Yuehai Feed Group

What Yuehai Feed Group does

Yuehai Feed Group (广东粤海饲料集团股份有限公司, stock code 001313) is a China-based, vertically integrated aquaculture platform founded in 1994 and headquartered in Zhanjiang, Guangdong. Listed on the Shenzhen Stock Exchange A-share main board in February 2022, the company designs, manufactures and sells specialized aquatic feed formulations (shrimp feed, marine fish feed, freshwater fish feed, crab and crayfish feed) under multi-brand architecture including Yuehai, Yuejia, Haijia, Hairong, Haixuan and Taishan. The group operates 20+ wholly-owned subsidiaries across Guangdong, Guangxi, Hainan, Fujian, Zhejiang, Jiangsu, Hunan, Hubei, Anhui, Sichuan, Shandong and Vietnam, with annual feed production and sales exceeding 1 million tonnes and disclosed annual revenue above 7 billion RMB.

The business model combines direct B2B sales with a 'service marketing' approach: in-house technical sales teams provide on-site pond-side aquaculture consulting to fish and shrimp farmers (a relationship-based GTM that functions as a switching cost and distribution moat). Technology is grounded in aquatic animal nutrition science rather than software — the group holds 24 invention patents and 146 utility model patents, has commercialized 400+ scientific research achievements, leads industry standards, and runs a Guangdong provincial engineering technology research center. Vertical integration extends from feed into aquatic health and biotechnology products (GMP-certified, seven series manufactured by Guangdong Yuehai Biotechnology), shrimp seedlings, and downstream processing into branded consumer products such as salted and frozen golden pompano via Zhanjiang Yuehai Aquatic Products.

The customer base consists of fragmented small-to-medium aquaculture operations across China — primarily shrimp, marine fish and freshwater fish farmers — served through both wholly-owned regional subsidiaries and dealer networks. Beyond feed, the company generates additional revenue from aquatic health and biological products, seedling production, and aquatic product processing and trading. KKR Group and Guangdong Zhongguang Investment Management were cornerstone private-equity investors in 2015 (620 million RMB) prior to the 2022 IPO, and the group continues to pursue inorganic growth domestically (Yixing Tianshi Feed, 2024) and internationally (I&VBioAsia, 2025 announced).

Name

Yuehai Feed Group

Legal name

广东粤海饲料集团股份有限公司

Website

https://yuehaifeed.com

Company type

Public

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Yuehai Feed Group is a China-based, publicly listed (Shenzhen 001313) manufacturer and seller of specialized aquatic feed (shrimp, marine fish, freshwater fish), with 20+ subsidiaries across China and Vietnam serving fish and shrimp farmers through direct sales and technical service.

Ownership category

akta.pro rank

Product category

Aquatic Feed Manufacturing

NAICS

Animal Production and Aquaculture (112), Aquaculture (11251)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Shrimp & Prawn Feed (AFADADAB)

akta.pro secondary industries

Finfish Feed (Salmonids, Trout, Sea Bass/Bream, Tilapia, Catfish) (AFADADAA), Crustacean Feed (Crab, Lobster, Crayfish) (AFADADAC), Species-Specific Warmwater Fish Feed (Carp, Pangasius, Other Warmwater Species) (AFADADAK), Aquaculture Feed & Nutrition (HLAMAHAF)

Keywords

• Aquatic feed manufacturing
• Shrimp feed production
• Marine fish feed
• Aquaculture nutrition
• Aquatic health products

Headquarters

HQ city

Zhanjiang

HQ country

China

HQ region

Asia

Offices16 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Aquatic Feed Production and Sales: Core business generating the majority of revenue through production and sales of aquatic feeds including shrimp feed, marine fish feed, freshwater fish feed. Annual production and sales exceed 1 million tons.
2. Aquatic Health Products (Biotechnology): Revenue from aquatic health products including aquatic veterinary drugs, water quality modifiers, feed additives, and biological products through Guangdong Yuehai Biological Technology Co Ltd.
3. Aquatic Products: Revenue from aquaculture, trading, processing, freezing and sales of aquatic products including golden pompano series, fresh fish series, fresh shrimp series, and pre-cooked frozen products through Zhanjiang Yuehai Aquatic Products Co Ltd.
4. Seedlings Business: Revenue from shrimp seedling production, R&D, sales and service through Zhanjiang Yuehai Aquatic Seedlings Co Ltd.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Yuehai Feed Group manufactures and sells specialized aquatic feed products for shrimp, marine fish, freshwater fish, crab, and crayfish aquaculture operations across China and overseas. The company also produces aquatic health care biotechnology products (water quality modifiers, feed additives) and processed aquatic food products (golden pompano fish). Core revenue is generated through B2B sales of formulated feed to commercial aquaculture farmers, with annual production exceeding 1 million tons.

Product overview

Guangdong Yuehai Feed Group Co Ltd is a diversified aquaculture conglomerate with three interlocking product pillars: (1) aquatic feed products under the Yuehai, Yuejia, Haijia, Hairong, Haixuan, and Taishan sub-brands, spanning shrimp feed (white shrimp, grass shrimp, giant freshwater prawn, crayfish), marine fish feed (golden pompano, grouper, sea bream), crab feed, and freshwater fish feed (large yellow croaker, tilapia, catfish, carp); (2) the biotechnology/agro-health product series covering seven categories (algae cultivation, detoxification, water quality, bottom repair, growth promotion, antibacterial, plant extracts) manufactured by the GMP-certified Guangdong Yuehai Biotechnology subsidiary; and (3) processed aquatic products including golden pompano gift boxes, frozen whole fish, sun-dried fish, and overnight-salted products under the subsidiary Zhanjiang Yuehai Aquatic Products Co Ltd. The portfolio is organized around the company's core mission of integrated aquaculture feed solutions extending into the broader aquatic value chain.

