Oppa

What Oppa does

Oppa (legal entity: Oppa Design Ltda.) is a Brazilian direct-to-consumer e-commerce company specializing in design-oriented wood and upholstered furniture. Founded in 2011 and headquartered in Rio Negrinho, Santa Catarina, with a São Paulo presence, the company operates the oppa.com.br storefront on a Shopify-based platform and serves individual Brazilian consumers furnishing living rooms, dining rooms, bedrooms, home offices, balconies, and outdoor areas. Its product portfolio spans sofas (including the modular Sofá Maraú system and sofá-cama), the award-recognized Cadeira Uma signature chair, tables, chairs, armchairs, storage units, wardrobes, beds, desks, and outdoor furniture, priced from approximately R$121 to R$9,349, with sub-brands including Oppa Premium, Linha Una, and a Design Assinado collection featuring named Brazilian designers (Gustavo Capecchi, Enrico Salis, Jose Machado, Mário Rúbio, Horst Nering).

The business runs a multi-channel distribution model combining the owned Shopify storefront, WhatsApp commerce, phone-based televendas, a dedicated B2B corporate channel (designeparatodos.com.br), and the Programa Especificadores for architects and interior designers. Marketing is digital-first across Instagram, Facebook, Pinterest, LinkedIn, YouTube, a content blog, and email. Payment options include PIX (with a 10% discount), PayPal (up to 12 interest-free installments), and credit card (up to 12 installments). Pricing is unit-based with no subscription layer; revenue is generated through one-time furniture sales augmented by outlet promotions of 20-70% off. The company has raised approximately $18.9 million across three disclosed funding rounds (2011, 2012, 2017) from investors including Kaszek, Monashees, Thrive Capital, and Valar Ventures, and remains privately held with 51-100 employees and no documented AI/ML capabilities.

Name

Oppa

Legal name

Oppa Design Ltda.

Website

https://oppa.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Oppa is a Brazilian direct-to-consumer e-commerce company selling design-oriented wood and upholstered furniture across living, dining, bedroom, office, and outdoor categories to residential consumers nationwide, with complementary B2B and architect/specifier channels.

Ownership category

akta.pro rank

Product category

Furniture & Home Furnishings

NAICS

Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Home, Furniture & Decor DTC (CRAFACAE)

Keywords

• Design furniture
• Wooden furniture
• Home furnishings
• E-commerce furniture
• Modular furniture

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Furniture Product Sales: One-time sales of design furniture products including sofas, chairs, tables, storage units, and outdoor furniture. Products are sold at various price points from entry-level to premium. Revenue generated through direct consumer purchases with multiple payment options including credit card, PIX, and PayPal.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Oppa is a Brazilian e-commerce furniture retailer that designs, sources, and sells solid-wood design furniture directly to consumers through its online storefront oppa.com.br and corporate portal designeparatodos.com.br. The catalog covers sofas, chairs, tables, storage, bedroom furniture, office furniture, and outdoor pieces, including signature branded lines such as the Cadeira Uma chair, the Sofá Maraú modular sofa, Oppa Premium, and Design Assinado designer collections. Revenue is driven by one-time product sales with multiple installment payment options (PIX, PayPal, credit card) and dedicated services for architects, designers, and corporate buyers.

Product overview

Oppa is a Brazilian furniture e-commerce company offering a comprehensive portfolio of design furniture and home decor. The product lineup centers around a unified e-commerce platform with the following main categories: living room furniture (sofas, armchairs, tables, shelves, TV stands), dining room collections (tables, chairs, benches, buffets), bedroom storage (wardrobes, dressers, nightstands, beds), office furniture (desks, chairs, drawer units), and outdoor furniture. Notable branded products include the signature Cadeira Uma chair, Sofá Maraú modular sofa system, and Design Assinado collection featuring pieces by named designers (Gustavo Capecchi, Enrico Salis, Jose Machado, Mário Rúbio, Horst Nering). Additional offerings include Oppa Premium premium line, Linha Una award-winning chairs, the Especificadores program for architects, and corporate sales service. The company also operates outlet and immediate shipping services.

