What Tesa does

tesa SE is a Hamburg-headquartered German manufacturer of pressure-sensitive adhesive tapes and self-adhesive system solutions, founded in 1895 and operating as a wholly-owned subsidiary of Beiersdorf AG with 5,001-10,000 employees, manufacturing plants in Germany, Italy, the United States, China, and Vietnam (under development), and direct market presence in more than 100 countries. Its technology stack spans pressure-sensitive, hot-melt, acrylic-foam, and silicone-based adhesive formulations delivered across single-sided, double-sided, film, foam, paper, and specialty tape constructions, with proprietary platforms including Debonding on Demand / Bond & Detach for residue-free removable bonding, Cool Tapes for extreme-temperature environments, and mass-replicated Holographic Optical Element (HOE) films produced as part of the QuadAlliance with ZEISS, Saint-Gobain Sekurit, and Hyundai Mobis.

The company runs a dual B2B/B2C revenue model. Industrial revenue is generated through direct enterprise sales and Customer Solution Center co-development with OEMs across automotive (including EV battery assembly, debondable display bonding, and holographic windshield displays), electronics, appliances, print and paper, building and construction, and emerging renewable-energy segments; distribution is amplified by the tesa Alliance Partner Program and global converter and industrial distributor networks. Consumer revenue comes through tesa's own e-commerce storefront, Amazon and other marketplaces, and physical retail for branded lines including Powerstrips and Power.Kit (mounting), tesamoll (insulation and sealing), and Sugru (moldable glue), with marketing spanning digital content, social channels, trade shows, and Alliance Circle partner events.

Revenue mechanics are anchored in B2B hardware sales via quote-based contracts (publicly disclosed pricing is not available), supplemented by professional services through co-development agreements with OEM partners, and a multi-tier channel mix reaching SMB and prosumer customers through distributors, converters, retail, and marketplaces. The business model is complemented by a parallel pharmaceuticals sub-brand (tesa Labtec) and is currently undergoing a global integrated business planning transformation on Kinaxis's Maestro platform, alongside an AI-augmented manufacturing and energy optimization program.

Name

Tesa

Legal name

tesa SE

Website

https://tesa.com

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

tesa SE is a German, Beiersdorf-owned manufacturer of pressure-sensitive adhesive tapes and self-adhesive solutions, serving automotive, electronics, appliances, print and paper, building, and consumer/DIY markets across more than 100 countries through direct enterprise sales, an Alliance Partner Program, and consumer e-commerce and retail channels.

Ownership category

akta.pro rank

Product category

Industrial Adhesive Tapes and Self-Adhesive Solutions

NAICS

Resin and Synthetic Rubber Manufacturing (32521)

SIC

Plastics Products, Nec (3089)

akta.pro primary industry

Elastic, Tapes & Webbing Manufacturing (Elastic Bands/Binding/Strapping/Webbing) (IMAOALAD)

akta.pro secondary industry

Adhesives, Sealants, Caulks & Tapes Retail (CRAIADAL)

Keywords

• Industrial adhesive tapes
• Pressure sensitive adhesives
• Double sided tapes
• Self-adhesive solutions
• Mounting and insulation products

Headquarters

HQ city

Norderstedt

HQ country

Germany

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Industrial Adhesive Tape Products: Sale of industrial adhesive tapes and self-adhesive solutions to manufacturers across automotive, electronics, appliances, building, print & paper, solar, wind, transportation, and other industrial sectors. Products include bonding, masking, mounting, packaging, insulation, sealing, protection, and repair tapes in various material constructions.
2. Consumer Adhesive Products: Sale of consumer adhesive products including mounting tapes, adhesive strips, hooks, bathroom accessories, insect screens, window insulation (tesamoll), masking tape, duct tape, Sugru moldable glue, and repair products through e-commerce, retail, and wholesale channels.
3. Professional/Craftsmen Products: Specialty adhesive tapes for professional painters, plumbers, and carton sealing companies distributed through professional distribution channels with technical support and training.
4. Customized Solutions & Co-development: Joint development and customization of adhesive solutions with OEM partners and industrial customers through Customer Solution Centers, contributing to revenue through technical collaboration agreements and volume supply contracts.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

tesa manufactures and markets self-adhesive tapes and system solutions — including single-sided, double-sided, foam, film, paper, masking, mounting, packaging, insulation, sealing, and specialty tapes — for industrial customers across automotive, electronics, appliances, print & paper, building, solar, wind, and transportation sectors, and for trade and consumer end-users through retail and e-commerce. The portfolio spans more than 1,700 SKUs across industrial products, professional/craftsmen products, and consumer products such as Powerstrips, Power.Kit bathroom accessories, tesamoll insulation, and Sugru moldable glue.

