Siebert

What Siebert does

Siebert Financial Corp. (NASDAQ: SIEB) is a diversified, publicly traded financial services firm controlled by the Gebbia family and operating through a multi-subsidiary structure anchored by registered broker-dealer Muriel Siebert & Co., LLC. Founded in 1967 by Muriel Siebert (the first woman to hold a seat on the NYSE), the firm serves retail individual investors, active self-directed traders, veterans and first responders (Siebert.Valor), athletes (Siebert.Endurance), diverse and underserved investors (RISE Financial Services), women content creators (Rich Behavior), and corporate employees with equity compensation. Core offerings include self-directed brokerage through Siebert.Pro (a November 2025-launched platform with $0 commissions on U.S. exchange-listed stocks), discretionary managed portfolios via Siebert AdvisorNXT, financial advisory, middle-market investment banking led by CIO Dr. Mark Malek, employee stock plan administration through Siebert Corporate Services, insurance and annuities via Park Wilshire Companies, and a Fully Paid Lending Program.

The firm's technology stack centers on proprietary quantitative algorithms for portfolio management, ETF platforms, and equity/fixed income portfolios, alongside a robo-advisor platform, an advanced trading platform, and a recently launched Digital Assets Research capability. Business model revenue is diversified across transaction-based streams (commissions, stock borrow/loan — $29M in 2025, up 51%), recurring/subscription streams (advisory fees — $1.0M Q1 2026, up 35%; stock plan administration; insurance), and professional services (investment banking and NIL services — $0.6M in 2025). Distribution combines direct advisor sales, self-serve online platforms, strategic media partnerships (Newsmax financial programming reaching national audiences), and cross-border distribution via KakaoPay Securities to ~8 million Korean investors.

Beyond core financial services, Siebert has expanded into entertainment and media through its Gebbia Media subsidiary, acquiring Gebbia Entertainment LLC (August 2024) and Big Machine Rock (May 2025), and forging partnerships with GAMMA Media and L.A. Reid LLC. Revenue grew from approximately $10 million in 2016 to $94.2 million in 2025 (12% YoY), with retail customer net worth reaching $19.5 billion at Q1 2026. However, Q1 2026 reported a $2.0 million net loss versus $8.7 million in net income a year earlier, indicating earnings volatility even as top-line momentum continues. The firm maintains FINRA, NYSE, SIPC, and SEC regulatory standing, with a long-standing clearing relationship with National Financial Services (NFS) renewed in Q3 2025.

Name

Siebert

Legal name

Siebert Financial Corporation

Website

https://siebert.com

Company type

Public

Founded year

1967

Operating status

Operating

Headcount range

251–500 employees

Short description

Siebert Financial Corp. (NASDAQ: SIEB) is a diversified financial services firm offering brokerage, investment advisory, investment banking, insurance, and stock plan administration to retail investors, with specialized programs for veterans, athletes, diverse communities, and influencers. The Gebbia family-controlled firm operates through Muriel Siebert & Co. and has expanded into media via Gebbia Media.

Ownership category

akta.pro rank

Product category

Retail Brokerage & Diversified Financial Services

NAICS

Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Insurance Agencies and Brokerages (52421)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialized/Niche-Vertical RIAs (e.g., Medical, Tech, Executives, Athletes) (FSAAACAL)

akta.pro secondary industry

Multi-Asset Solutions for Institutional (Pensions/Endowments/Sovereigns) (FSAAAJAJ)

Keywords

• Retail brokerage services
• Investment advisory
• Wealth management
• Investment banking
• Self-directed trading platform

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Commissions and Fees: Traditional brokerage commissions and fees from securities trading, stock trading, and options transactions. Core revenue stream from retail investor trading activity.
2. Stock Borrow/Stock Loan: Securities lending program allowing customers to earn income on eligible securities. Revenue grew 41% to $6.8 million in Q1 2026 and 51% to $29.0 million in full-year 2025.
3. Advisory Fees: Fees from investment advisory services provided through Siebert AdvisorNXT, discretionary investment management, and wealth management services. Grew 35% year-over-year to $1.0 million in Q1 2026.
4. Investment Banking: Full suite of investment banking services for middle-market companies including capital markets underwriting, mergers and acquisitions advisory, and syndicate desk operations led by Dr. Mark Malek.
5. Name, Image, and Likeness (NIL) Services: New revenue stream launched in 2025 related to NIL services, generating $0.6 million in 2025 through Gebbia Media's entertainment and sports management activities.
6. Fully Paid Lending Program: Program allowing customers to lend securities to Siebert for income generation, with Siebert retaining collateral and paying loan fees to participants.
7. Stock Plan Administration: Corporate services for employee share plan administration, partnering with public companies to offer share plan solutions and services for their employees.
8. Insurance Products: Insurance and annuity products offered through Park Wilshire Companies, Inc., a wholly owned subsidiary, providing personal, commercial, life and disability insurance.

