Create it REAL
Create it REAL is a Danish 3D printing technology company that develops the Programmable Foam® process, CUBIX printers, and ADDCAAM slicing software to serve orthotics, prosthetics, and cushioning manufacturers across 40+ countries.
- Company typePrivate
- Founded2009
- HeadquartersAalborg, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Create it REAL does
Create it REAL A/S is a Danish 3D printing technology company headquartered in Aalborg, founded in 2009, that develops hardware, software, and material solutions for the global orthotics and prosthetics (O&P) market. Its core technology is Programmable Foam®, a patent-pending TPU-based material and print process that produces cushioning structures for seat cushions, corsets, insoles, and — as of 2025 — prosthetic sockets. The commercial stack comprises the CUBIX 3D printer, REALvision print-preparation software, the ADDCAAM slicing/CAM engine (recognized with a 2026 Edison Gold Award), proprietary TPU filaments, and a whitelabel slicer/API offered to OEMs and resellers.
The company monetizes through a multi-layer model: capital equipment sales of CUBIX printers to O&P clinics and partners, recurring material (filament) revenue tied to installed-base utilization, software licensing for REALvision and ADDCAAM (including whitelabel/API access), and a print-on-demand service for orthopedic devices — over 150 devices were produced via this service in 2025. Go-to-market is primarily indirect, executed through a 40+ country reseller network that includes named partners such as ADDMAN (North America), Qwadra/Eqwal (Europe), GeBioM, and Aim3D. End customers are O&P clinics and orthopedic service providers, with the 2025 U.S. Medicare reimbursement decision for 3D-printed prosthetics materially expanding the addressable demand pool. Cumulative disclosed funding is approximately $5.3M (a $1.66M round in 2018 and a $3.66M round in 2020), with no subsequent disclosed round, implying largely bootstrapped operations since 2020.
Create it REAL firmographics
Firmographics- Name
- Create it REAL
- Legal name
- Create it REAL A/S
- Website
- https://createitreal.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Create it REAL is a Danish 3D printing technology company that develops the Programmable Foam® process, CUBIX printers, and ADDCAAM slicing software to serve orthotics, prosthetics, and cushioning manufacturers across 40+ countries.
- Ownership category
- akta.pro rank
Create it REAL industry classification
Industry- Product category
- Orthopedic & Prosthetic 3D Printing Solutions
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113), Surgical and Medical Instrument Manufacturing (339112)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Medical & Dental 3D Printing Services (patient-specific devices, dental labs) (IMAAADAG)
- akta.pro secondary industries
- 3D-Printed & Patient-Specific Implants (Custom Ortho/Spine/Cranial) (HLAHAEAJ), Medical & Dental Prototyping (Models, Guides, Pre-Op Planning) (IMAAAFAI)
Keywords
Where Create it REAL is headquartered
LocationHeadquarters
- HQ city
- Aalborg
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Create it REAL business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- 3D Printing Solutions (Hardware, Software, Materials): Create it REAL sells complete end-to-end 3D printing solutions including specialized 3D printers (Embrace SeatMaker, Embrace CorsetMaker, Embrace InsoleMaker, CUBIX), proprietary REALvision software, and certified TPU printing materials. Solutions are sold as complete packages to orthopedic clinics and medical device manufacturers.
- 3D Print Services: The company operates its own print service producing customized orthopedic devices for customers who prefer not to invest in production equipment. Provides on-demand manufacturing of insoles, corsets, seats, and cushions. Since early 2025, over 150 orthopedic devices have been printed and delivered.
- Software Licenses: REALvision Pro slicer software and REALvision Online slicing software are offered to customers. Voxelfill plugin available as add-on for REALvision Pro.
- Channel Partner Reseller Revenue: Revenue generated through regional resellers like Vitalitecs (Mexico), Ortholife Group (Greece/Cyprus), Glide (Australia), and inorsys (DACH region) who resell Embrace production solutions and act as local 3D print service providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Complete solution packages for orthopedic professionals |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Create it REAL product offering
Product offeringCore offering
Create it REAL sells end-to-end 3D printing solutions for the orthotics and prosthetics industry, bundling specialized Embrace 3D printers (SeatMaker, CorsetMaker, InsoleMaker), the CUBIX system for diabetic insoles, proprietary REALvision slicing software, and certified TPU printing materials. The company's signature capability, Programmable Foam®, prints multi-density zones from a single TPU material for custom wheelchair seats, spinal braces, insoles, and prosthetic sockets, supported by an in-house 3D print service and a network of local print hubs.
