ANB Sensors
ANB Sensors is a Cambridge, UK hardware company founded in 2015 that builds patented solid-state, calibration-free pH sensors (the AQ² platform) for aquaculture, oceanographic, water-treatment, industrial, and subsea monitoring applications, selling globally through direct enterprise sales and a 15+ integration partner ecosystem.
- Company typePrivate
- Founded2015
- HeadquartersHaslingfield, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What ANB Sensors does
ANB Sensors Ltd is a Cambridge, UK-based private hardware company founded in 2015 that designs and manufactures solid-state, calibration-free pH sensors targeting long-duration deployments in marine, freshwater, aquaculture, water-treatment, industrial, and subsea environments. Its flagship AQ² platform eliminates the glass electrode and reference-electrode drift that have constrained conventional pH measurement for a century, using patented in-situ auto-calibration, anti-biofouling electrochemistry, and depth ratings from 5m to 1250m; the company reports 9+ filed patents and CE certification. The product portfolio spans the core AQ² sensor across four depth models, a bundled suite (Process pH for water treatment/SCADA integration, AquaLink pH for RAS aquaculture, AquaView pH for aquaculture touchscreen control), an accessories line (Integration Kit, DTU, DTU-A, BMS, Flow Cup Adapter), and free companion software (ANB_Utils and ANB GUI).
The business model is direct enterprise hardware sales with quote-based pricing — no public list prices — distributed globally across four continents through a 15+ integration partner ecosystem (Teledyne, Schneider Electric, Campbell Scientific, Sutron, Blue Robotics, SubCtech, Lacroix, and others) that embeds AQ² sensors into AUVs, ROVs, sondes, buoys, moorings, and FerryBox platforms. ANB serves at least seven identifiable customer segments (environmental monitoring, coastal/marine research, aquaculture, water/wastewater treatment, industrial/mining, subsea/offshore, and data-center water cooling) with two dedicated BDMs (Water & Environmental, Aquaculture & Subsea) and channel acceleration via the 2026 Hatch aquaculture accelerator cohort. Cumulative disclosed venture funding is approximately £1 million (~$1.2M) raised in July 2021 led by LCIF2, with prior seed participation from Hatch Blue and Namier Capital Partners; the company operates with a lean ~9-person named team across R&D, commercial, and assembly functions.
ANB Sensors firmographics
Firmographics- Name
- ANB Sensors
- Legal name
- ANB Sensors Ltd
- Website
- https://anbsensors.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ANB Sensors is a Cambridge, UK hardware company founded in 2015 that builds patented solid-state, calibration-free pH sensors (the AQ² platform) for aquaculture, oceanographic, water-treatment, industrial, and subsea monitoring applications, selling globally through direct enterprise sales and a 15+ integration partner ecosystem.
- Ownership category
- akta.pro rank
ANB Sensors industry classification
Industry- Product category
- Water Quality Monitoring Sensors
- NAICS
- Other Measuring and Controlling Device Manufacturing (334519), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Laboratory Analytical Instruments (3826)
- akta.pro primary industry
- Process Analytical Instrumentation (Gas analyzers, spectroscopy, pH/ORP, conductivity) (IMAGAFAE)
- akta.pro secondary industries
- Online Monitoring, Sensors & Instrumentation (SCADA-integrated analyzers, probes, samplers) (EUANAJAC), Industrial Sensors (Pressure, Temperature, Flow, Level, Proximity, Vibration) (IMAGAFAA), Environmental Sensors (Temperature/Humidity/Gas/Air Quality) (HDAHALAD)
Keywords
Where ANB Sensors is headquartered
LocationHeadquarters
- HQ city
- Haslingfield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
ANB Sensors business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- AQ² pH Sensor Sales: Sale of calibration-free AQ² pH sensors across four depth models (5m, 50m, 300m, 1250m). Core hardware revenue stream. Sold directly via quote request and through integration/channel partners globally. Products sold across four continents.
- Accessories & Add-ons: Sales of AQ² Accessories including Integration Kit (iKit), Data Transfer Unit (DTU), Analogue Signal Unit (DTU-A), Battery Management System (BMS), Flow Cup Adapter. Revenue from complementary hardware components that extend sensor deployment capabilities.
