Onewater Marine

What Onewater Marine does

OneWater Marine Inc. (NASDAQ: ONEW) is one of the largest premium recreational boat retailers in the United States, operating a network of 94+ retail dealership locations across 18 states under a multi-brand platform. The company was formed in 2014 through the merger of Singleton Marine (founded 1987) and Legendary Marine, IPO'd on NASDAQ in 2019, and is headquartered in Buford, Georgia. It sells new recreational boats from over 50 manufacturers (Malibu, Sea Ray, Boston Whaler, Grady-White and others), pre-owned boats, marine parts and accessories, and offers repair/maintenance services, financing, insurance, and boat storage. Revenue is generated primarily through one-time boat sales, with recurring/transactional contributions from F&I origination, parts (PartsVu, T-H Marine Supplies), and service work. Founded-strategy has shifted from serial acquisitions to deleveraging and premiumization, exemplified by the February 2026 divestiture of Ocean Bio-Chem for $50M and active debt paydown (net debt/EBITDA 4.1x).

The business runs on a proprietary dealership management software suite — CRM, Boat Show Planning, Manager Dashboards, Inventory and Sales Logs, a Marketing Automation platform, and a Learning Management System supporting employee training — overlaid on a portfolio of retained acquired brands including Denison Yachting (luxury yacht brokerage), Star Brite (marine care), Revver Digital (in-house digital marketing), OneWake (wake products), PartsVu, Boating Essentials, Gator Guards, First Source, Innovative Plastics, and Yakgear. Go-to-market is predominantly physical retail with online inventory search (onewaterinventory.com) and event-driven boat shows; customer acquisition is supported by Revver Digital and the in-house marketing automation layer.

The revenue model is structurally leveraged to US consumer discretionary spending on recreational boating. Fiscal 2025 revenue was approximately $1.87B with FY2026 guidance of $1.78B-$1.88B, gross margin expanded ~110 bps to 23.9% on premiumization, but net losses of $114.6M (FY2025) and $5.7M (FY2024) reflect cyclical pressure, an 8% same-store sales decline, and -12% new-boat revenue. Leadership transitioned in August 2025: Anthony Aisquith (formerly President/COO) succeeded P. Austin Singleton (now Executive Chairman) as CEO, while CFO Jack Ezzell took on an additional COO role, coinciding with a strategic pivot from M&A-led expansion to balance-sheet repair and a higher-mix product surface.

Name

Onewater Marine

Legal name

OneWater Marine Inc.

Website

https://onewatermarine.com

Company type

Public

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

OneWater Marine is one of the largest premium recreational boat retailers in the United States, operating 94+ dealership locations across 18 states that sell new and pre-owned boats, marine parts and accessories, financing, insurance, and repair and storage services.

Ownership category

akta.pro rank

Product category

Recreational Boat Dealership

NAICS

Boat Dealers (441222)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)

akta.pro secondary industries

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB), Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

Keywords

• Recreational boat sales
• Marine parts retail
• Boat repair services
• Yacht brokerage
• Boat financing

Headquarters

HQ city

Buford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Boat Sales: Sale of new recreational boats from manufacturers including over 50 brands such as Malibu, SeaRay, Boston Whaler, Grady-White, and others
2. Pre-owned Boat Sales: Sale of pre-owned boats, with 5% revenue increase mentioned in recent quarters
3. Parts and Accessories: Sale of marine parts, accessories, and supplies through PartsVu online marketplace and in-store
4. Finance and Insurance Products: Financing options and insurance products offered at point of sale for boat purchases
5. Maintenance and Repair Services: Repair and maintenance services for boats at dealership locations
6. Boat Storage and Ancillary Services: Ancillary services including boat storage and related marine services

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

OneWater Marine operates a network of premium boat retail dealerships across the United States, selling new and pre-owned recreational boats from over 50 manufacturers. The company also sells marine parts and accessories (through PartsVu, T-H Marine Supplies and other owned brands), and provides in-dealership repair and maintenance services, boat financing, insurance products, and boat storage. Revenue is driven primarily by boat sales, with complementary service, parts, and F&I income.

