The Times
The Times is a UK-founded (1785) daily newspaper operating as a Times Media Limited subsidiary of News Corp, delivering digital news, magazines, radio, podcasts, puzzles, and subscription add-ons (Times+, Travel, Wine Club) to individual readers globally, monetized through recurring digital subscriptions and AI-optimized advertising.
- Company typePrivate
- Founded1785
- HeadquartersLondon, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Times does
The Times, operating through Times Media Limited, is a daily British national newspaper founded in 1785 by John Walter and headquartered at 1 London Bridge Street, London. It publishes alongside The Sunday Times under the umbrella brand "The Times and The Sunday Times," owned by News Corp (NASDAQ: NWS) since 1981. The business runs a platform-plus-modules subscription model centered on digital access to journalism, with a stated promotional price of $1 per month for 12 months and a self-serve consumer acquisition flow via thetimes.com, mobile apps, e-Paper, and a Times+ membership tier. The product surface extends well beyond the daily newspaper: Times Radio and podcasts, Times Puzzles (including the Times Crossword Club), multiple weekly magazines (Times Magazine, The Sunday Times Magazine, Culture Magazine, Style Magazine, LUXX), Times Travel, The Sunday Times Wine Club, Times Bookshop, Times Appointments, the Best Schools Guide, Good University Guide, The Sunday Times Rich List, The Sunday Times 100 (Fast Growth), and the historical Times Archive. Revenue is generated from two principal streams: recurring digital subscriptions and advertising, the latter increasingly executed through AI-driven programmatic channels. Distribution combines owned digital properties with strategic embedded channels, most notably a British Airways partnership providing complimentary access on Starlink-equipped aircraft (June 2026) and a Reddit Max campaigns beta participation (January 2026) that delivered a twofold conversion uplift and 26% CTR improvement.
The Times firmographics
Firmographics- Name
- The Times
- Legal name
- Times Media Limited
- Website
- https://thetimes.co.uk
- Company type
- Private
- Founded year
- 1785
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- The Times is a UK-founded (1785) daily newspaper operating as a Times Media Limited subsidiary of News Corp, delivering digital news, magazines, radio, podcasts, puzzles, and subscription add-ons (Times+, Travel, Wine Club) to individual readers globally, monetized through recurring digital subscriptions and AI-optimized advertising.
- Ownership category
- akta.pro rank
The Times industry classification
Industry- Product category
- National Newspaper
- NAICS
- Newspaper Publishers (513110), Periodical Publishers (513120), Newspaper Publishers (51311)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- National & General-Interest Newspapers (Print & Digital) (MPAJADAA)
- akta.pro secondary industries
- Business, Financial & Trade News Publishers (MPAJADAC), News, Politics & Current Affairs Magazines (MPAJAEAO)
Keywords
Where The Times is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Times business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Digital Subscriptions: Subscription-based revenue from digital access to The Times and The Sunday Times content via website, e-paper apps, and Times+ membership. Customers pay recurring fees for access to journalism, puzzles, and exclusive content.
- Advertising: Display and programmatic advertising revenue from thetimes.com website, leveraging AI-driven Max campaigns for improved campaign performance and targeting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Promotional trial offer: $1/month for 12 months |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
The Times product offering
Product offeringCore offering
The Times publishes a daily national newspaper and the companion Sunday edition, delivered through digital subscriptions, an e-paper app, and a broad portfolio of sub-brand products including Times Radio, podcasts, multiple magazines (Times Magazine, Sunday Times Magazine, Culture, Style, LUXX), a premium crossword club, Times+ membership, the historical Times Archive, and ancillary commerce services such as the Sunday Times Wine Club, Times Bookshop, and Times Travel Services. The core proposition is credible, comprehensive UK and international news, political analysis, business and economic coverage, sport, culture, and lifestyle journalism sold primarily on a recurring subscription basis to individual readers.
Product overview
The Times is a British national newspaper offering a multi-platform news and media portfolio centered around its flagship digital newspaper products The Times and The Sunday Times. The publication operates a platform-plus-modules architecture, with core subscription products supplemented by specialized vertical offerings including Times Radio, podcasts, puzzle subscriptions (Times Crossword Club), magazine sub-brands (The Times Magazine, The Sunday Times Magazine, Culture Magazine, Style Magazine, LUXX Magazine), and membership programs (Times+). Additional services include travel booking, wine club, bookshop, recruitment advertising, university and school guides, events, and a historical archive. Content spans UK and world news, politics, business, economics, sport, culture, lifestyle, and luxury.
Differentiator
Problem solved
Functional benefit
Brands
- The Sunday Times Magazine: Weekly magazine supplement to The Sunday Times
- The Times Magazine
- Times Radio
- Times+
- Times Archive
- Times Crossword Club
- LUXX
Products and services
- The Times Digital Newspaper The flagship daily digital newspaper providing breaking news, political coverage, business, sport, culture, and lifestyle content delivered through subscription-based access on thetimes.com and mobile apps for individual readers.
- The Sunday Times Digital Newspaper The Sunday edition companion publication offering in-depth news analysis, investigative journalism, and lifestyle features for digital subscribers.
- Times e-Paper Digital replica of the print edition available as a separate subscription for readers who want the traditional newspaper reading experience on digital devices.
- Times Radio Digital radio service delivering news, current affairs, and talk content alongside broadcast programming for listeners.
- The Times Podcasts Collection of audio podcast programs covering news, politics, business, and culture topics for on-demand listening.
- Times+ Membership Premium membership program offering exclusive benefits, events, and subscriber-only content for Times subscribers.
- Times Crossword Club Premium crossword puzzle subscription service with access to archived puzzles and exclusive crossword content.
- Times Magazine Weekly lifestyle magazine featuring long-form journalism, interviews, fashion, and cultural commentary for general readers.
