Great Wall Motors

What Great Wall Motors does

Great Wall Motor Company Limited is a publicly traded Chinese automaker (HKEX: 02333; SSE: 601633) headquartered in Baoding, Hebei, designing, manufacturing, and selling passenger vehicles, pickups, and motorcycles under five core sub-brands \u2014 HAVAL (mass-market SUV, 9.46 million cumulative units), WEY (premium SUV, NEV-led), TANK (off-road, 800,000+ cumulative units), ORA (electric vehicles), and POER (pickup trucks, 50% domestic share held for 27 consecutive years) \u2014 plus the SOUO motorcycle brand.

The company's technology backbone is the GWM ONE Platform, billed as the world's first AI-native multi-powertrain architecture supporting BEV, HEV, PHEV, ICE, and FCEV vehicles from a common 49-module, 300+ reusable-functional-unit foundation. Powertrain innovation is centered on the Hi4 family (Hi4, Hi4-T, Hi4-Z, Hi4-G, Hi4 Performance), and intelligent-driving functionality is delivered via the Coffee AI stack \u2014 Coffee OS for the cockpit, Coffee Pilot Ultra for all-scenario NOA, and a VLA AD large model. GWM also operates a vertically integrated supply chain spanning hydrogen (FTXT), SiC power semiconductors (Xindong), and the jointly developed Zijing M100 RISC-V automotive-grade MCU, supported by 25,000+ R&D personnel.

GWM's business model is primarily hardware sales of vehicles at price points ranging from mass-market (HAVAL from ~RMB 100,000) to premium (WEY above RMB 200,000, V9X at RMB 349,800), distributed through 1,400+ overseas sales channels and 170+ countries, with hybrid distribution via own dealer networks (e.g., 700+ European dealers) and regional partners such as Al Naboodah (UAE), Grupo Antelo (Argentina), and KD assembly in Ecuador and Pakistan. Full-process manufacturing spans China, Russia, Thailand, and Brazil, with a European plant planned by 2029. Reported FY2025 revenue was RMB 223 billion, with overseas sales reaching 506,000 units (38.2% of total) and operating cash flow of RMB 40 billion.

Name

Great Wall Motors

Legal name

Great Wall Motor Company Limited

Website

https://gwm-global.com

Company type

Public

Founded year

1990

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Passenger Automobiles

NAICS

Other Motor Vehicle Parts Manufacturing (336390), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Motor Vehicle Transmission and Power Train Parts Manufacturing (336350), Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motor Vehicles & Passenger Car Bodies (3711), Motor Vehicle Parts & Accessories (3714), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules) (IMACAHAJ)

akta.pro secondary industries

Passenger Vehicle Electrical & Electronics Manufacturing (ICE) (IMACAAAK), Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH)

Keywords

• Passenger vehicle manufacturing
• SUV and pickup trucks
• New energy vehicles
• Hybrid powertrain systems
• Automotive intelligent driving

Headquarters

HQ city

Hebei

HQ country

China

HQ region

Asia

Offices15 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: GWM generates revenue primarily through the sale of vehicles across its five main brands: HAVAL (SUV), WEY (premium NEV), TANK (off-road), ORA (electric vehicles), and POER (pickup trucks). The company reported RMB 223 billion in revenue for 2025.
2. Overseas Operations: Growing contribution from international markets, with overseas sales accounting for 38.2% of total sales in 2025, up from 11.1% in 2021. Overseas sales reached 506,000 units in 2025.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels9 records

Core offering

Great Wall Motors designs, manufactures, and sells passenger vehicles across five sub-brands: HAVAL (mass-market SUVs), WEY (premium NEV SUVs), TANK (hardcore off-road SUVs), ORA (electric vehicles), and POER (pickup trucks), plus SOUO motorcycles. The company supports a full multi-powertrain strategy spanning ICE, HEV, PHEV, BEV, and FCEV, backed by proprietary platforms including GWM ONE Platform and Hi4 hybrid technology, with vehicles sold globally across 170+ countries through dealer networks and overseas manufacturing operations.

Product overview

Great Wall Motors operates as a diversified automotive group with five primary sub-brands: HAVAL (global SUV expert), WEY (premium luxury), TANK (hardcore off-road), ORA (electric vehicles), and POER (pickup trucks), plus SOUO motorcycles. The company differentiates through proprietary technology platforms including the GWM ONE Platform (AI-native multi-powertrain architecture), Hi4 hybrid technology family (Hi4, Hi4-T, Hi4-Z), and Coffee AI ecosystem (Coffee OS intelligent cockpit, Coffee Pilot assisted driving). Product portfolio spans internal combustion, hybrid, plug-in hybrid, battery electric, and hydrogen fuel cell powertrains across SUVs, sedans, pickups, and motorcycles.

