Apimo
Apimo is a Cannes-based SaaS company that sells a web-based CRM (€89–€139/month per agency) to real estate agencies across France, Benelux, Italy, and Monaco, integrating AI listing tools, multi-portal distribution, e-signature, and inter-agency property sharing.
- Company typePrivate
- Founded2011
- HeadquartersCannes, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Apimo does
Apimo is a privately held, web-based CRM software vendor for real estate agencies, headquartered in Cannes, France, and operating primarily across France, the Benelux region, Italy, and most recently Monaco. The company sells a two-tier SaaS — CRM AI at €89/month per agency and CRM AI+ at €139/month per agency — that bundles property listing management, client matching, document management and e-signature (Clap.legal), inter-agency property sharing (Apimarket), automated lead capture (Clap.lead), digital signage (Clap.show), and workflow automation (Automator 2) into a single multi-language, multi-currency interface accessible via web and iOS/Android apps.
The product architecture is anchored on integrations rather than stand-alone functionality: Apimo maintains a native API to the SeLoger Group's portals (Seloger, Belles Demeures, Logic-immo, Lux Residence), a 10+ year partnership with international luxury platform JamesEdition, and a wholly-owned Monaco marketplace called LiveIn.mc. AI components — virtual home staging, intelligent listing-description generation, automatic translation, and buyer-property matching — are layered into the platform and branded as CRM AI features, though the input data does not disclose proprietary model development, AI-specific hires, or training-data assets.
Go-to-market is sales-led and consultative: regional consultants and country managers in Benelux and Italy provide demos and onboarding alongside a self-serve website, supported by industry-events presence (PropTech 2025), an active blog, and trade partnerships. Customer evidence is concentrated in mid-market and SMB real estate agencies on the French Riviera and adjacent markets — including long-tenured clients such as Riviera Keys, Wretman Estate, Impact Agency, Greenpartners, Intuition Immobilier, Marclé Real Estate, and leprince® — with no public revenue, ARR or headcount disclosures beyond an 11–50 employee band and a 2020 funding round of approximately $1.14M led by Akiles.
Apimo firmographics
Firmographics- Name
- Apimo
- Legal name
- Apimo
- Website
- https://apimo.net
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Apimo is a Cannes-based SaaS company that sells a web-based CRM (€89–€139/month per agency) to real estate agencies across France, Benelux, Italy, and Monaco, integrating AI listing tools, multi-portal distribution, e-signature, and inter-agency property sharing.
- Ownership category
- akta.pro rank
Apimo industry classification
Industry- Product category
- Real Estate CRM Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industry
- CRM Managed Services & Support (BPAEAGAD)
Keywords
Where Apimo is headquartered
LocationHeadquarters
- HQ city
- Cannes
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Apimo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- CRM AI Subscription (Standard): Monthly subscription (€89/month) providing core CRM features for real estate agencies including the mobile app, Apimarket local sharing, intelligent matching, Clap.legal document management, Clap.lead lead capture, and extranet/chat. Excludes premium features such as Clap.show, watermark, 4K photo storage, AI home staging, and Automator.
- CRM AI+ Subscription (Premium): Monthly subscription (€139/month) providing the full-featured CRM with all standard features plus premium additions: Clap.show animated display, watermark, 4K photo storage, AI home staging, and Automator task automation tool.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | CRM AI standard plan at €89/month with core CRM features including mobile app, inter-agency sharing, intelligent matching, legal documents, and lead capture. |
| Subscription | Monthly | CRM AI+ premium plan at €139/month with all standard features plus Clap.show, watermark, 4K photo storage, AI home staging, and Automator. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Apimo product offering
Product offeringCore offering
Apimo provides a 100% web-based CRM SaaS platform for professional real estate agencies, sold in two monthly subscription tiers (CRM AI at €89/month and CRM AI+ at €139/month). The platform centralizes property listings, client matching, electronic signatures, inter-agency mandate sharing via Apimarket, automated communications, and AI-powered listing generation, virtual home staging, and multilingual translation. It also offers a dedicated real estate marketplace for Monaco (LiveIn.mc) and a website builder product for agencies.
