Zhongrong International Trust

What Zhongrong International Trust does

Zhongrong International Trust Co., Ltd. (中融国际信托有限公司) is one of China's leading trust companies, founded in 1987 in Harbin as Harbin International Trust Investment Company and headquartered in Beijing since 2008. Privately held under controlling shareholder Jingwei Textile Machinery Co., Ltd. (经纬纺机) since 2010, the firm holds RMB 120 billion in registered capital and operates with a trust AUM that exceeded RMB 7,000 billion by 2019, of which over 86% is under active management as of 2020. It serves more than 156,600 natural-person high-net-worth clients and 7,500 institutional clients through a 31-city wealth center network under its Zhong Rong Wealth (中融财富) brand, supplemented by a proprietary mobile application and official website (www.zritc.com) for video-based account opening and product subscription.

The company's product portfolio spans collective fund trust plans (collections such as 融盈安泰, 丰盈, 丰腾, 洪熙, 享融, 融君, 盛世尊爵, 厚熙, 助金, 建衡, 崿远基建, 融湖鼎盛), securities investment trust products (融慧点金, 量动肖像, 攻略2号, 东方港湾, 骐熙, 瑞琨量化, 墨磐), fixed income, equity, cash management, family trust, charitable trust, pension trust, overseas (QDII) investment, and consumer finance inclusive loans. Core technology includes a self-developed Tianxun (天巡) Consumer Credit System v2.0 for autonomous risk control and the RealBox AI credit assessment platform co-developed with Tsinghua University AI Research Institute. Revenue is generated primarily through trust management fees on collective and single-mandate trust schemes (percentage of AUM plus performance fees), sales commissions on distributed trust and fund products, family office advisory and structuring fees, and subsidiary revenue from Zhongrong Dingxin Investment Management (wholly-owned private fund platform). The firm also conducts B2B institutional sales to corporate clients, PE/VC firms, and project developers via field sales teams organized under regional wealth centers.

Name

Zhongrong International Trust

Legal name

中融国际信托有限公司 (Zhongrong International Trust Co. Ltd.)

Website

https://zritc.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Zhongrong International Trust is a Beijing-based Chinese trust company founded in 1987, managing RMB 7,000+ billion in trust AUM and serving 156,600+ HNW individuals and 7,500+ institutional clients through a 31-city wealth center network under its Zhong Rong Wealth brand.

Ownership category

akta.pro rank

Product category

Trust Services / Asset Management

NAICS

Trusts, Estates, and Agency Accounts (525920), Insurance and Employee Benefit Funds (5251)

SIC

Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Personal & Family Trust Services (FSAAANAA)

akta.pro secondary industries

Corporate Trust Services (Trustee, Agent & Escrow Roles) (FSAEAKAB), Trust & Fiduciary Advisory for HNW/UHNW (Trust Structuring & Trustee Oversight) (FSAAABAF), Philanthropic & Charitable Trust Services (FSAAANAI)

Keywords

• Trust management services
• Wealth management services
• Family trust services
• Asset-backed securitization
• Consumer finance lending

Headquarters

HQ city

Changyang

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Trust Management Fees (信托报酬): Fees charged for managing collective trust schemes (集合资金信托计划) and single-client trust mandates. Revenue is generated as a percentage of assets under management (AUM) and performance-linked fees. This is the primary revenue driver.
2. Wealth Management Product Distribution (财富管理产品代销): Sales commissions and distribution fees earned from selling in-house trust products, private fund products, and third-party public/private fund products through the Zhong Rong Wealth distribution network. The company acts as both product creator and distributor.
3. Family Trust & Charitable Trust Advisory (家族信托/慈善信托咨询服务): Advisory and structuring fees for family office services including family trusts, charitable trusts, and estate planning solutions. Established family office in 2014 serving ultra-high-net-worth individuals.
4. Subsidiary Revenue (Zhong Rong Dingxin / 中融鼎新): Private fund management fees and performance income from Zhongrong Dingxin Investment Management, a wholly-owned subsidiary. As of 2021, Zhongrong Dingxin had 58 active funds with AUM of RMB 20.126 billion and revenue of RMB 2.849 billion (2021).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Zhongrong International Trust is a Beijing-based Chinese trust company that designs, issues, and manages collective fund trust plans, securities investment trust plans, property rights trust plans, family trust, charitable trust, asset-backed securitization, and consumer finance trust products. It also operates a high-net-worth wealth management franchise (Zhongrong Wealth) and a family office service, distributing these products directly to qualified investors and institutional clients through 31 wealth centers and a mobile app.