Product overview

Tesa is a global manufacturer of adhesive tapes and self-adhesive solutions with operations spanning both consumer and industrial markets. The company offers a unified portfolio organized around two main divisions: Home & Office (consumer products) and Industry (professional/industrial products). Consumer offerings include the tesamoll® energy-saving insulation line (window seals, door seals, radiator foils, weatherstrips), Sugru® moldable glue, Powerstrips® and Power.Kit® mounting technologies, and general adhesive tapes. Industrial products are organized by application (bonding, bundling, insulation, masking, mounting, packaging, protection, repairing, sealing, shielding) and include specialized lines such as tesa® ACXplus high-performance bonding tapes, Softprint® foam tapes and tesaprint® cushioning foams for flexographic printing, Precision Mask for industrial painting, sustainable/biodegradable tapes, optically clear tapes for displays, structural adhesives, and flame retardant tapes. The portfolio also includes the Debonding on Demand technology platform enabling removable bonding for repair and rework applications, and tesa Labtec for pharmaceutical transdermal patches and oral films. Recent innovations include holographic optical element films for automotive displays (via QuadAlliance) and automation-ready adhesive solutions for EV battery assembly.

Differentiator

Problem solved

Functional benefit

Brands

• Sugru: Moldable silicone glue that sets into flexible silicone rubber, used for fixing, sealing, reinforcing, and mounting applications.
• tesamoll
• tesa Labtec
• tesa ACXplus
• tesaprint
• tesa Softprint

Products and services

• tesa® ACXplus High-Performance Bonding Tapes High-performance bonding tape series for industrial applications requiring strong, durable adhesion in demanding environments. Used by manufacturers in automotive, electronics, appliances, building, and construction sectors.
• tesa Softprint® Foam Tapes Plate mounting foam tapes for flexographic printing, providing consistent cushioning and print quality in label, packaging, and flexible packaging printing operations.
• tesaprint® Cushioning Foams Cushioning foam products for flexographic printing processes, supporting consistent print quality and plate longevity in printing operations.
• tesa® Bond & Detach® (Debonding on Demand) Proprietary debonding on demand adhesive technology enabling strong, durable bonds that can be easily removed on demand for repair, rework, and end-of-life disassembly. Used for automotive displays, battery applications, and electronic components.
• Sugru Mouldable Glue Moldable silicone adhesive putty that sets into flexible silicone rubber, used by consumers for household repairs, crafting, fixing, sealing, reinforcing, and mounting objects up to 2 kg.
• tesamoll® Window Insulation Products Self-adhesive sealing solutions including rubber seals, foam seals, and profiles for insulating windows against cold, heat, noise, and moisture. Includes tesamoll® Premium Flexible with 15-year durability.
• tesamoll® Heat Reflector Foil Aluminum-coated polyethylene foam radiator insulation that reflects heat back into rooms, reducing energy costs for heating.
• tesa® Insulation Door Brush Seal Door bottom brush seal for carpeted floors, protecting against drafts, dust, and noise with up to 15 mm gap coverage.
• tesa® Precision Mask Tapes High-precision masking tapes for razor-sharp paint edges in automotive and industrial painting applications. Used by automotive body shops and professional painters.
• tesa® Powerstrips® Adhesive Strips Adhesive strips technology for hanging and mounting objects without tools or damage to surfaces, featuring residue-free removal. Sold to consumers through retail, e-commerce, and Amazon.
• tesa® Power.Kit Bathroom Accessories Adhesive mounting technology for heavy-duty bathroom and kitchen accessories, providing secure bonding without drilling or tools. Includes design series such as tesa® ALUXX, BABOO, BAATH, DELUXXE, DRAAD, ELEGAANT, ESTEETIC, EXXCLUSIV, EXXCELLENT, EKKRO, HUKK, KLAAM, LAVAA, LOXX, LUUP, MOON, NOOBLESSE, SMOOZ, SPAA, and VISIOON.
• tesa® Structural Adhesives Industrial-grade structural adhesive solutions for bonding dissimilar materials in automotive, electronics, and construction applications.
• tesa® Sustainable Tapes Eco-friendly tape solutions including biodegradable, compostable, and recyclable options designed for plastic-free and mono-material packaging.
• tesa® Optically Clear Tapes Clear adhesive films for optical display bonding in consumer electronics, automotive displays, and other applications requiring transparent bonding.
• tesa® Holographic Optical Element (HOE) Films Mass-replicated holographic films for automotive holographic windshield displays, developed as part of the QuadAlliance with ZEISS, Saint-Gobain Sekurit, and Hyundai Mobis.
• tesa® Double-Sided Tapes Industrial double-sided adhesive tapes including foam tapes, film tapes, and tissue tapes for mounting, bonding, and splicing applications across industrial sectors.
• tesa® Flame Retardant Tapes Fire-resistant adhesive tapes designed to meet flame retardancy guidelines for elevators, construction, and transportation applications.
• tesa EV Battery Adhesive Solutions Automation-ready adhesive solutions for electric vehicle production including EV battery cell wrapping, battery pack sealing, and automated hole covering in body shops.
• tesa® Alliance Partner Program Global partner program for industrial converters and distribution partners, providing tape technology, training, and co-development capabilities. Brings together 70+ partners at Alliance Circle events.