Product overview
Apimo offers a dual-tier CRM platform with AI capabilities for real estate agencies. The core offerings are CRM AI (€89/month) and CRM AI+ (€139/month), both incorporating AI features. CRM AI provides foundational tools including the mobile app, Apimarket inter-agency sharing, intelligent matching, and Clap.legal document management. CRM AI+ adds premium features including AI home staging, Automator 2 automation, Clap.show digital signage, and 4K photo storage with watermarking. The platform integrates AI throughout for property listing optimization through automatic ad generation and translation. Additional products include the Monaco-specific marketplace LiveIn.mc and the Modelo Insight valuation tool. All products work as an integrated ecosystem centered on the CRM platform.
Differentiator
Problem solved
Functional benefit
Brands
- Apimarket: Inter-agency property sharing network enabling collaboration between partner agencies
- Clap.legal
- Clap.lead
- Clap.show
- LiveIn.mc
- Automator
- Modelo Insight
Products and services
- CRM AI Base CRM subscription package at €89/month with AI capabilities for real estate agencies. Includes mobile apps (iOS/Android), inter-agency property sharing (Apimarket), intelligent property-buyer matching, Clap.legal document management with electronic signature, Clap.lead automatic lead capture, and Extranet & Chat. Targets professional real estate agencies that need a centralized CRM with cross-agency collaboration and AI-assisted matching.
- CRM AI+ Premium CRM subscription package at €139/month with the full AI feature set for real estate agencies. Includes all CRM AI features plus Clap.show animated digital signage for storefronts, photo watermarking, 4K Ultra HD photo storage, AI Home Staging virtual photo restaging, and the Automator task automation tool. Targets real estate agencies seeking premium digital marketing, AI-powered listing optimization, and workflow automation.
- LiveIn.mc Real estate marketplace portal exclusively for Monaco property listings, operated by Apimo as a wholly-owned subsidiary. Provides property search and discovery focused on the Monaco market.
- Apimo Website (Website Builder) Real estate agency website builder offering, surfaced as a distinct product line ("version WEBSITE") on Apimo's site, providing agencies with performant property websites integrated with the Apimo ecosystem.
Companies that use Apimo
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
Apimo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature12 records
Apimo partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Seloger Group (Seloger, Belles Demeures, Logic-immo, Lux Residence)coreApimo offers a direct API connection to the Seloger Group's portfolio of real estate portals — Seloger, Belles Demeures, Logic-immo, and Lux Residence. This integration allows agencies using Apimo to publish and manage property listings directly on all these portals from within the CRM, streamlining distribution to one of France's largest real estate portal audiences.
- JamesEditioncoreApimo has partnered with JamesEdition, one of the most recognized international luxury real estate platforms, for over 10 years. The collaboration provides Apimo-using agencies with international visibility in the prestige property market segment, enabling their listings to reach high-net-worth international buyers through JamesEdition's global platform.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Apimo competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Apimo social profiles
Digital presenceApimo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apimo leadership team
Management profileNumber of profiles
Profiles7 records
Apimo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Apimo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apimo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apimo
What does Apimo do?
Apimo provides a 100% web-based CRM SaaS platform for professional real estate agencies, sold in two monthly subscription tiers (CRM AI at €89/month and CRM AI+ at €139/month). The platform centralizes property listings, client matching, electronic signatures, inter-agency mandate sharing via Apimarket, automated communications, and AI-powered listing generation, virtual home staging, and multilingual translation. It also offers a dedicated real estate marketplace for Monaco (LiveIn.mc) and a website builder product for agencies.
Is Apimo a public or private company?
Apimo is a private company. It is classified as unknown and is currently operating.
When was Apimo founded?
Apimo was founded in 2011. It employs 11 to 50 people.
Where is Apimo based?
Apimo is headquartered in Cannes, France, in the Europe region.
How does Apimo make money?
Two revenue lines are on record. CRM AI Subscription (Standard) is the primary driver. The others are CRM AI+ Subscription (Premium).
Does Apimo have an API?
Yes. Apimo offers an API that integrates with third-party platforms. An API connection with the SeLoger portal group (Seloger, Belles Demeures, Logic-immo, Lux Residence) enables real estate agencies to manage their property listings directly from the Apimo CRM. The platform also maintains a partnership with JamesEdition for international property visibility. An API link is available in the site navigation. Developer documentation is at apimo.com/api.
What industry is Apimo in?
Apimo's product category is Real Estate CRM Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of BPAEAGAD, CRM Managed Services & Support. Its NAICS code is 513210 and its SIC code is 7372.