- Bundled Solutions: Sale of bundled product solutions including Process pH (AQ² sensor + controller + transmitter + touchscreen for water treatment/industrial), AquaLink pH (AQ² + digital-to-analogue converter for aquaculture RAS), and AquaView pH (AQ² + controller + transmitter + touchscreen for aquaculture). Value-add bundles target specific vertical use cases.
- Software Utilities (Free): anb_utils and ANB GUI software are provided as free downloads for sensor configuration, data management, and monitoring. These are enablers for hardware sales rather than standalone revenue generators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | AQ² Sensor — 5m depth rating |
| Unit Pricing | Pay-as-you-go | AQ² Sensor — 50m depth rating |
| Unit Pricing | Pay-as-you-go | AQ² Sensor — 300m depth rating |
| Unit Pricing | Pay-as-you-go | AQ² Sensor — 1250m depth rating |
| Unit Pricing | Pay-as-you-go | Accessories (Integration Kit, DTU, DTU-A, BMS, Flow Cup) |
| Unit Pricing | Pay-as-you-go | Bundled Solutions (Process pH, AquaLink pH, AquaView pH) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
ANB Sensors product offering
Product offeringCore offering
ANB Sensors designs and manufactures calibration-free, solid-state pH sensors built on patented electrochemical in-situ auto-calibration technology. Its flagship AQ² sensor is available in four depth ratings (5m, 50m, 300m, 1250m) and is packaged into vertical-specific bundles for aquaculture, water treatment, and industrial process monitoring, supported by an accessories line (Integration Kit, DTU, DTU-A, BMS, Flow Cup) and free configuration software.
Product overview
ANB Sensors offers a portfolio of calibration-free, solid-state pH sensors centered on the AQ² platform — the company's patented technology that eliminates the need for fragile glass electrodes and manual recalibration by performing in-situ auto-calibration. The AQ² is available in four depth-rated models (5m, 50m, 300m, 1250m) and forms the sensing core for three purpose-built bundles: AquaLink pH (for Recirculating Aquaculture Systems with digital-to-analogue converter), AquaView pH (for aquaculture with integrated touchscreen controller and display), and Process pH (for drinking water treatment and industrial process monitoring with SCADA/Profibus integration). A comprehensive accessories line extends the platform with Integration Kit (custom system integration), Data Transfer Unit (DTU for USB connectivity), Analogue Signal Units (DTU-A/ACU/AVU for 4-20mA/0-5V outputs), Battery Management System (BMS for autonomous deployments), and Flow Cup Adapter. Two companion software utilities — ANB_Utils (command-line) and ANB_GUI (browser-based dashboard) — enable sensor configuration, data retrieval, firmware updates, and cloud backup.
Differentiator
Problem solved
Functional benefit
Products and services
- AQ² pH Sensor Calibration-free, solid-state pH sensor with in-situ auto-calibration. Available in four depth ratings (5m, 50m, 300m, 1250m) and measures pH, temperature, salinity, and conductivity. Includes 8 GB onboard storage (15M+ data points), RS-232/RS-485 Modbus communications, anti-biofouling design, ±0.2 pH accuracy, and CE certification. Built for environmental monitoring, aquaculture, water treatment, and oceanographic deployments.
- AquaLink pH Purpose-built calibration-free pH and temperature monitoring bundle for Recirculating Aquaculture Systems (RAS). Integrates the AQ² sensor with a digital-to-analogue converter providing 4-20 mA and 0-5 V outputs for direct connection to existing farm infrastructure. Available in freshwater and saltwater variants.
- AquaView pH Calibration-free pH and temperature monitoring solution for aquaculture with integrated controller, transmitter, and touchscreen display. Combines the AQ² sensor with real-time readings, maintenance alerts, and analogue output, delivered as a ready-to-deploy package.
- Process pH Complete plug-and-play pH monitoring solution for drinking water treatment and industrial process operations. Combines the AQ² calibration-free sensor with an integrated controller, transmitter, and touchscreen. Supports 4-20 mA, 0-5 V, RS-485/RS-232, SCADA, Profibus, and relay outputs. pH range 2-10 with ±0.2 pH accuracy.
