Bsure
Bsure (Bsure AS) is a Norwegian SaaS company that provides real-time visibility into Microsoft Entra ID and Microsoft 365 licensing, helping organizations identify inactive accounts, optimize license spend, and reduce identity security risks through its Azure-native Bsure Insights platform.
- Company typePrivate
- Founded2022
- HeadquartersAsker, Norway
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Bsure does
Bsure AS is a Norwegian private SaaS company that provides real-time visibility into Microsoft Entra ID and Microsoft 365 environments through its core platform, Bsure Insights. The product is built as a fully managed Azure Managed Application that runs inside the customer's own Azure tenant, integrating directly with Microsoft Entra ID to surface user identities, access rights, license allocations, applications, groups, and devices. The Version 2 platform, released in October 2025, is rebuilt on Azure Container Apps and SQL Database with Fabric API integration, replacing the original Power BI-based architecture and delivering approximately 70% lower Azure running costs. The company was founded in 2022, is headquartered in Asker, Norway, and operates from additional offices in Stockholm, Sweden and Palo Alto, United States.
The platform addresses two related problems for medium-to-large Microsoft customers: license cost waste (the company cites that approximately 20% of Microsoft 365 licenses typically go unused) and identity security risk (approximately 40% of user accounts are reported as inactive in typical Microsoft environments, with the company noting that roughly 80% of cyber incidents are now identity-based). Features include a real-time identity dashboard, a license optimization engine, security risk detection for inactive and orphaned accounts, application governance for service principals and credentials, and AI Agent Governance visibility across Copilot Studio, Power Virtual Agents, and Foundry Agentic Instances.
Bsure generates revenue through a subscription model billed directly through customers' Azure subscriptions, with charges appearing under "Azure Marketplace Services" on Microsoft invoices. The company employs a product-led growth motion with a free 7-day trial, 30-minute self-setup, and distribution through Microsoft Azure Marketplace and Microsoft AppSource, supplemented by a sales-assisted enterprise motion. As of the input period, Bsure has raised a total of $3.1 million across two seed rounds — $1 million in July 2024 from Pirate Entrepreneurship Fund, Gratus Capital II LLC, and East Carolina Angels, and $2.1 million in November 2025 led by Danish VC Scale Capital — with the latest capital earmarked for team expansion, AI capability enhancement, and international growth.
Bsure firmographics
Firmographics- Name
- Bsure
- Legal name
- Bsure AS
- Website
- https://bsure.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bsure (Bsure AS) is a Norwegian SaaS company that provides real-time visibility into Microsoft Entra ID and Microsoft 365 licensing, helping organizations identify inactive accounts, optimize license spend, and reduce identity security risks through its Azure-native Bsure Insights platform.
- Ownership category
- akta.pro rank
Bsure industry classification
Industry- Product category
- Identity and Access Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Cloud Identity & Access Management Infrastructure (IAM/IdP/MFA) (HDABAHAF)
- akta.pro secondary industries
- Identity & Access for Workforce (IAM/SSO/MFA, Conditional Access) (BPAEAIAH), Directory Services & Identity Stores (LDAP/AD, Cloud Directory) (HDAEAJAA), Secrets Management & Machine Identity (API keys, certificates, workload identity) (HDAEAJAJ)
Keywords
Where Bsure is headquartered
LocationHeadquarters
- HQ city
- Asker
- HQ country
- Norway
- HQ region
- Europe
Offices3 records
Markets served
Bsure business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Azure Marketplace Subscription: Bsure is billed directly through the customer's existing Azure subscription. Charges appear under 'Azure Marketplace Services' on Microsoft invoices. Customers can track costs in Azure Cost Management + Billing. Minimal Azure infrastructure costs apply for storage and processing.
- License Optimization Savings: Bsure generates value by helping organizations identify inactive users and unused licenses, enabling them to reduce their Microsoft 365 license spend. The platform identifies cost savings opportunities while improving security posture.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial - 7 days |
| Subscription | Monthly | Contact sales for pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Bsure product offering
Product offeringCore offering
Bsure offers an Azure-based SaaS platform called Bsure Insights that integrates with Microsoft Entra ID and Microsoft 365 to provide organizations with real-time visibility into user identities, access permissions, and license allocations. The platform identifies inactive accounts, unallocated or overlapping licenses, and security risks from orphaned or overprivileged access, combining identity governance with Microsoft 365 license optimization in a single tool that deploys inside the customer's own Azure tenant.
Product overview
Bsure offers a unified SaaS platform called Bsure Insights (now in Version 2) built on Microsoft Azure that integrates directly with Microsoft Entra ID and Microsoft 365. The core product provides real-time visibility into user identities, access permissions, license allocations, applications, and devices, helping organizations optimize Microsoft licensing costs (by identifying inactive and duplicate licenses) and strengthen security posture (by surfacing dormant accounts, overprivileged roles, and risky access patterns). Version 2, released October 2025, replaced the original Power BI-based architecture with a modern web application running on Azure Container Apps and SQL Database, while maintaining the same functional scope across Users, Microsoft Licenses, Applications, Groups, Security, and Devices modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Bsure Insights Azure-based SaaS platform providing real-time visibility into Microsoft Entra ID and Microsoft 365, enabling organizations to manage user access, optimize license usage, and strengthen security by identifying inactive accounts, unused licenses, and access risks. Version 2 is built on Azure Container Apps, SQL Database, and Fabric API integration with on-demand data refresh, role-based access, centralized updates, and approximately 70% lower Azure infrastructure costs compared to v1.
