BNA Bank

What BNA Bank does

BNA Bank is a state-chartered community bank established in 1896 and headquartered in Tupelo, Mississippi, operating seven branches across Northeast Mississippi communities — New Albany, Tupelo (BNA Plaza), Saltillo, Belden, Pontotoc, Oxford, and Myrtle. The bank serves individual consumers and small-to-medium businesses with a full-service deposit and lending suite: checking and savings accounts, mortgage loans, personal loans, commercial loans, business checking, business credit cards, and consumer credit/debit cards. A referral-based wealth management offering is delivered through LPL Financial, and the bank holds a U.S. Treasury CDFI certification alongside FDIC insurance, a 5-star Bauer Financial rating, and an Excellent Weiss Rating.

The bank's technology stack is described as standard commercial banking infrastructure: a web-based online banking portal, iOS and Android mobile applications, MoneyPass ATM access, and a third-party loan-application portal — with no proprietary technology, AI/ML capabilities, or APIs disclosed. Distribution is anchored to physical branches and supplemented by digital self-serve channels plus named mortgage loan officers (Tonya Hensley, Witt Spencer, Ellen Staten). The go-to-market motion is direct-to-consumer community banking, with customer acquisition driven by physical proximity, local decision-making, and community-involvement marketing rather than digital-led acquisition.

Revenue is generated primarily through net interest income on the loan portfolio, supplemented by non-interest fee income on deposit accounts and card services, with a tertiary revenue-sharing stream from the LPL Financial investment referral arrangement. Pricing is opaque and disclosed at account opening rather than publicly posted. BNA is privately held, employs 101–250 people, and received a $4,957,678 CDFI Fund award in April 2023. Recent strategic activity is centered on the new Tupelo Plaza flagship, the hire of a VP of Business Development, active leadership succession (Anita Speck retirement, Tyler Basil in MYB Officers), and continued investment in mobile banking and community marketing.

Name

BNA Bank

Legal name

BNA Bank

Website

https://bnabank.com

Company type

Private

Founded year

1896

Operating status

Operating

Headcount range

101–250 employees

Short description

BNA Bank is a Mississippi community bank founded in 1896 operating seven branches across Northeast Mississippi, offering personal and business checking, savings, loans, credit cards, and investment referrals to individual consumers and small businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

New Albany

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Interest Income: Primary revenue stream from interest earned on loans including mortgage loans, personal loans, commercial loans, and credit cards. Interest rate spreads between lending rates and deposit rates form the core economics of the bank.
2. Non-Interest Fee Income: Fee income from checking account service charges, ATM fees, debit/credit card transaction fees, and other banking service charges.
3. Investment Services: Revenue sharing or referral arrangements with LPL Financial for investment and financial management services offered to customers.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

BNA Bank is a state-chartered community bank that provides personal and business banking products including checking accounts, savings accounts, mortgage loans, personal loans, commercial loans, credit and debit cards, and investment services offered in partnership with LPL Financial. Services are delivered through seven physical branches across Northeast Mississippi, an online banking portal, and iOS/Android mobile banking applications. The bank is FDIC insured, CDFI certified, and has operated continuously since 1896.

