Jack.org
Jack.org is a Canadian charity that trains and deploys young leaders to deliver peer-led mental health education across Canadian schools and communities, reaching over 1 million people through programs including Jack Talks, Jack Chapters, the Be There Certificate, and edHUB.
- Company typePrivate
- Founded2010
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Jack.org does
Jack.org is a Canadian registered charity (BN 84852 1837 RR0001) founded in 2010 by Eric Windeler and Sandra Hanington following the suicide of their son Jack. The organization trains and deploys young leaders to deliver peer-led mental health education across Canadian schools and communities through a portfolio anchored by three core programs: Jack Talks (45-minute youth-delivered presentations), Jack Chapters (school and community peer groups now numbering 1,000+ trained leaders), and the Be There Certificate (a free digital learning resource). Supporting infrastructure includes edHUB, an educator-facing learning management system hosting lesson plans and Jack Talks On Demand, the Youth Hub as a centralized resource portal, and targeted verticals for Indigenous, 2SLGBTQ+, Black, and newcomer youth. Programs have reached over 1 million people and 300,000 youth through Jack Talks.
The organization is headquartered at 192 Spadina Ave., Toronto, operates with 51–100 staff, and is governed by a board chaired by Zach Pendley under President & CEO Michael Braithwaite (appointed 2022). The business model is donation-funded rather than revenue-generating: core products are free to end users, with operating income sourced from individual monthly giving ($30–$500 tiers), corporate partnerships (RBC Foundation, BMO, Bell Let's Talk, KPMG, lululemon, Bank of America, CIBC, H&M, Sephora, Accenture, Avanade, Rare Beauty, GreenShield, among others), foundation grants (Slaight, Peter Cundill, McConnell), federal government grants (notably a $2.7M Government of Canada investment in 2023 and a $183K PHAC grant in 2026), and special-event fundraising (Jack Ride cycling event, Brainfreeze cold-water challenge, Jack Summits). The GTM motion is community-led: a distributed network of trained youth ambassadors delivers programs while a multi-channel marketing stack (social, email, PR, partner activations) drives awareness and donor acquisition.
Commercial differentiation rests on the peer-to-peer delivery model, evidence-informed curriculum, Imagine Canada accreditation, and a strong credential stack (Meritorious Service Cross, Queen Elizabeth II Diamond Jubilee Medal, King Charles III Medal, Ontario Psychiatric Association Advocate of the Year). The organization does not disclose revenue figures but publishes audited financial statements as a federally registered charity. Eric Windeler, co-founder and former Executive Director, passed away on May 23, 2026, creating an immediate leadership and brand-continuity inflection point that the sitting executive team will need to navigate.
Jack.org firmographics
Firmographics- Name
- Jack.org
- Legal name
- Jack.org
- Website
- https://jack.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Jack.org is a Canadian charity that trains and deploys young leaders to deliver peer-led mental health education across Canadian schools and communities, reaching over 1 million people through programs including Jack Talks, Jack Chapters, the Be There Certificate, and edHUB.
- Ownership category
- akta.pro rank
Jack.org industry classification
Industry- Product category
- Youth Mental Health Education
- NAICS
- Child and Youth Services (62411)
- SIC
- Services-Social Services (8300)
- akta.pro industry
- Youth Mental Health, Counseling & Wellbeing (Education-Linked) NonprofitsBusiness & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits
Keywords
Where Jack.org is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Jack.org business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual Donations: Direct donations from individual supporters, including monthly giving programs. Donors contribute at various tier levels ($30, $50, $100, $250, $500) to fund operations and programs.
- Corporate Partnerships and Sponsorships: Corporate sponsors including RBC Foundation, BMO, Bell Let's Talk, KPMG, lululemon, Bank of America, CIBC, H&M, Sephora, Accenture, Avanade, Rare Beauty and others provide financial support in exchange for association with the Jack.org brand and mental health initiatives.
- Government Grants: Federal government funding including a $2.7 million investment from the Government of Canada to support program scaling and operations.
- Special Events: Revenue generated from events such as Jack Ride, a national cycling event that raises awareness and funds for youth mental health.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free programs - Be There Certificate and EdHub |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Jack.org product offering
Product offeringCore offering
Jack.org is a Canadian nonprofit that trains and empowers young leaders to revolutionize mental health in their communities. Its core offerings are peer-delivered programs (Jack Talks, Jack Chapters), free digital mental health training (Be There Certificate, edHUB), and community engagement events (Jack Ride, Jack Summits) targeting youth, educators, and families across Canada.
Product overview
Jack.org operates as a nonprofit mental health education organization with a platform-plus-programs model. The core offerings include: Jack Talks (youth-delivered mental health presentations), Jack Chapters (peer-led school and community groups), and the Be There Certificate (a free digital learning resource for supporting others). These are supported by edHUB, an educational content platform hosting lesson plans and on-demand curricula; the Youth Hub as a centralized resource portal; and fundraising initiatives including Jack Ride (cycling event), Brainfreeze (cold-water challenge), and annual Jack Summits. Targeted resources address priority populations including 2SLGBTQ+ youth, Indigenous youth, Black youth, and newcomer youth. The portfolio is united by a peer-to-peer education model focused on prevention and early intervention in youth mental health.
