Upper90
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Upper90 firmographics
Firmographics- Name
- Upper90
- Legal name
- Upper90
- Website
- https://upper90.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Upper90 industry classification
Industry- Product category
- Startup Financing
- NAICS
- Credit Intermediation and Related Activities (522), Other Financial Vehicles (52599)
- SIC
- Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Asset-Based Lending (ABL) (FSANADAD)
- akta.pro secondary industries
- Financial Services / Fintech Growth Equity (FSANACAE), Direct Lending — Asset-Based Lending (ABL) (FSAHAJAE)
Keywords
Where Upper90 is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Upper90 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Credit Facilities Interest Income: Upper90 provides corporate, asset-based loans and preferred equity to technology startups. Revenue is generated through interest payments on credit facilities, with initial facilities ranging from $5-25M that can scale to $250M+ based on asset performance.
- Equity Investment Returns: Upper90 invests 10% equity alongside 90% credit in portfolio companies, participating in equity upside for greater alignment with founders. The firm looks to lean into winning companies in subsequent equity rounds.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Upper90 product offering
Product offeringCore offering
Upper90 is a hybrid investment firm that provides tailored debt and equity financing to technology startups with predictable revenue or collateral. The firm invests 90% as credit and 10% as equity, offering initial credit facilities of $5-25M that can scale to $250M+ based on asset performance for Seed through Series B stage companies. Their focus is on capital-intensive e-commerce, fintech, supply chain, commerce, and marketplace businesses.
Product overview
Upper90 is a hybrid investment firm that provides tailored debt and equity financing to technology startups with predictable revenue or collateral. The firm offers credit facilities ranging from $5-25M initially, scaling to $250M+ for Seed through Series B stage companies, primarily focused on fintech, e-commerce, supply chain, commerce, and marketplace businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Hybrid Credit and Equity Financing Bespoke credit and equity financing package structured as 90% credit and 10% equity for technology startups with predictable revenue or collateral. Initial credit facilities range from $5-25M and can scale to $250M+ based on asset performance. Targets Seed through Series B stage companies in fintech, e-commerce, supply chain, commerce, and marketplace sectors.
- Corporate and Asset-Based Loans Credit facilities backed by corporate assets or asset performance, providing startups with debt capital for working capital, inventory, equipment, and growth initiatives. Sized from $5-25M initially and scalable based on asset performance metrics.
- Preferred Equity Investments Preferred equity investments made alongside credit facilities (90/10 split) in portfolio companies. Upper90 participates in equity upside for greater alignment with founders, leaning into winning companies in subsequent equity rounds.
- Large-Scale Asset-Backed Credit Facilities Large credit facilities ($200M+) backed by physical assets such as GPUs and supporting cloud infrastructure, syndicated with institutional partners. Designed for capital-intensive businesses with predictable revenue streams and significant asset bases, demonstrated through $225M facility for Crusoe (AI infrastructure).
Quantifiable outcome
- Founders retain 30% more of their company on average
- +3 more outcomes
Companies that use Upper90
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Upper90 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Upper90 partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Upper90 competitors and assessment
Company assessmentDirect peers
- Horizon Technology Finance: Specialty finance company providing venture debt to technology and life sciences companies; overlaps with Upper90's asset-based, collateral-supported lending to early-stage technology borrowers.
- Clearco: Revenue-based financing provider for e-commerce and digital brands; directly competes with Upper90 in the capital-intensive e-commerce segment and is also a portfolio company, illustrating the same founder-friendly, asset-aware underwriting thesis.
- Runway Growth Capital: Provides senior-secured term loans to venture-backed growth-stage companies; comparable to Upper90 in scaling facilities as borrower asset performance warrants.
- Pipe: Provider of revenue-based financing that converts recurring revenue into upfront capital for SaaS and subscription businesses; competes with Upper90 for the same founder-friendly, non-dilutive capital pool.
- Arc: Startup-focused financing platform offering both debt and equity products to early-stage companies; competes with Upper90's hybrid 90/10 credit-plus-equity offering for founders seeking flexible growth capital.
- TriplePoint Capital: Venture debt provider specializing in growth-stage technology and life sciences companies; closely comparable business model to Upper90's senior-secured credit facilities against venture-backed borrowers.
- Lighter Capital: Revenue-based financing provider for early-stage technology companies; targets the same founder-friendly, non-dilutive capital niche as Upper90's seed-to-Series B facilities.
- WhiteHawk Capital Partners: Asset-based lending and private credit firm providing senior-secured loans to middle-market and technology borrowers; comparable credit underwriting and syndication approach to Upper90.
Broad incumbents
- Comerica Ventures / Comerica Bank: Established commercial bank with technology and venture lending practice serving startup borrowers; broader incumbent offering similar credit products to Upper90's e-commerce and fintech portfolio companies.
- HSBC Innovation Banking: Large incumbent venture-debt and innovation-finance franchise (acquired SVB's venture debt book); competes with Upper90 in startup lending while serving a much broader set of stages and geographies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Upper90 social profiles
Digital presenceUpper90 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Upper90 leadership team
Management profileNumber of profiles
Profiles15 records
Upper90 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Upper90 M&A and investment
M&A and investmentM&A
Investments81 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Upper90
What does Upper90 do?
Upper90 is a hybrid investment firm that provides tailored debt and equity financing to technology startups with predictable revenue or collateral. The firm invests 90% as credit and 10% as equity, offering initial credit facilities of $5-25M that can scale to $250M+ based on asset performance for Seed through Series B stage companies. Their focus is on capital-intensive e-commerce, fintech, supply chain, commerce, and marketplace businesses.
Is Upper90 a public or private company?
Upper90 is a private company. It is classified as venture growth investor backed and is currently operating.
When was Upper90 founded?
Upper90 was founded in 2018. It employs 11 to 50 people.
Where is Upper90 based?
Upper90 is headquartered in New York, United States, in the North America region.
How does Upper90 make money?
Two revenue lines are on record. Credit Facilities Interest Income is the primary driver. The others are equity Investment Returns.
Who are Upper90's main competitors?
Direct peers on record are Horizon Technology Finance, Clearco, Runway Growth Capital, Pipe, Arc, TriplePoint Capital, Lighter Capital and WhiteHawk Capital Partners. Broad incumbents are Comerica Ventures / Comerica Bank and HSBC Innovation Banking.
Does Upper90 have an API?
No public API is recorded for Upper90.
What industry is Upper90 in?
Upper90's product category is Startup Financing. Its primary akta.pro industry code is FSANADAD, Asset-Based Lending (ABL), with a secondary code of FSANACAE, Financial Services / Fintech Growth Equity. Its NAICS code is 522 and its SIC code is 6153.