BRB
BRB (Forbidden Foods Private Limited) is an Indian better-for-you snack brand selling popped chips, baked toasties, and peanut-butter protein wafers directly to consumers via its Shopify site and through Amazon India, Blinkit, and Zepto quick-commerce platforms.
- Company typePrivate
- Founded2018
- HeadquartersNew Delhi, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What BRB does
BRB is an Indian better-for-you snack brand operated by Forbidden Foods Private Limited, a private limited company incorporated in Delhi in 2018 under CIN U15100DL2018PTC328662. The company sells three core product lines - Popped Chips (potato, rice, and corn bases produced via a heat-and-pressure popping process that is neither fried nor baked), NoNo's Toasties (baked, not-fried toast snacks made with whole wheat atta and rice bran oil under a sub-brand with the Agent NoNo mascot), and BRB Shortcuts Protein Wafer Bites (peanut-butter-filled wafers with 54% peanut butter and 4g protein). The brand operates under the FSSAI license 10018011005731 and is positioned around the tagline "When you gotta go snack, just hit BRB," with content tied to IPL cricket culture and influencer marketing aimed at urban Indian youth.
The company's technology base is food-processing rather than software: the heat-and-pressure popping method, baked-toast technology, and formulation work (e.g., 60% less fat potato chips, rice/pea/lentil high-protein variants) constitute its core production differentiators, though no patents are disclosed. The business model is direct-to-consumer packaged food sales with multi-channel distribution: BRB runs its own Shopify-hosted e-commerce storefront at brbchips.com and shop.brbchips.com, with free shipping on all orders and multi-pack SKUs priced from Rs. 207 (box of 3 wafer bites) to Rs. 960 (24-pack Mega Combo), typically at 40-50% discounts to MRP. Distribution is extended through Amazon India (dedicated BRBPoppedChips storefront), Blinkit, and Zepto quick-commerce platforms, with deeplinked UTM campaigns indicating structured channel-partnership activity.
BRB is privately held with no disclosed parent company, no external institutional investors beyond a $1M seed round in July 2020 led by Globevestor and Secocha Ventures (with participation from ah! Ventures, First Cheque, Meenakshi Group, and Mumbai Angels), and an earlier undisclosed 2019 investment from Secocha Ventures. Leadership comprises co-founders Anuj Kishan (CEO), Abhishek Agarwal (COO and Grievance Officer), and Tanmoy Mukherjee. No revenue, valuation, cap-table, or board composition is publicly disclosed; the headcount range of 11-50 indicates an early-stage operating footprint.
BRB firmographics
Firmographics- Name
- BRB
- Legal name
- Forbidden Foods Private Limited
- Website
- https://brbchips.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BRB (Forbidden Foods Private Limited) is an Indian better-for-you snack brand selling popped chips, baked toasties, and peanut-butter protein wafers directly to consumers via its Shopify site and through Amazon India, Blinkit, and Zepto quick-commerce platforms.
- Ownership category
- akta.pro rank
BRB industry classification
Industry- Product category
- Healthy Snack Foods
- NAICS
- Snack Food Manufacturing (31191), Cookie and Cracker Manufacturing (311821)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Bakery Products (2050)
- akta.pro primary industry
- Rice Cakes & Grain Snack Manufacturing (AFAKAIAK)
- akta.pro secondary industries
- Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM), Health/Protein Snack Bars Manufacturing (AFAKAIAN)
Keywords
Where BRB is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Markets served
BRB business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct e-commerce sales: One-time product sales via the company's own Shopify-hosted online storefront (brbchips.com / shop.brbchips.com), with free shipping on all orders and multi-pack combo SKUs (e.g., 13-pack Party Combo at Rs. 499, 24-pack Mega Combo at Rs. 960).
- Marketplace and quick-commerce sales: Product distribution and sales through third-party platforms including Amazon India (BRBPoppedChips storefront), Blinkit, and Zepto, providing on-demand convenience-commerce reach across India.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Peanut Butter Wafer Bites (Classic / Chocolate / Assorted) |
| Unit Pricing | Pay-as-you-go | Corn Popped Chips (Popcorn Chips) |
| Unit Pricing | Pay-as-you-go | NoNo's Toasties |
Go-to-market motion3 records
BRB product offering
Product offeringCore offering
BRB manufactures and sells healthier snack foods in India across three product lines: NoNo's Toasties (baked, not-fried toasties made with whole wheat atta), Popped Chips (chips made from potato, rice, and corn via a heat-and-pressure popping process without frying or baking), and Protein Wafers under the BRB Shortcuts sub-brand (peanut-butter-filled wafer bites). The products are positioned as better-for-you alternatives to conventional fried snacks and are sold direct-to-consumer via the brand's Shopify-hosted website and through Amazon India, Blinkit, and Zepto.
