Saga pure
Saga Pure ASA is a Norwegian publicly listed investment holding company on Euronext Oslo Børs that allocates capital to green-technology sectors — hydrogen, renewable energy, circular economy, and CO2 — and, since December 2025, to commercial property and hotel assets, serving shareholders seeking returns from the energy transition.
- Company typePublic
- Founded2010
- HeadquartersOslo, Norway
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Saga pure does
Saga Pure ASA is a Norwegian publicly listed investment holding company on Euronext Oslo Børs, headquartered in Sjølyst plass 2, Oslo. Founded in 2010 with a small executive team (1–10 employees), the company allocates capital across green-technology sectors — hydrogen, renewable energy, circular economy, and CO2 capture/utilization — seeking outsized returns for shareholders amid a high-rate environment. Over the past 2.5 years the company has operated with an expanded mandate, and in December 2025 it pivoted to include direct property ownership by acquiring Eilert Sundtsgate 39 AS (commercial property) and Saga Hotel Oslo AS, settled via a NOK 135 million private placement of 100 million new shares at NOK 1.35 per share directed to Ferncliff Property AS (an entity associated with CEO Espen Lundaas).
Saga Pure's business model is capital allocation rather than product development. Revenue is generated through net gains on financial investments, appreciation of long-term holdings, and — following the December 2025 acquisition — income from commercial property and hotel operations. As of Q4 2025 the company reported NOK 768.3 million in long-term investments, NOK 82.0 million in short-term investments, and NOK 288.3 million in cash. Financial performance is volatile: Q3 2025 produced a NOK 45.9 million net profit (with NOK 47.1 million in net gains on financial investments), while Q4 2025 swung to a NOK 13.1 million net loss.
The shareholder base is concentrated around a small group of insiders and major holders — Ferncliff Property AS, Tycoon Industrier AS, Øystein Stray Spetalen, SSs AS, and JSS Capital Management AS — who participated in recent capital raises. The company distributes information via its investor relations website and mandatory Oslo Stock Exchange disclosures through Cision. Lead executive Espen Lundaas (CEO) and CFO Eldar Paulsrud (appointed November 2025) oversee a lean team with no disclosed AI, proprietary technology platform, or product offering beyond the investment portfolio itself.
Saga pure firmographics
Firmographics- Name
- Saga pure
- Legal name
- Saga Pure ASA
- Website
- https://sagatankers.no
- Company type
- Public
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Saga Pure ASA is a Norwegian publicly listed investment holding company on Euronext Oslo Børs that allocates capital to green-technology sectors — hydrogen, renewable energy, circular economy, and CO2 — and, since December 2025, to commercial property and hotel assets, serving shareholders seeking returns from the energy transition.
- Ownership category
- akta.pro rank
Saga pure industry classification
Industry- Product category
- Investment Management
- NAICS
- Funds, Trusts, and Other Financial Vehicles (525), Other Investment Pools and Funds (5259), Management of Companies and Enterprises (551)
- SIC
- Investors, Nec (6799), Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Managed Account / SMA Multi-Manager Platforms (FSANAGAL)
Keywords
Where Saga pure is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Saga pure business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Others
Revenue model
- Investment returns and financial gains: Saga Pure generates returns through strategic investments in portfolio companies and financial instruments. Revenue is derived from net gains on financial investments, appreciation in long-term investment values, and income from property assets including hotels and commercial real estate. The company also realizes gains through exit events and portfolio company performance improvements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Saga pure product offering
Product offeringCore offering
Saga Pure is a publicly listed investment company on the Oslo Stock Exchange (Euronext Oslo Børs) that acquires and holds equity positions in portfolio companies and property assets. Its investment focus spans hydrogen, renewable energy, circular economy, and CO2 solutions, supplemented by commercial real estate and hotel properties held through wholly-owned subsidiaries.