- AQ² Accessories Range of accessories for AQ² sensor integration and deployment including Integration Kit (bare PCB + unhoused transducer for custom system integration), Data Transfer Unit (DTU — USB interface for configuration and data download), Analogue Signal Unit (DTU-A — 4-20 mA / 0-5 V output in non-submersible, ACU300, ACU1250, AVU300, and AVU1250 variants), Battery Management System (BMS — intelligent battery monitoring for autonomous deployments), and Flow Cup Adapter (flow-through monitoring installations).
- ANB_Utils software Windows command-line utility for sensor configuration, monitoring, and management. Features include interactive configuration wizard, CSV data download, cloud backup to ANB secure website, firmware upgrades, and CLI control (start/stop scan, abrade, reboot). Available as a free download, version 2.7.
- ANB_GUI software Browser-based graphical user interface for everyday AQ² sensor operation. Provides real-time monitoring of pH, temperature, and salinity/conductivity with customisable alerts, downloadable CSV data, and configuration access. Runs in a default web browser over a serial connection.
Quantifiable outcome
- 70% cost reduction vs. conventional pH sensor operating costs (reference electrode drift elimination)
- +7 more outcomes
Companies that use ANB Sensors
Customer profileSegments7 records
Ideal customer profiles5 records
ANB Sensors technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature8 records
ANB Sensors partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Hatch (Aquaculture Accelerator)coreANB Sensors was selected into Hatch's fourth aquaculture accelerator cohort (announced March 2026), selected from a record number of global applications. Hatch provides a 16-week intensive accelerator program (delivered remotely), $75,000 cash and $55,000 in-kind services. This is a strategic partnership for market entry and growth in the aquaculture vertical.
- Blue RoboticscoreBlue Robotics is listed as an integration partner on ANB's integrations page. Their ROV/AUV platforms can incorporate ANB's calibration-free pH sensors. ANB is featured as a compatible sensor integration on the Blue Robotics ecosystem.
- Campbell ScientificcoreCampbell Scientific is listed as an integration partner. Their environmental monitoring and water quality monitoring systems can integrate ANB pH sensors for environmental monitoring applications.
- TeledynecoreTeledyne is listed as an integration partner. Teledyne marine technology platforms can incorporate ANB's calibration-free pH sensors for ocean and coastal monitoring applications.
- SutroncoreSutron is listed as an integration partner. Sutron's environmental monitoring platforms integrate ANB sensors. ANB provides XLink 500 integration documentation showing how to configure ANB sensors with Sutron's XLink 500 data logger.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
ANB Sensors competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights6 records
Customer concentration
ANB Sensors social profiles
Digital presenceANB Sensors compliance and trust
Trust signalCompliance1 record
ANB Sensors financial estimates
Financial estimateRevenue estimate
Valuation estimate
ANB Sensors leadership team
Management profileNumber of profiles
Profiles9 records
ANB Sensors funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ANB Sensors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ANB Sensors
What does ANB Sensors do?
ANB Sensors designs and manufactures calibration-free, solid-state pH sensors built on patented electrochemical in-situ auto-calibration technology. Its flagship AQ² sensor is available in four depth ratings (5m, 50m, 300m, 1250m) and is packaged into vertical-specific bundles for aquaculture, water treatment, and industrial process monitoring, supported by an accessories line (Integration Kit, DTU, DTU-A, BMS, Flow Cup) and free configuration software.
Is ANB Sensors a public or private company?
ANB Sensors is a private company. It is classified as venture growth investor backed and is currently operating.
When was ANB Sensors founded?
ANB Sensors was founded in 2015. It employs 11 to 50 people.
Where is ANB Sensors based?
ANB Sensors is headquartered in Haslingfield, United Kingdom, in the Europe region.
How does ANB Sensors make money?
Four revenue lines are on record. AQ² pH Sensor Sales are the primary driver. The others are accessories & Add-ons, bundled Solutions and software Utilities (Free).
Does ANB Sensors have an API?
No public API is recorded for ANB Sensors.
What industry is ANB Sensors in?
ANB Sensors's product category is Water Quality Monitoring Sensors. Its primary akta.pro industry code is IMAGAFAE, Process Analytical Instrumentation (Gas analyzers, spectroscopy, pH/ORP, conductivity), with a secondary code of EUANAJAC, Online Monitoring, Sensors & Instrumentation (SCADA-integrated analyzers, probes, samplers). Its NAICS code is 334519 and its SIC code is 3823.