What OmniActive Health Technologies does

OmniActive Health Technologies is a B2B specialty botanical ingredient supplier founded in 2005 and headquartered in Mumbai, India, with North American headquarters in Bridgewater, New Jersey, and a newly established European hub in Amsterdam/Rotterdam. The company manufactures and sells clinically validated, IP-protected active ingredients to dietary supplement, functional food, and beverage brand manufacturers globally, with a portfolio of 22 specialty and standard actives spanning eye health, cognitive performance, energy, weight management, sports nutrition, sleep, mood, and skin. Its flagship specialty branded ingredients include Lutemax 2020 (macular carotenoids for eye/cognitive health), enXtra (caffeine-free mental energy from Alpinia galanga), Capsimax (capsicum extract for weight management), Curcuwin/Curcuwin Ultra+ (bioavailable curcumin), Xtenergy (sustained-release caffeine), Zenroot (ashwagandha), and Sleeproot (valerian), supported by 70+ clinical studies and third-party certifications (USP, Non-GMO Project, NSF-GMP, FDA GRAS, Japan FFC).

The company operates four proprietary delivery technology platforms — OmniBead (high-performance beadlet coating with delayed/timed release), Versabead (microencapsulated beadlets with 8-hour sustained release), UltraSOL (fat-soluble nutrient solubilization with 46x bioavailability), and Integrative Actives Technology (IAT) for combining multiple actives into single formulations. Manufacturing is conducted across three FDA GMP-compliant plants in India (Pune, Bengaluru, Hosur) with vertical integration from non-GMO seed provision through contracted farmers to in-house extraction. The company sells through a hybrid model: direct B2B sales teams across the Americas, Europe, and Asia, supplemented by regional distribution partners in China (Shanghai Prochin) and Japan (Uniques Inc), and supported by clinical study publication, trade show presence (Vitafoods, SupplySide West), and consumer-facing ingredient education websites.

The company is controlled by TA Associates (56% stake acquired in 2021) and recently expanded through the November 2024 acquisition of ENovate Biolife. As of May 2026, Swedish private equity firm EQT emerged as the sole bidder to acquire OmniActive, with a rejected Temasek/Novo Holdings consortium having previously valued the company at approximately $650–700 million. The company rebranded at Vitafoods Europe in May 2026, shifting positioning from specialized ingredients to holistic consumer wellness across three pillars: Performance & Active Nutrition, Everyday Wellness, and Healthspan & Life Stages.

Name

OmniActive Health Technologies

Legal name

OmniActive Health Technologies Limited

Website

http://omniactives.com/

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

OmniActive Health Technologies is a B2B specialty botanical ingredient supplier that manufactures clinically validated, IP-protected active ingredients for dietary supplement, functional food, and beverage brand manufacturers globally, operating from India manufacturing bases with sales offices across North America and Europe.

Ownership category

akta.pro rank

Product category

Nutraceutical Botanical Ingredients

NAICS

Medicinal and Botanical Manufacturing (325411), Food Manufacturing (311)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Condition-Specific Bioactives (Glucosamine/Chondroitin, Plant Sterols, Melatonin, Lutein/Zeaxanthin) (AFAJAKAK), Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF)

Keywords

• Botanical ingredient manufacturing
• Dietary supplement actives
• Nutraceutical raw materials
• Macular carotenoid extracts
• Standardized herbal extracts

Headquarters

HQ city

Morristown

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Specialty Actives Ingredients: Premium branded botanical ingredients (Lutemax 2020, Capsimax, Curcuwin, enXtra, Xtenergy, Zenroot, Sleeproot, etc.) sold to dietary supplement, functional food, and beverage manufacturers globally. Revenue is generated through ingredient sales with pricing based on volume and formulation specifications.
2. Standard/Botanical Actives Ingredients: Standard portfolio of natural botanical ingredients (Ashwagandha, Boswellia, Turmeric, Green Tea, Guarana, etc.) meeting high industry standards through R&D, stringent quality control, and eco-friendly manufacturing processes. Sold to the same global manufacturer customer base.
3. Strategic Investment and M&A: OmniActive has pursued multiple fundraise and strategic investment rounds. TA Associates invested in 2021 for global growth acceleration. The company was in acquisition talks with EQT (sole bidder) and previously a Temasek/Novo Holdings consortium valued the company at ₹5,500–5,800 crore.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

