Pliteq
Pliteq is a Canadian sustainable materials manufacturer that converts post-consumer recycled tires into proprietary acoustic engineering products and rubber flooring, sold directly to commercial, residential, institutional, and sports facility customers across seven countries.
- Company typePrivate
- Founded2009
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pliteq does
Pliteq Inc. is a Toronto-headquartered sustainable acoustic engineering and flooring products company founded in 2009 that converts post-consumer recycled tires into crumb rubber for use in its two operating business units: Pliteq Acoustics (sound and vibration control solutions for buildings and infrastructure) and Pliteq Flooring (sustainable rubber flooring for commercial, residential, and institutional projects). The underlying technology combines proprietary rubber formulations, acoustic engineering expertise, and closed-loop North American manufacturing designed to minimize energy consumption and waste, with a state-of-the-art production facility located in Surprise, Arizona.
The company generates revenue primarily through direct hardware sales of acoustic and flooring products to enterprise customers across vertical segments including commercial construction (primary), residential, institutional (educational and healthcare facilities), and, more recently, sports and fitness facilities. Its go-to-market is direct sales through its business units, supported by wholly-owned subsidiaries operating in seven countries: Canada, the United States, Mexico, the United Kingdom, the United Arab Emirates, Singapore, and Australia. The company reports no publicly disclosed pricing, no app or API products, and no software component to its offering.
Pliteq is a privately held corporation founded by engineers and led by CEO and founder Paul Downey and Managing Director Maged Mostafa. It has raised approximately $7.45M in disclosed capital across multiple rounds from TD Commercial Banking, Flow Capital, and FedDev between 2013 and 2019. In February 2025 the company expanded into the US sports and fitness flooring market, estimated at $5 billion, extending its commercial model to include integrated design, permitting, construction, and installation services beyond product sales.
Pliteq firmographics
Firmographics- Name
- Pliteq
- Legal name
- Pliteq Inc.
- Website
- https://pliteq.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pliteq is a Canadian sustainable materials manufacturer that converts post-consumer recycled tires into proprietary acoustic engineering products and rubber flooring, sold directly to commercial, residential, institutional, and sports facility customers across seven countries.
- Ownership category
- akta.pro rank
Pliteq industry classification
Industry- Product category
- Acoustic Engineering and Recycled Rubber Building Products
- NAICS
- Rubber Product Manufacturing (3262), All Other Rubber Product Manufacturing (326299), Rubber Product Manufacturing for Mechanical Use (326291)
- SIC
- Fabricated Rubber Products, Nec (3060)
- akta.pro primary industry
- Rubber Recycling (Crumb Rubber, Devulcanization) (IMANAMAE)
- akta.pro secondary industries
- Industrial Matting, Flooring & Safety Rubber Products (IMANALAI), Vibration Control & Anti-Vibration Products (Mounts, Bushings, Isolators) (IMANALAD)
Keywords
Where Pliteq is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices10 records
Markets served
Pliteq business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Acoustic engineering products: Sale of innovative, sustainable, high-performance sound control solutions through Pliteq Acoustics business unit
- Sustainable rubber flooring products: Sale of sustainable rubber flooring for commercial, residential, and institutional projects through Pliteq Flooring business unit
Distribution channels1 record
Marketing channels2 records
Pliteq product offering
Product offeringCore offering
Pliteq manufactures and sells engineered rubber building products made from post-consumer recycled tires, organized into two business units: Pliteq Acoustics delivers sound and vibration control solutions for commercial buildings, and Pliteq Flooring supplies sustainable rubber flooring for commercial, residential, and institutional projects. Products are produced at state-of-the-art North American closed-loop manufacturing facilities and sold directly to construction, infrastructure, and facility customers across seven global markets.
Product overview
Pliteq is a sustainable acoustic engineering and flooring products company operating through two main business units: Pliteq Acoustics (innovative sound control solutions) and Pliteq Flooring (sustainable rubber flooring for commercial, residential, and institutional use). Both product lines are manufactured from post-consumer recycled tires and encompass sound and vibration control solutions as well as specialty rubber flooring applications.
Differentiator
Problem solved
Functional benefit
Brands
- Pliteq Acoustics: Innovative, sustainable, high-performance sound control solutions for buildings and infrastructure
- Pliteq Flooring
Products and services
- Pliteq Acoustics Pliteq Acoustics delivers innovative, sustainable, high-performance sound control solutions for commercial and residential building applications. The unit sells engineered acoustic products made from post-consumer recycled tires through a dedicated business unit website and direct sales channels.