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Marketing channels7 records

Core offering

Siebert Financial Corp. operates a multi-platform brokerage and financial services firm offering self-directed brokerage (Siebert.Pro with $0 U.S. equity commissions), discretionary managed portfolios (Siebert.NXT), investment advisory, middle-market investment banking, insurance and annuity products, securities lending (Fully Paid Lending Program), and specialized programs for veterans, athletes, and underserved communities. The firm serves retail investors, active traders, niche demographic segments, and middle-market companies through its registered broker-dealer subsidiary Muriel Siebert & Co., LLC and affiliated RIA, insurance, and inclusive-investing entities.

Product overview

Siebert Financial Corp. operates a multi-platform brokerage and financial services firm offering a comprehensive suite of products organized across several core divisions. The primary offerings include Siebert.Pro (an advanced trading platform for active self-directed investors), Siebert.NXT (discretionary managed portfolio services), and traditional brokerage services (investments, financial advice, investment banking, and insurance). The firm also operates specialized programs including Siebert.Valor (for military and veterans), Siebert.Endurance (for athletes), Employee Stock Plans, and RISE Financial Services (inclusive investing for diverse communities). Additional offerings include the Fully Paid Lending Program and Account Protection. Muriel Siebert & Co., LLC serves as the registered broker-dealer subsidiary, while Siebert AdvisorNXT, LLC provides investment advisory services, and Park Wilshire Companies, Inc. offers insurance products.

Differentiator

Problem solved

Functional benefit

Brands

• Siebert.Pro: Advanced trading platform for active, self-directed investors with customizable interfaces and relationship manager support, offering $0 commissions on U.S. exchange-listed stocks.
• Siebert.Valor
• Siebert.Endurance
• SiebertNXT
• RISE Prime Services
• Siebert Insurance
• Rich Behavior
• Gen W

Products and services

• Siebert.Pro Advanced trading platform for active, self-directed investors offering customizable interfaces, $0 commissions on U.S. exchange-listed stocks during regular hours, and support from relationship managers.
• Siebert.NXT (Managed Portfolios) Discretionary investment management service providing personalized portfolio management for clients, led by the firm's Chief Investment Officer, available through wrap fee programs.
• Self-Directed Investments (Brokerage) Brokerage services enabling self-directed investors to explore diverse investment options across multiple brokerage account types to build portfolios aligned with financial goals.
• Financial Advice Personalized wealth planning and advisory services tailored to individual life circumstances, priorities, and financial goals.
• Investment Banking Full suite of investment banking services for middle-market companies including capital markets underwriting, M&A advisory, and syndicate desk operations, led by Dr. Mark Malek.
• Insurance Comprehensive insurance offerings including life, disability, and property coverage provided through Park Wilshire Companies, Inc. (wholly owned subsidiary), including personal, commercial, life and disability insurance and annuity products.
• Siebert.Valor Tailored portfolio program serving police officers, firefighters, military personnel, veterans, and their families with a patriotic investment philosophy and dedicated service-related financial planning.
• Siebert.Endurance Financial services program designed for professional and collegiate athletes, providing tailored wealth management support.
• Employee Stock Plans Share plan administration solutions and services for public company employees offered through Siebert Corporate Services, partnering with public companies to provide employee stock plan solutions.
• RISE Financial Services Inclusive investing division focused on providing education and access to financial markets for diverse and underserved communities, including IPO access, stocks, and options trading, operated through the registered broker-dealer RISE Financial Services LLC.
• Fully Paid Lending Program Securities lending program allowing clients to earn income by lending fully paid securities to the firm, with BMO serving as the lending agent and the firm retaining collateral while paying loan fees to participants.
• Account Protection (SIPC Coverage) SIPC protection for customer accounts along with additional coverage through excess SIPC policies.
• Investment Club Member Program designed for investment club members with tailored services and resources for collaborative investing.
• Gen W (Next-Gen Investor) Financial guidance and engagement program targeting younger, next-generation investors, with educational content and services.
• NIL (Name, Image, and Likeness) Services Name, Image, and Likeness services generated through Gebbia Media's entertainment and sports management activities, supporting athlete endorsements and NIL arrangements.

