Nontraditional Employment for Women

What Nontraditional Employment for Women does

Nontraditional Employment for Women (NEW), founded in 1978 and headquartered in a landmarked former firehouse at 243 West 20th Street in New York City, is a 501(c)(3) nonprofit that prepares, trains, and places women in careers in the skilled construction, utility, and maintenance trades. The organization delivers three free pre-apprenticeship training tracks — Blue Collar Prep (daytime, 5–6 weeks), NEW at Night (evening/weekend, 8–9 weeks), and Green Collar Prep (green-jobs specialty, 7–9 weeks) — across training sites in Chelsea (Manhattan), Industry City (Brooklyn), and Long Island City (Queens), serving approximately 350 individuals per year. Programs are complemented by wrap-around services including a Childcare Assistance Program (up to 12 months of support), housing and healthcare referrals, tool/equipment access, and a food pantry for food-insecure trainees.

NEW generates no program-fee revenue; its operating budget is funded through a diversified mix of individual donations, corporate sponsorships (Platinum through Patron tiers around the annual Equity Leadership Awards Luncheon), foundation grants, and government contracts from entities including the U.S. Department of Labor, New York City Council, NYS Department of Labor, NYSERDA, and NYC HRA. The organization is a member of the Apprenticeship Readiness Collective (ARC) alongside the Edward J. Malloy Initiative for Construction Skills, Helmets to Hardhats, and Pathways to Apprenticeship — a coalition that channels graduates directly into NYC building and construction trade union apprenticeships. Recruitment is community-led, combining word-of-mouth, transit ads, social media, NYCHA's REES partnership, and Career Days at schools and community organizations, with an annual Equity Leadership Awards Luncheon drawing roughly 800 industry leaders, elected officials, and philanthropists as the flagship donor engagement event.

Name

Nontraditional Employment for Women

Legal name

Nontraditional Employment for Women

Website

https://new-nyc.org

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Nontraditional Employment for Women (NEW) is a 501(c)(3) nonprofit founded in 1978 that provides free pre-apprenticeship training in skilled construction, utility, and maintenance trades to women in New York City, placing approximately 350 graduates per year into union apprenticeships.

Ownership category

akta.pro rank

Product category

Workforce Development Services

NAICS

Apprenticeship Training (611513), Technical and Trade Schools (6115), Employment Placement Agencies (561311), Vocational Rehabilitation Services (6243)

SIC

Services-Educational Services (8200), Services-Employment Agencies (7361)

akta.pro primary industry

Workforce Development & Inclusive Employment (Job Training, Placement) (BPAGALAB)

akta.pro secondary industries

Apprenticeships, Internships & Work-Based Learning Programs (BPACANAK), Public Workforce Development Programs (WIOA/One-Stop Career Centers) (EDAAAOAA), Workforce Development, Employment Readiness & Job Placement (BPADAKAE)

Keywords

• Workforce development programs
• Pre-apprenticeship training
• Skilled trades education
• Trades apprenticeship placement
• Construction workforce pipeline

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Charitable Contributions: NEW raises funds from individuals, corporations, foundations, and government agencies. The organization accepts donations by mail (checks), ACH/wire transfer, employer matching gifts, and donor-advised fund contributions. The organization is a 501(c)(3) nonprofit (Federal Tax ID: 13-3272001).
2. Government Grants and Contracts: NEW receives funding from government agencies including the U.S. Department of Labor, New York City Council, New York State Department of Labor, New York State Energy Research Development Authority (NYSERDA), NYC HRA/Pathways to Industrial and Construction Careers, and New York State Department of Labor. A $375,000 state legislature childcare grant was awarded in 2024.
3. Foundation and Corporate Grants and Sponsorships: NEW receives support from foundations including the Atlas Foundation, Booth Ferris Foundation, Clark Foundation, Eleanor Schwartz Foundation, Essex Avenue Foundation, Green Economy Fund, Lowe's Foundation, Robin Hood Foundation, Stanley Black & Decker, Steven & Alexandra Cohen Foundation, Thomas & Jeanne Elmezzi Foundation, and others. Corporate sponsors provide Platinum, Gold, Silver, Bronze, and Patron-level support, particularly around the annual Equity Leadership Awards Luncheon.
4. Program Services (Free to Participants): NEW's pre-apprenticeship training programs (Blue Collar Prep, NEW at Night, Green Collar Prep) are provided free of cost to participants. The organization does not charge tuition; services are funded through external donations and grants.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Nontraditional Employment for Women (NEW) is a nonprofit workforce development organization that prepares, trains, and places women in careers in skilled construction, utility, and maintenance trades. The organization delivers free pre-apprenticeship training through three tracks (Blue Collar Prep, NEW at Night, Green Collar Prep) and supports graduates with wrap-around services including childcare assistance, job placement, and direct entry into union apprenticeship programs via the Apprenticeship Readiness Collective (ARC).