- The Sunday Times Magazine Weekly Sunday magazine edition with investigative features, interviews, and lifestyle content for Sunday Times readers.
- Culture Magazine Dedicated culture and arts magazine covering film, music, theatre, books, and art for culturally engaged readers.
- Style Magazine Fashion and style publication covering trends, designers, and luxury fashion for style-conscious subscribers.
- LUXX Magazine Luxury lifestyle magazine focusing on high-end travel, fashion, and premium experiences for luxury consumers.
- The Sunday Times Wine Club Curated wine purchasing service with exclusive deals and wine recommendations for Times subscribers and wine enthusiasts.
- Times Bookshop Online book retail service featuring Times-reviewed and recommended titles for book-buying readers.
- Times Travel Services Holiday booking and travel advisory services including destinations, hotels, cruises, and travel inspiration for travellers.
- Times Appointments Recruitment advertising and job listing platform connecting employers with Times readership for hiring purposes.
- The Times Archive Historical newspaper archive allowing access to past editions and articles for researchers, historians, and general readers.
- Times Events Exclusive subscriber events including talks, conferences, and networking opportunities for Times+ members and subscribers.
Quantifiable outcome
- Twofold conversion rate improvement through Reddit Max campaigns
- +1 more outcomes
Companies that use The Times
Customer profileSegments3 records
Ideal customer profiles2 records
The Times technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature2 records
The Times partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- British AirwayscoreThe Times and The Sunday Times expanded partnership with British Airways to provide complimentary digital access to passengers on aircraft equipped with Starlink Wi-Fi. British Airways is the first UK airline to deploy Starlink technology, offering free high-speed connectivity across its short-haul and long-haul network. The collaboration enables Times Media to reach business and leisure travelers while enhancing British Airways' inflight customer experience with premium journalism content.
- RedditcoreThe Times participated in Reddit's Max campaigns beta launch, achieving significant performance improvements including twofold increase in conversion rate and 26% increase in click-through rate. Max campaigns are fully automated AI-driven advertising tools that optimize creative assets and targeting in real-time to improve campaign efficiency with minimal manual effort.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
The Times competitors and assessment
Company assessmentDirect peers
- The Telegraph: UK national daily newspaper with a similar paid digital subscription model, premium positioning, and broad news + politics + business coverage. The Times' most direct UK paid-news competitor.
- The Guardian: Major UK national newspaper with digital-first operations, broad politics/business/culture coverage, and a large subscriber base. Closely comparable in audience and topic mix, differing mainly in reader-revenue model.
- Daily Mail (MailOnline): UK national tabloid with global digital reach and a rapidly growing Mail+ subscription product. Direct competitor for mass-market UK news subscriptions and digital advertising inventory.
- Financial Times: Premium paid-subscription news brand serving business professionals. Overlaps with The Times' business coverage and competes for the same affluent subscriber base in UK and global markets.
- The Independent: UK digital-native national newspaper covering politics, business, and lifestyle. Competes for the same subscription and advertising pool as The Times, especially in the UK generalist news segment.
Broad incumbents
- The Wall Street Journal: Sibling News Corp title with paid digital subscription model and similar journalist-investigation depth. Comparable in business model, prestige positioning, and the broad incumbent category of paid national newspapers.
- BBC News: UK's dominant general-interest news provider with free access funded by the licence fee. Sets the competitive floor on UK news distribution and is the principal alternative to Times subscription for general readers.
- Reuters: Global news wire and digital publisher covering world affairs, business, and markets. Comparable in news publishing operations and overlapping with The Times in business/politics reporting verticals.
Emerging players
- Bloomberg: Subscription-driven business and financial news brand with expanding general-interest coverage. Increasingly competes with The Times for paying professional readers in business and economics.
- Substack: Subscription newsletter platform increasingly used by independent journalists for direct paid-news distribution. Represents a structural disruptor to legacy publisher subscription economics for niche politics and business verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights5 records
Customer concentration
The Times social profiles
Digital presenceThe Times financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Times leadership team
Management profileNumber of profiles
The Times subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Times funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Times M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Times
What does The Times do?
The Times publishes a daily national newspaper and the companion Sunday edition, delivered through digital subscriptions, an e-paper app, and a broad portfolio of sub-brand products including Times Radio, podcasts, multiple magazines (Times Magazine, Sunday Times Magazine, Culture, Style, LUXX), a premium crossword club, Times+ membership, the historical Times Archive, and ancillary commerce services such as the Sunday Times Wine Club, Times Bookshop, and Times Travel Services. The core proposition is credible, comprehensive UK and international news, political analysis, business and economic coverage, sport, culture, and lifestyle journalism sold primarily on a recurring subscription basis to individual readers.
Is The Times a public or private company?
The Times is a private company. It is classified as corporate owned and is currently operating.
When was The Times founded?
The Times was founded in 1785. It employs 501 to 1,000 people.
Where is The Times based?
The Times is headquartered in London, United Kingdom, in the Europe region.
How does The Times make money?
Two revenue lines are on record. Digital Subscriptions are the primary driver. The others are advertising.
Who are The Times's main competitors?
Direct peers on record are The Telegraph, The Guardian, Daily Mail (MailOnline), Financial Times and The Independent. Broad incumbents are The Wall Street Journal, BBC News and Reuters. Emerging players are Bloomberg and Substack.
Does The Times have an API?
No public API is recorded for The Times.
What industry is The Times in?
The Times's product category is National Newspaper. Its primary akta.pro industry code is MPAJADAA, National & General-Interest Newspapers (Print & Digital), with a secondary code of MPAJADAC, Business, Financial & Trade News Publishers. Its NAICS code is 513110 and its SIC code is 2711.