Unicontrol

What Unicontrol does

Unicontrol is a Danish construction-technology company headquartered in Odense that develops and sells GNSS-based 2D and 3D machine control systems for earthmoving equipment. Its core product, Unicontrol3D, combines multi-constellation satellite tracking (GPS, GLONASS, Galileo, BDS, QZSS, SBAS) across up to 800 channels with IMU sensors to deliver centimeter-level (1–2 cm) real-time positioning on excavators, dozers, wheel loaders, and skid steer machines. The portfolio extends to an affordable 2D system (Unicontrol2D) with a software upgrade path to 3D, a cloud platform (UnicontrolCloud) for project file synchronization and remote diagnostics, a GNSS rover and base station for surveying, and a usage-based rental product (OnDemand).

The company generates revenue through hardware sales of machine control kits and GNSS surveying equipment, recurring subscription fees for UnicontrolCloud, and usage-based fees for OnDemand rentals. It distributes exclusively through a certified network of 80+ dealers across 14+ countries in Europe, North America, and Oceania, and supplements this with OEM embedded partnerships with Volvo Construction Equipment (Volvo Co-Pilot with Dig Assist) and Liebherr dozers. End customers are predominantly small-to-mid construction contractors, equipment operators, and surveyors; the broader market is the global machine control systems segment projected to reach USD 8.7B by 2030.

Unicontrol was acquired by Spectra Precision LLC in 2024 and reported 2025 revenue of DKK 154 million with DKK 42 million profit before tax. Operating geographies span Denmark, the broader EU, the United States, Canada, Australia, and New Zealand, with ongoing expansion through OEM channels and product line extensions into compact machines, drilling, and pay-as-you-go 3D access.

Name

Unicontrol

Legal name

Unicontrol ApS

Website

https://unicontrol.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Unicontrol develops and sells GNSS-based 2D and 3D machine control systems for excavators, dozers, wheel loaders, and skid steers, distributed through 80+ dealers and OEM partnerships with Volvo CE and Liebherr, targeting construction contractors and equipment operators.

Ownership category

akta.pro rank

Headquarters

HQ city

Odense

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. 3D Machine Control Hardware: Sale of complete 3D machine control systems including GNSS antennas, IMU sensors, tablet displays, and mounting hardware for excavators, dozers, wheel loaders, and skid steer machines. Systems are sold through distributors and directly to contractors.
2. UnicontrolCloud Subscription: Cloud platform subscription for project file management, remote diagnostics, fleet monitoring, and data synchronization. Supports remote support and over-the-air updates.
3. Unicontrol OnDemand: Pay-as-you-go rental model for 3D machine control activation. Contractors pay a monthly fee to unlock 3D capabilities for specific project periods, with automatic activation and cancellation.
4. Unicontrol2D Systems: Sale of 2D machine control hardware and software for smaller contractors and simpler earthmoving tasks. Lower price point than 3D systems, designed for affordable entry into machine control technology.
5. UnicontrolRover & Base: Sale of GNSS surveying equipment for stakeout, design, and measurement. Includes rover and base station hardware for construction site surveying.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Unicontrol develops and sells GNSS-based 3D machine control systems for excavators, dozers, wheel loaders, skid steers, and compact machines, providing centimeter-level accuracy, real-time guidance, and automatic blade control. The portfolio is anchored by the Unicontrol3D system, complemented by an affordable Unicontrol2D offering with a hardware-free upgrade path to 3D, the UnicontrolCloud platform for fleet and project file management, UnicontrolRover/Base surveying equipment, and a flexible OnDemand pay-as-you-go rental model.

Product overview

Unicontrol offers a unified 3D machine control platform for earthmoving equipment with multiple product lines. The core offering is the Unicontrol3D system (available for excavators, dozers, wheel loaders, skid steers, and compact machines), which provides GPS/GNSS-based real-time positioning and automated blade/bucket control. Supporting products include Unicontrol2D (affordable 2D machine control with upgrade path to 3D), UnicontrolCloud (cloud platform for fleet management and file synchronization), UnicontrolRover and Base (GNSS surveying equipment), and OnDemand (flexible rental model for 3D capabilities). The portfolio spans from compact machines to full-size construction equipment, unified by the same intuitive tablet interface and cloud ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Unicontrol3D: 3D machine control system for excavators, wheel loaders, dozers, and skid steers providing GPS-based precision guidance.
• Unicontrol2D
• UnicontrolCloud
• UnicontrolRover
• UnicontrolOnDemand

