Pine Protocol
Pine Protocol is a decentralized, non-custidential NFT-backed lending protocol running a peer-to-peer marketplace that lets NFT holders borrow instant liquidity against their assets while lenders earn yield, deployed across Ethereum, Arbitrum, and Polygon.
- Company typePrivate
- Founded2021
- HeadquartersPanama City, Panama
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Pine Protocol does
Pine Protocol is a decentralized, non-custodial NFT-backed lending protocol operating a peer-to-peer marketplace that connects NFT asset owners with liquidity providers. Founded in 2021 and incorporated in Singapore as Pine Protocol Inc., the platform enables NFT holders to obtain instant loans against their digital assets without selling them, while lenders earn yield by providing capital against over-collateralized NFT positions. The company is headquartered in Panama City per firmographic data, with corporate domicile in Singapore.
The protocol is deployed across Ethereum, Arbitrum, and Polygon, supporting multi-chain NFT-collateralized lending. Its open architecture is designed to be composable and integrable into both centralized and decentralized NFT platforms, and community governance is provided through PineDAO. Platform features include instant loans without surprise liquidations, flexible rollover and early-repayment terms, and mortgage-like functionality to finance NFT purchases on marketplaces. Since launch the protocol has facilitated over $2 million in loans.
The business model is transaction-fee-based, with the protocol earning fees on loans facilitated through the P2P marketplace; no explicit protocol fee schedule is publicly disclosed. Distribution is product-led and self-serve via app.pine.loans, with no KYC required for basic usage and global access without geographic restrictions. The company has raised approximately $4.5 million in total across a $1.5M seed round in May 2022 and a $3.0M round in December 2022, led by crypto-native investors including Amber Group, Spartan Group, Sino Global Capital, and Sparkle Ventures, and reports 1-10 employees.
Pine Protocol firmographics
Firmographics- Name
- Pine Protocol
- Legal name
- Pine Protocol Inc.
- Website
- https://pine.loans
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pine Protocol is a decentralized, non-custidential NFT-backed lending protocol running a peer-to-peer marketplace that lets NFT holders borrow instant liquidity against their assets while lenders earn yield, deployed across Ethereum, Arbitrum, and Polygon.
- Ownership category
- akta.pro rank
Pine Protocol industry classification
Industry- Product category
- Decentralized Finance (NFT-backed lending)
- NAICS
- Securities and Commodity Exchanges (52321), Securities and Commodity Exchanges (523210)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- NFT Trading, Liquidity & Financialization (AMMs, lending, fractionalization, derivatives) (FSAPAFAG)
- akta.pro secondary industries
- NFT Commerce, Ticketing & Utility Enablement (token-gated access, memberships, passes, ticketing rails) (FSAPAFAJ), Enterprise & Brand NFT Commerce Platforms (White-Label/Embedded) (FSADANAM)
Keywords
Where Pine Protocol is headquartered
LocationHeadquarters
- HQ city
- Panama City
- HQ country
- Panama
- HQ region
- Latin America
Offices1 record
Markets served
Pine Protocol business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Lending/Borrowing Transaction Fees: Protocol generates revenue through transaction fees on NFT-backed loans facilitated through the P2P marketplace. The platform connects borrowers seeking liquidity against their NFTs with lenders providing capital.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Market-determined P2P loan rates |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Pine Protocol product offering
Product offeringCore offering
Pine Protocol is a decentralized, non-custodial NFT-backed lending protocol that operates as a peer-to-peer loan marketplace. NFT holders use their NFTs as collateral to instantly borrow funds without selling the underlying asset, while liquidity providers earn yield by funding those loans. The protocol serves as a scalable, open-architecture liquidity and settlement layer deployable across Ethereum, Arbitrum, and Polygon, with flexible loan terms including rollovers and mortgage-like marketplace features.
Product overview
Pine Protocol is a decentralized non-custodial NFT-backed lending protocol that operates as a P2P marketplace connecting NFT asset owners with liquidity providers. The core protocol (Pine Protocol) provides the technical infrastructure for NFT-collateralized instant loans, while the Pine Platform (accessible at app.pine.loans) serves as the user-facing P2P loan marketplace. The ecosystem is governed by PineDAO, a community-owned DAO focused on NFTFi adoption. The platform supports multiple blockchain networks including Ethereum, Arbitrum, and Polygon, and offers features like instant loans, flexible rollovers, and mortgage-like functionality for NFT marketplace transactions.
Differentiator
Problem solved
Functional benefit
Brands
- PineDAO: Community-owned DAO that plays an active role in the NFT space, supporting adoption of NFT technology and development of NFTFi solutions.
Products and services
- Pine Protocol A decentralized non-custodial asset-backed financing protocol that enables instant NFT-backed loans. It serves as a scalable liquidity and settlement layer for NFT collateralized lending, supporting multiple blockchain networks including Ethereum, Arbitrum, and Polygon.