Differentiator

Problem solved

Functional benefit

Brands

• Yuehai (粤海) Series Feed: Primary brand of aquatic feeds including shrimp, fish, crab, and crayfish feed products.
• Yuejia (粤佳) Series Feed
• Haija (海佳) Series Feed
• Hairong (海荣) Series Feed
• Haixuan (海轩) Series Feed
• Taishan (泰山) Series Feed
• Yuehai Biotechnology (粤海生物) Series
• Golden Pompano (金鲳鱼) Series Aquatic Products

Products and services

• White Shrimp Feed (南美白对虾料)
• Giant Freshwater Prawn Feed (罗氏沼虾料)
• Crayfish Feed (小龙虾料)
• Crab Feed (螃蟹料)
• Grass Shrimp Feed (草虾料)
• Marine Fish Feed (海水鱼料)
• Yuehai Biotechnology Product Series (粤海生物技术产品系列)
• Golden Pompano Aquatic Products Series
• Shrimp Seedlings
• Aquatic Veterinary Drugs and Feed Additives

Quantifiable outcome

• Annual feed production and sales exceeding 1 million tons
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor, strategic and core.

• Weimob (微盟)minorGTM or Marketing Partner · 1 January 2025Strategic partnership to jointly launch 'Online Aquatic Product New Year Goods Festival' for e-commerce marketing of aquatic products.
• Guolian Aquatic Products (国联水产)strategicStrategic or Co-development Partner · 1 September 2022Strategic cooperation agreement signed in September 2022 for comprehensive partnership in aquatic product processing and market development.
• Sun Yat-sen University (中山大学)coreStrategic or Co-development PartnerIndustry-university-research cooperation for aquatic feed R&D, talent cultivation, and technical development. Part of comprehensive R&D collaboration with multiple domestic and international universities.
• Guangdong Ocean University (广东海洋大学)coreStrategic or Co-development PartnerLong-term R&D partnership for aquatic animal nutrition research, aquaculture technology development, and talent cultivation programs.
• Ocean University of China (中国海洋大学)coreStrategic or Co-development PartnerCollaborative R&D partner for marine science and aquatic feed technology development.
• South China Sea Institute of Oceanology, Chinese Academy of Sciences (中科院南海研究所)coreStrategic or Co-development PartnerResearch partnership for marine biology and aquatic feed technology innovation.
• Chinese Academy of Fishery Sciences - Freshwater Fisheries Research Center (中国水产科学研究院淡水渔业研究中心)coreStrategic or Co-development PartnerCollaboration for freshwater aquaculture research and technology development.
• Texas A&M University (美国德克萨斯农工大学)coreStrategic or Co-development PartnerInternational R&D partnership for advanced aquatic nutrition research and talent exchange programs.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Haid Group: Haid Group is China's largest aquatic and animal feed manufacturer, headquartered in Guangdong with a comparable product portfolio across shrimp, marine fish, and freshwater fish feed, and similar direct-sales and dealer distribution model serving aquaculture farmers across China. It is Yuehai's most direct large-scale competitor.
• Tongwei Co., Ltd. Tongwei is a major Chinese aquaculture feed and aquaculture farming conglomerate with overlapping fish and shrimp feed products and similar large-scale direct-sales channels. Like Yuehai, it is publicly listed and pursues both feed manufacturing and downstream farming.
• Guangdong Hengxing Group: Hengxing is a Guangdong-based aquatic feed group with a long-standing focus on shrimp and marine fish feed, competing head-to-head with Yuehai in southern China on essentially the same product categories, species coverage, and SMB aquaculture farmer customer base.
• Ningbo Tech-Bank Food: Tech-Bank is a Chinese aquaculture-focused company combining aquatic feed (including shrimp feed) with pig farming, providing a directly comparable feed + downstream protein model and competing for the same aquaculture farmer customers in coastal provinces.
• DBN Group: DBN is one of China's largest animal feed producers with a significant aquaculture feed segment covering shrimp and fish species. It competes with Yuehai in aquatic feed and shares a similar mix of large-scale manufacturing and dealer-driven distribution.

Broad incumbents

• New Hope Liuhe: New Hope Liuhe is one of China's largest diversified agribusiness groups with a substantial aquaculture feed business alongside poultry, swine, and food processing. Its aquaculture feed operations overlap directly with Yuehai but sit within a much broader enterprise portfolio.
• Charoen Pokphand Foods (CP Group): CP Group is a Thai-founded global animal feed and aquaculture conglomerate with significant shrimp and fish feed operations across Asia. It competes with Yuehai in shrimp feed and integrated aquaculture value chains, but at far larger, multinational scale.
• Cargill Aqua Nutrition: Cargill's Aqua Nutrition division manufactures aquaculture feed for shrimp and fish globally, serving the same species and farmer customers as Yuehai. It is part of a much broader agricultural commodities platform, making it an incumbent broad player rather than a pure specialist.
• BioMar: BioMar is a global aquaculture feed manufacturer producing high-performance diets for salmon, shrimp, and other species, including in Asia. It overlaps with Yuehai in shrimp and marine fish feed categories, but its center of gravity is Europe and salmonids.

Emerging players

• Aller Aqua: Aller Aqua is a Denmark-based aquaculture feed producer with a growing presence in Asia and Latin America, producing feed for shrimp, tilapia, and other warmwater species that overlap with Yuehai's product portfolio, though at smaller scale and with regional focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries22 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yuehai Feed Group