Yodo Run

What Yodo Run does

Yodo Run (legal entity 悦动天下 / Yuedong Tianxia) is a Shenzhen, China-based digital health company founded in 2014 that operates a mobile fitness-tracking platform with a gamification layer. The core Yodo App combines GPS-based positioning with a proprietary automatic step-counting algorithm to track walking, running, fitness, and cycling activities, and automatically generates personal sports reports for each user. Beyond tracking, the platform is positioned as a national sports community, featuring social mechanics (playing sports with friends) and a "Look Around" location-based discovery function to connect with other sports enthusiasts; the company reports more than two million users globally. Users earn cash rewards for completing daily exercise goals, framing the app as a gamified fitness experience.

The business model is freemium with multiple monetization streams: automatically renewing paid subscriptions for digital fitness programs and personalized Live Coaching Services, transaction fees from Yodo Pay (a contactless NFC payment service for stored virtual cards), one-time purchases of fitness-related sports supplies, and fitness-guidance courses. Go-to-market is product-led, relying on Apple App Store and Google Play distribution, QR-code downloads (especially for Android), and an organic Facebook presence rather than a traditional sales motion. The company is privately held with no disclosed parent, subsidiaries, or M&A history.

The technology stack centers on iOS and Android mobile clients with proprietary step-counting and GPS algorithms, plus a documented API enabling authorized third-party application and device connections. Two disclosed add-on modules — Yodo Pay and Live Coaching Services — extend the platform beyond pure fitness tracking into fintech and human-coaching verticals. Yodo Run has raised approximately $21.8M across four funding rounds from 2014 to 2017, with strategic investors including NGP Capital and Xiaomi; no funding, product launch, partnership, or leadership change has been disclosed since April 2017, and public-facing materials (website copyright footer, Privacy Policy) were last updated in 2019, indicating a notable absence of recent disclosed activity.

Name

Yodo Run

Legal name

悦动天下

Website

https://yodorun.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Shenzhen-based digital health company (founded 2014) operating the Yodo Run mobile fitness-tracking app, which combines GPS activity tracking with gamified cash rewards and a social sports community for over two million users globally, monetized via subscriptions, Yodo Pay contactless payments, and e-commerce.

Ownership category

akta.pro rank

Product category

Consumer Fitness Tracking

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Endurance & Running/Cycling Training (HSADAAAG)

Keywords

• Fitness tracking app
• Sports community platform
• Gamified exercise rewards
• Activity GPS tracking
• Digital health coaching

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Cash Rewards Program: Users earn cash rewards upon completing daily exercise goals. This creates engagement and incentivizes continued app usage, potentially funded through advertising, data monetization, or premium feature upsells.
2. Paid Subscription Services: Yodo Terms of Service references 'automatically renewing subscription services such as digital fitness or health programs (Programs), personalized live coaching services (Live Coaching Services), and one-time purchases (collectively the Paid Services).' Monthly or annual automatic renewal terms.
3. Yodo Pay Payment Service: Contactless payment service enabling users to complete transactions at compatible terminals using supported devices with stored virtual credit/debit cards.
4. Sports Supplies Sales: Regularly pushes various high-quality sports supplies to users, generating revenue through e-commerce sales of fitness equipment and supplies.
5. Fitness Guidance Courses: Scientific sports plans customized according to individual sports performance, combined with a variety of fitness guidance courses suitable for each user.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Yodo Run provides the Yodo App, a mobile sports tracking and community platform that uses proprietary GPS positioning and step-counting algorithms to automatically record walking, running, fitness, and cycling activities and generate personal sports reports. The app is built around gamification: users earn cash rewards for completing daily exercise goals, can play sports with friends and encourage each other, and use the Look Around function to discover other sports enthusiasts. Adjacent paid offerings include Yodo Pay (contactless payment) and Live Coaching Services, plus customized scientific sports plans, fitness guidance courses, and curated sports supplies.

Product overview

Yodo Run is a single unified sports tracking and community platform that combines mobile app-based activity tracking with social and gamification features. The core Yodo App provides GPS-based step counting, route tracking, and automatic sports reporting for walking, running, fitness, and cycling activities. Users earn cash rewards through gamification by meeting daily goals. The platform includes social features enabling users to connect with friends and discover other sports enthusiasts through the Look Around community function. Premium offerings include Yodo Pay (contactless payment service) and Live Coaching Services (personalized health coaching with professional coaches). The platform also offers customized scientific sports plans and various fitness guidance courses.

