Limejump

What Limejump does

Limejump Energy Limited is a UK-incorporated, Shell Energy Europe-owned energy supplier that originated as a technology-driven utility harnessing data and software to serve business consumers in the renewable electricity market. Founded in 2013 and headquartered in London, the company built its proposition around three interconnected products: Power Purchase Agreements providing long-term renewable supply contracts for businesses and developers, Renewable Energy Certificates enabling pan-European and global sourcing of renewable attributes, and Battery Storage Optimisation services managed through a virtual power plant software platform that designs and runs optimisation solutions for storage asset investors.

The business historically monetised through recurring electricity supply contracts under subscription-style terms, transactional revenue on renewable certificate sales, and managed-service fees on battery storage optimisation. Pricing for default and deemed contracts was anchored to system buy price (110% and 120% respectively, plus taxes and levies), while PPAs were structured as long-term supply agreements enabling business consumers to hedge market volatility and demonstrating renewable commitment. Distribution ran through Shell Energy Europe's integrated European operations, leveraging Shell's salesforce, trading infrastructure, and corporate marketing channels rather than a standalone GTM motion.

Following a 2024 strategic review by parent Shell Energy Europe, Limejump ceased offering new contracts or renewals and executed a trade sale of out-of-contract import and export customers to F&S Energy Ltd on May 1, 2024. The company now operates in a servicing posture for existing in-contract customers while maintaining its 100% renewable fuel mix disclosure. As a wholly-owned subsidiary within Shell's broader power portfolio, Limejump's forward trajectory is shaped by parent-level capital allocation decisions across Shell's European renewable generation, trading, and flexibility assets.

Name

Limejump

Legal name

Limejump Energy Limited

Website

https://limejump.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Limejump Energy Limited is a UK Shell Energy Europe subsidiary that supplied renewable electricity and Power Purchase Agreements to business consumers, plus battery storage optimisation via virtual power plant software; following a 2024 strategic review it no longer offers new contracts.

Ownership category

akta.pro rank

Product category

Commercial Renewable Electricity Supply

NAICS

Electric Power Generation, Transmission and Distribution (2211), Electric Power Distribution (221122)

SIC

Electric Services (4911)

akta.pro primary industry

Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR) (EUAGABAI)

akta.pro secondary industries

Hybrid PPAs (Renewables + Storage) & Firm Renewable Products (EUAGADAI), Retail & Community PPAs (Community Solar/Shared Renewables) (EUAGADAC)

Keywords

• Commercial electricity supply
• Power purchase agreements
• Renewable energy certificates
• Battery storage optimisation
• Virtual power plant

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Electricity Supply: Supply of electricity to business consumers under supply agreements. Revenue is derived from electricity supply contracts, with default rates charged at 110% of system buy price and deemed rates at 120% of system buy price plus applicable taxes and levies.
2. Power Purchase Agreements: Long-term supply agreements for business consumers to manage exposure to market volatility and demonstrate commitment to renewable power. Also enables developers and asset owners to access Shell Energy's supply network.
3. Renewable Energy Certificates: Flexible product enabling sourcing of renewable energy on a pan-European or global scale where alternative renewable power options are not available. Revenue from selling renewable certificates for generators.
4. Battery Storage Optimisation: Management and optimisation services for battery storage assets through virtual power plant software solutions, working with investors and businesses to design and construct optimisation solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Limejump Energy Limited, a wholly-owned subsidiary of Shell Energy Europe, supplies 100% renewable electricity to UK business consumers under long-term Power Purchase Agreements (PPAs) and offers Renewable Energy Certificates for pan-European/global renewable sourcing. The company also manages battery storage assets through virtual power plant software solutions in partnership with Shell Energy's trading team. Following a strategic review, Limejump has paused new contracts and renewals, with out-of-contract customers transferred to F&S Energy via trade sale on 1 May 2024.