Product overview

Nontraditional Employment for Women (NEW) offers a single, unified workforce development program centered on pre-apprenticeship training for women in skilled construction trades. The core program consists of three training tracks: Blue Collar Prep (daytime, 5-6 weeks), NEW at Night (evening/weekend, 8-9 weeks), and Green Collar Prep (green jobs specialty, 7-9 weeks). These are complemented by wrap-around support services including a Childcare Assistance Program (providing up to 12 months of support), job placement services, and connections to union apprenticeship programs. NEW is part of the Apprenticeship Readiness Collective (ARC) coalition, which provides graduates with direct entry pathways to building and construction trade unions.

Differentiator

Problem solved

Functional benefit

Products and services

• Blue Collar Prep A daytime pre-apprenticeship training program lasting 5-6 weeks, held in Chelsea (Manhattan) and Industry City (Brooklyn), that prepares women for careers in the building and construction trades through hands-on instruction, safety certifications, and job-readiness preparation.
• NEW at Night An evening and weekend pre-apprenticeship training program lasting 8-9 weeks, offering flexible scheduling for women who need to balance training with other commitments.
• Green Collar Prep A daytime skills training program in green jobs lasting 7-9 weeks, providing specialized training for careers in sustainable and environmentally-focused construction sectors.
• Childcare Assistance Program A wrap-around program providing up to 12 months of childcare support for eligible students, graduates, and trades workers, including childcare referrals, financial assistance, and support for both licensed and informal childcare options.
• Job Placement Services Post-program support that connects graduates with employers and union partners for apprenticeship programs and job opportunities in trades including sheet metal work, electrical, plumbing, painting, and laboring.
• Wrap-Around Support Services Comprehensive support services including referrals to childcare, healthcare, housing, and public assistance; access to tools and equipment; professional development; and job interview preparation to support women throughout their trades journey.

Quantifiable outcome

• Trained approximately 350 individuals in 2025 through its pre-apprenticeship program
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and flagship.

