Korrect Life

What Korrect Life does

Korrect Life is a direct-to-consumer human-performance supplement brand founded in 2023 in Austin, Texas, built around a dopamine-pathway-focused formulation thesis. Its product portfolio consists of three core SKUs — EDGE OG (daily energy + focus capsules), EDGE INSTANT (on-the-go mango-flavored energy powder packets), and FUEL (hydration, endurance, and metabolic support drink mix) — plus bundled Stacks, a co-branded shaker bottle, and a small line of branded gear and apparel. The formulations are based on patent-pending trademarked blends called Kor-Motive™ and Kor-Flow™, which combine licensed clinically studied branded ingredients including enfinity® (paraxanthine, caffeine's primary metabolite), enXtra® (Alpinia galanga root), Zynamite® (mango leaf extract), goBHB® (exogenous ketones), Metabolyte®, Aquamin® (marine minerals), and Glyvia™ (zero-calorie sweetener). Several of these underlying ingredients have won NutraIngredients industry awards in cognitive function.

The company monetizes through a Shopify-powered e-commerce storefront with both one-time purchases and a Subscribe & Save subscription program (renewing every 4 weeks), supplemented by an affiliate program and a Military/First Responder discount channel verified through ID.me. Pricing is positioned in the premium tier — for example, EDGE OG is $59.95 per monthly subscription order versus $79.95 one-time, with a 50% first-month discount and a 30-day money-back guarantee. It sells exclusively through korrectlife.com and ships to the contiguous US and Canada (DDP). Customer segments targeted include athletes and fitness enthusiasts, high-performance professionals, military and first responders, and health-conscious consumers seeking cleaner alternatives to stimulant-heavy energy products.

The leadership team — including Onnit founder Aubrey Marcus, CEO Jason Havey, President Eric Guerrieri, and team member Josh Alley — is the prior Onnit management team that executed the company's sale to Unilever for more than a quarter-billion dollars. The brand is endorsed by Olympic Gold Medalist Bode Miller. Korrect Life is privately held, has no disclosed venture funding beyond a single $550,000 round on 2024-11-25, and operates with an 11–50 person team. Manufacturing is performed in cGMP-certified US facilities, with third-party testing for glyphosate, pesticides, herbicides, and heavy metals, and the enfinity ingredient carries Informed Ingredients banned-substance certification.

Name

Korrect Life

Legal name

Korrect

Website

https://korrectlife.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Korrect Life is an Austin-based direct-to-consumer supplement brand founded in 2023 that sells dopamine-pathway-focused energy, focus, and hydration products (EDGE OG, EDGE INSTANT, FUEL) online to athletes, high-performance professionals, military/first responders, and health-conscious consumers in the US and Canada via subscription and one-time DTC purchases.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

akta.pro secondary industries

Healthy Aging & Cognitive Support Supplements (CRADAGAM), Weight Management & Metabolic Supplements (CRADAGAG)

Keywords

• Dietary supplements
• Energy supplements
• Nootropic supplements
• Hydration supplements
• Performance supplements

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchases of supplements (EDGE OG, EDGE INSTANT, FUEL) and gear/apparel through the company's e-commerce website. Customers buy individual products or bundles at full price.
2. Subscription/Recurring Orders: Subscribe & Save program offering 50% off first month and 20% off future orders with free shipping on all subscriptions. Products automatically delivered on customer-defined schedules.
3. Affiliate Program: Third-party affiliates earn commissions for referring customers to the platform through join.korrectlife.com.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Korrect Life sells science-backed performance and energy dietary supplements directly to consumers through its own e-commerce website. Its flagship lineup includes EDGE OG (capsules) and EDGE INSTANT (powder sticks) for energy/focus, and FUEL (hydration drink mix) for workouts, all built around proprietary Kor-Motive and Kor-Flow blends of branded ingredients, with bundles (Stacks), branded apparel/gear and a co-branded shaker bottle rounding out the catalog.

Product overview

Korrect Life is a human-performance supplement brand offering a portfolio of three core products: EDGE OG (daily energy + focus capsules), EDGE INSTANT (on-the-go mango-flavored energy packets), and FUEL (hydration + endurance + fat-burning drink mix). The company also sells bundled Stacks combining products, branded Gear & Apparel, and the Korrect x Ice Shaker Bottle accessory. All products are built around proprietary trademarked blends (Kor-Motive and Kor-Flow) using patented or clinically studied branded ingredients such as enfinity (paraxanthine), enXtra, Zynamite, goBHB, Metabolyte, and Aquamin. The portfolio is designed for alignment between mental and physical performance, with products that can be taken separately or stacked together. The company sells direct-to-consumer via its Shopify-powered online store with subscription and one-time purchase options.

Differentiator

Problem solved

Functional benefit

Products and services

• EDGE OG A capsule-based energy and focus supplement featuring the proprietary Kor-Motive blend of enfinity, enXtra and Zynamite for sustained, non-jittery energy, sold to individual consumers for daily performance and training.
• EDGE INSTANT A flavored powder-stick version of the EDGE formula using the same Kor-Motive blend for portable, on-the-go energy and focus, intended for athletes and active professionals.
• FUEL A workout and daily-use hydration drink mix built on the Kor-Flow blend of goBHB, Metabolyte, Aquamin and Glyvia, providing pump, endurance and electrolyte support without sugar or crash.
• Stacks (Bundles) Curated multi-product bundles (e.g., EDGE + FUEL combinations) sold at a discounted combined price to consumers who want a full daily performance stack from a single purchase.
• Gear & Apparel Branded apparel and accessories (e.g., the Tiger Updated Front Tee) sold to consumers as lifestyle merchandise reinforcing the Korrect performance brand.
• Korrect x Ice Shaker Bottle A co-branded insulated shaker bottle sold to consumers for mixing EDGE INSTANT and FUEL; the partnership with Ice Shaker adds credibility and convenience to the supplement routine.

Quantifiable outcome

• enXtra supports alertness for up to 5 hours equivalent to caffeine doses
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability1 record

Feature9 records

Partnerships

One partnership is on record.

• OnnitminorStrategic or Co-development PartnerOnnit founder Aubrey Marcus has partnered with CEO Jason Havey and the Korrect Life management team. The connection provides expertise transfer from the successful human optimization company that was acquired by Unilever for over $250 million.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/korrectlife/korrectlife
• Facebookfacebook.com/profile.php?id=61566567342799
• Instagraminstagram.com/korrectlife
• TikToktiktok.com/@korrectlife
• LinkedInlinkedin.com/company/korrect-life

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Korrect Life