Urban Air Adventure Park

What Urban Air Adventure Park does

Urban Air Adventure Park, founded in 2011 and headquartered in Dallas as part of the Unleashed Brands portfolio, is the largest franchised indoor adventure park concept in the United States. The company operates more than 400 parks open or under development worldwide, with 200+ open locations spanning the U.S. and Canada and a 2025 record of 21 grand openings. Each park offers a curated mix of attractions including trampolines, ropes courses, indoor ziplines, climbing walls, laser tag, go-karts, virtual reality, bowling, indoor skydiving, bumper cars, and proprietary slide attractions (scoop, surf, racer, and launch slides with patent-pending status), alongside the Twist Tower and Valo Arena free-roam gaming experience. The company has been ranked the No. 1 Adventure Park Brand in Entrepreneur Magazine's Franchise 500 for eight consecutive years and holds Amusement Today Golden Ticket recognition.

The business model combines franchise system economics with direct-to-consumer sales at the park level. Urban Air collects franchise fees, royalties, and brand/technology fees from operators, while parks individually sell day tickets, Unlimited Play Memberships (monthly and prepaid 6-/12-month terms with up to 85% savings versus daily pricing and up to $1,700 annual value), birthday party packages (Classic and GLOW themes with party rooms, food, and dedicated hosts), group/corporate events, private park rentals, Urban Café food and beverage (with Dippin' Dots as the national exclusive frozen treat partner), gift cards, and seasonal products such as the Summer Pass and Camp Urbie summer camps. The franchise system shows deepening operator commitment, with 36% of franchisees now owning multiple units and active secondary transfers supporting multi-unit roll-ups.

Urban Air serves a primarily consumer customer base anchored by families with children, with secondary segments including corporate teams, schools and educational groups, and youth sports organizations. Its go-to-market combines franchise-driven unit growth (multi-unit operators like Shekar Laveti, the Patel/Jain group in Philadelphia, and Drew and Betty Thomas in Oregon) with a 2025 marketing transformation that brought in former Burger King and Mountain Dew CMO Pat O'Toole and agency partner VaynerX to shift from conversion-heavy tactics to brand-building content across YouTube, TikTok, Instagram, and Facebook. Active participation in IAAPA and ASTM International, combined with a U.S. Center for SafeSport abuse-prevention training rollout, supports operational credibility with landlords, insurers, and institutional buyers.

Name

Urban Air Adventure Park

Legal name

UATP Management, LLC

Website

https://urbanair.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Urban Air Adventure Park is the largest franchised indoor adventure park brand in the U.S., operating 200+ parks (400+ open or under development) offering trampolines, ropes courses, ziplines, climbing walls, and proprietary slide and gaming attractions to families, schools, corporate groups, and youth sports organizations through a franchise system owned by Unleashed Brands.

Ownership category

akta.pro rank

Product category

Family Entertainment Centers

NAICS

Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131), Amusement and Theme Parks (71311), Other Amusement and Recreation Industries (7139)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Adventure & Aerial Parks (Ropes Courses, Zipline Parks, Climbing Parks) (THAJAEAI)

akta.pro secondary industries

Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD), Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks) (THAJAEAJ), Aerial Adventure Parks (Multi-Element Courses) (THAAACAC)

Keywords

• Indoor adventure parks
• Family entertainment centers
• Trampoline parks
• Kids birthday parties
• Youth recreation facilities

Headquarters

HQ city

Southlake

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D, Others

Revenue model

1. Day Tickets: Individual admission tickets for open play access to park attractions, priced variably by location and time of visit
2. Unlimited Play Memberships: Monthly or prepaid annual memberships offering unlimited visits with benefits including exclusive park specials, member cafe perks, and up to 85% savings compared to daily tickets. Includes 6 and 12 month options with prepaid plans receiving additional free time (2 weeks free for 6-month, 1 month free for 12-month)
3. Birthday Party Packages: Comprehensive party packages including attraction access, party rooms, food (pizza, drinks), dedicated party host, and customizable options. Pricing varies by package level and location, with deposits required to secure bookings
4. Urban Cafe Food & Beverage: On-site cafe sales including pizza, ICEE drinks, chicken tenders, waffle fries, wings, and other snacks. Exclusive partnership with Dippin' Dots as frozen treat provider
5. Gift Cards: Gift cards redeemable for tickets, food and beverage, and merchandise at participating locations
6. Franchise Fees: Revenue from franchise agreements and development fees from multi-unit franchise operators expanding the brand

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Urban Air Adventure Park operates indoor adventure parks under a franchise model, offering attractions including trampolines, ropes courses, indoor ziplines, climbing walls, laser tag, go-karts, and proprietary patent-pending slides, a Twist Tower, and a Valo Arena. The company sells day tickets, unlimited play memberships, birthday party packages, group events, and operates on-site cafés with food and beverage offerings at more than 400 global locations.