Product overview
Create it REAL is a Danish additive manufacturing company offering a comprehensive 3D printing ecosystem for the orthotics and prosthetics (O&P) industry. The company's offering is structured as a platform-plus-solutions architecture: at its core is Programmable Foam®, a patent-pending 3D printing technology that enables multi-density zone precision within single-material devices, combined with REALvision Pro (standalone slicer software) and REALvision Online (browser-based slicing). The product portfolio comprises three main solution packages: Embrace Seat Solution (for custom wheelchair seating), Embrace Corset Solution (for spinal braces and prosthetic sockets), and Embrace Insole Solution (for orthotic insoles), all powered by Programmable Foam technology. Additionally, the CUBIX sub-brand (co-developed with GeBioM) addresses diabetic foot care. The company also offers a 3D print service and Local 3D Print Hub network for companies preferring outsourced production, along with whitelabel and API service options for partners.
Differentiator
Problem solved
Functional benefit
Brands
- Programmable Foam®: Patent-pending 3D printing technology using TPU material for orthopedic devices with variable density zones
- Embrace Seat
- Embrace Corset
- Embrace Insole
- CUBIX
- REALvision Pro
- REALvision Online
- Programmable Plast™
Products and services
- Embrace Seat Solution Complete end-to-end solution for 3D-printed custom wheelchair seating aids, including Embrace SeatMaker hardware, CreaTech TPU material, REALvision Embrace CAM software, and support services for producing molded seats and cushions for orthopedic clinics and seating centers.
- Embrace Corset Solution Complete digital workflow solution for designing and manufacturing custom spinal braces (rigid and soft body jackets), including Embrace CorsetMaker hardware, REALvision software, certified TPU materials, and support services; later expanded to include diagnostic prosthetic sockets.
- Embrace Insole Solution Complete solution for 3D-printed custom orthotic insoles, including Embrace InsoleMaker hardware, REALvision software, certified TPU material, and support services, with optional Automatic Extraction for continuous insole production.
- CUBIX Complete 3D printing solution for custom insoles, particularly for diabetic foot care, co-developed with GeBioM. Produces insoles with variable stiffness zones for precise pressure distribution and offloading in high-risk diabetic feet, with circular economy deposit-based TPU recycling.
- Programmable Foam® Patent-pending 3D printing technology that enables multi-density zone precision in orthopedic device manufacturing, allowing single-material TPU devices with varying firmness levels for optimal pressure distribution, comfort, and support.
- REALvision Pro Standalone slicer software and build preparation tool for 3D printing, featuring CAD design import, 3D visualization, advanced print simulation, expanded printer support, and plugins including ADDCAAM (for enhanced strength) and Voxelfill (for infill patterns).
- REALvision Online Browser-based cloud slicing software for 3D printing preparation, offering accessibility without software installation.
- Whitelabel Slicer Branded 3D slicer software allowing partners to offer Create it REAL's slicing technology under their own brand identity.
- API Service API service for programmatic access to Create it REAL's 3D printing capabilities and workflows, targeted at partners integrating slicing and print preparation into their own platforms.
- Orthotics & Prosthetics Print Service Managed 3D print service that produces customized orthopedic devices including insoles, corsets, seats, and cushions for medical device companies and clinics that prefer not to invest in production equipment; working toward MDR compliance.
- Local 3D Print Hub Network Network of local 3D print hubs (e.g., Tolda Print in France, Glide in Australia) enabling regional on-demand production of custom orthopedic devices using Embrace solutions for clinics without in-house equipment.
Quantifiable outcome
- Waste reduction up to 85% compared to traditional foam manufacturing
- +5 more outcomes
Companies that use Create it REAL
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles2 records
Create it REAL technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
Create it REAL partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered strategic, core, minor and supporting.
- Officina Ortopedica Maria AdelaidestrategicItalian orthopedic solutions company in Turin. Clinical partner for development of 3D-printed diagnostic prosthetic sockets using Programmable Plast technology. Validated through over 60 successful patient fittings for both above- and below-knee applications.
- VitalitecscoreMonterrey, Mexico-based company serving as regional reseller of Create it REAL's Embrace production solutions (custom seating aids, diabetic insoles, corrective braces) and local 3D print service provider for Mexico. Partner spent over a year testing and integrating Programmable Foam technology before formal partnership.
- SalubriouscoreSwedish company winning healthcare tenders with Programmable Foam AireRx cushion line (AireRx Contour, AireRx Breeze, AireRx Plan 5, AireRx Plan 7) for the Swedish healthcare market. Uses Create it REAL's print-on-demand service.
