Promip

What Promip does

Promip is a Brazilian biofabrica (biofactory) that develops, produces, and commercializes biological pest control agents for integrated pest management (IPM) in agriculture. Founded in 2007 by Dr. Marcelo Poletti, a PhD entomologist from ESALQ/University of São Paulo, and co-founded by Roberto Konno, the company is recognized as Brazil's first biofabrica and operates a manufacturing facility in Engenheiro Coelho, an office in Piracicaba, and a laboratory near Campinas. The company sells to small and medium agricultural producers across horticulture, citrus, and grain crops, supplemented by laboratory testing services for global agrochemical manufacturers Syngenta and BASF.

The product portfolio spans three lines: Macrobiológicos (predatory mites such as Neoseiulus californicus / Neomip Max, Phytoseiulus macropilis / Macromip Max, Stratiolaelaps scimitus / Stratiomip, and Orius insidiosus / INSIDIOMIP; plus the parasitoid Trichogramma pretiosum / Trichomip-P), Microbiológicos (entomopathogenic fungi including Beauveria bassiana), and a Monitoring Line of yellow adhesive traps for pest pressure surveillance. The MipExperience sub-brand and program — including publications, field days, and MipTalks — functions as an educational and brand-building layer over the commercial offering.

Promip operates a sales-led, event-driven go-to-market motion: Technical Sales Consultants (CTVs) conduct lectures, trainings, field days, and trade show appearances (e.g., Hortitec), while SMBs can order via WhatsApp. Reported revenue was R$8 million in 2015 (double the 2014 figure), supported by funding from Desenvolve SP, FAPESP PIPE, and SP Ventures across 2014 and 2017 rounds. The company remains private, founder-controlled, and concentrated in Brazil with no disclosed international footprint.

Name

Promip

Legal name

Promip

Website

https://promip.agr.br

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Promip is a Brazilian biofabrica that develops, produces, and sells biological pest control agents — predatory mites, parasitoids, and entomopathogenic fungi — for integrated pest management in horticultural, citrus, and grain crops, serving SMB farmers and providing testing services to agrochemical majors.

Ownership category

akta.pro rank

Product category

Biological Pest Control

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (32532)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Insect Control (Crawling/Flying Insects) for Farms & Ag Facilities (AFACAGAF)

akta.pro secondary industry

Beneficial Insect & Predator Releases (Biocontrol) (HSAMALAC)

Keywords

• Biological pest control
• Integrated pest management
• Biofactory products
• Predatory mites
• Agricultural biotechnology

Headquarters

HQ city

Limeira

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Biological Pest Control Products: Sale of biological pest control products including predatory mites, parasitoids, and microorganisms for integrated pest management in agriculture
2. Laboratory Testing Services: Provides biological control testing formulas for large agricultural defense manufacturers like Syngenta and Basf at their laboratory facility

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Promip is a Brazilian biofabrica (biofactory) that develops, breeds, and commercializes biological pest control agents for integrated pest management (IPM) in agriculture. The company manufactures macrobiological products (predatory mites and parasitoid wasps), microbiological products (entomopathogenic fungi, bacteria, viruses), and monitoring tools (adhesive traps). It also provides biological control laboratory testing services for large agricultural defense manufacturers such as Syngenta and BASF.

Product overview

Promip is a Brazilian biological pest control company operating as a biofabrica (biofactory) that develops, manufactures, and commercializes products for integrated pest management (IPM). The company offers three main product lines: Macrobiológicos (macroorganisms including predatory mites and parasitoid wasps), Microbiológicos (microorganisms including entomopathogenic fungi), and a Monitoring Line (adhesive traps). Key products include Stratiomip (Stratiolaelaps scimitus), Neomip Max (Neoseiulus californicus), Macromip Max (Phytoseiulus macropilis), Trichomip-P (Trichogramma pretiosum), and INSIDIOMIP (Orius insidiosus). The company also operates the MipExperience innovation program for promoting sustainable agricultural practices.