Differentiator

Problem solved

Functional benefit

Brands

• HAVAL: Global SUV expert brand, known for models such as HAVAL H6 and second-generation HAVAL H9, with cumulative global sales reaching 9.46 million units
• WEY
• ORA
• TANK
• POER
• SOUO

Products and services

• HAVAL Global SUV brand offering gasoline, hybrid, and plug-in hybrid models including H6, H9, Menglong, and DARGO, with cumulative global sales reaching 9.46 million units.
• WEY Premium brand featuring intelligent hybrid SUVs including WEY 80, WEY 07, WEY G9, WEY V9X, WEY Gaoshan 7, and Lanshan series, offering plug-in hybrid powertrains with advanced intelligent driving and cockpit systems.
• TANK Hardcore off-road SUV brand featuring body-on-frame vehicles including TANK 300, TANK 500, and TANK 700, with multiple powertrain options including gasoline, diesel, Hi4-T hybrid, and Hi4-Z plug-in hybrid systems.
• ORA Electric vehicle brand offering stylish compact and midsize EVs including ORA 03, ORA 05, and ORA 07, featuring the lightweight ME platform exclusively for BEVs with focus on design and urban mobility.
• POER Pickup truck brand offering commercial and off-road pickup trucks including POER, SAHAR POER, and King Kong POER, maintaining position as China's No. 1 pickup brand for 27 consecutive years with nearly 50% domestic market share.
• SOUO Premium motorcycle brand featuring touring motorcycles with horizontally opposed 8-cylinder engines and 8DCT powertrain, including S2000GL Limited Edition with 'Cloud-Rising Lion' design.
• GWM ONE Platform World's first AI-native full-powertrain automotive architecture supporting BEV, HEV, PHEV, ICE, and fuel-cell vehicles, built on 49 core hardware modules and 300+ reusable functional units with native AI architecture and dual VLA large models, planned to underpin 50+ global production models.
• WEY V9X Luxury six-seater SUV featuring hybrid engine, advanced suspension, and safety technology, positioned as a flagship premium SUV for the global market.
• WEY Gaoshan 7 Crossover SUV merging MPV comfort with SUV ground clearance, featuring Hi4 Performance intelligent four-wheel-drive system and 1,135 km CLTC range.
• H6GT Hi4 Plug-in Hybrid Plug-in Hybrid SUV featuring Hi4 intelligent hybrid AWD technology with 321 kW power, 35.43 kWh battery offering up to 183 km electric range, equipped with Coffee OS infotainment system.
• H6 Pro HEV Updated hybrid SUV in Argentina with new exterior design, 14.6-inch touchscreen, and HEV-DHT hybrid system with 243 CV combined power at US$35,500 starting price.

Quantifiable outcome

• GWM ONE Platform supports over 50 global production models
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature8 records

Scale indicators18 records

Recent moves12 records

Expansion highlights7 records

Direct peers

• BYD: China's largest NEV manufacturer and GWM's most direct competitor across PHEV, BEV, and ICE segments. Both sell through multi-brand portfolios (BYD's Dynasty/Ocean/Denza/Fang Cheng Bao vs GWM's HAVAL/WEY/TANK/ORA/POER) and compete head-to-head in domestic and overseas markets including Brazil, Thailand, and Australia.
• Geely Auto Group: Major Chinese OEM with comparable multi-brand architecture (Geely, Lynk & Co, Zeekr, Galaxy, Geometry) and parallel international expansion strategy. Geely's World Action Model AI framework and SEA platform compete directly with GWM's Coffee AI and ONE Platform initiatives.
• Chery Automobile: Chinese OEM with strong SUV heritage and aggressive overseas push similar to GWM's, including Brazil and Middle East focus. Chery competes directly with HAVAL in mass-market SUV segments and shares GWM's Belt and Road manufacturing footprint strategy.
• Changan Automobile: State-affiliated Chinese OEM with Deepal and Avatr NEV brands competing against WEY/ORA, plus overseas ambitions in Southeast Asia and Europe. Comparable multi-powertrain strategy and SUV-heavy portfolio overlap with GWM.
• SAIC Motor: China's largest state-owned OEM with MG (mass market overseas), Roewe, and IM Motors brands. SAIC's volume scale, ICE and BEV portfolio, and overseas distribution footprint (especially Europe through MG) make it a close structural peer to GWM.
• BAIC Group: Chinese state-owned OEM with Beijing, Arcfox, and Beijing Off-Road brands. Arcfox competes with WEY/ORA in NEVs while Beijing Off-Road competes with TANK, making BAIC a structural peer across GWM's premium and off-road segments.
• Dongfeng Motor: Chinese state-owned OEM with VOYAH premium NEV brand and significant overseas commercial vehicle presence. Dongfeng's portfolio breadth and government backing parallel GWM's diversified structure across SUV, pickup, and emerging NEV segments.

Broad incumbents

• Toyota Motor: Global automotive incumbent and the dominant hybrid technology benchmark (Toyota Hybrid System). GWM's Hi4 family is positioned as a direct challenger to Toyota's hybrid leadership, particularly in Latin America, Middle East, and Southeast Asia where both brands compete in SUV and pickup segments.

Emerging players

• Mahindra & Mahindra: Indian OEM with strong SUV and pickup portfolio (Scorpio, Thar, Bolero, XUV) plus growing EV ambitions. Mahindra's off-road heritage directly parallels GWM's TANK brand and its emerging global ambitions offer a comparable emerging-market OEM peer.
• NIO: Chinese premium EV startup competing in the same intelligent-vehicle and software-defined space as WEY. NIO's battery-swap infrastructure and premium positioning offer a benchmark for WEY's premium NEV strategy and ADAS investment levels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/GWMGlobal
• YouTubeyoutube.com/channel/UCs5oqkMf9GqH4Lui1rbM-HA/featured
• Facebookfacebook.com/GreatWallMotorGlobal
• Instagraminstagram.com/gwm_global

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments7 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Wall Motors