- Pine Platform A peer-to-peer loan marketplace (accessible at app.pine.loans) connecting NFT asset owners with liquidity providers. Borrowers use NFTs as collateral to obtain instant loans, while lenders earn yield by funding those loans. Features include flexible rollovers, early repayment, and mortgage-like buy/sell functionality on NFT marketplaces.
- PineDAO A community-owned DAO providing governance for the Pine Protocol ecosystem, focused on supporting NFT technology adoption and the development of NFTFi solutions.
Quantifiable outcome
- Over $2 million in loans facilitated since launch
Companies that use Pine Protocol
Customer profileSegments3 records
Ideal customer profiles3 records
Pine Protocol technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Pine Protocol partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- SpiceDaominorNFT community organization listed in ecosystem partnerships.
- The LaominorNFT-focused DAO and community organization in ecosystem.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Pine Protocol competitors and assessment
Company assessmentEmerging players
- Insrt Finance: Insrt Finance is an NFT infrastructure and finance platform listed as an ecosystem partner of Pine. Provides NFT financialization primitives and partial overlap in the NFTFi stack.
- X2Y2: X2Y2 is an NFT marketplace that has expanded into NFT-backed lending features. Overlaps with Pine's NFT finance thesis, though its lending offering is integrated into the marketplace rather than a standalone protocol.
- Solv Protocol: Solv Finance is an NFT financialization protocol and Pine ecosystem partner. Focuses on tokenized yield-bearing NFTs and financial primitives that intersect with Pine's NFT lending category.
Broad incumbents
- OpenSea: OpenSea is the largest NFT marketplace and has explored NFT financialization features. As a broad incumbent with massive distribution, any move into NFT lending directly threatens niche players like Pine.
- Blur: Blur is a leading NFT marketplace that has introduced lending and borrowing features tied to NFT collateral. Operates at much larger scale than Pine but increasingly competes in the NFTFi vertical.
Direct peers
- NFTFi: NFTFi is the most direct competitor to Pine, operating a P2P NFT-backed lending marketplace on Ethereum where users can borrow against NFTs and lenders earn yield. Same core product, same collateral type, and overlapping target customers.
- BendDAO: BendDAO is a leading NFT liquidity and lending protocol on Ethereum offering instant NFT-backed loans through pool-based rather than P2P matching. Competes directly for the same NFT collateralized borrowing demand Pine targets.
- Sharkyfi: Sharkyfi is an NFT-backed lending protocol on Solana offering peer-to-pool loans against NFT collateral. Explicitly listed as an ecosystem partner of Pine; offers near-identical functionality on a different chain.
- Arcade: Arcade is a decentralized NFT-backed lending protocol offering peer-to-pool loans across multiple chains. Competes with Pine on multi-chain NFT collateralized lending infrastructure and integration-friendly architecture.
- MetaStreet: MetaStreet is an NFT liquidity and lending protocol focused on pool-based and structured lending against NFT collateral. Targets the same NFTFi borrower and lender segments as Pine Protocol.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks7 records
Key highlights5 records
Customer concentration
Pine Protocol social profiles
Digital presencePine Protocol financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pine Protocol leadership team
Management profileNumber of profiles
Pine Protocol funding detail
Funding detailFunding overview
Funding rounds2 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pine Protocol M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pine Protocol
What does Pine Protocol do?
Pine Protocol is a decentralized, non-custodial NFT-backed lending protocol that operates as a peer-to-peer loan marketplace. NFT holders use their NFTs as collateral to instantly borrow funds without selling the underlying asset, while liquidity providers earn yield by funding those loans. The protocol serves as a scalable, open-architecture liquidity and settlement layer deployable across Ethereum, Arbitrum, and Polygon, with flexible loan terms including rollovers and mortgage-like marketplace features.
Is Pine Protocol a public or private company?
Pine Protocol is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pine Protocol founded?
Pine Protocol was founded in 2021. It employs 1 to 10 people.
Where is Pine Protocol based?
Pine Protocol is headquartered in Panama City, Panama, in the Latin America region.
How does Pine Protocol make money?
One revenue line is on record: lending/Borrowing Transaction Fees.
Who are Pine Protocol's main competitors?
Emerging players on record are Insrt Finance, X2Y2 and Solv Protocol. Broad incumbents are OpenSea and Blur. Direct peers are NFTFi, BendDAO, Sharkyfi, Arcade and MetaStreet.
Does Pine Protocol have an API?
No public API is recorded for Pine Protocol.
What industry is Pine Protocol in?
Pine Protocol's product category is Decentralized Finance (NFT-backed lending). Its primary akta.pro industry code is FSAPAFAG, NFT Trading, Liquidity & Financialization (AMMs, lending, fractionalization, derivatives), with a secondary code of FSAPAFAJ, NFT Commerce, Ticketing & Utility Enablement (token-gated access, memberships, passes, ticketing rails). Its NAICS code is 52321 and its SIC code is 6200.