Product overview

Zhongrong International Trust offers a comprehensive suite of trust products and wealth management services as a leading integrated financial services provider in China. The core product portfolio includes collective trust plans (中融系列) such as 融盈安泰, 丰盈, 丰腾, 洪熙, 享融, 融君, 盛世尊爵, 厚熙, 助金, 建衡, 岱远基建, 融湖鼎盛, offering various risk profiles from R3 to R5. The securities investment lineup includes products like 融慧点金, 量动仟像, 攻玉2号, 东方港湾, 骥熙, 瑞珏量化, 墨砺, catering to different investor preferences. Wealth management services encompass fixed income, equity, cash management, family trust, overseas investment, and specialized services including charitable trust, pension trust, and service trust. The company also operates digital platforms including the 中融财富APP, the 天巡消费信贷系统 for consumer finance risk management, and 中融空中直通车 for online services.

Differentiator

Problem solved

Functional benefit

Products and services

• Collective Fund Trust Plans (集合资金信托计划) Standardized trust products that pool funds from qualified investors to provide financing or investment exposure to corporate, infrastructure, or real estate borrowers; targeted at qualified HNW investors and institutional clients.
• Securities Investment Trust Plans (证券投资信托计划) Trust plans that invest in standardized securities markets (stocks, bonds, public funds) on behalf of qualified investors, leveraging Zhongrong's stock index futures trading and interbank market licenses.
• Property Rights Trust Plans (财产权信托计划) Trust plans that take non-cash property rights (equity, receivables, asset rights) as the trust property, enabling clients to manage, transfer, or monetize property rights within a trust structure.
• Family Trust Services (家族信托) Trust-based wealth succession and asset isolation services for ultra-high-net-worth families, supporting generational wealth transfer and customized asset protection structures.
• Charitable Trust Services (慈善信托) Trust structures that enable charitable giving and philanthropy, designed for high-net-worth donors and families seeking formalized philanthropy vehicles.
• Asset-Backed Securitization (资产证券化业务) Trust-based securitization products sponsored by Zhongrong, packaging future cash flows or receivables into tradable securities; targeted at corporate clients and institutional investors seeking balance sheet optimization.
• Consumer Finance Trust Services (消费金融信托业务) Trust structures that finance consumer lending, leveraging Zhongrong's proprietary Tianxun consumer credit risk control system and RealBox AI credit evaluation platform to underwrite and manage retail credit exposure.
• Zhongrong Wealth Management Platform (中融财富) High-net-worth wealth management platform distributing the company's trust products and related investment offerings to qualified individual investors, via relationship managers at wealth centers and a digital mobile app.
• Private Equity Investment (Zhongrong Dingxin / 中融鼎新) Private equity investment business operated through subsidiary Zhongrong Dingxin, providing equity investment and PE fund management for institutional and qualified investors.
• Public Fund Management (Zhongrong Fund / 中融基金) Public securities investment fund management business operated through a 51%-owned subsidiary (Zhongrong Fund Management), issuing and managing public mutual funds for the broader retail investor market.
• Cross-border Capital Services (Zhongrong International Capital) Hong Kong-based subsidiary (Zhongrong International Capital) holding SFC Type 1, 4, and 9 licenses, providing cross-border brokerage, advisory, and asset management services, alongside the parent firm's QDII offshore wealth management license.