- Prothotic Laboratory Inc.coreNew York-based orthotic provider that transitioned from traditional vacuum-formed scoliosis braces to 3D-printed Embrace Corset braces. Expanded to two operating 3D printers with fully integrated digital workflows.
- inorsyscoreGerman medical technology company introducing Programmable Foam 3D-printed seating solutions to DACH region (Germany, Austria, Switzerland). Establishing dedicated 3D printing and design service with shorter lead times and reduced environmental impact. Acts as value-added partner for complete Embrace Seat solution.
- ADDMANstrategicLargest additive manufacturer in North America. Partnered with Create it REAL to commercialize ADDCAAM software technology (Edison Award Gold Winner 2026 in Manufacturing & Logistics category). ADDCAAM optimizes toolpaths in FDM printing to improve part strength up to 2x. Partnership targets scale across estimated 75% of world's 3D printers relying on FDM technology.
- Ortholife GroupcoreGreece and Cyprus-based specialists in orthotic care and 3D printing. First 3D print hub to implement full Embrace solution package. Regional reseller for Middle East market. Produces custom seating cushions, spinal braces, and soft body jackets. Multiple case studies published featuring treatment outcomes.
- XtremityminorDubai-based company where Create it REAL installed an InsoleMaker, making it fully operational with remote technical support from Denmark.
- Tinta LabminorDubai-based company using Programmable Foam technology to produce 3D-printed seating aids for the Middle East region.
- WolturnusminorGerman company that collaborated with Create it REAL to develop custom 3D-printed cushion for Paralympic wheelchair basketball athlete using Programmable Foam technology.
- Multhoff GmbH & Co. KGcoreGerman orthopedic workshop specializing in diabetic insoles. Partnership with GeBioM and Create it REAL for CUBIX 3D printing solution. Achieved 50% reduction in manual labor through digital workflow and implemented circular economy deposit-based recycling.
- Sport KlamserminorGerman company in Blaustein that adopted CUBIX 3D printing solution for custom insole production, achieving 50% reduction in manual labor and introducing circular economy model through deposit-based TPU recycling.
- GeBioMstrategicPartnership for CUBIX 3D printing solution combining over 30 years of foot health innovation with Create it REAL's additive manufacturing technology.
- GlidecoreAustralian company bringing Programmable Foam 3D printing technology to Australia with first Embrace Seat solution hub in Wangara (20,132 sqm facility). Rebranded and relocated in 2019.
- QwadracoreDigital division of French group Eqwal and global leader in digital solutions for orthotics and prosthetics. Strategic partnership integrates Create it REAL's multi-patented Programmable Foam technology into Qwadra's Sona Flex and Sona Edge 3D printers, enabling healthcare professionals to produce patient-specific orthopedic devices with improved precision and reduced waste.
- Groupe ToldacoreFrench pediatric orthopedic care provider founded in Julien Cipière's basement, operating clinics Neo Orthopedie and Kid Ortho. Established Tolda Print subsidiary in 2026 to provide print-on-demand services using Programmable Foam technology. 30 employees across Bordeaux and Marseille locations. Partner reduced patient consultation time from 10 hours to 5 hours through digital workflows.
- RAS TeamcoreGerman orthopedic care provider (Jan Warnke) providing custom 3D-printed wheelchair seats using Programmable Foam technology. Multiple successful patient cases including Esther (cerebral palsy) and Bernd (spasticity). Customer of Create it REAL's 3D print service and presenter at OT World.
- LCS Ltd.minorIrish 3D print service company demonstrating how orthopedic providers can integrate fully digital workflow using on-demand 3D printing services at Rehacare 2024.
- ShapemakersminorDutch partner demonstrating how orthopedic providers can integrate fully digital workflow using on-demand 3D printing services at Rehacare 2024.
- Stena RecyclingsupportingSwedish recycling company facilitating commercial-scale TPU recycling for Create it REAL's sustainability initiatives. Partnered to enable circular business models including in-house waste reuse and subscription-based material return systems for clinics.
- FADDTORYsupportingPartner in REPREX EU project that successfully demonstrated 100% recycled TPU can produce orthopedic insoles with performance equal to virgin material, validated through Shore A hardness testing.
- Aim3DstrategicTechnology partner for Voxelfill development achieving up to 81% isotropic tensile strength in Z-direction for enhanced part structural integrity.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Create it REAL competitors and assessment
Company assessmentBroad incumbents
- Materialise: Global medical 3D printing service bureau and software provider offering patient-specific implants, surgical guides, and orthotics. Comparable because it operates a regulated medical 3D printing workflow and software stack similar to Create it REAL's services and REALvision offerings, though at vastly larger scale.
