Safari Industries

What Safari Industries does

Safari Industries (India) Ltd is a Mumbai-headquartered, BSE-listed (SAFARIND) manufacturer and retailer of luggage, trolley bags, backpacks, and travel accessories founded in 1974. It serves mass-market Indian consumers across four primary personas — general travelers, business travelers, students, and wedding/gift buyers — through three brand layers: the Safari core line, the Safari Select premium sub-brand, and licensed brands such as Carlton. The company operates a horizontal segmentation strategy with products priced from under Rs 2,000 for entry-level trolley bags and school backpacks to above Rs 10,000 for Safari Select premium trolley bags (MRP up to Rs 12,854).

The product portfolio centers on hard-shell and soft trolley bags (cabin, medium, large sizes), school and laptop backpacks across multiple capacity tiers (17L–45L), messenger bags, duffles, sling bags, and travel accessories. Core technical features include 100% virgin polycarbonate hardshell construction, TSA-approved locks, anti-theft zippers, dual and 360° spinner wheels, expandable compartments, dedicated padded laptop compartments, and a GPS-enabled 'Safari Trackr' line that integrates with BoAt's tracking tag ecosystem. Safari Select and Safari Heritage address premium business and elite travel use cases, while a co-branded Safari x Manyavar Eterna line targets the wedding gifting occasion.

Revenue is generated primarily through hardware sales across D2C e-commerce (safaribags.com), third-party marketplaces (Amazon), franchise stores, and multi-brand retail outlets, plus licensing royalties from the Carlton brand agreement (5% of net sales or Rs 45 lakh annually). In FY26 (year ended March 2026), consolidated revenue grew 15.54% year-on-year to Rs 2,047.02 crore and net profit rose 17.47% to Rs 167.76 crore, lifting Safari to an estimated 15% share of the Rs 20,000–25,000 crore Indian luggage market and a market capitalization of Rs 10,819 crore as of December 2025. The company employs 1,001–5,000 people and is chaired by Sudhir Jatia as Chairman & Managing Director.

Name

Safari Industries

Legal name

Safari Industries (India) Ltd

Website

https://safaribags.com

Company type

Public

Founded year

1974

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Safari Industries (India) Ltd is a Mumbai-headquartered, BSE-listed luggage and travel accessories manufacturer founded in 1974, serving Indian consumers through core, Safari Select premium, and Carlton-licensed brands via D2C e-commerce, marketplaces, and franchise retail.

Ownership category

akta.pro rank

Product category

Luggage & Travel Accessories

NAICS

Textile Bag and Canvas Mills (314910), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Travel Goods & Luggage Manufacturing (IMAOAHAC)

akta.pro secondary industries

Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE), Backpacks & Travel Bags (CRAAAJAB), Backpacks, Bags & Load-Carriage Retail (CRAMAMAI), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Leather Travel Goods & Luggage (CRAKAEAC)

Keywords

• Luggage manufacturing
• Trolley bags
• Travel backpacks
• Travel accessories
• Suitcases and cases

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Luggage & Trolley Bags Sales: Safari Industries generates primary revenue from manufacturing and selling hard and soft trolley bags, suitcases, and luggage products through retail and e-commerce channels. Revenue grew 15.54% year-on-year to Rs 2,047.02 crore in FY26.
2. Backpacks & Accessories: Secondary revenue stream from backpacks including school bags, laptop backpacks, office backpacks, adventure backpacks, and travel accessories like neck pillows, messenger bags, and sling bags.
3. Brand Licensing (Carlton): Licensing revenue from Carlton brand agreement where Safari pays Rs 45 Lakh or 5% of total net sales annually to CRL for brand usage rights.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Safari Industries (India) Ltd manufactures and sells hard and soft trolley bags, suitcases, backpacks (laptop, school, office, college, adventure), and travel accessories (messenger bags, duffles, sling bags, neck pillows) under its own "Safari Bags" and "Safari Select" premium sub-brand, plus a Carleton-licensed line and Manyavar co-branded wedding collection. Products are sold primarily to individual consumers through the company's own D2C website, franchise stores, multi-brand retail outlets, and online marketplaces within India.