Quantifiable outcome

• Revenue growth from $10 million (2016) to $94.2 million (2025)
• +3 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles8 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• NewsmaxcoreGTM or Marketing Partner · 26 March 2026Expanded strategic partnership featuring dedicated financial programming segments on the American Agenda show and long-term national advertising campaign across Newsmax and Newsmax 2 platforms. Siebert professionals provide viewers with market, economy, and investment insights, creating foundation for future collaboration across financial programming, advertising, and market awareness efforts.
• KakaoPay Securities (Market Insights)coreStrategic or Co-development Partner · 4 December 2025Partnership to deliver daily U.S. market insights to approximately 8 million Korean investors. Initiative involves translating and publishing Siebert's market commentary, aiding Korean retail investors in understanding global investment signals. Cross-border brokerage for South Korean investors accessing U.S. equities.
• Academy Veteran Bond ETF (VETZ)minorStrategic or Co-development Partner · 10 November 2025Strategic partnership with Veteran Bond ETF managed by Academy Asset Management to expand veteran-focused financial solutions and education. Partnership includes investments in the Patriot Portfolio and collaborative media projects supporting U.S. service members, veterans, and their families.
• Big Machine Label Group (Big Machine Rock)coreStrategic or Co-development Partner · 28 May 2025Gebbia Media, a subsidiary of Siebert Financial Corp, acquired Big Machine Rock, a genre-defining rock imprint of Big Machine Label Group. Acquisition aims to expand investment in music and media industries, bolster artist development, storytelling, and cross-platform expansion.
• GAMMA MediacoreStrategic or Co-development Partner · 8 August 2024Partnership with GAMMA Media as part of Siebert's expansion into entertainment and media sector through acquisition of Gebbia Entertainment LLC. Deal includes partnerships with GAMMA Media and L.A. Reid LLC, involving securing rights to a musical act managed by Akon.
• L.A. Reid LLCcoreStrategic or Co-development Partner · 8 August 2024Partnership with L.A. Reid LLC as part of Siebert's expansion into entertainment and media sector through acquisition of Gebbia Entertainment LLC. Involves securing rights to a musical act managed by Akon.
• National Financial Services LLC (NFS)coreTechnology or IntegrationLong-standing clearing relationship with NFS providing trade execution, clearing, and related services for brokerage accounts. Siebert renewed this relationship in Q3 2025. NFS provides custody through its data centers and business continuity support.
• FFCU (First Financial Credit Union)minorChannel Partner/ Reseller/ DistributorPartnership with First Financial Credit Union providing financial services through FFCU channel.
• NYBCUminorChannel Partner/ Reseller/ DistributorPartnership with NYBCU (New York Bureau Credit Union) providing financial services through this channel.

Scale indicators10 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Interactive Brokers: Active-trader focused broker-dealer offering low-cost global market access. Overlaps with Siebert.Pro's high-balance active-trader positioning and Siebert's broader brokerage services.
• Robinhood Markets: Commission-free retail brokerage with a digital-first platform. Siebert.Pro directly competes with Robinhood on $0-commission U.S. stock trading and self-directed active investor onboarding.
• SoFi Technologies: Digital-native broker and financial services firm offering self-directed trading, advisory, banking, and lending. Comparable to Siebert in targeting younger self-directed investors (overlap with Gen W).
• Webull: Mobile-first zero-commission brokerage targeting self-directed and active retail traders. Directly comparable to Siebert.Pro in pricing model, target segment, and product features.
• TradeStation: Active-trader brokerage with advanced platform tools and relationship manager support. Closely comparable to Siebert.Pro on target customer (high-balance active traders) and feature set.

Broad incumbents

• E*TRADE (Morgan Stanley): Retail brokerage now under Morgan Stanley, offering trading, managed portfolios, and stock plan services — directly comparable to Siebert's employee stock plan and retail brokerage offerings.
• Stifel Financial: Mid-market focused full-service broker with wealth management and investment banking. Comparable to Siebert's middle-market investment banking and wealth management positioning.
• LPL Financial: Independent broker-dealer and RIA custody platform supporting thousands of advisors. Comparable to Siebert on the advisor-led wealth management and broker-dealer infrastructure model.
• Fidelity Investments: Full-service brokerage and RIA with retail trading, wealth management, and stock plan services. Comparable to Siebert across brokerage, managed portfolios, and corporate services.
• Charles Schwab: Large full-service brokerage and wealth manager offering trading, advisory, banking, and retirement services. A scale-incumbent benchmark across all of Siebert's service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SiebFinancial
• YouTubeyoutube.com/@siebertfinancial
• Facebookfacebook.com/siebertfinancial
• LinkedInlinkedin.com/company/64247
• Instagraminstagram.com/siebertfinancial

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siebert