The*gameHERs
The*gameHERs is a New York-based media platform and Discord community serving women and femme-identifying gamers, offering educational bootcamps, ambassador programs, and brand partnerships under parent Good Game Group Inc.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The*gameHERs does
The*gameHERs is a media platform and social networking community serving women and femme-identifying individuals who play games and work in the gaming industry. Founded in 2019 and headquartered in New York, the company operates a Discord-based community of approximately 50,000 members with 3.4 million impressions, supported by active social media channels across Instagram, TikTok, Facebook, X, and LinkedIn. Its core offering centers on community connection, educational bootcamps (including the PowHER Play: Level Up Day Virtual Bootcamp launched in September 2025), career development programming, and ambassador programs with major brand partners such as Thunderpick, Walmart, and the 1000 Dreams Fund.
The company generates revenue primarily through brand partnerships, ambassador program sponsorships, and community/educational services, and it operates as a brand under the parent company Good Game Group Inc. following a 2025 merger with Good Game Show TV. The proprietary TGH App has been sunset in favor of the Discord platform, signaling a cost-disciplined consolidation onto third-party infrastructure. Notably, the company's Solutions page prominently features 'LUMINU,' described as a financial services platform with Personal, Insurance, Business, and Enterprise tracks—an offering whose alignment with the stated women-in-gaming mission is unclear from available sources and may represent a vertical expansion or a repurposed website property.
With a headcount of 1-10 employees, an undisclosed 2024 investment from Dunhill Ventures, and management led by CEO Elena Ramirez alongside CFO Amit Patel and CTO Li Wei, The*gameHERs remains an early-stage, community-led venture whose growth depends on continued brand-sponsor relationships and the successful scaling of either its educational programming or the Luminu financial services initiative.
The*gameHERs firmographics
Firmographics- Name
- The*gameHERs
- Legal name
- Good Game Group Inc.
- Website
- https://thegamehers.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The*gameHERs is a New York-based media platform and Discord community serving women and femme-identifying gamers, offering educational bootcamps, ambassador programs, and brand partnerships under parent Good Game Group Inc.
- Ownership category
- akta.pro rank
The*gameHERs industry classification
Industry- Product category
- Gaming Community Platform
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro industry
- Gaming Community, Chat & LFG PlatformsCommunity Communications & Voice/Chat Platforms (Discord-like, in-game comms)Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Gaming Communities, Social Platforms & UGC/Game Creation (Mods, Roblox-like)Gaming & Virtual World Social PlatformsMedia, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Social Networking & Community Platforms
Keywords
Where The*gameHERs is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
The*gameHERs business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Brand Partnerships and Sponsorships: Revenue generated through ambassador programs and partnerships with major brands like Thunderpick and Walmart, leveraging the female gaming community for marketing and diversity initiatives.
- Community Programs and Educational Services: Revenue through educational bootcamps and career development programs for gamers, including virtual events and skill-building sessions.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
The*gameHERs product offering
Product offeringCore offering
The*gameHERs operates a Discord-based social networking community and media platform for female and femme-identifying gamers, offering community engagement, game nights, and career development opportunities. The company runs educational bootcamps such as the PowHER Play: Level Up Day Virtual Bootcamp, brand ambassador programs with major partners like Thunderpick and Walmart, and partnership-driven initiatives including a 24-hour streaming marathon with 1000 Dreams Fund. The company has sunsetted its proprietary TGH App in favor of Discord as its primary community platform.
Product overview
The company operates as a community-focused platform for women gamers, offering community engagement through Discord, educational programs like the PowHER Play Virtual Bootcamp, and financial services through the Luminu platform with tracks for Personal, Insurance, Business, and Enterprise customers. The TGH App has been sunset and users have migrated to the Discord community. The company has partnered with Good Game Group Inc. and continues ambassador programs with brands like Thunderpick and Walmart.
Differentiator
Problem solved
Functional benefit
Products and services
- PowHER Play: Level Up Day Virtual Bootcamp Virtual educational bootcamp program designed to empower female and femme-identifying gamers with skills in career development and entrepreneurship, delivered through dynamic sessions led by industry leaders.
- The*gameHERs Discord Community Discord-based social networking community for female and femme-identifying gamers where members connect, discover opportunities, join game nights, and access career development resources.
- Brand Ambassador Program
Quantifiable outcome
- Historic 24-hour streaming marathon to raise funds for women in gaming
Companies that use The*gameHERs
Customer profileSegments1 record
Ideal customer profiles2 records
The*gameHERs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The*gameHERs partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- 1000 Dreams FundcoreHistoric partnership to host a 24-hour streaming marathon to raise funds for women in gaming, addressing gender disparity and creating tangible career pathways for women in the industry.
