OpenPlay
OpenPlay provides a B2B content and rights management SaaS platform for the music industry, serving distributors, labels, and publishers via modular tools (InTune, Flow, Workflow, Rights) and the Connect App Exchange B2B marketplace of 125+ service providers.
- Company typePrivate
- Founded2013
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What OpenPlay does
OpenPlay is a B2B software company founded in 2013 that provides content and rights management platforms purpose-built for the music industry. The company serves music distributors, independent and major labels, publishers, and adjacent service providers through a web-based subscription platform augmented by modular products: InTune for catalog management and music intelligence, Flow for timeline and project management, Workflow for process automation, Rights for rights and clearance management, and Express for expedited distribution. The platform is operated by OpenPlay, Inc., a privately held Delaware-incorporated company headquartered in the Los Angeles/Santa Monica, California area with 11-50 employees.
OpenPlay monetizes exclusively through annual subscription plans for its core platform and modules, supplemented by a Reseller Partner Program that pays 5% referral fees on qualifying lead software licensing revenue for 12 months. The go-to-market combines direct enterprise field sales (with a "Request a Demo" funnel) and channel/partner referral motions. In March 2026, OpenPlay commercially launched the Connect App Exchange, a transactional B2B marketplace connecting its platform customers with over 125 third-party service providers across metadata enrichment, royalty processing, and content protection categories — expanding the business model from pure SaaS subscriptions toward marketplace economics. The company estimates the music B2B services addressable market at up to $25 billion.
Recent strategic actions include a June 2024 partnership with beatBread to integrate revenue-based financing with rights and catalog management for independent labels, an implementation partnership with Formula.Monks for systems integration services, and co-hosting the OpenPlay x Music Biz Hackathon in May 2025 with a $10,000 prize pool addressing rights tracking and revenue attribution. Leadership includes co-founders Edward Ginis (CEO and Chief Client Officer), Ben Alavi, and Brady Brim-DeForest, along with Jonathan Bender (COO and Strategy Officer) and Bob Barbiere (EVP and General Manager).
OpenPlay firmographics
Firmographics- Name
- OpenPlay
- Legal name
- OpenPlay, Inc.
- Website
- https://openplay.co
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OpenPlay provides a B2B content and rights management SaaS platform for the music industry, serving distributors, labels, and publishers via modular tools (InTune, Flow, Workflow, Rights) and the Connect App Exchange B2B marketplace of 125+ service providers.
- Ownership category
- akta.pro rank
OpenPlay industry classification
Industry- Product category
- Music Rights Management Software
- NAICS
- Software Publishers (5132), Music Publishers (51223)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Sync Clearance & Rights Management (One-Stop, Negotiation, Documentation) (MPAIALAF)
- akta.pro secondary industry
- Sync Marketplaces & Licensing Platforms (MPAIALAG)
Keywords
Where OpenPlay is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
OpenPlay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Software Services: OpenPlay Platform is available on a subscription-only basis. Subscribers select a Subscription Plan that sets forth the Subscription Term, fees, and terms and conditions governing use of the subscribed Software Services including OpenPlay Music, OpenPlay Music Enterprise, OpenPlay Distributor, OpenPlay Workflow, InTune, and other applications.
- Referral Fees: Partners in the Reseller Partner Program receive 5% of software licensing revenue actually received by OpenPlay from a Qualifying Lead during the 12 month period following the Lead's initial execution of the Purchase Agreement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription-based software services with customizable plans |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
OpenPlay product offering
Product offeringCore offering
OpenPlay provides a web-based B2B platform that enables music industry enterprises to collaborate, transact, and manage their global digital and physical content supply chains. The platform combines data and rights management tools with the OpenPlay Connect App Exchange, a transactional B2B marketplace connecting distributors, labels, and publishers with over 125 service providers across metadata enrichment, royalty processing, and content protection categories.
Product overview
OpenPlay is a B2B data and rights management platform serving the music industry. The platform operates as a unified platform-plus-modules architecture, comprising a core web-based technology platform (the OpenPlay Platform) augmented by multiple integrated modules: InTune (distribution and catalog management), Flow (project management and timeline tools), Workflow (process automation and operations management), Rights (rights management and royalty tracking), and Express (expedited processing). Additionally, the Connect App Exchange functions as a transactional B2B marketplace where distributors, labels, and publishers engage with third-party service providers for metadata enrichment, royalty processing, and content protection. The platform targets distributors, independent labels, and music groups.
Differentiator
Problem solved
Functional benefit
Brands
- InTune: Music analytics and data platform tool
- Flow
- Express
- Workflow
- Rights
- Connect App Exchange
Products and services
- OpenPlay Platform A web-based B2B platform enabling music distributors, labels, and publishers to collaborate, transact, and manage their global digital and physical content supply chains. Available on a subscription-only basis with terms set forth in individual Subscription Plans.