Product overview
BRB (operated by Forbidden Foods Private Limited) is an Indian healthy-snacking brand built around a single direct-to-consumer product portfolio spanning three core lines: NoNo's Toasties (baked, not-fried toasties), Popped Chips (a family of popped-not-fried chips in Potato, Corn, and Rice variants), and Protein Wafers marketed under the "BRB Shortcuts" sub-brand (peanut-butter-filled wafer bites in Classic and Chocolate variants). The portfolio is sold through the brand's own e-commerce site (hosted on Shopify) and distributed via Amazon, Blinkit, and Zepto, with the brand positioning centered on "popped, not baked, not fried" and "baked, not fried" better-for-you snacking.
Differentiator
Problem solved
Functional benefit
Brands
- NoNo's Toasties: Sub-brand of baked (not fried) toast snacks made with whole wheat atta, no maida, rice bran oil, no palm oil; marketed with mascot Agent NoNo under the tagline 'AB INDIA NO NAHI'. Available in Garlic Bread, Sizzlin' Schezwan, Fusion Cheese, and Carolina Reaper flavours.
- BRB Shortcuts
Products and services
- NoNo's Toasties Baked, not-fried toasties made with whole wheat atta (no maida) and heart-healthy rice bran oil (no palm oil), marketed as zero cholesterol, trans-fat free, high-fibre, and source of protein. Available in Garlic Bread, Sizzlin' Schezwan, Fusion Cheese, and Carolina Reaper flavours, sold in 4x60g and 8x60g assorted packs.
- Popped Chips Light, crunchy chips produced via a heat-and-pressure popping process that turns everyday ingredients into chips without frying or baking. The range spans Potato, Rice, and Corn bases with multiple flavour variants, all marketed with no palm oil, no preservatives, no MSG, zero cholesterol, and trans-fat free.
- Potato Popped Chips Potato-based popped chips marketed with 60% less fat, only 110 calories, gluten-free, no preservatives, no MSG, zero cholesterol, and trans-fat free. Available in five flavours: Bhel, Spicy Chipotle, Pasta Cheese, Salt & Pepper, and Sour Cream & Herbs.
- Corn Popped Chips Popcorn-style popped chips marketed as crunchier and bolder than regular popcorn, with no palm oil, 30% less fat, no GMO, gluten-free, no preservatives, no MSG, zero cholesterol, and trans-fat free. Available in Salsa, Cheese & Olive, Garlic Bread, and Red Chilli Chataka flavours, sold in a 20-pack assorted (4 flavours x 5 packs, 48g each).
- Rice Popped Chips Popped chips made with rice, peas, and lentils using approximately five simple ingredients, marketed as high protein, source of fibre, no palm oil, 50% less fat, gluten-free, no preservatives, no MSG, zero cholesterol, and trans-fat free. Available in Classic Salted, Pudina Punch, Peri Peri, and Jalapeno & Tomato flavours.
- Protein Wafers (BRB Shortcuts) Crunchy wafer layered with creamy peanut butter, marketed as 54% peanut butter, 4g protein, and zero refined sugar. Available in Classic and Chocolate variants, sold in box-of-3 (Rs. 207) and box-of-6 (Rs. 345) packs.
Companies that use BRB
Customer profileIdeal customer profiles1 record
BRB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
BRB partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
BRB competitors and assessment
Company assessmentMarket position
Strengths6 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
BRB social profiles
Digital presenceBRB compliance and trust
Trust signalCompliance1 record
BRB financial estimates
Financial estimateRevenue estimate
Valuation estimate
BRB leadership team
Management profileNumber of profiles
Profiles3 records
BRB funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BRB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BRB
What does BRB do?
BRB manufactures and sells healthier snack foods in India across three product lines: NoNo's Toasties (baked, not-fried toasties made with whole wheat atta), Popped Chips (chips made from potato, rice, and corn via a heat-and-pressure popping process without frying or baking), and Protein Wafers under the BRB Shortcuts sub-brand (peanut-butter-filled wafer bites). The products are positioned as better-for-you alternatives to conventional fried snacks and are sold direct-to-consumer via the brand's Shopify-hosted website and through Amazon India, Blinkit, and Zepto.
Is BRB a public or private company?
BRB is a private company. It is classified as venture growth investor backed and is currently operating.
When was BRB founded?
BRB was founded in 2018. It employs 11 to 50 people.
Where is BRB based?
BRB is headquartered in New Delhi, India, in the Asia region.
How does BRB make money?
Two revenue lines are on record. Direct e-commerce sales are the primary driver. The others are marketplace and quick-commerce sales.
Does BRB have an API?
No public API is recorded for BRB.
What industry is BRB in?
BRB's product category is Healthy Snack Foods. Its primary akta.pro industry code is AFAKAIAK, Rice Cakes & Grain Snack Manufacturing, with a secondary code of CRADABAM, Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified). Its NAICS code is 31191 and its SIC code is 2090.