- ThunderpickcoreExtended partnership into 2025 for continued collaboration in the gaming and esports sector. Thunderpick serves as a key brand partner through the Ambassador Program, promoting diversity and inclusion in the gaming community.
- WalmartcoreMajor brand partnership through the expanded Ambassador Program into 2025, creating opportunities for female and femme-identifying gamers while promoting diversity and inclusion in the gaming community.
- Good Game Group Inc.coreParent company merger with Good Game (Good Game Show TV) to build a bigger future for women gamers. Good Game Group Inc. is now the parent organization (© 2026 by Good Game Group Inc.).
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
The*gameHERs competitors and assessment
Company assessmentDirect peers
- Women in Games International: Non-profit professional organization supporting women in the games industry through networking, mentorship, and career development — directly comparable in mission and programming to The*gameHERs.
- AnyKey: Charity focused on diversity and inclusion in esports and gaming, running ambassador and community programs — overlapping mission and sponsor-driven model with The*gameHERs.
- Misscliks: Community and content network for women in esports and gaming, providing events, content, and brand collaborations — the closest direct competitor serving the same audience.
Broad incumbents
- Discord: Underlying communications and community platform that The*gameHERs has migrated to; comparable as a gaming community infrastructure provider but at vastly greater scale and as infrastructure rather than a niche community operator.
- Guild (GUILD): Gaming community and group-chat platform with built-in event tools, sponsorship monetization, and partner integrations; comparable business model for monetizing gaming communities through brand partnerships.
- Twitch: Dominant live-streaming platform for gaming content with strong women-creator communities and brand-deal infrastructure; comparable as a sponsor-monetized gaming community surface, though at massive scale and a different content format.
- Fandom (Wikia): Network of gaming and entertainment communities with advertising and brand partnership revenue; comparable as a platform hosting engaged fan communities for games and pop culture, though with broader scope.
Emerging players
- GirlGamer: Esports and community initiative focused on women gamers with tournaments and ambassador programs — overlaps with The*gameHERs' mission but with a heavier tilt toward competitive play.
Others
- Good Game Group Inc. Parent organization and content partner (Good Game Show TV) that The*gameHERs merged with; comparable as a content/community platform in the gaming space, though primarily TV/show-driven rather than community-first.
Regional players
- AbleGamers Foundation: Charitable community and advocacy organization serving a specific underrepresented segment of gamers; comparable in structure as a mission-driven community organization, though focused on accessibility rather than gender.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The*gameHERs social profiles
Digital presenceThe*gameHERs financial estimates
Financial estimateRevenue estimate
Valuation estimate
The*gameHERs leadership team
Management profileNumber of profiles
Profiles8 records
The*gameHERs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The*gameHERs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The*gameHERs
What does The*gameHERs do?
The*gameHERs operates a Discord-based social networking community and media platform for female and femme-identifying gamers, offering community engagement, game nights, and career development opportunities. The company runs educational bootcamps such as the PowHER Play: Level Up Day Virtual Bootcamp, brand ambassador programs with major partners like Thunderpick and Walmart, and partnership-driven initiatives including a 24-hour streaming marathon with 1000 Dreams Fund. The company has sunsetted its proprietary TGH App in favor of Discord as its primary community platform.
Is The*gameHERs a public or private company?
The*gameHERs is a private company. It is classified as venture growth investor backed and is currently operating.
When was The*gameHERs founded?
The*gameHERs was founded in 2019. It employs 11 to 50 people.
Where is The*gameHERs based?
The*gameHERs is headquartered in New York, United States, in the North America region.
How does The*gameHERs make money?
Two revenue lines are on record. Brand Partnerships and Sponsorships are the primary driver. The others are community Programs and Educational Services.
Who are The*gameHERs's main competitors?
Direct peers on record are Women in Games International, AnyKey and Misscliks. Broad incumbents are Discord, Guild (GUILD), Twitch and Fandom (Wikia). GirlGamer is listed as an emerging player. Good Game Group Inc. is listed as an others. AbleGamers Foundation is listed as a regional player.
Does The*gameHERs have an API?
No public API is recorded for The*gameHERs.
What industry is The*gameHERs in?
The*gameHERs's product category is Gaming Community Platform. Its primary akta.pro industry code is BPAMAKAK, Gaming Community, Chat & LFG Platforms, with a secondary code of MPAFAIAE, Community Communications & Voice/Chat Platforms (Discord-like, in-game comms). Its SIC code is 7900.