True Royalty TV
True Royalty TV is a London-based subscription streaming platform that aggregates documentaries and programs about royal families and monarchy into a single service, serving individual consumers across 24 countries via web, mobile, and smart TV apps.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What True Royalty TV does
True Royalty TV is a London-based direct-to-consumer subscription streaming platform dedicated exclusively to royal and monarchy-themed programming. Founded around 2015-2018, the company aggregates documentaries and programs about royal families and monarchy into a single subscription service, addressing the fragmentation of royalty-related content across multiple sources. The platform is accessible via web browser, native iOS and Android mobile apps, and smart TV applications on Roku, Amazon Fire TV, and Apple TV, with B2B distribution through Amazon Prime Video Channels, Apple TV+, Roku Channel, and Samsung TV Plus.
The company's product surface includes a core streaming service with a 7-day free trial, a gifting feature offering 3, 6, and 12-month subscription gift cards, and a wishlist feature enabling users to request subscriptions as gifts. Revenue is generated through recurring monthly and annual subscriptions plus gift subscription purchases, with annual plans offering approximately 10% savings over monthly equivalents and seasonal promotional pricing. Distribution is primarily self-serve via the company's own apps and website, complemented by B2B channel partnerships that allow telecom and media operators to bundle or offer True Royalty TV as a standalone subscription.
True Royalty TV operates in 24 countries spanning Europe, North America, Oceania, Asia, Latin America, Africa, and the Middle East. The company has raised approximately $4.3 million across two disclosed funding rounds, including a 2020 round and a 2023 Crowdcube equity crowdfunding campaign timed around the Coronation of King Charles III. The team is small (1-10 employees), and the company relies on organic social media marketing across major platforms to drive subscriber acquisition.
True Royalty TV firmographics
Firmographics- Name
- True Royalty TV
- Legal name
- True Royalty TV
- Website
- https://trueroyalty.tv
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- True Royalty TV is a London-based subscription streaming platform that aggregates documentaries and programs about royal families and monarchy into a single service, serving individual consumers across 24 countries via web, mobile, and smart TV apps.
- Ownership category
- akta.pro rank
True Royalty TV industry classification
Industry- Product category
- Niche Video Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- akta.pro primary industry
- Virtual MVPDs (Live TV Streaming Bundles) (MPABAHAE)
Keywords
Where True Royalty TV is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
True Royalty TV business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Subscription streaming: Monthly and annual subscription plans providing access to the full library of royal programming. Pricing includes discounted rates for longer subscription terms and seasonal promotions.
- Gift subscriptions: Pre-paid gift subscriptions sold in 3, 6, and 12-month increments, with promotional pricing during holiday periods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Gift: 12 Months - $62.99 (Best Value) |
| Subscription | Annual | Gift: 6 Months - $31.49 |
| Subscription | Monthly | Gift: 3 Months - $14.99 |
| Freemium | Monthly | 7-day free trial |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
True Royalty TV product offering
Product offeringCore offering
True Royalty TV is a direct-to-consumer subscription streaming platform dedicated to royalty and monarchy-themed documentaries and programs. It aggregates curated royal content from multiple sources into a single subscription, accessible via web, mobile apps (iOS/Android), and smart TV apps (Roku, Amazon Fire TV, Apple TV), with a 7-day free trial, monthly/annual subscriptions, and digital gift subscriptions.
Product overview
True Royalty TV is a direct-to-consumer streaming platform offering royal-themed documentary content. The core product is the True Royalty TV streaming service, accessible via web browser (play.trueroyalty.tv), mobile apps for iOS and Android, and smart TV applications for Roku, Amazon Fire TV, and Apple TV. The company also offers supplementary services including a digital gifting feature for purchasing gift subscriptions (3, 6, or 12 months) and a wishlist feature for requesting subscriptions as gifts. A 7-day free trial is available for new subscribers.
Differentiator
Problem solved
Functional benefit
Products and services
- True Royalty TV Streaming Service Subscription-based streaming service offering documentaries and programs about royalty, accessible via web browser, mobile apps, and smart TV platforms.
