Create it REAL

What Create it REAL does

Create it REAL A/S is a Danish 3D printing technology company headquartered in Aalborg, founded in 2009, that develops hardware, software, and material solutions for the global orthotics and prosthetics (O&P) market. Its core technology is Programmable Foam®, a patent-pending TPU-based material and print process that produces cushioning structures for seat cushions, corsets, insoles, and — as of 2025 — prosthetic sockets. The commercial stack comprises the CUBIX 3D printer, REALvision print-preparation software, the ADDCAAM slicing/CAM engine (recognized with a 2026 Edison Gold Award), proprietary TPU filaments, and a whitelabel slicer/API offered to OEMs and resellers.

The company monetizes through a multi-layer model: capital equipment sales of CUBIX printers to O&P clinics and partners, recurring material (filament) revenue tied to installed-base utilization, software licensing for REALvision and ADDCAAM (including whitelabel/API access), and a print-on-demand service for orthopedic devices — over 150 devices were produced via this service in 2025. Go-to-market is primarily indirect, executed through a 40+ country reseller network that includes named partners such as ADDMAN (North America), Qwadra/Eqwal (Europe), GeBioM, and Aim3D. End customers are O&P clinics and orthopedic service providers, with the 2025 U.S. Medicare reimbursement decision for 3D-printed prosthetics materially expanding the addressable demand pool. Cumulative disclosed funding is approximately $5.3M (a $1.66M round in 2018 and a $3.66M round in 2020), with no subsequent disclosed round, implying largely bootstrapped operations since 2020.

Name

Create it REAL

Legal name

Create it REAL A/S

Website

https://createitreal.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Create it REAL is a Danish 3D printing technology company that develops the Programmable Foam® process, CUBIX printers, and ADDCAAM slicing software to serve orthotics, prosthetics, and cushioning manufacturers across 40+ countries.

Ownership category

akta.pro rank

Product category

Orthopedic & Prosthetic 3D Printing Solutions

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Surgical and Medical Instrument Manufacturing (339112)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Medical & Dental 3D Printing Services (patient-specific devices, dental labs) (IMAAADAG)

akta.pro secondary industries

3D-Printed & Patient-Specific Implants (Custom Ortho/Spine/Cranial) (HLAHAEAJ), Medical & Dental Prototyping (Models, Guides, Pre-Op Planning) (IMAAAFAI)

Keywords

• Orthopedic 3D printing
• Custom orthotic devices
• Prosthetic manufacturing
• FDM printing solutions
• Digital orthopedic workflow

Headquarters

HQ city

Aalborg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. 3D Printing Solutions (Hardware, Software, Materials): Create it REAL sells complete end-to-end 3D printing solutions including specialized 3D printers (Embrace SeatMaker, Embrace CorsetMaker, Embrace InsoleMaker, CUBIX), proprietary REALvision software, and certified TPU printing materials. Solutions are sold as complete packages to orthopedic clinics and medical device manufacturers.
2. 3D Print Services: The company operates its own print service producing customized orthopedic devices for customers who prefer not to invest in production equipment. Provides on-demand manufacturing of insoles, corsets, seats, and cushions. Since early 2025, over 150 orthopedic devices have been printed and delivered.
3. Software Licenses: REALvision Pro slicer software and REALvision Online slicing software are offered to customers. Voxelfill plugin available as add-on for REALvision Pro.
4. Channel Partner Reseller Revenue: Revenue generated through regional resellers like Vitalitecs (Mexico), Ortholife Group (Greece/Cyprus), Glide (Australia), and inorsys (DACH region) who resell Embrace production solutions and act as local 3D print service providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Create it REAL sells end-to-end 3D printing solutions for the orthotics and prosthetics industry, bundling specialized Embrace 3D printers (SeatMaker, CorsetMaker, InsoleMaker), the CUBIX system for diabetic insoles, proprietary REALvision slicing software, and certified TPU printing materials. The company's signature capability, Programmable Foam®, prints multi-density zones from a single TPU material for custom wheelchair seats, spinal braces, insoles, and prosthetic sockets, supported by an in-house 3D print service and a network of local print hubs.

