The Gentle Group

What The Gentle Group does

The Gentle Group is a Singapore-based, multi-disciplinary healthcare organization founded in 2017 that specializes in dysphagia (swallowing difficulty) care and nutrition solutions for seniors and clinical populations. The company operates through three wholly-owned, trademarked divisions: GentleFoods® (texture-modified ready-to-eat meals compliant with the International Dysphagia Diet Standardisation Initiative (IDDSI) framework at Levels 3, 4, and 5), GentleCare (speech therapy and dietetics services delivered via home visits, tele-health, and organizational locum services), and Gentle Dining (corporate bento catering for healthcare facilities, nursing homes, and corporate clients). The underlying technology is food-science driven: proprietary texture-modification formulations and processing methods preserve nutritional content and flavor while ensuring consistent, safe swallowing textures, including innovations such as the 2-Way Butter Cookie (IDDSI Level 4, transforms texture with hot water).

Revenue is generated through three streams on a per-unit, pay-as-you-go basis: texture-modified food products priced SGD $3.50–$12.90 per item sold through a direct e-commerce store (mygentlefoods.com), hospital pharmacy retail (SGH/Rehab Mart, SingHealth Pharmacare @ Sengkang General Hospital, Alexandra Hospital, CGH, NUH Health & U), and senior care facility freezers (e.g., St. Andrew's Senior Care); clinical professional services through GentleCare; and B2B corporate catering at SGD $5.00–$21.90 per pax with minimum-order thresholds and delivery surcharges. The company's go-to-market combines direct-to-consumer e-commerce, institutional channel partnerships, and field sales to healthcare facilities. In May 2026, iWow Technology announced a sale-and-purchase agreement to acquire The Gentle Group for SGD $11.2 million, with plans to scale production up to five times, implying imminent geographic or vertical expansion.

Name

The Gentle Group

Legal name

The Gentle Group Pte. Ltd.

Website

https://thegentlegroup.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

The Gentle Group is Singapore's only holistic dysphagia food company, providing IDDSI-compliant texture-modified meals, speech therapy and dietetic services, and corporate catering across hospital pharmacies, senior care facilities, and direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Therapeutic Food and Dysphagia Care Services

NAICS

Food Service Contractors (72231), Services for the Elderly and Persons with Disabilities (624120), Caterers (722320)

SIC

Services-Home Health Care Services (8082), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Meal Preparation, Nutrition Support & Feeding Assistance (HLADAGAD)

akta.pro secondary industries

Functional Senior Nutrition Foods Manufacturing (High-Protein, Bone/Joint Support Foods) (AFAKAJAK), Swallowing (Dysphagia) & Feeding Therapy In-Home (HSABADAK), Specialty Dietary & Wellness Catering (Vegan, Halal, Kosher, Allergy-Friendly) (THAFAIAK)

Keywords

• Texture-modified meals
• Dysphagia food solutions
• Speech therapy services
• Clinical dietetics
• Corporate bento catering

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Texture-Modified Food Products: Sale of IDDSI-compliant texture-modified ready-to-eat meals and food products for individuals with dysphagia. Products sold through direct online store, hospital pharmacies, and senior care facilities. Recurring purchase model with per-item pricing.
2. Clinical Services (Speech Therapy & Dietetics): Home therapy, tele-health services, and locum services to organisations. Speech therapy consultation and training services provided by clinical team.
3. Corporate Catering: B2B corporate bento catering service providing nutritious meals for corporate meetings, seminars, and events. Menu includes breakfast, lunch, and high tea options at per-person pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Gentle Group manufactures and sells IDDSI-compliant texture-modified ready-to-eat meals for individuals with dysphagia through its GentleFoods brand, delivers clinical speech therapy and dietetics services through GentleCare, and provides corporate bento catering under Gentle Dining for healthcare facilities and corporate clients in Singapore. The integrated portfolio combines proprietary food formulations with clinical rehabilitation services targeting seniors, post-stroke patients, and individuals with neurological and swallowing conditions.