• The Edward J. Malloy Initiative for Construction Skills, Inc.coreStrategic or Co-development PartnerNEW is part of the Apprenticeship Readiness Collective (ARC), a collaborative of workforce development organizations providing underrepresented communities with direct entry to apprenticeships in the NYC building and construction trade unions. The Malloy Initiative for Construction Skills is one of the four ARC partners.
• Helmets to HardhatscoreStrategic or Co-development PartnerNEW is part of the Apprenticeship Readiness Collective (ARC) alongside Helmets to Hardhats, which connects veterans with careers in the building and construction trades. ARC members share an intake process and childcare assistance program.
• Pathways to ApprenticeshipcoreStrategic or Co-development PartnerNEW is part of the Apprenticeship Readiness Collective (ARC) alongside Pathways to Apprenticeship (P2A), which provides pre-apprenticeship training. ARC members share an intake process and childcare assistance program.
• Construction Skills Inc.coreStrategic or Co-development PartnerConstruction Skills Inc. is a member of the Apprenticeship Readiness Collective (ARC) alongside NEW. Students and graduates of Construction Skills Inc. are eligible for NEW's childcare assistance program along with other ARC member organizations.
• Building and Construction Trades Council of Greater New YorkcoreStrategic or Co-development PartnerThe Building and Construction Trades Council of Greater New York is a key union partner supporting NEW's mission to place women in apprenticeship programs across NYC trades. NEW connects graduates directly to union apprenticeship opportunities through this partnership.
• Laborers' Local 79 (LIUNA)flagshipStrategic or Co-development PartnerLaborers' Local 79 is both a Silver Supporter and key union partner. Wendy Webb, President of Local 79, serves on NEW's Board of Directors. Local 79's apprenticeship program, which grew to 430+ trainees under Wendy Webb's leadership, provides direct placement pathways for NEW graduates.
• NYCHA Resident Economic Empowerment & Sustainability (REES)flagshipStrategic or Co-development PartnerNEW is a Resident Economic Empowerment & Sustainability (REES) partner of NYCHA, reaching out to NYCHA residents across all five boroughs throughout the year with information about career pathways in the trades.
• Salvadori CenterflagshipStrategic or Co-development PartnerCatherine Moss, Board Co-Chair of NEW and CEO of L&L Companies, serves on the Foundation Board of Governors for the Salvadori Center, which provides STEAM programming to K-12 students. NEW participates in activities that support Salvadori's mission.
• Professional Women in Construction (NY Chapter)flagshipStrategic or Co-development PartnerProfessional Women in Construction (PWC) is an industry organization with strong ties to NEW. Laura Bush of Consigli is active in both PWC NY and NJ chapters. Raquel Diaz of Gilbane serves on PWC's board. NEW works with PWC to advance women in construction.
• National Association of Women in Construction (NAWIC)flagshipStrategic or Co-development PartnerNAWIC is a major industry organization advancing women in construction. Jacqueline Handy volunteers with NAWIC. Laura Bush was a past Chapter President of NAWIC's Greater New York and Long Island Chapter. NEW collaborates with NAWIC on events and mentorship programs.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Chicago Women in Trades (CWIT): Chicago-based nonprofit founded in 1981 that prepares women for careers in skilled construction trades through pre-apprenticeship training, placement, and retention support. Directly comparable in mission, target population, and program structure to NEW.
• Oregon Tradeswomen: Portland-based nonprofit providing pre-apprenticeship trades training and job placement for women, with wrap-around services and direct union pathway partnerships. Closely mirrors NEW's model at smaller scale in a different regional market.
• Women in Nontraditional Employment Roles (WINTER): San Francisco nonprofit that prepares women for skilled construction and building trades careers, with childcare support, mentorship, and direct union/employer placement. Near-identical operating model to NEW in a different major U.S. metro.
• Tradeswomen Inc. Bay Area nonprofit advocating for and supporting women in the building trades through training referrals, networking, and advocacy. Comparable to NEW in mission though focused more on retention/advocacy than direct pre-apprenticeship delivery.
• Edward J. Malloy Initiative for Construction Skills: NYC-based pre-apprenticeship program and one of NEW's three ARC coalition partners, providing direct entry into NYC building trades unions. Most directly comparable peer since it shares ARC intake, curriculum, and union placement infrastructure.
• Pathways to Apprenticeship (P2A): NYC pre-apprenticeship program and ARC coalition partner focused on underrepresented communities entering NYC union building trades. Direct peer sharing ARC intake and childcare assistance with NEW.
• Helmets to Hardhats: National nonprofit placing veterans into skilled construction trades apprenticeships. ARC coalition partner with NEW, sharing intake and childcare infrastructure but serving a different target population (veterans vs. women).

Emerging players

• Per Scholas: National nonprofit providing tuition-free technology workforce training and job placement. Comparable in tuition-free model and employer-driven placement, but focuses on tech rather than construction/utility trades.
• Year Up: Large national workforce development nonprofit connecting young adults to corporate careers through training and internships. Comparable in employer-funded model and wrap-around supports, though focused on white-collar pathways.

Broad incumbents

• YWCA of the City of New York: Established NYC women's services organization offering workforce development programming among broader social services. Comparable as a funder/partner ecosystem and women's empowerment mission, but with a much broader scope than NEW's trades-specific focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NEWStrongWomen
• Facebookfacebook.com/NEWStrongWomen

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nontraditional Employment for Women