primary event venue and community hub, featuring shops, restaurants, residences (YADORESI), and co-working spaces (PILE).
• 西海市 (Nagasaki Prefecture)minorStrategic or Co-development PartnerPartnership for 'さいかいタイニーハウスデザインコンテスト2025' (Sakai Tiny House Design Contest 2025). Utilizes locally-sourced hinoki (cypress) wood from Sakai City, combining regional forest resources with tiny house design innovation.
• 小菅村 (Kosuge Village, Yamanashi)minorStrategic or Co-development PartnerLong-running partnership for annual tiny house design contests (2017-2019+) utilizing Kosuge Village's forest resources. Contest winners' designs were actually constructed in the village, promoting regional revitalization through tiny house initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tumbleweed Tiny House Company: US pioneer in design and sale of towable tiny houses on trailer chassis. Directly comparable business model (manufacture/sell trailer-based tiny homes) operating in an adjacent mature market.
• Cover: US prefab/ADU builder offering small, factory-finished dwellings for backyard or alternative placement. Comparable in producing compact, transportable residential units for the alternative-lifestyle segment.
• Mint Tiny House Company: US builder of custom tiny houses on trailer bases with multiple floor plans and finishes. Similar product positioning and trailer-house configuration to YADOKARI's Tinys/MIGRA/ROADIE lines.
• Modern Tiny Living: US company designing and building towable tiny homes with multiple model series. Direct comparable in offering distinct product lines across price points for lifestyle-driven buyers.

Emerging players

• Muji (Ryohin Keikaku) – MUJI Hut: Japan-based minimal lifestyle brand with the MUJI Hut small prefab cabin line. Comparable in promoting minimal-living design aesthetic within Japan, though delivered as flat-pack rather than trailer-based.

Regional players

• The Tiny House Company: Australian designer/builder of towable tiny homes. Comparable in offering multiple trailer-home model lines with customization, but operating in a separate geography from Japan.
• Baufritz: German manufacturer of prefab, eco-efficient small and modular homes. Comparable in delivering factory-built, energy-efficient alternative dwellings, primarily serving European customers.

Broad incumbents

• Daiwa House Industry: Largest Japanese homebuilder offering single-family, multifamily, and prefab housing. Broad incumbent in Japanese residential construction whose portfolio could absorb the small/alternative housing segment YADOKARI targets.
• Sekisui House: Major Japanese homebuilder with extensive prefab and detached housing operations. Established incumbent whose scale, dealer network, and brand pose a long-term competitive threat to YADOKARI's alternative-housing niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/yadokari_mobi
• YouTubeyoutube.com/@yadokari2876
• Facebookfacebook.com/yadokari.mobi
• Instagraminstagram.com/yadokari_mobi
• LinkedInlinkedin.com/company/yadokari

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yadokari