Product overview

The Gentle Group is Singapore's only dysphagia food company with holistic solutions, operating as a multi-disciplinary healthcare organisation comprising three core products: GentleFoods® (texture-modified meals for individuals with dysphagia meeting IDDSI standards), GentleCare (speech therapy and dietetics services), and Gentle Dining (corporate catering service). GentleFoods® offers a comprehensive portfolio including IDDSI-compliant meals at Levels 3, 4, and 5, Gentle Breakfasts collection, bento catering services, specialty seasonal products (Hari Raya, Lunar New Year, SG60), soups, 2-Way Butter Cookies, and an educational eBook. GentleCare provides clinical speech therapy and dietetics services through home therapy, tele-health, and organisational locum services. Gentle Dining delivers corporate bento catering across breakfast, lunch, high tea, and seminar sets for healthcare facilities and organisations. All three divisions share a unified mission of bringing dignity to aging through innovative food solutions and clinical rehabilitation services.

Differentiator

Problem solved

Functional benefit

Products and services

• GentleFoods Texture-Modified Meals Singapore's leading range of texture-modified meals for individuals with dysphagia, including moulded foods meeting IDDSI Levels 3, 4, and 5 standards, sold via the mygentlefoods.com online store, hospital pharmacies, and senior care facilities.
• GentleCare Speech Therapy and Dietetics Services Specialised clinical services providing evidence-based speech therapy and dietetic consultations for individuals with speech, swallowing, and communication difficulties, offered via home visits, tele-health, and organisational locum engagements.
• Gentle Dining Corporate Bento Catering Corporate bento catering service providing nutritious meal solutions for group settings including corporate meetings, seminars, healthcare facilities, and events; offers breakfast, lunch, high tea bentos, and buffet sets at per-person pricing.
• GentleFoods Gentle Breakfasts Collection Breakfast range featuring morning favourites (Kaya Bread, Jam Bread, Scrambled Eggs, Chicken Sausage with Egg) reimagined in soft, IDDSI-compliant textures for individuals with dysphagia; available via the online store.
• GentleFoods Soups (ABC Soup & Ginseng Chicken Soup) IDDSI Level 3 (Moderately Thick) traditional Asian soups crafted for individuals with dysphagia, including ABC Soup and Ginseng Chicken Soup.
• GentleFoods Festive Collections (Lunar New Year, Hari Raya, SG60) Seasonal IDDSI-compliant festive collections featuring culturally familiar dishes for Lunar New Year (pineapple tarts, Puréed Orange Chicken Bento, Puréed Yuzu Fish Bento), Hari Raya (Mee Rebus, Nasi Lemak, Chicken Satay, Mee Sua Laksa), and Singapore's SG60 (Seafood Laksa, Mango Coconut Soft Cake).
• GentleFoods 2-Way Butter Cookie Innovative IDDSI Level 4 cookie that transforms texture when 25ml of hot water is added, providing 50% of daily calcium intake in four cookies for individuals with swallowing difficulties.
• Gentle Dining Corporate Breakfast, Lunch and High Tea Bentos Corporate bento catering menus including breakfast bentos (from SGD $7.00), lunch bentos (SGD $9.90-$12.90), and high tea bentos (SGD $5.00-$5.50), as well as half-day and full-day seminar packages priced per-pax with Healthier Choice Symbol endorsement.
• Swallow Safe, Nourish Well eBook Comprehensive digital resource developed with Temasek Polytechnic to support families caring for loved ones with dysphagia, covering understanding dysphagia, IDDSI-based food preparation, safe feeding techniques, and caregiver well-being.