Differentiator

Problem solved

Functional benefit

Brands

• Yodo Pay: A contactless payment service enabling users to complete transactions at compatible terminals using supported Yodo devices.
• Live Coaching Services

Products and services

• Yodo App A mobile sports tracking and community app for individual consumers that uses GPS positioning and a proprietary automatic step-counting algorithm to record walking, running, fitness, and cycling activities, generates personal sports reports, rewards users with cash for meeting daily exercise goals, and lets users play sports with friends and discover other enthusiasts via the Look Around community feature.
• Yodo Pay A contactless payment service that lets users store virtual credit or debit cards on a Supported Device and complete transactions at compatible NFC terminals.
• Live Coaching Services Interactive, personalized health and fitness coaching services connecting users with professional coaches via in-app chat, email, or telephone to support goal setting, motivation, and health, fitness, and wellness outcomes.
• Customized Scientific Sports Plans Personalized sports plans customized to an individual's sports performance, paired with a variety of fitness guidance courses suitable for each user.
• Sports Supplies Curated high-quality sports supplies regularly pushed to users through the app, sold to save sports costs and improve efficiency for fitness consumers.

Quantifiable outcome

• More than two million Yodo users worldwide

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Strava: Strava is a GPS-based running, cycling, and fitness-tracking platform with strong social/community features (segments, friend feed, clubs). Yodo Run competes head-to-head on tracking accuracy, social features (Look Around parallels Strava's discovery/social tools), and the gamification of exercise.
• Keep: Keep is China's leading fitness-tracking and workout-app platform serving 100M+ users with guided training, community, and e-commerce. It is the most direct Chinese-market competitor to Yodo Run across tracking, community, and monetization.
• Nike Run Club: Nike Run Club is a free GPS running-tracking app with guided coaching plans, social sharing, and brand-backed loyalty. It overlaps with Yodo Run on running tracking, personalized plans, and community motivation, though Nike's brand-backed model is brand- rather than cash-reward driven.
• Adidas Running (Runtastic): Adidas Running (formerly Runtastic) is a GPS-based running, cycling, and fitness-tracking app with social community and Adidas ecosystem integration. It is a direct competitor to Yodo Run in core activity tracking and social features.

Broad incumbents

• Apple Fitness+: Apple Fitness+ is Apple's subscription workout and fitness-coaching platform deeply integrated with Apple Watch activity rings and iPhone GPS data. It competes with Yodo Run on guided training, activity tracking, and Apple-device-resident metrics—though it requires Apple hardware.
• Zepp / Xiaomi Mi Fitness: Zepp (formerly Xiaomi Mi Fitness / Amazfit) is Xiaomi's first-party fitness-tracking platform tied to Mi Band and Amazfit wearables. As Xiaomi is also a Yodo investor, Zepp is both an indirect competitor and a potential integration/distribution partner depending on Yodo's commercial relationship.
• Google Fit: Google Fit is Google's free cross-platform activity-tracking platform integrated with Android and Wear OS. Yodo Run's Android-first Chinese market base faces indirect competition from Google Fit on global Android users seeking native activity tracking.
• Garmin Connect: Garmin Connect is the companion platform to Garmin's installed base of GPS sports watches, providing detailed running/cycling/fitness analytics with a social layer. It competes with Yodo Run on premium tracking accuracy for serious endurance users.
• Fitbit (by Google): Fitbit is a consumer wearable-and-app fitness-tracking platform owned by Google, combining device data with social features and Fitbit Premium coaching. It overlaps with Yodo Run on consumer fitness tracking and the freemium-with-paid-coaching monetization model.

Regional players

• Codoon: Codoon is a Chinese running and fitness-tracking app with social community, training plans, and e-commerce—operating primarily in mainland China. It is comparable to Yodo Run as a regional, China-centric direct competitor with similar core functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/yodorunning
• Xx.com/yodoruntwit
• LinkedInlinkedin.com/company/yodorun

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yodo Run