Product overview

OneWater Marine is a premium boat dealership retailer operating a multi-brand platform across 94+ retail locations in 18 states. The company offers a diversified product portfolio comprising new and pre-owned recreational boats sales (core revenue driver), marine parts and accessories (through acquired brands like PartsVu and T-H Marine Supplies), repair and maintenance services, finance and insurance products, and ancillary boat storage. The company operates as a unified platform with portfolio brands including Denison Yachting (luxury yacht sales), Revver Digital (digital marketing technology), OneWake (wake products), and various marine accessory brands (Gator Guards, Boating Essentials, First Source, Innovative Plastics, Yakgear). The company recently divested Ocean Bio-Chem (maintenance solutions) and BoatsForSale.com/YachtsForSale.com (online marketplaces) to focus on core retail operations.

Differentiator

Problem solved

Functional benefit

Brands

• Denison Yachting: Leader in luxury yacht sales
• Star Brite
• Revver Digital
• T-H Marine Supplies
• Ocean Bio-Chem
• OneWake
• PartsVu

Products and services

• New Boat Sales
• Pre-Owned Boat Sales
• Marine Parts and Accessories
• Repair and Maintenance Services
• Finance and Insurance Products
• Boat Storage
• Luxury Yacht Brokerage (Denison Yachting)

Quantifiable outcome

• 110 basis points gross margin expansion to 23.9%
• +3 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Twin Vee PowerCats Co.minorChannel Partner/ Reseller/ Distributor · 10 February 2025Twin Vee PowerCats Co. acquired BoatsForSale.com and YachtsForSale.com from OneWater Marine. These digital platforms represent the third-largest online boat marketplace in the United States with over 42,000 unique listings. The acquisition was part of Twin Vee's strategy to diversify into the $9 billion pre-owned boat market.

Scale indicators11 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• MarineMax: MarineMax is the largest recreational boat retailer in the US, operating a national network of dealerships selling new and pre-owned boats, parts, service, and F&I products. It is the most direct comparable to OneWater in business model, customer base, and product offering.
• West Marine: West Marine is the leading US retailer of boating parts, accessories, and supplies, with both physical stores and a strong e-commerce presence. It overlaps with OneWater's PartsVu and T-H Marine parts business and shares the recreational boating customer base.

Regional players

• Suntex Marina Investors: Suntex owns and operates a portfolio of marinas across the US, offering boat storage, fuel, and ancillary services. It overlaps with OneWater's boat storage and marina-adjacent businesses but is more focused on real-estate-style marina ownership than boat sales.

Broad incumbents

• Bass Pro Shops / Cabela's: Bass Pro Shops is a major outdoor and marine retailer selling boats (including Tracker Marine), marine parts, accessories, and services through a national big-box footprint. It competes with OneWater in marine retail but as part of a broader outdoor sporting goods portfolio.
• Brunswick Corporation: Brunswick is a leading marine manufacturer (Sea Ray, Boston Whaler, Mercury Marine) and also operates Brunswick Boat Group services. While primarily a manufacturer, its vertical integration and dealer-services strategy make it a strategic reference point for OneWater's premiumization approach.

Others

• Malibu Boats: Malibu Boats is a leading manufacturer of premium wakeboats and one of OneWater's key manufacturer partners (#1 customer status). Not a retail competitor but a critical supplier relationship that shapes OneWater's product mix and margin profile.
• MasterCraft Boat Holdings: MasterCraft is a premium towboat manufacturer sold through a national dealer network that overlaps with OneWater's locations. Like Malibu, it is a key OEM partner rather than a direct retail competitor, but it is highly relevant for understanding brand-level demand trends.
• Marine Products Corporation: Marine Products designs, manufactures, and sells powerboats (Chaparral and Robalo brands) through independent dealers. As a manufacturer serving similar dealer channels and end customers, it is a comparable for end-market demand signals even though it does not compete directly in retail.
• YachtWorld / Boats Group: Boats Group operates leading online boat marketplaces (YachtWorld, Boat Trader) and is an ecosystem partner for OneWater's Denison Yachting and broader dealer listings. It is an adjacent platform rather than a competitor, but key for online lead generation in marine retail.

Emerging players

• Twin Vee PowerCats: Twin Vee is a smaller powercat manufacturer that in 2025 acquired BoatsForSale.com and YachtsForSale.com from OneWater. It represents both a former OneWater divestiture counterparty and an emerging entrant in the pre-owned online boat marketplace space.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A10 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onewater Marine