Product overview

Create it REAL is a Danish additive manufacturing company offering a comprehensive 3D printing ecosystem for the orthotics and prosthetics (O&P) industry. The company's offering is structured as a platform-plus-solutions architecture: at its core is Programmable Foam®, a patent-pending 3D printing technology that enables multi-density zone precision within single-material devices, combined with REALvision Pro (standalone slicer software) and REALvision Online (browser-based slicing). The product portfolio comprises three main solution packages: Embrace Seat Solution (for custom wheelchair seating), Embrace Corset Solution (for spinal braces and prosthetic sockets), and Embrace Insole Solution (for orthotic insoles), all powered by Programmable Foam technology. Additionally, the CUBIX sub-brand (co-developed with GeBioM) addresses diabetic foot care. The company also offers a 3D print service and Local 3D Print Hub network for companies preferring outsourced production, along with whitelabel and API service options for partners.

Differentiator

Problem solved

Functional benefit

Brands

• Programmable Foam®: Patent-pending 3D printing technology using TPU material for orthopedic devices with variable density zones
• Embrace Seat
• Embrace Corset
• Embrace Insole
• CUBIX
• REALvision Pro
• REALvision Online
• Programmable Plast™

Products and services

• Embrace Seat Solution Complete end-to-end solution for 3D-printed custom wheelchair seating aids, including Embrace SeatMaker hardware, CreaTech TPU material, REALvision Embrace CAM software, and support services for producing molded seats and cushions for orthopedic clinics and seating centers.
• Embrace Corset Solution Complete digital workflow solution for designing and manufacturing custom spinal braces (rigid and soft body jackets), including Embrace CorsetMaker hardware, REALvision software, certified TPU materials, and support services; later expanded to include diagnostic prosthetic sockets.
• Embrace Insole Solution Complete solution for 3D-printed custom orthotic insoles, including Embrace InsoleMaker hardware, REALvision software, certified TPU material, and support services, with optional Automatic Extraction for continuous insole production.
• CUBIX Complete 3D printing solution for custom insoles, particularly for diabetic foot care, co-developed with GeBioM. Produces insoles with variable stiffness zones for precise pressure distribution and offloading in high-risk diabetic feet, with circular economy deposit-based TPU recycling.
• Programmable Foam® Patent-pending 3D printing technology that enables multi-density zone precision in orthopedic device manufacturing, allowing single-material TPU devices with varying firmness levels for optimal pressure distribution, comfort, and support.
• REALvision Pro Standalone slicer software and build preparation tool for 3D printing, featuring CAD design import, 3D visualization, advanced print simulation, expanded printer support, and plugins including ADDCAAM (for enhanced strength) and Voxelfill (for infill patterns).
• REALvision Online Browser-based cloud slicing software for 3D printing preparation, offering accessibility without software installation.
• Whitelabel Slicer Branded 3D slicer software allowing partners to offer Create it REAL's slicing technology under their own brand identity.
• API Service API service for programmatic access to Create it REAL's 3D printing capabilities and workflows, targeted at partners integrating slicing and print preparation into their own platforms.
• Orthotics & Prosthetics Print Service Managed 3D print service that produces customized orthopedic devices including insoles, corsets, seats, and cushions for medical device companies and clinics that prefer not to invest in production equipment; working toward MDR compliance.
• Local 3D Print Hub Network Network of local 3D print hubs (e.g., Tolda Print in France, Glide in Australia) enabling regional on-demand production of custom orthopedic devices using Embrace solutions for clinics without in-house equipment.

Quantifiable outcome

• Waste reduction up to 85% compared to traditional foam manufacturing
• +5 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

22 partnerships are on record, tiered strategic, core, minor and supporting.