- Stratasys: Large FDM 3D printer OEM with a dedicated healthcare vertical producing anatomical models and orthopedic devices. Comparable on the FDM printer hardware, slicer software, and medical O&P end-market, though Stratasys addresses a much broader industrial customer base beyond custom orthopedic seating.
- 3D Systems: Major 3D printing OEM with strong healthcare presence in patient-specific surgical guides, implants, and orthopedic solutions. Comparable because of its full stack of printers, materials, slicer software, and digital workflow for personalized medical devices similar to Create it REAL's Embrace and REALvision stack.
- EOS: Leading industrial polymer and metal 3D printing OEM with healthcare applications including patient-specific orthotics and prosthetics. Comparable as an additive manufacturing platform provider selling systems, materials, and software to medical device manufacturers, although EOS focuses on SLS rather than FDM.
- Ottobock: World-leading prosthetics manufacturer actively investing in 3D-printed sockets and custom orthotic devices. Comparable as a customer/competitor in the same patient-specific O&P device market, though operating at massive scale with a much broader product portfolio than Create it REAL.
Direct peers
- Qwadra (Eqwal Group): Digital division of French orthotics group Eqwal that builds 3D printers (Sona Flex, Sona Edge) for the O&P industry and has integrated Create it REAL's Programmable Foam technology. Direct competitor and partner producing digital O&P devices for clinics globally, the most comparable peer in terms of customer, channel, and technology.
- Shapeways: Online 3D printing service bureau offering on-demand manufacturing across plastics and metals. Comparable as a print-on-demand service platform with software-driven ordering workflows, although Shapeways serves general industrial and consumer customers rather than specializing in regulated medical O&P devices.
Emerging players
- Spentys: Belgian startup offering 3D-printed orthopedic immobilization devices (braces, splints) via a software-driven workflow. Comparable because it targets the same O&P digitization opportunity with digital scanning-to-3D-print production, though focused on immobilization rather than seating and insoles.
- Aether Biomedical: Polish startup developing 3D-printed bionic prosthetic sockets and orthoses. Comparable because it uses additive manufacturing to produce custom-fit O&P devices — including sockets — for clinics and end-users, though its focus is heavily on prosthetic limbs rather than seating or insoles.
- Carbon: US-based 3D printing OEM using Digital Light Synthesis to produce end-use parts including custom orthodontic and medical devices. Comparable as a vendor of printers, materials, and design software targeting medical and dental end markets, though using a fundamentally different (resin-based) printing process than Create it REAL's FDM/Programmable Foam approach.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Create it REAL social profiles
Digital presenceCreate it REAL financial estimates
Financial estimateRevenue estimate
Valuation estimate
Create it REAL leadership team
Management profileNumber of profiles
Profiles4 records
Create it REAL funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Create it REAL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Create it REAL
What does Create it REAL do?
Create it REAL sells end-to-end 3D printing solutions for the orthotics and prosthetics industry, bundling specialized Embrace 3D printers (SeatMaker, CorsetMaker, InsoleMaker), the CUBIX system for diabetic insoles, proprietary REALvision slicing software, and certified TPU printing materials. The company's signature capability, Programmable Foam®, prints multi-density zones from a single TPU material for custom wheelchair seats, spinal braces, insoles, and prosthetic sockets, supported by an in-house 3D print service and a network of local print hubs.
Is Create it REAL a public or private company?
Create it REAL is a private company. It is classified as venture growth investor backed and is currently operating.
When was Create it REAL founded?
Create it REAL was founded in 2009. It employs 11 to 50 people.
Where is Create it REAL based?
Create it REAL is headquartered in Aalborg, Denmark, in the Europe region.
How does Create it REAL make money?
Four revenue lines are on record. 3D Printing Solutions (Hardware, Software, Materials) is the primary driver. The others are 3D Print Services, software Licenses and channel Partner Reseller Revenue.
Who are Create it REAL's main competitors?
Broad incumbents on record are Materialise, Stratasys, 3D Systems, EOS and Ottobock. Direct peers are Qwadra (Eqwal Group) and Shapeways. Emerging players are Spentys, Aether Biomedical and Carbon.
Does Create it REAL have an API?
No public API is recorded for Create it REAL.
What industry is Create it REAL in?
Create it REAL's product category is Orthopedic & Prosthetic 3D Printing Solutions. Its primary akta.pro industry code is IMAAADAG, Medical & Dental 3D Printing Services (patient-specific devices, dental labs), with a secondary code of HLAHAEAJ, 3D-Printed & Patient-Specific Implants (Custom Ortho/Spine/Cranial). Its NAICS code is 339113 and its SIC code is 3842.