Differentiator
Problem solved
Functional benefit
Brands
- edHUB: Educational hub providing digital mental health resources and lesson plans for educators.
- Be There Certificate
- Jack Talks
- Jack Communities (Jack Chapters)
- Jack Ride
Products and services
- Jack Talks
Quantifiable outcome
- Over 1 million people reached with mental health education
- +1 more outcomes
Companies that use Jack.org
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Jack.org technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Jack.org partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Imagine CanadasupportingNational umbrella organization for charities and nonprofits. Jack.org holds Imagine Canada accreditation recognizing excellence in nonprofit management and governance.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Jack.org competitors and assessment
Company assessmentDirect peers
- Kids Help Phone: Canada's leading 24/7 e-mental health service for youth, providing crisis support via phone, text, and live chat. Directly comparable in target demographic (Canadian youth) and mental health mission, with overlapping corporate and government funding partners.
- Active Minds: US-based nonprofit mobilizing student-led mental health awareness and education on college campuses. Highly comparable in mission and peer-to-peer student leadership model, providing a useful US peer benchmark for Jack.org's potential cross-border expansion.
- Mind Your Mind: Canadian nonprofit developing innovative online youth mental health resources and tools. Highly comparable as a peer nonprofit using digital platforms to engage youth aged 14-24 around mental health awareness and skill-building.
- The Jed Foundation: US nonprofit protecting teen and young adult emotional health and preventing suicide through school-based programs and partnerships. Comparable in youth-focused mental health mission, evidence-informed curriculum, and institutional partnership strategy.
- Born This Way Foundation: Lady Gaga-founded nonprofit focused on youth mental health and wellness, particularly for 2SLGBTQ+ youth. Comparable as a youth mental health funder/partner with celebrity-driven brand power and a focus on kindness and mental health resources.
Regional players
- Foundry: BC-based integrated youth services network offering mental health, substance use, and wellness support for ages 12-24. Comparable in target population and integrated youth-service philosophy, but regionally concentrated and more clinically oriented than Jack.org's peer-education model.
- Headspace (Australian nonprofit): Australia's national youth mental health foundation providing early intervention support for ages 12-25. Comparable as a youth-focused national mental health nonprofit with government backing and integrated service model.
Emerging players
- Youth Mental Health Canada: Canadian grassroots nonprofit advocating for systemic change in youth mental health policy and services. Comparable in Canadian youth mental health focus and advocacy orientation, though smaller in operational scale than Jack.org.
Others
- Bell Let's Talk: Bell Canada's multi-year mental health initiative that is both a major funder of Jack.org and a parallel national mental health awareness campaign. Comparable as a brand-driving mental health movement in Canada with overlapping corporate partnership ecosystem.
Broad incumbents
- Canadian Mental Health Association (CMHA): Canada's most established community-based mental health organization with nationwide branches. Comparable in advocacy and public education mission, but broader in scope (all ages, all conditions) and operates with a much larger infrastructure than Jack.org's youth-specific focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Jack.org social profiles
Digital presenceJack.org compliance and trust
Trust signalCompliance1 record
Jack.org financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jack.org leadership team
Management profileNumber of profiles
Profiles10 records
Jack.org funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jack.org M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jack.org
What does Jack.org do?
Jack.org is a Canadian nonprofit that trains and empowers young leaders to revolutionize mental health in their communities. Its core offerings are peer-delivered programs (Jack Talks, Jack Chapters), free digital mental health training (Be There Certificate, edHUB), and community engagement events (Jack Ride, Jack Summits) targeting youth, educators, and families across Canada.
Is Jack.org a public or private company?
Jack.org is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Jack.org founded?
Jack.org was founded in 2010. It employs 51 to 100 people.
Where is Jack.org based?
Jack.org is headquartered in Toronto, Canada, in the North America region.
How does Jack.org make money?
Four revenue lines are on record. Individual Donations are the primary driver. The others are corporate Partnerships and Sponsorships, government Grants and special Events.
Who are Jack.org's main competitors?
Direct peers on record are Kids Help Phone, Active Minds, Mind Your Mind, The Jed Foundation and Born This Way Foundation. Regional players are Foundry and Headspace (Australian nonprofit). Youth Mental Health Canada is listed as an emerging player. Bell Let's Talk is listed as an others. Canadian Mental Health Association (CMHA) is listed as a broad incumbent.
Does Jack.org have an API?
No public API is recorded for Jack.org.
What industry is Jack.org in?
Jack.org's product category is Youth Mental Health Education. Its primary akta.pro industry code is BPAGADAK, Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits. Its NAICS code is 62411 and its SIC code is 8300.