Products and services

• Unicontrol3D Excavator 3D machine control system for excavators providing GPS-based precision guidance with real-time positioning, IMU sensors on moving parts, and tablet-based interface. Enables operators to dig and grade according to design files with centimeter-level accuracy, supporting swing boom, tilt rotator, dual boom, and offset boom attachments.
• Unicontrol3D Dozer Automatic 3D grade control system for dozers ensuring accurate leveling with centimeter accuracy. Features intelligent automated blade control and real-time 3D visual guidance for precise grading and site preparation.
• Unicontrol3D Wheel Loader 3D machine control system for wheel loaders providing real-time 3D guidance and precision for grading operations. Enables operators to hit the right grading level every time to avoid rework and downtime.
• Unicontrol3D Skid Steer GPS grading system for skid steers with automatic grade control supporting 6-way blade and automatic side shift control. Provides 3D machine control for compact grading applications.
• Unicontrol3D Compact Machines 3D machine control for compact machines including mini excavators, skid steers, box graders, and compact excavators. Supports full range of motion for swing boom with intuitive interface for frequent operator changes.
• Unicontrol2D Affordable 2D machine control system for excavators using IMU sensors and tablet interface. Provides instant feedback on depth and slope for precise digging, with laser receiver compatibility offering ±2mm accuracy. Features simple upgrade path to 3D without hardware replacement.
• Unicontrol2D Grading 2D grade control with automation for skid-steers, CTLs, graders, small dozers and scrapers. Features dual- and single laser receiver setup with ±5mm grading precision and 6-way blade automation for consistent accuracy.
• UnicontrolCloud Cloud platform for managing machines, project files, and design data. Enables remote upload of project files to machine fleets, real-time synchronization between office and operators, remote diagnostics, and NTRIP/geo-location configuration. Integrates with Infrakit and Gemini SiteFlow.
• UnicontrolRover GNSS GPS rover for surveying with built-in tilt functionality and Android-based interface. Provides 1-2cm accuracy for stake-out, design and measurement. Features instant file synchronization with Unicontrol3D machines via cloud.
• UnicontrolBase Base station companion to UnicontrolRover for enhanced GNSS surveying accuracy. Supports 4G network and built-in radio transmitter for reliable connectivity.

Quantifiable outcome

• 43% reduction in fuel consumption
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and strategic.

• Volvo Construction EquipmentcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2025Volvo CE and Unicontrol partnered to deploy 3D machine control on Volvo excavators. The partnership integrates Unicontrol3D with Volvo Active Control through Volvo Co-Pilot with Dig Assist, enabling automation-assisted excavation. First launched in Europe in 2025 and expanded to North America in 2026. The partnership provides flexible, open platform technology that works across mixed fleets without ecosystem lock-in.
• InfrakitstrategicTechnology or IntegrationTechnical collaboration between UnicontrolCloud and Infrakit platform enables open data flow on construction sites. Allows machine operators to cooperate regardless of machine control software used. Part of Unicontrol's commitment to open ecosystems and interoperability.
• Gemini SiteFlowstrategicTechnology or IntegrationUnicontrolCloud integration with Gemini SiteFlow brings Unicontrol3D into Gemini's open ecosystem of machine control solutions. Enables contractors to manage project data from multiple machine control systems in one shared platform.
• LiebherrcoreOEM/ Whitelabel/ Licensing PartnerOfficial compatibility between Unicontrol and Liebherr dozers announced in 2024, unlocking automated grading precision for Liebherr construction equipment. Expands Unicontrol's OEM integration reach in the heavy equipment market.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Topcon Positioning Group: Direct competitor in 3D machine control for excavators, dozers and graders, with comparable GNSS-based positioning and a global dealer footprint. Competes head-to-head with Unicontrol on accuracy, ease-of-use and OEM relationships in Europe and North America.
• MOBA Mobile Automation AG: German specialist in machine control and automation for construction equipment, including excavator and grading systems. Direct comparable to Unicontrol in mid-sized European machine control with similar OEM and dealer-driven go-to-market.

Broad incumbents

• Trimble Inc. The dominant global provider of 3D machine control (Trimble Earthworks / Grade Control) for excavators, dozers and graders, with a deep dealer network and BIM/Civil Construction software suite. Most directly comparable to Unicontrol across all supported machine types and channels.
• Caterpillar (Cat Grade / Cat Connect): Caterpillar's Cat Grade and Cat Connect platforms deliver factory- and retrofit-grade 3D machine control for excavators and dozers, representing the largest OEM-embedded competitor. Important benchmark for OEM strategy and aftermarket retrofit economics.
• Komatsu Smart Construction (Intelligent Machine Control): Komatsu's OEM-embedded Intelligent Machine Control (iMC) is the canonical example of an OEM-owned machine control stack, directly competing with Unicontrol's Volvo CE and Liebherr partnerships. Highly relevant for benchmarking OEM channel economics.
• Hexagon AB (Leica Geosystems / HxGN: Through Leica Geosystems and HxGN, Hexagon offers machine automation (Leica iCON) competing with Unicontrol across excavators, dozers and mixed-fleet construction workflows. Comparable as a broad incumbent with overlapping GNSS- and sensor-based positioning capabilities.

Emerging players

• Prolec: UK-based machine guidance and control specialist for excavators and 3D positioning. Comparable as a smaller, specialist-focused peer targeting the same mid-market contractors as Unicontrol with GNSS-based systems.
• DigPilot: Emerging machine guidance specialist offering affordable excavator guidance solutions. Comparable to Unicontrol's 2D and entry-level 3D positioning as a smaller, cost-focused peer addressing small contractors.
• Carlson Software: Provides surveying, machine control and GNSS software for construction. Comparable as an independent mid-sized player with surveying-to-machine-control workflow, overlapping with Unicontrol's rover-to-machine ecosystem.

Regional players

• Xsite Systems: Finnish machine control and positioning specialist serving Nordic and European earthmoving markets. Comparable regional peer with excavator-focused machine control offerings competing with Unicontrol in Northern Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@unicontrol/videos
• Facebookfacebook.com/unicontrol/?brand_redir=101289661237703
• LinkedInlinkedin.com/company/unicontrol3d/mycompany
• Instagraminstagram.com/unicontrol_io
• TikToktiktok.com/@unicontrol_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unicontrol