Product overview

BNA Bank is a traditional community bank offering a comprehensive suite of personal and business banking products. The bank's product portfolio includes deposit products (checking and savings accounts), lending products (mortgage loans, personal loans, and commercial loans), payment cards (credit and debit cards), and digital banking services (online banking and mobile app). Business banking services include specialized checking accounts, business credit cards, and commercial lending. The bank also provides investment services through a partnership with LPL Financial and mortgage services through affiliated loan officers.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Checking Accounts Personal checking account options for individuals and families with varying features and benefits to meet different everyday banking needs.
• Savings Accounts Personal savings account products that allow customers to deposit and grow funds securely with FDIC-insured backing.
• Business Checking Accounts Commercial checking account options designed for business banking needs, with features supporting transactions and cash management for local businesses.
• Mortgage Loans Residential mortgage financing products including purchase and refinance options, originated through named local loan officers (Tonya Hensley, Witt Spencer, Ellen Staten) via dedicated loan portals.
• Personal Loans Individual loan products for personal financial needs such as debt consolidation, major purchases, or unexpected expenses.
• Commercial Loans Business lending products for local companies, including commercial real estate loans, equipment financing, and working capital loans.
• Credit and Debit Cards Credit cards and debit card products for everyday purchases and cash access, with associated fraud protection services and rewards through ScoreCard Rewards.
• Business Credit Cards Credit card products designed for business spending and expense management for BNA Bank's small and medium business customers.
• Investments and Financial Management Investment products and financial planning services for BNA Bank customers, delivered in partnership with LPL Financial with online account access via the LPL account view portal.
• Online Banking 24/7 internet-based banking service accessed via bna.onlinebank.com, allowing customers to manage accounts, transfer funds, and pay bills online.
• BNA Bank Mobile App BNA Bank's mobile banking application for iOS and Android, providing on-the-go account access and financial management features.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Renasant Bank: Mississippi-headquartered community bank founded in 1904 in Louisville, MS, now operating across the Southeast with deep Tupelo roots. It is the most directly comparable peer given its parallel Mississippi community-banking heritage and overlap in the same Northeast Mississippi markets served by BNA Bank.
• BankPlus: Mississippi-headquartered community bank offering a similar suite of personal and business banking products across the state. Comparable as a same-state community bank with overlapping target segments and a focus on relationship banking versus large national competitors.
• Citizens National Bank (Meridian, MS): Independent Mississippi community bank headquartered in Meridian offering personal, business, and mortgage banking. Comparable as a multi-generational, FDIC-insured community bank serving a specific regional Mississippi market with similar product breadth.
• Hope Enterprise Corporation / Hope Credit Union: Mississippi-based CDFI credit union and community development lender serving low-income and rural markets across the Deep South. Directly comparable to BNA as a Mississippi-rooted, CDFI-certified institution with a community development mandate and similar product mix.
• Southern Bancorp: One of the largest CDFI banks in the U.S., headquartered in Little Rock, AR, with a deep branch and community development presence in the Mississippi Delta and Arkansas. Comparable as a CDFI-certified community bank with overlapping mission, products, and customer segments in the same regional footprint.
• First National Bank of Oxford: Independently owned community bank headquartered in Oxford, Mississippi, serving Lafayette and surrounding North Mississippi counties. Directly comparable as a long-standing local community bank in the same Northeast Mississippi corridor, with overlapping markets including Oxford where BNA also operates a branch.
• Magnolia State Bank: Independent Mississippi community bank providing personal, business, and agricultural banking across central and north Mississippi. Comparable as a same-state community bank with a similar relationship-driven model and product breadth.
• Planters Bank & Trust Company: Mississippi-headquartered community bank serving the Mississippi Delta and surrounding areas with personal, business, and agricultural lending. Comparable as a multi-branch Mississippi community bank with parallel heritage, FDIC standing, and similar rural-and-small-town customer base.

Regional players

• Trustmark National Bank: Mississippi-based regional commercial bank headquartered in Jackson, with a branch network across Mississippi, Tennessee, Alabama, Florida, and Texas. Comparable as a state-rooted commercial bank overlapping the same Mississippi markets and customer base as BNA, although it operates a broader multi-state footprint.

Broad incumbents

• Cadence Bank: Successor to BancorpSouth, a large regional bank headquartered in Tupelo, MS, offering commercial, consumer, and wealth services across the Southeast, Texas, and beyond. Comparable given its Mississippi banking heritage and Tupelo flagship, but materially larger and broader in scope than BNA Bank.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfb.watch/giv-KvJVV6
• Xx.com/bnabank

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BNA Bank