- True Royalty TV Mobile Apps Native mobile application available on iOS and Android platforms for streaming royal content on smartphones and tablets.
- True Royalty TV Smart TV Apps Native TV applications for Roku, Amazon Fire TV, and Apple TV platforms enabling viewing of royal programming on television screens.
- True Royalty TV Gift Subscriptions Digital gift card service allowing users to purchase 3, 6, or 12-month True Royalty TV subscriptions as gifts, delivered by email to recipients.
Companies that use True Royalty TV
Customer profileSegments1 record
Ideal customer profiles2 records
True Royalty TV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
True Royalty TV partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
True Royalty TV competitors and assessment
Company assessmentDirect peers
- BritBox: Subscription streaming service focused on British content including drama, comedy, and royal/documentary programming. Direct competitor in the niche of British and royal-themed subscription streaming with overlapping audience.
- Acorn TV: AMC Networks-owned subscription streaming service specializing in British and international mysteries, dramas, and documentaries. Closely comparable niche-content aggregation model with similar multi-platform distribution strategy.
- CuriosityStream: Subscription streaming platform offering curated factual and documentary content. Comparable niche-content streaming model with subscription pricing, free trial, and multi-platform availability.
- MagellanTV: Subscription streaming service dedicated to documentaries across history, science, and culture. Comparable niche documentary streaming business with similar target audience of passionate enthusiasts.
- MUBI: Curated film streaming service offering hand-picked cinema. Comparable curated-content subscription model targeting enthusiasts, though focused on art-house cinema rather than royalty content.
- Dove Channel: Faith-and-family focused streaming service with curated content. Comparable niche subscription streaming targeting a passionate but narrow audience segment.
Broad incumbents
- Shudder: AMC Networks-owned genre streaming service focused on horror. Comparable vertical-niche subscription streaming model demonstrating the niche-streamer playbook, but in a different genre vertical.
- Crunchyroll: Largest anime-focused subscription streaming service. Comparable vertical-niche subscription model that scaled to a multi-hundred-million-dollar exit, illustrating the potential ceiling for vertical streamers.
- Topic (MGM+): Curated international and independent film/TV streaming service. Comparable curated-content streaming model targeting enthusiast audiences.
- Smithsonian Channel: Documentary streaming service focused on history, culture, and science. Comparable factual/documentary streaming offering overlapping audience interests with royal history content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
True Royalty TV social profiles
Digital presenceTrue Royalty TV financial estimates
Financial estimateRevenue estimate
Valuation estimate
True Royalty TV leadership team
Management profileNumber of profiles
Profiles2 records
True Royalty TV funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
True Royalty TV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about True Royalty TV
What does True Royalty TV do?
True Royalty TV is a direct-to-consumer subscription streaming platform dedicated to royalty and monarchy-themed documentaries and programs. It aggregates curated royal content from multiple sources into a single subscription, accessible via web, mobile apps (iOS/Android), and smart TV apps (Roku, Amazon Fire TV, Apple TV), with a 7-day free trial, monthly/annual subscriptions, and digital gift subscriptions.
Is True Royalty TV a public or private company?
True Royalty TV is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was True Royalty TV founded?
True Royalty TV was founded in 2015. It employs 1 to 10 people.
Where is True Royalty TV based?
True Royalty TV is headquartered in London, United Kingdom, in the Europe region.
How does True Royalty TV make money?
Two revenue lines are on record. Subscription streaming is the primary driver. The others are gift subscriptions.
Who are True Royalty TV's main competitors?
Direct peers on record are BritBox, Acorn TV, CuriosityStream, MagellanTV, MUBI and Dove Channel. Broad incumbents are Shudder, Crunchyroll, Topic (MGM+) and Smithsonian Channel.
Does True Royalty TV have an API?
No public API is recorded for True Royalty TV.
What industry is True Royalty TV in?
True Royalty TV's product category is Niche Video Streaming. Its primary akta.pro industry code is MPABAHAE, Virtual MVPDs (Live TV Streaming Bundles). Its NAICS code is 516210.