Differentiator

Problem solved

Functional benefit

Products and services

• Sofá Maraú Modular sofa system that can be configured in multiple arrangements with individual puff and seat modules, featuring a contemporary design with various color options. Targeted at Brazilian consumers furnishing living rooms and seeking space-flexible seating solutions.
• Cadeira Uma Signature icon chair of the Oppa brand, available in multiple color variations including office and wooden versions, recognized as a design award winner. Aimed at consumers and specifiers seeking an iconic wooden seating piece.
• Sofás Collection Complete sofa collection including traditional 2- and 3-seater sofas, modular configurations, outdoor sofas, and reclining models for living rooms and external areas. Targeted at Brazilian consumers furnishing living spaces.
• Sofá-Cama (Sofa-Bed) Multi-functional 2-in-1 sofas that convert to beds, ideal for small Brazilian apartments and guest rooms where space optimization is required.
• Cadeiras (Chairs Collection) Comprehensive chair collection covering dining chairs, upholstered chairs, armchairs, colored chairs, and balcony chairs in wood and upholstered designs. Targeted at consumers and corporate buyers furnishing dining rooms, offices, and outdoor spaces.
• Mesas (Tables Collection) Table collection including dining tables, center tables, side tables, high tables, and extendable models in various materials and finishes, for dining rooms, living rooms, and offices.
• Poltronas (Armchairs Collection) Armchair collection including swivel chairs for living rooms, offices, reading corners, and outdoor spaces.
• Estantes, Prateleiras e Módulos (Shelving Systems) Shelving systems including bookcases, wall shelves, and modular storage units for home organization and decoration.
• Guarda-Roupa, Cômoda e Gaveteiro (Bedroom Storage) Bedroom storage collection including wardrobes, dressers, and drawer units in various sizes and configurations, for residential bedroom furnishing.
• Camas, Bicamas e Cabeceiras (Beds Collection)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• PayPalcoreTechnology or IntegrationPayPal payment integration enabling customers to pay in up to 12 installments without interest. Core payment infrastructure partner for e-commerce transactions.
• meumoveldemadeira.com.br (Cross-marketing)minorGTM or Marketing PartnerCross-marketing partnership with partner site meumoveldemadeira.com.br. Oppa products appear as featured items on partner site with tracking links (utm_source=oppa&utm_medium=crossmkt).

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Madeira Madeira: One of the largest Brazilian online furniture and decor marketplaces, headquartered in Curitiba. Direct competitor to Oppa in DTC furniture e-commerce in Brazil.
• Tok&Stok: Brazilian design-focused furniture retailer with both physical stores and e-commerce. Comparable in design-forward positioning and broad home/office furniture assortment, with a more omnichannel model.
• Etna: Brazilian furniture and decor retailer offering modern design furniture across categories, with both retail stores and online channels. Comparable target market and design-led positioning.
• Mobly: Brazilian DTC e-commerce furniture retailer offering a wide range of home furniture online. Closest direct competitor to Oppa, sharing the same market, product categories, and digital-first GTM.

Broad incumbents

• West Elm: Williams-Sonoma-owned design-focused furniture and home decor brand. Comparable design-forward DTC furniture positioning, though US-centric.
• Wayfair: Global online furniture and home goods retailer serving multiple geographies. Not in Brazil, but represents the scale benchmark for DTC furniture e-commerce at large.
• IKEA: Global mass-market furniture retailer with growing e-commerce and recently launched operations in Brazil. Comparable broad furniture assortment, though at very different price points.

Regional players

• Article: Canada-based DTC modern furniture brand with strong e-commerce focus. Comparable in design-led, mid-market, online-first furniture strategy but geographically separate.
• Made.com: UK-origin design-led DTC furniture brand. Comparable in design-forward, online-first furniture model, though focused on UK/European markets.
• Burrow: US-based DTC furniture brand known for modular sofas (similar to Oppa's Sofá Maraú). Comparable product philosophy and direct-to-consumer model, though US-only.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/OppaDesign
• Facebookfacebook.com/oppadesign
• LinkedInlinkedin.com/company-beta/2435117
• Instagraminstagram.com/oppadesign
• Pinterestpinterest.com/oppadesign
• Xx.com/oppadesign

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oppa