Product overview

Urban Air Adventure Park is a franchise-based indoor family entertainment center operating over 400 locations globally. The core product is the adventure park featuring diverse attractions including trampolines, ropes courses, indoor ziplines (Sky Rider), climbing walls, laser tag, go-karts, virtual reality, bowling, indoor skydiving, bumper cars, and various slides. The company generates revenue through multiple channels: day tickets and Unlimited Play Memberships for individual visits, Kids Birthday Party Packages with private rooms and food service, Group Events including corporate team-building and field trips, Urban Café food and beverage sales, Gift Cards, and Summer Passes. Additional offerings include Camp Urbie summer camps and Weekly Activities like Parents Night Out and Sensory Friendly Play. The brand operates under Unleashed Brands' franchise platform alongside related youth enrichment concepts including The Little Gym, Snapology, Premier Martial Arts, Class 101, and Sylvan Learning.

Differentiator

Problem solved

Functional benefit

Brands

• Urban Café: On-site dining option at Urban Air parks featuring pizza, ICEE drinks, chicken tenders, waffle fries, and other fast-casual food items.
• Camp Urbie
• Urbie

Quantifiable outcome

• Up to 85% savings with unlimited play membership compared to daily ticket prices
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• VaynerXcoreGTM or Marketing Partner · 5 March 2025Urban Air partnered with VaynerX agency in March 2025 to launch a new social media marketing strategy. The collaboration includes brand-building content across YouTube, TikTok, Instagram, and Facebook, as well as connected TV, paid social, and video-enabled digital out-of-home advertising. This partnership supports recruiting new families as previous customers age out.
• Dippin' DotscoreStrategic or Co-development PartnerNational partnership making Dippin' Dots the exclusive frozen treat provider across Urban Air locations. This adds to the Urban Cafe food and beverage offerings alongside ICEE and pizza.
• The Leukemia & Lymphoma Society (Blood Cancer United)minorStrategic or Co-development PartnerSock It to Cancer charitable initiative where $0.25 from every pair of limited-edition Urban Air socks sold during September (Childhood Cancer Awareness Month) is donated to The Leukemia & Lymphoma Society's Dare to Dream Project.
• International Association of Amusement Parks and Attractions (IAAPA)minorStrategic or Co-development PartnerUrban Air is an active member of IAAPA, the premier trade association representing the attractions industry, helping ensure industry standards and best practices.
• American Society for Testing and Materials (ASTM) InternationalminorStrategic or Co-development PartnerUrban Air participates in ASTM International standards development for attractions industry, contributing to safety standards and technical specifications.
• U.S. Center for SafeSportcoreStrategic or Co-development PartnerUrban Air launched online training initiative using educational content created by U.S. Center for SafeSport, the nation's leader in sports abuse prevention. The collaboration provides standardized abuse awareness and prevention training throughout all Urban Air locations.
• Unleashed BrandscoreStrategic or Co-development PartnerUrban Air is part of Unleashed Brands portfolio, a youth-enrichment franchise platform company with 210+ locations nationwide. The parent company provides shared technology, marketing, and operational support. Other portfolio brands include The Little Gym, Premier Martial Arts, Class 101, Sylvan Learning, Snapology, and Water Wings Swim School.

Scale indicators13 records

Recent moves15 records

Expansion highlights6 records

Direct peers

• Sky Zone: Sky Zone is the original trampoline park franchise and Urban Air's closest direct competitor, operating a network of indoor trampoline and active play parks with similar party and group event offerings for families.
• Altitude Trampoline Park: Altitude is a franchise trampoline and adventure park chain directly competing with Urban Air on indoor active entertainment, birthday party packages, and family memberships.
• Launch Trampoline Park: Launch is a regional and national franchise operator of indoor trampoline parks offering similar attractions, parties, and memberships to Urban Air's core audience.
• Chuck E. Cheese: Chuck E. Cheese is a long-standing family entertainment center franchise competing for the same birthday party and family outing occasions as Urban Air, with arcades, rides, and food service.
• Andretti Indoor Karting & Games: Andretti is a multi-attraction indoor entertainment concept with go-karts, laser tag, ropes courses, and dining, competing with Urban Air's premium indoor adventure positioning and group event offerings.
• K1 Speed: K1 Speed operates indoor go-kart and entertainment centers with corporate events and parties, overlapping with Urban Air's group event and active attraction strategy in suburban markets.
• Defy Trampoline Park: Defy is a franchise operator of indoor trampoline and active parks with party, group, and open jump offerings directly comparable to Urban Air's core family entertainment positioning.

Broad incumbents

• Dave & Buster's: Dave & Buster's is a larger publicly-traded operator of entertainment centers combining food, drinks, arcade, and attractions, overlapping with Urban Air's family and group event use cases but at a higher price point and older demographic.
• Main Event Entertainment: Main Event operates family entertainment centers with bowling, laser tag, gravity ropes, and food service, competing for similar family outing and corporate group bookings as Urban Air.

Others

• Sylvan Learning (Unleashed Brands sibling): Sylvan is a Unleashed Brands portfolio brand providing youth education services; it shares the parent platform and KidHub app with Urban Air, representing an internal cross-brand rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/urbanairpark
• YouTubeyoutube.com/user/UATrampolinePark
• Facebookfacebook.com/UrbanAir
• LinkedInlinkedin.com/company/urban-air-trampoline-and-adventurepark
• Instagraminstagram.com/urbanairpark

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Air Adventure Park