- Pliteq Flooring Pliteq Flooring supplies sustainable rubber flooring made from post-consumer recycled tires for commercial, residential, and institutional projects. The product line combines reduced environmental impact with high-performance durability and is sold through a dedicated business unit website and direct sales.
Quantifiable outcome
- Reduced landfill needs through tire recycling
- +2 more outcomes
Companies that use Pliteq
Customer profileSegments4 records
Ideal customer profiles3 records
Pliteq technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Pliteq partnerships and signals
Strategic signalScale indicators6 records
Recent moves7 records
Expansion highlights4 records
Pliteq competitors and assessment
Company assessmentEmerging players
- Vulcan Recycled Rubber: Manufacturer of recycled-rubber products from end-of-life tires for surfacing and industrial uses; an emerging niche peer competing for crumb-rubber feedstock and downstream surfacing applications.
Direct peers
- Ecore International: US manufacturer of recycled-rubber flooring, acoustic underlayments, and athletic surfaces built on tire-derived crumb rubber; direct competitor across Pliteq's flooring and acoustic product lines.
- Mason Industries: Producer of vibration isolation mounts, hangers, and acoustic products for mechanical and structural applications; overlaps with Pliteq's vibration and acoustic control offerings.
- Mondo (Mondo Sport & Flooring): Producer of rubber sports flooring and athletic surfaces for tracks, gyms, and fitness facilities; overlaps with Pliteq's expansion into sports and fitness flooring.
- REGUPOL: German-based manufacturer of recycled-rubber flooring, acoustic underlays, and sport surfaces; competes head-to-head with Pliteq Flooring and Pliteq Acoustics in sound control and recycled-content rubber products.
- Kinetics Noise Control: Manufacturer of acoustic and vibration isolation products for buildings and industrial applications; directly comparable to Pliteq Acoustics in building sound control.
Regional players
- Regupol America: North American arm of REGUPOL focused on recycled-rubber acoustic underlayments and sport flooring; a regional sub-set of Pliteq's closest direct peer and a frequent competitor on US commercial projects.
Broad incumbents
- nora systems (Interface): Established commercial rubber flooring manufacturer (now part of Interface) with broad healthcare, education, and institutional distribution; competes with Pliteq Flooring in commercial specification channels.
- Tarkett: Global flooring manufacturer with a sustainability-focused portfolio across resilient, rubber, and sports surfaces; competes with Pliteq on commercial and institutional specifications at scale.
- Interface: Global modular carpet and resilient flooring leader with strong ESG positioning (Climate Take Back, recycled content); a broader incumbent pursuing similar sustainability-led specification share.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pliteq social profiles
Digital presencePliteq financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pliteq leadership team
Management profileNumber of profiles
Profiles2 records
Pliteq subsidiaries and ownership
Company hierarchySubsidiaries9 records
Pliteq funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pliteq M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pliteq
What does Pliteq do?
Pliteq manufactures and sells engineered rubber building products made from post-consumer recycled tires, organized into two business units: Pliteq Acoustics delivers sound and vibration control solutions for commercial buildings, and Pliteq Flooring supplies sustainable rubber flooring for commercial, residential, and institutional projects. Products are produced at state-of-the-art North American closed-loop manufacturing facilities and sold directly to construction, infrastructure, and facility customers across seven global markets.
Is Pliteq a public or private company?
Pliteq is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pliteq founded?
Pliteq was founded in 2009. It employs 51 to 100 people.
Where is Pliteq based?
Pliteq is headquartered in Toronto, Canada, in the North America region.
How does Pliteq make money?
Two revenue lines are on record. Acoustic engineering products are the primary driver. The others are sustainable rubber flooring products.
Who are Pliteq's main competitors?
Vulcan Recycled Rubber is listed as an emerging player. Direct peers are Ecore International, Mason Industries, Mondo (Mondo Sport & Flooring), REGUPOL and Kinetics Noise Control. Regupol America is listed as a regional player. Broad incumbents are nora systems (Interface), Tarkett and Interface.
Does Pliteq have an API?
No public API is recorded for Pliteq.
What industry is Pliteq in?
Pliteq's product category is Acoustic Engineering and Recycled Rubber Building Products. Its primary akta.pro industry code is IMANAMAE, Rubber Recycling (Crumb Rubber, Devulcanization), with a secondary code of IMANALAI, Industrial Matting, Flooring & Safety Rubber Products. Its NAICS code is 3262 and its SIC code is 3060.