OmniActive manufactures and supplies science-backed specialty botanical actives (e.g., Lutemax 2020, Capsimax, Curcuwin/Curcuwin Ultra+, enXtra, Xtenergy, Nutritears, Zenroot, Sleeproot, Muvz, Omnixan) and standardized herbal extracts (Ashwagandha, Turmeric, Boswellia, Green Tea, Green Coffee Bean, etc.) to global dietary supplement, functional food, and beverage manufacturers. Its vertically integrated, FDA GMP-compliant manufacturing in India uses proprietary delivery platforms (OmniBead, Versabead, UltraSOL, IAT) to enhance bioavailability and stability, with 70+ clinical studies substantiating ingredient claims.

Product overview

OmniActive Health Technologies is a science-backed botanical ingredients company offering a dual portfolio of Specialty Actives (premium branded ingredients with clinical substantiation, IP protection, and continuous R&D investment) and Standard Actives (high-quality botanical extracts meeting industry standards). The Specialty Actives portfolio includes flagship products like Lutemax 2020 for eye/cognitive health, enXtra for caffeine-free mental energy, Capsimax for weight management via GLP-1 pathway support, Curcuwin/Curcuwin Ultra+ for bioavailable curcumin, and newer launches like Zenroot and Sleeproot for stress/sleep. Standard Actives cover 14+ botanicals including Ashwagandha, Turmeric, Boswellia, and Green Coffee Bean. The portfolio is organized around health categories: Eye Health (Lutemax, Omnixan, Nutritears), Cognitive/Mental Performance (Lutemax 2020, enXtra, Bacopa), Energy (enXtra, Xtenergy, Natural Caffeine, Guarana), Weight Management (Capsimax, Garcinia, Green Coffee, Gymnema), Gastrointestinal Health (Gingever), Sleep (Sleeproot, Valerian), Sports Nutrition (Curcuwin, Turmeric, Muvz), and Skin (Lutemax Skinglo). The company operates global R&D and innovation centers in India with delivery technologies including OmniBead, Versabead, UltraSOL, and Integrative Actives Technology.

Differentiator

Problem solved

Functional benefit

Brands

• Lutemax 2020: Award-winning, clinically backed marigold extract delivering all three macular carotenoids (lutein and both zeaxanthin isomers) at a 5:1 ratio matching natural dietary levels.
• Lutemax Kids
• Lutemax Free Lutein & Lutein Esters
• Lutemax Skinglo
• Capsimax
• Curcuwin / Curcuwin Ultra+
• enXtra
• Xtenergy
• Gingever
• Omnixan
• Nutritears
• Zenroot
• Sleeproot
• Muvz
• Metavive
• ACCELA
• Improving Lives Foundation