Quantifiable outcome
- Approximately 20% of license costs are typically unnecessary, according to Bsure's experience with customer deployments.
- +2 more outcomes
Companies that use Bsure
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Bsure technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
Bsure partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- MicrosoftcoreBsure is an Azure-based platform that integrates natively with Microsoft Entra ID and Microsoft 365. Available through Azure Marketplace and Microsoft AppSource, the solution requires Microsoft infrastructure for deployment.
- ECIT Solutions One ASminorIT services partner ECIT Solutions One AS resells and implements Bsure to their customers, with Key Account Manager Lasse Faye Werner actively promoting the solution.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Bsure competitors and assessment
Company assessmentDirect peers
- Fastpath: Fastpath offers identity governance, access risk, and compliance tools that integrate with Microsoft Dynamics and Entra ID — comparable in its Microsoft-focused identity and access review positioning to Bsure.
- Quest On Demand (Quest Software): Quest offers Microsoft 365 and Active Directory management tools, including migration, reporting, and governance, overlapping with Bsure's identity and license visibility focus for Microsoft environments.
- Cayosoft: Cayosoft specializes in Microsoft Entra ID, Active Directory, and Microsoft 365 administration, including user lifecycle, group, and license management — a closely comparable niche player targeting the same Microsoft identity governance buyer.
- CoreView: CoreView is a Microsoft 365 management and security platform providing visibility, governance, and automation across Entra ID, Exchange, SharePoint, and Teams — directly overlapping Bsure's identity and license optimization use cases for Microsoft-centric IT teams.
Broad incumbents
- Microsoft Entra ID Governance: Microsoft's native identity governance offering (access reviews, entitlement management, lifecycle workflows) bundled with Entra ID — the most significant competitive threat given its inclusion in many Microsoft enterprise agreements.
- SailPoint: SailPoint is a leading enterprise identity governance platform offering access reviews, provisioning, and compliance — a much larger incumbent whose roadmap increasingly covers Microsoft Entra integrations that overlap with Bsure's use cases.
- Saviynt: Saviynt provides cloud-native identity governance and privileged access management with deep Microsoft Entra integrations, competing for the same IT security and compliance buyer that Bsure targets.
- ManageEngine (Zoho): ManageEngine provides a broad suite of IT management products, including Active Directory and Microsoft 365 management tools, competing with Bsure in identity and license reporting from a much larger, more diversified vendor position.
Emerging players
- EmpowerID: EmpowerID provides identity and access management with deep Microsoft ecosystem integrations, including Entra ID governance and workflow — overlapping with Bsure on Microsoft-centric identity governance use cases.
- Adaptive Shield (CrowdStrike): Originally an SSPM vendor and now part of CrowdStrike, Adaptive Shield provides SaaS identity and posture management with Microsoft 365 coverage — adjacent to Bsure on the SaaS identity and security governance axis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bsure social profiles
Digital presenceBsure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bsure leadership team
Management profileNumber of profiles
Profiles4 records
Bsure funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bsure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bsure
What does Bsure do?
Bsure offers an Azure-based SaaS platform called Bsure Insights that integrates with Microsoft Entra ID and Microsoft 365 to provide organizations with real-time visibility into user identities, access permissions, and license allocations. The platform identifies inactive accounts, unallocated or overlapping licenses, and security risks from orphaned or overprivileged access, combining identity governance with Microsoft 365 license optimization in a single tool that deploys inside the customer's own Azure tenant.
Is Bsure a public or private company?
Bsure is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bsure founded?
Bsure was founded in 2022. It employs 11 to 50 people.
Where is Bsure based?
Bsure is headquartered in Asker, Norway, in the Europe region.
How does Bsure make money?
Two revenue lines are on record. Azure Marketplace Subscription is the primary driver. The others are license Optimization Savings.
Who are Bsure's main competitors?
Direct peers on record are Fastpath, Quest On Demand (Quest Software), Cayosoft and CoreView. Broad incumbents are Microsoft Entra ID Governance, SailPoint, Saviynt and ManageEngine (Zoho). Emerging players are EmpowerID and Adaptive Shield (CrowdStrike).
Does Bsure have an API?
No public API is recorded for Bsure.
What industry is Bsure in?
Bsure's product category is Identity and Access Management Software. Its primary akta.pro industry code is HDABAHAF, Cloud Identity & Access Management Infrastructure (IAM/IdP/MFA), with a secondary code of BPAEAIAH, Identity & Access for Workforce (IAM/SSO/MFA, Conditional Access). Its NAICS code is 5132 and its SIC code is 7370.