Product overview

Safari Industries India Ltd is a luggage and travel accessories company offering a diverse portfolio of products centered around trolley bags, backpacks, and accessories. The core brand Safari Bags provides a comprehensive range including hard trolley bags (made with 100% virgin polycarbonate), soft trolley bags, laptop bags, printed bags, and school backpacks. The premium sub-brand Safari Select offers high-end luggage and business accessories for elite travelers. Key product lines include: City Miles and Brooklyn (premium travel trolleys), Trackr (GPS-enabled smart luggage with BoAt integration), Polaris Pro and Heritage (premium hard-shell options), Hue (printed luggage sets), and comprehensive backpack collections for school (Triplex, Bonus, Quadro), laptop/work (Form Plus, Prime, Smart, Aura), and adventure (Quest, Expand). The brand also features accessories including messenger bags, satchels, slings, and travel accessories. A notable collaboration with Manyavar produces the Eterna wedding-themed collection. Products are available across multiple size categories (cabin, medium, large) and feature security options including TSA locks and anti-theft zippers. The company was founded in 1974 and emphasizes durability, innovation, and modern travel solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Safari Select: Premium sub-brand featuring high-quality materials, luxury travel bags including trolley bags, backpacks, satchels and slings for elite travelers
• Safari x Manyavar

Products and services

• Safari Bags (Core Brand) Comprehensive core Safari Bags brand offering trolley bags (hard, soft, laptop, printed), backpacks (laptop, school, office, college, formal, adventure), and travel accessories (messenger bags, duffles, slings, neck pillows) for mass-market Indian consumers across travel, school, office and adventure use cases.
• Safari Select (Premium Sub-brand) Premium sub-brand offering high-end luggage, business trolley bags, formal backpacks, satchels and sling bags constructed with 100% virgin polycarbonate and featuring TSA locks, anti-theft zippers, dual 360° spinner wheels, scratch-resistant textures, and integrated laptop compartments; aimed at elite travelers and business professionals.
• Safari Trackr (GPS-Enabled Smart Luggage) GPS-enabled trolley bag line with BoAt tag integration for luggage tracking via mobile app, combined with TSA lock, dual wheels, and wet pouch organized interior; targets tech-forward travelers concerned about lost or misplaced baggage.
• Safari x Manyavar Eterna (Wedding Collection) Wedding-themed trolley bag collaboration with Manyavar featuring dual wheels, TSA lock, and anti-theft zipper in festive hues such as Dark Champagne and Graphite Blue; positioned for Indian wedding gifting and celebratory travel occasions.
• Carlton Brand Luggage (Licensed Line) Carlton-branded luggage manufactured and sold by Safari Industries in India under a 20-year brand licensing agreement with Carlton Retail (CRL), expanding the company's product portfolio into the Carlton brand segment with renewal option for an additional 20 years.

Quantifiable outcome

• Revenue grew 15.54% YoY to Rs 2,047.02 crore in FY26
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Carlton Retail (CRL)coreOEM/ Whitelabel/ Licensing Partner · 18 February 2026Safari Industries signed a 20-year licensing agreement with Carlton Retail (CRL) to use the Carlton brand for luggage and related products in India, with option to renew for another 20 years. Total license fees set at Rs 45 Lakh or 5% of total net sales annually, plus an interest-free refundable security deposit of Rs 99.50 crore payable in tranches.
• ManyavarminorGTM or Marketing PartnerSafari Bags partnered with Manyavar (premium ethnic wear brand) to launch wedding-themed luggage collection under Safari x Manyavar Eterna line. Products feature wedding-themed designs in Dark Champagne and Graphite Blue colors, positioned for wedding gifting occasions.
• Urban JungleminorOthersAffiliate/referral partner listed on Safari website under 'Our Other Brands' section, suggesting cross-brand marketing relationship.
• Genie TravelminorOthersAffiliate/referral partner listed on Safari website under 'Our Other Brands' section, suggesting cross-brand marketing relationship within travel/lifestyle ecosystem.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• VIP Industries: India's largest luggage manufacturer (Skybags, Aristocrat, Caprese brands) and Safari's primary direct competitor. Safari overtook VIP in revenue terms, making this the most comparable peer in product, customer, and distribution.
• Skybags: VIP Industries' flagship youth and mass-market luggage brand. Direct competitor across Safari's core trolley and backpack ranges in offline retail and online.

Emerging players

• Mokobara: India-based D2C luggage and backpack startup targeting premium and business segments with similar polycarbonate hard-shell designs and TSA features. Direct overlap with Safari Select positioning.
• Knack Bags: India D2C luggage brand targeting similar consumers as Safari with comparable polycarbonate trolley bags, laptop backpacks, and direct-to-consumer distribution.
• Uppercase: India D2C backpack and lifestyle brand with growing premium positioning. Competes with Safari's backpack lines in the laptop and lifestyle segments.

Broad incumbents

• Samsonite International: Global luggage leader and parent of American Tourister. Competes with Safari across Indian mass and premium segments, especially in airport retail and corporate channels.
• American Tourister: Samsonite-owned mass-premium luggage brand with strong Indian retail presence. Directly competes with Safari Core and Safari Select in the mid-tier trolley bag segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safari Industries