Product overview
Saga Pure is a listed investment company on the Oslo Stock Exchange that seeks out companies with potential for greatness within green technology and other assets. The company has an expanded investment mandate covering four main focus areas: Hydrogen (sustainably produced hydrogen for mobility, industry and heating), Renewable Energy (capturing, transforming and balancing renewable energy combined with AI and IoT), Circular Economy (re-using and recycling resources), and CO₂ (transforming CO₂ into valuable products or capture and storage solutions). As an investment holding company, Saga Pure does not offer a unified product platform but rather invests in portfolio companies across these green technology sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Hydrogen Investment Focus
Companies that use Saga pure
Customer profileSegments1 record
Ideal customer profiles1 record
Saga pure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Saga pure partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Saga pure competitors and assessment
Company assessmentDirect peers
- Aker Horizons: Norwegian-listed green investment company on Oslo Børs that builds, develops, and invests in companies within renewable energy, green hydrogen, and carbon capture. Directly comparable to Saga Pure as a small-cap Oslo-listed vehicle focused on energy-transition returns.
- Aker Clean Hydrogen: Oslo-listed pure-play green hydrogen developer and operator under the Aker umbrella. Comparable to Saga Pure's hydrogen investment focus, with similar Norwegian listed-vehicle structure and energy-transition mandate.
Broad incumbents
- Nel ASA: Larger Oslo-listed hydrogen technology company producing alkaline and PEM electrolyzers. Overlaps with Saga Pure's hydrogen theme but operates as an operating business rather than an investment vehicle.
- Hexagon Purus: Oslo-listed hydrogen storage and distribution systems provider. Comparable via its hydrogen exposure but functions as an operating industrial company, not a holding/investment structure.
- Norsk Hydro: Major Norwegian aluminum and renewable energy company. Broad overlap with Saga Pure's renewables and circular-economy themes but as a large-cap industrial incumbent, not a small investment vehicle.
Emerging players
- Everfuel: European green hydrogen value-chain company listed in Oslo. Similar theme exposure to Saga Pure's hydrogen focus, but as an early-stage operating business rather than a portfolio investor.
- Pyrum Innovations: German-listed company using pyrolysis to recycle tires into reusable materials. Overlaps with Saga Pure's circular-economy focus area and serves a comparable sustainability-driven investor base.
- Quantafuel: Scandinavia-based plastic-to-fuel recycling company. Comparable via its circular-economy overlap with Saga Pure's investment focus, though operating rather than portfolio-driven.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Saga pure social profiles
Digital presenceSaga pure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saga pure leadership team
Management profileNumber of profiles
Profiles3 records
Saga pure subsidiaries and ownership
Company hierarchySubsidiaries2 records
Saga pure funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saga pure M&A and investment
M&A and investmentM&A1 record
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saga pure
What does Saga pure do?
Saga Pure is a publicly listed investment company on the Oslo Stock Exchange (Euronext Oslo Børs) that acquires and holds equity positions in portfolio companies and property assets. Its investment focus spans hydrogen, renewable energy, circular economy, and CO2 solutions, supplemented by commercial real estate and hotel properties held through wholly-owned subsidiaries.
Is Saga pure a public or private company?
Saga pure is a public company. It is classified as public and is currently operating.
When was Saga pure founded?
Saga pure was founded in 2010. It employs 1 to 10 people.
Where is Saga pure based?
Saga pure is headquartered in Oslo, Norway, in the Europe region.
How does Saga pure make money?
One revenue line is on record: investment returns and financial gains.
Who are Saga pure's main competitors?
Direct peers on record are Aker Horizons and Aker Clean Hydrogen. Broad incumbents are Nel ASA, Hexagon Purus and Norsk Hydro. Emerging players are Everfuel, Pyrum Innovations and Quantafuel.
Does Saga pure have an API?
No public API is recorded for Saga pure.
What industry is Saga pure in?
Saga pure's product category is Investment Management. Its primary akta.pro industry code is FSANAGAL, Managed Account / SMA Multi-Manager Platforms. Its NAICS code is 525 and its SIC code is 6799.