SafetyNet Technologies

What SafetyNet Technologies does

SafetyNet Technologies, operating commercially as CatchCam Technologies, is a UK-based marine-technology company founded in 2011 that designs and builds ruggedised underwater monitoring systems for the commercial fishing and marine-research sectors. Its flagship product, CatchCam, is an AI-assisted underwater camera system that streams footage from active fishing gear, enabling real-time species identification, bycatch detection, and catch-quality assessment that skippers would otherwise only see post-haul on deck. The product portfolio has expanded into a four-piece ecosystem — CatchCam (camera), SeaSensor (environmental data), Pisces Light (LED illumination for selectivity), and CC-Bio (biodiversity monitoring) — designed to operate in harsh underwater conditions and sold to vessels, research institutes, and aquaculture operators.

The company runs a consultative, direct-sales B2B go-to-market targeting UK and increasingly international fishing fleets (shellfish dredgers, trawlers, Nephrops vessels), with revenue derived primarily from hardware unit sales and complemented by nascent tailored consulting services. It maintains an 11–50 person team led by founder/CEO Daniel Watson, CTO Aran Dasan, and COO Nadia Laabs, and operates from a registered office at 10 Outlands Road, Cottingham, East Yorkshire. Cumulative disclosed funding is led by a ~$1.42M round in February 2020 from Althelia Funds alongside Conservation International Ventures and Mustard Seed, supplemented by accelerator participations (Creative Destruction Lab 2021, Pitch@Palace 2017), a Sustainable Ocean Alliance tie-in (2018), an EISMEA award (2017), and a UK Government grant (2022). Recent case studies in Scotland and Newfoundland signal an active geographic expansion beyond the UK home market.

Name

SafetyNet Technologies

Legal name

CatchCam Technologies Ltd

Website

https://sntech.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

UK-based marine-technology company building AI-powered underwater camera systems (CatchCam) and complementary sensors for commercial fishing vessel operators, marine researchers, and aquaculture managers to monitor bycatch, species behaviour, and gear performance in real time.

Ownership category

akta.pro rank

Product category

Marine Monitoring Hardware

NAICS

Support Activities for Water Transportation (4883)

SIC

Optical Instruments & Lenses (3827), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Marine Sensors, Instrumentation & IoT (Condition Monitoring) (IMAJAJAI)

Keywords

• Underwater monitoring systems
• Commercial fishing technology
• Bycatch reduction devices
• Marine research equipment
• Sustainable fishing solutions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Sales - CatchCam Systems: Sale of underwater camera monitoring systems to commercial fishing vessel operators. The CatchCam hardware includes specialized underwater cameras designed for marine environments, AI processing units, and display interfaces for vessel crews.
2. Software & Data Services: Ongoing software services potentially including data analytics, fleet management insights, and compliance reporting for fishing operations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SafetyNet Technologies (operating as CatchCam Technologies) designs, engineers, and sells modular underwater monitoring hardware and sensors — primarily the CatchCam underwater camera system, complemented by the SeaSensor environmental sensor, Pisces Light underwater LED, and CC-Bio biodiversity monitoring system — for use on commercial fishing vessels and in marine research and aquaculture settings. The company also offers tailored consulting services to help clients collect underwater data in harsh marine environments.

Product overview

CatchCam Technologies offers a portfolio of modular underwater monitoring products designed for commercial fishing and marine research applications. The core offering is the CatchCam underwater camera system, complemented by the SeaSensor environmental sensor, Pisces Light LED illumination system, and CC-Bio biodiversity monitoring system. These products work as an integrated ecosystem enabling visual data collection, environmental monitoring, gear illumination, and species assessment in harsh underwater environments.

Differentiator

Problem solved

Functional benefit

Products and services

• CatchCam Underwater Camera System Flagship underwater camera system designed for gathering visual evidence of underwater environments. Built to withstand harsh underwater conditions while capturing reliable footage of fishing gear performance and marine species behavior, used by commercial fishing operators and marine researchers.
• SeaSensor Advanced underwater sensor for accurate environmental data collection, designed for marine research applications requiring precise environmental measurements in harsh underwater conditions.
• Pisces Light Underwater LED light designed to brighten fishing gear and increase selectivity. Illuminates underwater equipment to improve visibility and operational efficiency for fishing operations.
• CC-Bio Biodiversity Monitoring System Biodiversity monitoring system for marine research and species behavior assessment, supporting biodiversity assessments and studies on the impact of human activities on marine ecosystems.
• Tailored Marine Data Consulting Services Consulting services that help commercial operators, scientists, and conservationists collect the underwater data they need in harsh marine environments, working in collaboration with clients to develop tailored solutions.

Quantifiable outcome

• Reduction in bycatch through real-time species detection and early haul decisions

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Furuno Electric: Furuno is a global marine electronics company producing fish-finding sonars, navigation, and communication equipment. Its broad portfolio and global dealer network make it a relevant incumbent peer for CatchCam's commercial fishing customers.
• Simrad (Navico): Simrad, part of Navico, supplies fish-finding sonars, echosounders, and marine electronics to commercial fishing operators. Its installed base of vessel electronics gives it distribution advantages that CatchCam must work around in the same commercial fishing market.
• Teledyne FLIR: Teledyne FLIR (formerly FLIR Systems) supplies thermal and visible-light imaging systems for marine, industrial, and defense applications. Its imaging technology and scale make it a potential competitor or acquirer in the marine-vision monitoring space.
• Kongsberg Maritime: Kongsberg Maritime is a broad incumbent in marine electronics and subsea instrumentation, providing sonar, cameras, and integrated bridge systems to commercial fishing fleets worldwide. It competes with CatchCam as a larger, established player that could bundle AI monitoring into existing products.

Direct peers

• SmartCatch Technologies: SmartCatch is a direct peer offering digital monitoring and bycatch-reduction camera systems for commercial fishing fleets. It addresses the same regulatory-driven need for species identification and catch documentation that CatchCam's CatchCam system targets.
• Coda Octopus: Coda Octopus provides underwater 3D/2D imaging and sonar systems (Echoscope, OCTOS) for marine observation. Its real-time underwater visualization products overlap with CatchCam's mission of delivering actionable visual data in commercial fishing and marine research contexts.
• Sound Metrics (DIDSON): Sound Metrics manufactures high-resolution underwater imaging sonars (DIDSON/ARIS) used for fish detection, sizing, and behavior studies. Their systems compete with CatchCam in providing species-level underwater monitoring for fisheries research and stock assessment.

Emerging players

• Deep Trekker: Deep Trekker builds battery-powered underwater ROVs and inspection crawlers used in aquaculture, search & rescue, and infrastructure inspection. It is an emerging player in underwater monitoring whose aquaculture and inspection use cases overlap with CatchCam's broader applications.
• Blueye Robotics: Blueye Robotics produces compact underwater observation ROVs used for marine inspection, research, and aquaculture. It overlaps with CatchCam in providing underwater video and monitoring tools, though its focus is ROVs rather than AI-enabled catch monitoring.
• Aqua Eye: Aqua Eye is an emerging underwater AI/sonar startup that uses imaging sonar and machine learning to count and size fish in aquaculture pens. It targets the same fish-monitoring AI niche as CatchCam, focused on aquaculture rather than commercial fishing bycatch.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/sntechuk
• YouTubeyoutube.com/@catchcam_tech
• Facebookfacebook.com/sntechuk
• LinkedInlinkedin.com/company/catchcamtech

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SafetyNet Technologies