• Officina Ortopedica Maria AdelaidestrategicStrategic or Co-development Partner · 1 May 2026Italian orthopedic solutions company in Turin. Clinical partner for development of 3D-printed diagnostic prosthetic sockets using Programmable Plast technology. Validated through over 60 successful patient fittings for both above- and below-knee applications.
• VitalitecscoreChannel Partner/ Reseller/ Distributor · 1 January 2026Monterrey, Mexico-based company serving as regional reseller of Create it REAL's Embrace production solutions (custom seating aids, diabetic insoles, corrective braces) and local 3D print service provider for Mexico. Partner spent over a year testing and integrating Programmable Foam technology before formal partnership.
• SalubriouscoreChannel Partner/ Reseller/ Distributor · 1 January 2026Swedish company winning healthcare tenders with Programmable Foam AireRx cushion line (AireRx Contour, AireRx Breeze, AireRx Plan 5, AireRx Plan 7) for the Swedish healthcare market. Uses Create it REAL's print-on-demand service.
• Prothotic Laboratory Inc.coreChannel Partner/ Reseller/ Distributor · 1 December 2025New York-based orthotic provider that transitioned from traditional vacuum-formed scoliosis braces to 3D-printed Embrace Corset braces. Expanded to two operating 3D printers with fully integrated digital workflows.
• inorsyscoreChannel Partner/ Reseller/ Distributor · 1 August 2025German medical technology company introducing Programmable Foam 3D-printed seating solutions to DACH region (Germany, Austria, Switzerland). Establishing dedicated 3D printing and design service with shorter lead times and reduced environmental impact. Acts as value-added partner for complete Embrace Seat solution.
• ADDMANstrategicStrategic or Co-development Partner · 1 April 2025Largest additive manufacturer in North America. Partnered with Create it REAL to commercialize ADDCAAM software technology (Edison Award Gold Winner 2026 in Manufacturing & Logistics category). ADDCAAM optimizes toolpaths in FDM printing to improve part strength up to 2x. Partnership targets scale across estimated 75% of world's 3D printers relying on FDM technology.
• Ortholife GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Greece and Cyprus-based specialists in orthotic care and 3D printing. First 3D print hub to implement full Embrace solution package. Regional reseller for Middle East market. Produces custom seating cushions, spinal braces, and soft body jackets. Multiple case studies published featuring treatment outcomes.
• XtremityminorChannel Partner/ Reseller/ Distributor · 1 January 2025Dubai-based company where Create it REAL installed an InsoleMaker, making it fully operational with remote technical support from Denmark.
• Tinta LabminorChannel Partner/ Reseller/ Distributor · 1 January 2025Dubai-based company using Programmable Foam technology to produce 3D-printed seating aids for the Middle East region.
• WolturnusminorStrategic or Co-development Partner · 1 January 2025German company that collaborated with Create it REAL to develop custom 3D-printed cushion for Paralympic wheelchair basketball athlete using Programmable Foam technology.
• Multhoff GmbH & Co. KGcoreChannel Partner/ Reseller/ Distributor · 1 January 2025German orthopedic workshop specializing in diabetic insoles. Partnership with GeBioM and Create it REAL for CUBIX 3D printing solution. Achieved 50% reduction in manual labor through digital workflow and implemented circular economy deposit-based recycling.
• Sport KlamserminorChannel Partner/ Reseller/ Distributor · 1 January 2025German company in Blaustein that adopted CUBIX 3D printing solution for custom insole production, achieving 50% reduction in manual labor and introducing circular economy model through deposit-based TPU recycling.
• GeBioMstrategicStrategic or Co-development Partner · 1 January 2025Partnership for CUBIX 3D printing solution combining over 30 years of foot health innovation with Create it REAL's additive manufacturing technology.
• GlidecoreChannel Partner/ Reseller/ Distributor · 1 October 2024Australian company bringing Programmable Foam 3D printing technology to Australia with first Embrace Seat solution hub in Wangara (20,132 sqm facility). Rebranded and relocated in 2019.
• QwadracoreStrategic or Co-development Partner · 1 October 2024Digital division of French group Eqwal and global leader in digital solutions for orthotics and prosthetics. Strategic partnership integrates Create it REAL's multi-patented Programmable Foam technology into Qwadra's Sona Flex and Sona Edge 3D printers, enabling healthcare professionals to produce patient-specific orthopedic devices with improved precision and reduced waste.
• Groupe ToldacoreStrategic or Co-development Partner · 1 January 2024French pediatric orthopedic care provider founded in Julien Cipière's basement, operating clinics Neo Orthopedie and Kid Ortho. Established Tolda Print subsidiary in 2026 to provide print-on-demand services using Programmable Foam technology. 30 employees across Bordeaux and Marseille locations. Partner reduced patient consultation time from 10 hours to 5 hours through digital workflows.
• RAS TeamcoreChannel Partner/ Reseller/ Distributor · 1 January 2024German orthopedic care provider (Jan Warnke) providing custom 3D-printed wheelchair seats using Programmable Foam technology. Multiple successful patient cases including Esther (cerebral palsy) and Bernd (spasticity). Customer of Create it REAL's 3D print service and presenter at OT World.
• LCS Ltd.minorChannel Partner/ Reseller/ Distributor · 1 January 2024Irish 3D print service company demonstrating how orthopedic providers can integrate fully digital workflow using on-demand 3D printing services at Rehacare 2024.
• ShapemakersminorChannel Partner/ Reseller/ Distributor · 1 January 2024Dutch partner demonstrating how orthopedic providers can integrate fully digital workflow using on-demand 3D printing services at Rehacare 2024.
• Stena RecyclingsupportingOthers · 1 January 2024Swedish recycling company facilitating commercial-scale TPU recycling for Create it REAL's sustainability initiatives. Partnered to enable circular business models including in-house waste reuse and subscription-based material return systems for clinics.
• FADDTORYsupportingStrategic or Co-development Partner · 1 January 2024Partner in REPREX EU project that successfully demonstrated 100% recycled TPU can produce orthopedic insoles with performance equal to virgin material, validated through Shore A hardness testing.
• Aim3DstrategicTechnology or Integration · 1 January 2024Technology partner for Voxelfill development achieving up to 81% isotropic tensile strength in Z-direction for enhanced part structural integrity.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Materialise: Global medical 3D printing service bureau and software provider offering patient-specific implants, surgical guides, and orthotics. Comparable because it operates a regulated medical 3D printing workflow and software stack similar to Create it REAL's services and REALvision offerings, though at vastly larger scale.
• Stratasys: Large FDM 3D printer OEM with a dedicated healthcare vertical producing anatomical models and orthopedic devices. Comparable on the FDM printer hardware, slicer software, and medical O&P end-market, though Stratasys addresses a much broader industrial customer base beyond custom orthopedic seating.
• 3D Systems: Major 3D printing OEM with strong healthcare presence in patient-specific surgical guides, implants, and orthopedic solutions. Comparable because of its full stack of printers, materials, slicer software, and digital workflow for personalized medical devices similar to Create it REAL's Embrace and REALvision stack.
• EOS: Leading industrial polymer and metal 3D printing OEM with healthcare applications including patient-specific orthotics and prosthetics. Comparable as an additive manufacturing platform provider selling systems, materials, and software to medical device manufacturers, although EOS focuses on SLS rather than FDM.
• Ottobock: World-leading prosthetics manufacturer actively investing in 3D-printed sockets and custom orthotic devices. Comparable as a customer/competitor in the same patient-specific O&P device market, though operating at massive scale with a much broader product portfolio than Create it REAL.