Quantifiable outcome

• Up to 40% reduction in household energy costs through proper window and door insulation with tesamoll products
• +4 more outcomes

Named customers7 records

Segments12 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• PlasmatreatcoreStrategic or Co-development Partner · 24 June 2026tesa and Plasmatreat conducted a joint live demonstration at the Automotive Engineering Exposition 2026 in Yokohama and Nagoya, Japan, showcasing plasma surface treatment technology combined with tesa's automation-ready adhesive solutions for improved adhesion on challenging automotive substrates in EV battery assembly applications.
• AUMOVIOcoreStrategic or Co-development Partner · 21 April 2026tesa and AUMOVIO (a spin-off of Continental's Automotive business unit) formed a closer partnership to develop a debondable adhesive solution for mechanical integration of automotive displays. The solution enables full automation in existing production lines and allows quick adjustments and repairs throughout the product lifecycle due to its removable bonding capability. Announced on April 21, 2026.
• QuadAlliance (ZEISS, Saint-Gobain Sekurit, Hyundai Mobis)flagshipStrategic or Co-development Partner · 3 February 2026tesa joined the QuadAlliance with ZEISS (Germany), Saint-Gobain Sekurit (France), and Hyundai Mobis (South Korea) to develop and industrialize holographic windshield displays (HWD) for automotive OEMs. Each partner contributes a specific capability: ZEISS handles optical design and HOE mastering, tesa manages mass replication of holographic optical element films, Saint-Gobain Sekurit handles windshield glass integration, and Hyundai Mobis is responsible for PGU/HMI system integration. Series production targeted to begin by 2029. Hyundai Mobis won a CES 2026 Innovation Award for this technology.
• KinaxiscoreTechnology or Integrationtesa selected Kinaxis as the core platform (digital backbone) for its global integrated business planning transformation. Kinaxis's Maestro platform will support tesa's supply chain execution, orchestration, and integrated business planning across its global operations.
• A*STAR (Agency for Science, Technology and Research)coreStrategic or Co-development Partnertesa opened a new Debonding on Demand laboratory in Singapore in partnership with A*STAR to accelerate the development of market-ready adhesive solutions. The lab serves as a technology development hub for the Asia-Pacific region.
• Microsoft GermanycoreStrategic or Co-development PartnerMicrosoft Germany (along with Roland Berger) co-presented the Microsoft Intelligent Manufacturing Award (MIMA) 2026, where tesa won the Sustainability category with its Energy Intelligence AI platform.
• Roland BergerminorStrategic or Co-development PartnerRoland Berger co-presented the Microsoft Intelligent Manufacturing Award (MIMA) 2026, a strategic award program recognizing innovative manufacturing solutions across Europe.
• LIDDminorChannel Partner/ Reseller/ DistributorLIDD became a Value Added Reseller (VAR) for Kinaxis, expanding Kinaxis's distribution capabilities in supply chain planning. LIDD is mentioned alongside tesa as a new customer/partnership for Kinaxis.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Intertape Polymer Group:
• Avery Dennison: Avery Dennison is a global manufacturer of pressure-sensitive adhesive materials, label materials, and specialty tapes serving packaging, automotive, and industrial markets. It overlaps with tesa in label/print and packaging tape segments.
• Nitto Denko: Nitto Denko is a Japanese manufacturer specializing in industrial adhesive tapes, including polarizing films for displays, automotive bonding tapes, and electronic materials. It directly competes with tesa in automotive, electronics, and high-performance industrial tape segments.

Broad incumbents

• 3M: 3M is the largest global diversified manufacturer of industrial tapes, adhesives, and specialty materials, with deep presence across automotive, electronics, and consumer markets. It is tesa's most direct large-scale competitor in industrial bonding and masking tapes.
• Bostik (Arkema): Bostik, the adhesives division of Arkema, is a global specialty adhesives manufacturer serving industrial, construction, packaging, and consumer markets. It competes with tesa in structural adhesives and specialty bonding solutions.
• Henkel: Henkel is a German multinational with a major Adhesive Technologies division (Loctite, Pritt, Pattex, Bonderite) serving automotive, electronics, packaging, and consumer markets. It directly competes with tesa across industrial bonding tapes and consumer adhesive products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tesa
• Xx.com/tesa_de

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tesa