Products and services

• Lutemax 2020 IP-protected, award-winning marigold extract supplying lutein and zeaxanthin isomers for eye health, cognitive performance, mood, and sleep quality formulations. Sold as a specialty active to dietary supplement, functional food, and beverage manufacturers globally.
• Lutemax Kids Children's eye health and cognitive performance ingredient derived from marigold extract, providing macular carotenoids for developing eyes and brains; sold as a specialty active to brand manufacturers.
• Lutemax Free Lutein & Lutein Esters Comprehensive range of branded lutein ingredients from a vertically integrated source, available in oil suspensions and Versabead beadlet formats. Sold as a specialty active for eye health formulations.
• Lutemax Skinglo Dermatologist-tested marigold extract for skin health, clinically shown to improve skin tone, brightness, and protection in a 12-week trial. Sold as a specialty active for skin health formulations.
• enXtra Award-winning caffeine-free botanical ingredient from Alpinia galanga that clinically demonstrates improved alertness and focus up to 5 hours. Holds cognitive performance patent and Informed Ingredient Certification. Sold as a specialty active for energy and cognitive formulations.
• Xtenergy Sustained-release caffeine from green coffee bean using Versabead hot melt spray technology to deliver all-day energy without jitters or crash. Sold as a specialty active for energy formulations.
• Capsimax Whole-food Capsicum annuum extract providing weight management support without stomach upset via OmniBead technology; clinically shown to increase GLP-1 levels by ~13% and resting energy expenditure by >120 kcal/day. Sold as a specialty active.
• Curcuwin Highly bioavailable curcumin ingredient using UltraSOL technology, supporting recovery, circulation, and cardiovascular health. Holds a US patent for sports performance applications. Sold as a specialty active.
• Curcuwin Ultra+ Next-generation highly bioavailable curcumin with enhanced absorption promoting joint comfort, mobility, and active lifestyle support. Sold as a specialty active.
• Gingever High-potency ginger extract using supercritical CO2 extraction, with 25% gingerol paste or 10% powder forms for digestive and immune health. Manufactured at BRC- and GMP-certified facilities. Sold as a specialty active.
• Omnixan 3R,3'R zeaxanthin from paprika pepper providing a key macular carotenoid for eye health formulas. Delivered via OmniBead beadlet technology. Sold as a specialty active.
• Nutritears Patent-pending formulation combining lutein, zeaxanthin isomers, curcuminoids, and vitamin D3 via Integrative Actives Technology for occasional dry eye support. Clinically shown to improve eye hydration in as little as 2 weeks. Sold as a specialty active.
• Muvz Clinically studied proprietary blend for mobility, joint health, and sports nutrition products, developed by ENovate Biolife (acquired November 2024). Sold as a specialty active.
• Metavive Salacia chinensis extract supporting healthy carbohydrate metabolism, blood sugar, and insulin levels. Holds a US patent. Sold as a specialty active.
• Zenroot Low-dose, root-only standardized ashwagandha (Withania somnifera) extract for mood and sleep support. Sold as a specialty active.
• Sleeproot Low-dose valerian extract clinically shown to support multiple aspects of sleep quality. Sold as a specialty active.
• Ashwagandha Standardized ashwagandha extract with withanolides for cognitive health, mood, sports nutrition, and sleep. Compliant with European and US Pharmacopeia. Sold as a standard active.
• RedNite Beetroot Concentrate Beetroot concentrate powder for heart health support, providing natural nitrates for cardiovascular performance. Acquired via ENovate Biolife. Sold as a standard active.
• Boswellia Boswellia serrata extract standardized for boswellic acids, supporting bone, joint, and muscle health with anti-inflammatory properties. Sold as a standard active.
• Garcinia Cambogia Garcinia gummi-gutta extract standardized for hydroxycitric acid (HCA) for weight management, satiety, and appetite management. Sold as a standard active.
• Guarana Guarana seed extract high in caffeine for sustained stimulant effects in natural energy applications. Sold as a standard active.
• Natural Caffeine Water-extracted caffeine from coffee beans, 100% natural with no additives. Compliant with EC guidelines for pesticides, PAH, solvents, mycotoxins, and heavy metals. Sold as a standard active.
• Turmeric Turmeric (Curcuma longa) extract standardized for total curcuminoids, supporting joint, muscle, immune health, and sports performance via antioxidant and anti-inflammatory mechanisms. Sold as a standard active.
• Valerian Valerian root extract standardized for valerenic acid, supporting sleep health and mood with deodorized options available. Compliant with EU and US Pharmacopeia. Sold as a standard active.
• Gymnema Sylvestre Gymnema extract standardized for gymnemic acid for blood sugar management, heart health, and weight management. Sold as a standard active.
• Green Tea Green tea extract standardized for EGCG, L-theanine, caffeine, and total catechins, supporting thermogenesis and weight management through antioxidant activity. Sold as a standard active.
• Green Coffee Bean Green coffee bean extract standardized for chlorogenic acid (up to 70%) for weight management. Available in various caffeine concentrations (0.3% to 99%). Sold as a standard active.
• Fenugreek Fenugreek seed extract standardized for saponins/fenuside for blood sugar management and sexual function/reproductive health. Sold as a standard active.
• Coleus Coleus forskohlii root extract standardized for forskolin, supporting metabolic health by activating cyclic AMP signaling. Sold as a standard active.
• Black Pepper Black pepper extract with piperine as a bioavailability enhancer for curcumin and other phytonutrients; supports gastrointestinal health and nutrient absorption. Sold as a standard active.
• Black Tea Black tea extract containing caffeine and polyphenols including theaflavins and thearubigins, supporting antioxidant activity and cognitive alertness. Sold as a standard active.
• Bacopa Bacopa monnieri extract standardized for bacosides, supporting cognitive function including attention, information processing, and memory. Traditional Ayurvedic herb. Sold as a standard active.
• Oxyjun Clinically studied botanical ingredient from the ENovate Biolife portfolio, included in OmniActive's range of acquired clinically studied ingredients. Sold as a specialty active.