Quantifiable outcome

• Cumulative distributed investment income to clients exceeds RMB 440 billion
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Ant Group (蚂蚁金服/度小满金融)coreStrategic or Co-development PartnerZhongrong Trust's Consumer Finance Department, established in 2016, has partnered with multiple internet fintech and platform companies including Ant Group for consumer finance lending operations. Zhongrong Trust provides financing through trust loan structures, while Ant Group's platform provides borrower acquisition and data for credit assessment. Over 30 million individual consumers have been served through these partnerships.
• JD Technology (京东数科/京东金融)coreStrategic or Co-development PartnerPartnership with JD Technology for consumer finance business, one of the earliest internet finance partners for Zhongrong Trust's inclusive finance platform. The collaboration enables small-ticket consumer lending through JD's e-commerce ecosystem and credit data.
• Tsinghua University AI Research Institute (清华大学人工智能研究院)supportingTechnology or IntegrationZhongrong Trust collaborates with the Tsinghua University AI Research Institute on the RealBox credit assessment platform used in its consumer finance operations. The partnership provides AI-powered anti-fraud screening, credit scoring, and loan monitoring models, enhancing risk management in the trust-based consumer lending business.
• China Europe Fund Management (中欧基金)supportingChannel Partner/ Reseller/ DistributorZhong Rong Wealth partnered with Zhong Rong Fund Management and multiple external public/private fund institutions including China Europe Fund Management to build a 'Product Supermarket' for securities investment products. From January 2020 to May 2021, Zhong Rong Wealth raised over RMB 10 billion in securities investment products. Currently collaborates with 30+ public and private fund institutions.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• China Resources SZITIC Trust Co., Ltd. Top-tier Chinese trust company affiliated with China Resources Group, operating trust, private equity, and wealth management businesses. Highly comparable in scale, business mix, and HNW focus.
• China Fortune Land Trust Co., Ltd. Large Chinese trust company with comparable AUM, real estate and infrastructure focus, and HNW distribution through wealth centers. Direct peer in trust product offerings and channel strategy.
• Industrial International Trust Co., Ltd. Trust company affiliated with Industrial Bank, competing in similar product categories including real estate, infrastructure, and securities investment trusts. Comparable product mix and distribution channels.
• Ping An Trust Co., Ltd. Trust arm of Ping An Group, offering comparable HNW wealth management, real estate and infrastructure trust products, and a multi-channel distribution model. Direct peer in trust product suite and HNW distribution.
• Shanghai International Trust Co., Ltd. (SITICO): Large state-owned Shanghai-based trust company with comparable diversified product offerings including fixed income, equity investment, family trust, and asset management. Strong overlap with ZRT's product platform and target segments.
• Everbright Xinglong Trust Co., Ltd. Mid-to-large Chinese trust company offering comparable fixed income, real estate, and securities investment trust products to HNW and institutional clients. Direct peer in trust product distribution and ABS activity.
• CCB Trust Co., Ltd. Major bank-affiliated trust company with similar trust AUM scale and a nationwide wealth distribution network. Competes directly for institutional and HNW trust mandates and family trust business.
• CITIC Trust Co., Ltd. One of China's largest trust companies with comparable AUM scale, similar HNW wealth management franchise, and diversified business lines spanning trust, private equity, and asset management. Closest direct competitor in product breadth and client segments.

Broad incumbents

• Noah Holdings Limited: Listed HNW wealth and asset management platform in China with comparable family office, trust, and alternative investment offerings. Although structured as an independent wealth manager rather than a licensed trust company, it overlaps heavily in serving HNW clients with trust-like products.

Others

• Zhong Rong Fund Management Co., Ltd. Majority-owned subsidiary of ZRT (51%) itself, but functions as an independent mutual fund manager. Adjacent peer illustrating the asset management arm of the broader ZRT ecosystem and a comparable fund distribution platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments6 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zhongrong International Trust