- Connect App Exchange A transactional B2B marketplace operated by OpenPlay that enables distributors, labels, and publishers to execute commercial engagements with third-party service providers across metadata enrichment, royalty processing, and content protection categories.
Quantifiable outcome
- OpenPlay estimates TAM of up to $25 billion for music's B2B services economy
Companies that use OpenPlay
Customer profileSegments4 records
Ideal customer profiles3 records
OpenPlay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
OpenPlay partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- beatBreadcoreIn June 2024, US-based music financing platform beatBread partnered with OpenPlay to offer independent labels enhanced financial flexibility and advanced catalog management tools. This partnership integrates revenue-based financing with rights management capabilities.
- Formula.MonkscoreOpenPlay partnered with Formula.Monks to help accelerate digital transformation in the music industry. Formula.Monks brings deep expertise in systems integration, custom development, and enterprise implementations to help customers get the most out of the OpenPlay platform.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
OpenPlay competitors and assessment
Company assessmentDirect peers
- Vydia: Vydia provides a B2B music distribution and rights management platform serving labels, distributors, and artists. It directly overlaps OpenPlay's distribution, rights, and royalty-attribution functionality for independent and mid-market music rights holders.
- AWAL (Sony Music): AWAL offers distribution, marketing, and rights services to independent artists and labels under Sony Music. Its B2B tooling for catalog management and royalty tracking is directly comparable to OpenPlay's Rights, InTune, and Workflow modules.
- Songtrust: Songtrust is a music publishing administrator handling global rights registration, royalty collection, and licensing on behalf of songwriters and publishers. Its publishing-administration focus maps closely to OpenPlay's Rights module and music-publisher ICP.
- Stem (Downtown Music): Stem provides distribution, royalty accounting, and payment tools for independent labels and artists. Its label-side platform competes directly with OpenPlay's distributor and rights-management offerings.
- UnitedMasters: UnitedMasters is a distribution and services platform purpose-built for independent artists, offering release tools, royalty splits, and monetization services. It targets the same indie label/artist ICP that drives demand for OpenPlay's distribution tooling.
Broad incumbents
- DistroKid: DistroKid is one of the largest independent music distributors, serving hundreds of thousands of artists. While primarily consumer-facing, its scale and pricing pressure influence the broader B2B distribution platform market OpenPlay competes in.
- TuneCore (Downtown Music Holdings): TuneCore is a leading music distribution platform under Downtown Music Holdings, serving independent artists globally. It represents a broader incumbent competing for the same indie-distribution pipeline that feeds OpenPlay's distributor customers.
- Kobalt Music Group: Kobalt operates a tech-forward music rights and royalty platform across publishing, recordings, and neighboring rights. As a large, well-capitalized incumbent, it competes with OpenPlay for label and publisher rights-management deals.
- Downtown Music Holdings: Downtown Music is a diversified music services platform offering publishing admin, distribution, and royalty services. Its broad portfolio overlaps several of OpenPlay's modules and represents a larger alternative for rights-holders evaluating vendors.
Emerging players
- BeatBread: beatBread is a revenue-based financing platform for independent artists and labels. As OpenPlay's strategic partner, it sits at the intersection of music financing and rights management — directly comparable to one of OpenPlay's emerging service verticals via the Connect App Exchange.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
OpenPlay social profiles
Digital presenceOpenPlay financial estimates
Financial estimateRevenue estimate
Valuation estimate
OpenPlay leadership team
Management profileNumber of profiles
Profiles5 records
OpenPlay funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OpenPlay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OpenPlay
What does OpenPlay do?
OpenPlay provides a web-based B2B platform that enables music industry enterprises to collaborate, transact, and manage their global digital and physical content supply chains. The platform combines data and rights management tools with the OpenPlay Connect App Exchange, a transactional B2B marketplace connecting distributors, labels, and publishers with over 125 service providers across metadata enrichment, royalty processing, and content protection categories.
Is OpenPlay a public or private company?
OpenPlay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OpenPlay founded?
OpenPlay was founded in 2013. It employs 11 to 50 people.
Where is OpenPlay based?
OpenPlay is headquartered in Santa Monica, United States, in the North America region.
How does OpenPlay make money?
Two revenue lines are on record. Subscription Software Services are the primary driver. The others are referral Fees.
Who are OpenPlay's main competitors?
Direct peers on record are Vydia, AWAL (Sony Music), Songtrust, Stem (Downtown Music) and UnitedMasters. Broad incumbents are DistroKid, TuneCore (Downtown Music Holdings), Kobalt Music Group and Downtown Music Holdings. BeatBread is listed as an emerging player.
Does OpenPlay have an API?
No public API is recorded for OpenPlay.
What industry is OpenPlay in?
OpenPlay's product category is Music Rights Management Software. Its primary akta.pro industry code is MPAIALAF, Sync Clearance & Rights Management (One-Stop, Negotiation, Documentation), with a secondary code of MPAIALAG, Sync Marketplaces & Licensing Platforms. Its NAICS code is 5132 and its SIC code is 7370.