Differentiator

Problem solved

Functional benefit

Brands

• MipExperience: An innovation program for integrated pest management creating sustainable, low-impact agriculture with better results for farmers. Includes publications, field days, and MipTalks content.

Products and services

• Macrobiológicos (Macroorganisms)
• Microbiológicos (Microorganisms)
• Linha de Monitoramento (Monitoring Line)
• Stratiomip (Stratiolaelaps scimitus)
• Neomip Max (Neoseiulus californicus)
• Macromip Max (Phytoseiulus macropilis)
• Trichomip-P (Trichogramma pretiosum)
• INSIDIOMIP (Orius insidiosus)
• Beauveria bassiana
• Biological Control Laboratory Testing Services

Quantifiable outcome

• Up to 30% reduction in pesticide purchases
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• SyngentaminorStrategic or Co-development PartnerPROMIP provides biological control testing services for Syngenta, one of the large agricultural chemical manufacturers.
• BasfminorStrategic or Co-development PartnerPROMIP provides biological control testing services for Basf, one of the large agricultural chemical manufacturers.
• UFPR (Universidade Federal do Paraná)minorStrategic or Co-development PartnerPROMIP participated in the UFPR 'Controle Biológico Aplicado' course, discussing current situation and perspectives of biological control in Brazil.
• EsalqTeccoreStrategic or Co-development PartnerIncubator at ESALQ/USP in Piracicaba where PROMIP was founded, providing physical space and support for startups at affordable rates.
• UNIFAJ/FAAGROHminorStrategic or Co-development PartnerPROMIP was invited as speaker at the 'I Simpósio Nacional de Agronegócios em Culturas Intensivas' organized by UNIFAJ (Centro Universitário de Jaguariúna).
• EmbrapaminorStrategic or Co-development PartnerPROMIP participates in training and events organized by Embrapa, sharing knowledge about biological pest control.
• VivecitrusminorStrategic or Co-development PartnerPROMIP conducted technical presentation for citrus nursery producers from Vivecitrus (São Paulo Organization of Citrus Nurseries) in Araraquara/SP.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Certis Biologicals: Specialty biological crop protection company owned by Mitsui, offering a wide catalog of microbial and macrobial products across fruits, vegetables, and row crops — a closer-to-scale peer to Promip.
• Biobest Group: Belgian biocontrol and pollination specialist offering a broad portfolio of beneficial insects, mites, and microbials for IPM in protected and open-field crops — direct overlap with Promip's macrobial/microbial lines.
• Koppert Biological Systems: Global leader in biological crop protection and natural pollination, producing predatory mites, parasitoids, and microbials — the international archetype of a biofactory like Promip.
• Andermatt Biocontrol: Swiss manufacturer of microbial and macrobial biocontrol agents serving global horticulture and field crops — comparable product mix and IPM go-to-market to Promip.

Broad incumbents

• Bayer Crop Science: Global agrichemical incumbent that has built a biologicals portfolio (including acquisitions like AgraQuest); competes with Promip indirectly and shares channels into Brazilian growers.
• Corteva Agriscience: Major crop input company with expanding biological and seed-treatment portfolios, serving the same Brazilian row crop and horticulture customers as Promip.
• BASF: Global agrichemical leader with a dedicated biologicals business and a Promip service customer; comparable as a broad incumbent moving into Promip's biocontrol adjacency.
• Syngenta: One of the largest crop protection companies and a Promip service customer (testing); overlaps with Promip through its growing biocontrol pipeline and dominant Brazilian distribution.

Emerging players

• Lallemand Plant Care: Biocontrol and biostimulant division of Lallemand focused on microbial solutions for agriculture — product overlap with Promip's microbial line and similar specialty distribution model.

Others

• Novonesis (Novozymes)': Large bioscience company (post-Novozymes-Chr. Hansen merger) producing microbial agricultural solutions — adjacent competitor supplying biologicals into the same value chain as Promip.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCJ0B_O-fc-IWX5vCmuHvuvw
• LinkedInlinkedin.com/company/promip
• Xx.com/Promip
• Facebookfacebook.com/155794327790798

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promip