Direct peers

• Qwadra (Eqwal Group): Digital division of French orthotics group Eqwal that builds 3D printers (Sona Flex, Sona Edge) for the O&P industry and has integrated Create it REAL's Programmable Foam technology. Direct competitor and partner producing digital O&P devices for clinics globally, the most comparable peer in terms of customer, channel, and technology.
• Shapeways: Online 3D printing service bureau offering on-demand manufacturing across plastics and metals. Comparable as a print-on-demand service platform with software-driven ordering workflows, although Shapeways serves general industrial and consumer customers rather than specializing in regulated medical O&P devices.

Emerging players

• Spentys: Belgian startup offering 3D-printed orthopedic immobilization devices (braces, splints) via a software-driven workflow. Comparable because it targets the same O&P digitization opportunity with digital scanning-to-3D-print production, though focused on immobilization rather than seating and insoles.
• Aether Biomedical: Polish startup developing 3D-printed bionic prosthetic sockets and orthoses. Comparable because it uses additive manufacturing to produce custom-fit O&P devices — including sockets — for clinics and end-users, though its focus is heavily on prosthetic limbs rather than seating or insoles.
• Carbon: US-based 3D printing OEM using Digital Light Synthesis to produce end-use parts including custom orthodontic and medical devices. Comparable as a vendor of printers, materials, and design software targeting medical and dental end markets, though using a fundamentally different (resin-based) printing process than Create it REAL's FDM/Programmable Foam approach.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/CreateItReal
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• Instagraminstagram.com/createitreal
• Xx.com/createitreal

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Create it REAL