Product overview

Limejump Energy Limited, a Shell Energy Europe company, operates as an energy supplier focused on renewable power. The company offers a portfolio of interconnected energy products: Power Purchase Agreements (PPAs) for long-term renewable energy supply contracts, Renewable Energy Certificates for flexible pan-European/global renewable sourcing, and Battery Storage Optimisation services that leverage virtual power plants to manage and optimise power assets. The company transitioned out-of-contract customers to F&S Energy Ltd in May 2024 and is no longer offering renewals or new contracts following a strategic review.

Differentiator

Problem solved

Functional benefit

Products and services

• Power Purchase Agreements (PPAs) Long-term electricity supply agreements for UK business consumers that help manage exposure to market volatility and demonstrate commitment to renewable power. Also enables renewable developers and asset owners to access Shell Energy's supply network.
• Renewable Energy Certificates A flexible product enabling businesses to source renewable energy on a pan-European or global scale where alternative renewable power options are not available. Also allows generators to sell their renewable certificates through Shell Energy's trading team.
• Battery Storage Optimisation Power management and optimisation services delivered through Shell Energy's network of virtual power plants and battery storage software solutions. Limejump works with investors and businesses to design and construct battery storage optimisation solutions.

Quantifiable outcome

• 100% renewable energy supply (vs 42.1% average UK grid mix)

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• F&S Energy LtdminorChannel Partner/ Reseller/ Distributor · 1 May 2024On May 1, 2024, Limejump undertook a trade sale of all out-of-contract import and export customers (including those rolled onto spill rates) to F&S Energy Ltd. This was a customer portfolio transfer following Limejump's strategic review, not an ongoing partnership. F&S Energy now services these former Limejump customers.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Statkraft: Europe's largest generator of renewable energy and a prior Limejump investor via Statkraft Ventures; offers PPAs and VPP/short-term power optimisation services across Europe, directly overlapping Limejump's PPA and trading-optimised supply model.
• sonnen (owned by Shell): German residential battery and VPP provider also owned by Shell; comparable as a sister asset under the Shell Energy umbrella, focused on distributed battery storage optimisation and virtual power plant aggregation, mirroring Limejump's battery optimisation offering.
• Octopus Energy: UK-based technology-led electricity supplier with strong renewable positioning and rapidly growing Kraken platform; operates VPPs (e.g., Fan Club, Intelligent) and serves business customers with PPAs — directly comparable to Limejump's UK B2B renewable supply and VPP play.

Broad incumbents

• EDF Energy: Large UK incumbent electricity supplier with significant renewable generation (nuclear, wind, solar) and corporate PPA offerings; competes with Limejump for renewable-sourced business supply contracts at much greater scale.
• Centrica / British Gas: UK's largest energy supplier (British Gas) with growing B2B renewable supply and battery/DER aggregation activities (e.g., Centrica Business Solutions, ROAM); competes with Limejump across business supply and behind-the-meter optimisation.
• E.ON UK: Major UK energy supplier with renewable PPA products, business supply contracts, and growing VPP/distributed energy capabilities through E.ON Next; directly competes with Limejump in business electricity supply.
• ScottishPower (Iberdrola): UK arm of Iberdrola with substantial wind generation and corporate renewable PPA offerings; competes with Limejump in business renewable supply and increasingly in battery/VPP services.
• Tesla Energy: Operates one of the largest residential and commercial battery/VPP platforms globally (Powerwall, Autobidder, Virtual Power Plant programs); sets the benchmark for distributed battery aggregation that Limejump's battery optimisation offering competes against in concept.

Emerging players

• Next Kraftwerke: Germany-headquartered VPP operator aggregating renewable and flexible assets across Europe; comparable to Limejump's VPP/battery optimisation activity and operates as a more developed independent VPP peer.
• Fluence Energy: Global battery storage and VPP software provider (joint venture between Siemens and AES); comparable to Limejump on the battery optimisation/VPP software layer, though at much larger scale and with hardware-integrated offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/limejump
• Instagraminstagram.com/shell
• Facebookfacebook.com/LimejumpLtd
• YouTubeyoutube.com/user/Shell
• Xx.com/Limejump

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Limejump