Quantifiable outcome

• Capsimax increased GLP-1 levels by approximately 13% and resting energy expenditure by over 120 kcal/day in resistance-trained males after 7 days (AJSSM study)
• +4 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ENovate BiolifecoreStrategic or Co-development Partner · 1 November 2024OmniActive acquired ENovate Biolife, a Mumbai-based developer of botanical ingredients, in November 2024 to enhance its product offerings in health ingredients. ENovate is known for clinically studied ingredients like Muvz, RedNite, and Oxyjun. OmniActive had an existing distribution partnership with ENovate for enXtra (a mental energy ingredient) prior to the acquisition.
• Shanghai ProchincoreChannel Partner/ Reseller/ Distributor · 1 December 2020OmniActive entered an exclusive distribution partnership with Shanghai Prochin for Lutemax 2020 in China in December 2020. This partnership supports OmniActive's continued expansion into key Asian markets and provides in-country distribution for the eye health ingredient brand.
• NSF International / USPminorOthers · 1 October 2020CurcuWIN and Lutemax 2020 received USP Verified status, confirming they meet standards for identity, strength, purity, and quality. NSF International served as technical administrator for the Non-GMO Project verification process.
• Non-GMO ProjectminorOthers · 1 July 2020The Non-GMO Project verified Lutemax 2020 and Lutemax Free Lutein (both oil suspension 20% SKUs) as non-GMO through a rigorous third-party verification process administered by NSF International.
• ENovate Biolife (enXtra North America Distribution)coreStrategic or Co-development Partner · 1 October 2019OmniActive entered a licensing agreement for ENovate Biolife's enXtra, acquiring exclusive North American marketing rights for the caffeine-free energy ingredient. This strategic alliance was announced at SupplySide West 2019 and was followed by the 2021 acquisition of global rights and the 2024 full acquisition of ENovate Biolife.
• JXTG Nippon Oil & EnergyminorStrategic or Co-development Partner · 1 October 2019OmniActive announced a strategic alliance with JXTG Nippon Oil & Energy in October 2020 as part of global market expansion, though the specific nature and scope of the alliance was not detailed in available sources.
• Uniques Inc (Japan)coreChannel Partner/ Reseller/ Distributor · 1 September 2019Uniques Inc serves as OmniActive's distribution partner in Japan for Lutemax 2020. OmniActive's Lutemax 2020 obtained Foods with Function Claims (FFC) approval in Japan from the Consumer Affairs Agency, and Uniques Inc has presented at Hi Japan events on the ingredient's health claims.

Scale indicators8 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Sabinsa: Sabinsa is a leading supplier of branded, clinically studied botanical extracts (Curcumin C3 Complex, BioPerine, ForsLean) for dietary supplements and functional foods. It is the closest direct peer to OmniActive in the branded nutraceutical ingredient space with a comparable B2B model, IP protection, and vertical manufacturing footprint.
• Gencor: Gencor Pacific develops branded, science-backed botanical and nutraceutical ingredients (Libifem, Gencor, Slimaluma) for supplement brands globally. Like OmniActive, it sells proprietary specialty actives supported by clinical studies, operates B2B into supplement manufacturers, and has a similar ingredient-portfolio approach.
• Indena: Indena is an Italian manufacturer of botanical extracts and phytochemicals for the pharmaceutical, nutraceutical, and personal-care industries. Comparable to OmniActive in vertical botanical ingredient manufacturing, branded ingredient offerings, clinical substantiation, and global B2B supply to supplement and functional food companies.
• Kemin Industries: Kemin is a science-based ingredient manufacturer supplying proprietary ingredients across human/animal nutrition, health, and beauty. It overlaps OmniActive in specialty botanical ingredients for dietary supplements, similar B2B model to brand manufacturers, and a comparable investment in proprietary delivery technology and clinical research.

Broad incumbents

• ADM (Health & Wellness): ADM is a global agricultural processor and ingredient supplier with a large Health & Wellness division selling flavors, colors, and nutraceutical ingredients to food, beverage, and supplement manufacturers. Broader and more diversified than OmniActive, but directly competes in branded nutraceutical ingredients and delivery technologies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/omniactive-health-technologies

Compliance18 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OmniActive Health Technologies