Quantifiable outcome

• 50% of daily calcium intake in four 2-way butter cookies
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• iWow TechnologycoreStrategic or Co-development Partner · 1 May 2026iWow Technology has entered a sale-and-purchase agreement to acquire The Gentle Group for $11.2 million. The acquisition will enable iWow to expand into therapeutic meal production and rehabilitation services, with plans to scale production up to five times.
• Rehab MartcoreChannel Partner/ Reseller/ DistributorGentleFoods partnered with Rehab Mart to stock texture-modified meals at their outlet in Singapore General Hospital. This facilitates immediate access for patients transitioning from hospital to home care, as well as outpatients and caregivers.
• SingHealth PharmacarecoreChannel Partner/ Reseller/ DistributorPartnership with SingHealth Pharmacare at Sengkang General Hospital to provide convenient retail access to GentleFoods' dysphagia-friendly meals for patients, caregivers, and visitors.
• Hospital Pharmacy PartnerscoreChannel Partner/ Reseller/ DistributorProducts available at Alexandra Hospital (AH Pharmacy), Changi General Hospital (Pharmacy B), National University Hospital (Health & U), and PanCare TCF @ West for retail distribution.
• St. Andrew's Senior Care (Bedok South)coreChannel Partner/ Reseller/ DistributorExpanded presence with dedicated GentleFoods freezer at St. Andrew's Senior Care facility, enhancing access to safe, tasty, texture-modified meals for seniors and caregivers in the Bedok South community.
• Temasek PolytechnicminorStrategic or Co-development PartnerCollaboration with Temasek Polytechnic to develop the eBook 'Swallow Safe, Nourish Well: A Guide to Caring for Loved Ones with Dysphagia' - a comprehensive digital resource for caregivers.
• International Dysphagia Diet Standardisation Initiative (IDDSI)coreStrategic or Co-development PartnerOfficial Silver Sponsor of IDDSI, featured on IDDSI homepage. Peter Lam, IDDSI Chairperson and CEO, visited GentleFoods facilities to experience texture-modified meals meeting IDDSI standards.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Nestlé Health Science: Global medical nutrition leader offering dysphagia and texture-modified products (e.g., Resource ThickenUp, Compleat) through pharmaceutical and clinical channels. Highly comparable end-market (dysphagia and eldercare nutrition) but operates as a broad incumbent across many medical food categories, not specialized in the Gentle Group's holistic food-plus-clinical-services model.
• Danone Nutricia: Medical nutrition division of Danone producing dysphagia and disease-specific nutrition products (e.g., Nutilis, Fortisip) sold through healthcare channels globally. Directly comparable product category (texture-modified nutrition for swallowing difficulties) but operates at global scale across many therapeutic areas rather than focusing on a single market with clinical services bundled.
• Sodexo (Healthcare & Seniors segment): Global food services and facilities management company with dedicated healthcare and senior living service lines. Comparable institutional catering function (parallel to Gentle Dining) and food service contracting for eldercare facilities, but operates as broad food services incumbent rather than dysphagia specialist.
• Compass Group (Healthcare segment): Global contract food service provider with extensive healthcare and senior living operations (Morrison Healthcare, Chartwells). Comparable as a food service contractor serving hospital and eldercare facilities, though without a dysphagia-specialized product line.

Direct peers

• Hormel Health Labs: Specialized subsidiary of Hormel Foods producing texture-modified foods and thickened beverages for dysphagia patients in institutional and home care settings (THICK & EASY brand). Direct peer in the IDDSI-compliant dysphagia food category with overlapping institutional channel strategy, though operating at much larger US-centric scale.
• Lyons Magnus (Thick-It): Producer of the Thick-It brand of dysphagia thickeners and ready-to-serve thickened beverages, serving hospitals, long-term care, and homecare patients. Directly comparable product category (dysphagia-safe consumables) but focused on thickeners and beverages rather than full texture-modified meal replacements.
• Mom's Meals: US provider of medically tailored, ready-to-heat home-delivered meals for individuals with chronic conditions and post-acute care needs. Comparable direct-to-consumer e-commerce + healthcare-channel model for condition-specific meals, though serving the US market with broader medical-tailoring beyond dysphagia.

Regional players

• Apetito: UK-based provider of texture-modified meals for hospitals, care homes, and home-delivered services under the Wiltshire Farm Foods brand. Directly comparable business model (texture-modified frozen meals + institutional catering) but primarily serving UK and Ireland, not Singapore/ASEAN.

Emerging players

• SimplyThick: Niche US company specializing in xanthan-based thickening products for dysphagia management. Comparable end-market and IDDSI-aligned product positioning, but narrower product line (thickeners only, not full meals) and limited geographic overlap.
• Meals on Wheels (Singapore / Community): Singapore-based community meal delivery services for seniors, partially comparable in addressing senior nutrition delivery in Singapore. Significantly broader and less clinically specialized than GentleFoods (which targets IDDSI-specific dysphagia needs), but overlapping home-delivery channel and elderly end-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thegentlegroup

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Gentle Group