Green Builder Media

What Green Builder Media does

Green Builder Media is a privately held North American media and market intelligence company founded in 2006 by Sara Gutterman (CEO) and Ron Jones (President), headquartered in Lake City, Colorado with a 1-10 person team. The company operates a multi-channel media platform targeting builders, architects, developers, utilities, manufacturers, and policymakers across the sustainable residential construction industry, reaching 200,000+ building professionals. Its core product portfolio centers on Green Builder Magazine (paid subscription at $39.95/year for six issues), the COGNITION Smart Data platform (AI-powered market intelligence combining contextual web/social tracking with proprietary audience metadata built since 2006), The Green Builder Media Network podcast platform (three flagship programs launched March 2026), the VISION House demonstration home series, the 12-year-old Sustainable Brand Index, and the annual Sustainable Products of the Year awards program.

The company's underlying technology stack is anchored by the COGNITION platform, which uses AI to analyze sentiment, geolocation, tense, and source feeds across web and social content, layered against a proprietary database of user behavior and engagement metadata. Content is produced and distributed through a unified digital ecosystem including greenbuildermedia.com, a weekly Vantage enewsletter, free webinars, an ebook library, and active social channels (Facebook, Instagram, LinkedIn, TikTok, Pinterest). Demonstration projects such as VISION House Hickory Grove (multifamily affordable housing with Howard Building Science) and VISION House Transcend (net-zero prefab with Dvele) extend the platform into physical showcase content that feeds the editorial and awards flywheel.

Green Builder Media's business model is diversified across B2B advertising and content marketing (likely the dominant stream, sold by Publisher Craig Coale), magazine subscriptions, paid event sponsorship (e.g., Trane and Whirlpool as presenting partners for the 10th Annual Sustainability Symposium 2026), and emerging data licensing via COGNITION. The company is bootstrapped with only one disclosed investment (2019, Illuminated Funds Group, amount undisclosed), has no parent company, and operates exclusively in North America with no global footprint claim.

Name

Green Builder Media

Legal name

Green Builder Media, LLC

Website

https://greenbuildermedia.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Green Builder Media is a privately held North American media and market intelligence company founded in 2006 that reaches 200,000+ sustainable building professionals through Green Builder Magazine, the COGNITION Smart Data platform, the VISION House demonstration program, podcast network, and annual Sustainable Brand Index awards.

Ownership category

akta.pro rank

Product category

Sustainable Building Media

NAICS

Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)

akta.pro secondary industry

Green Building & Energy-Efficient Construction (LEED, Weatherization) (EDAOAAAO)

Keywords

• Sustainable building media
• Green construction publishing
• Building science education
• Residential construction intelligence
• Home performance content

Headquarters

HQ city

Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Magazine Subscriptions: Green Builder Magazine is available by subscription at $39.95 for a one-year subscription (six issues). This represents a recurring subscription revenue stream from building industry professionals.
2. Advertising Sales and Content Marketing: The company sells advertising across its digital platform and magazine properties. Craig Coale serves as Publisher, handling advertising sales and content marketing programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Green Builder Media is a North American media and market intelligence company serving the sustainable building industry. It publishes Green Builder Magazine, operates the AI-powered COGNITION Smart Data platform for market intelligence, produces VISION House demonstration home projects, and delivers educational content through podcasts, webinars, ebooks, and events targeting builders, architects, developers, manufacturers, utilities, and policymakers.

Product overview

Green Builder Media operates as a comprehensive media and intelligence platform for the sustainable building industry in North America. The company offers a multi-faceted portfolio consisting of Green Builder Magazine (the industry-leading publication), the COGNITION Smart Data platform (AI-powered market intelligence combining contextual content tracking with audience metadata), The Green Builder Media Network (podcast platform with flagship programs The Valuation Metric, The Impact Series, and This Week in Sustainability), the VISION House and ReVISION House demonstration home series, the Sustainable Brand Index and Sustainable Products of the Year award programs, an Ebook Library, Webinars, the Value Per Square Foot framework, and the Vantage Enewsletter. The company reaches over 200,000 building professionals and focuses on net-zero building, energy efficiency, healthy homes, resiliency, connected living, and building science.

Differentiator

Problem solved

Functional benefit

Brands

• Green Builder Magazine: The building industry's leading magazine focused on green building and sustainable development.
• COGNITION Smart Data
• VISION House Series
• The Green Builder Media Network
• ReVISION House Series
• Sustainable Brand Index

Products and services

• Green Builder Magazine The building industry's leading magazine focused on green building and sustainable development, offering practical information to building professionals through six annual issues available by subscription at $39.95/year.
• COGNITION Smart Data Pioneering market intelligence platform combining AI technology that tracks contextual web and social media content (geolocation, sentiment, tense, source feeds) with proprietary audience metadata to develop comprehensive market insights for the sustainable building industry.
• The Green Builder Media Network Podcast platform delivering original video conversations exploring housing, sustainability, resilience, and the forces reshaping the built environment. Features three flagship programs available on YouTube and major podcast directories.
• VISION House Series Series of physical demonstration homes built across the country showcasing the latest in green design, building techniques, and sustainable products, including site-specific solutions for energy use, water conservation, and indoor environmental quality.
• ReVISION House Series Remodeling-focused demonstration projects presenting realistic, cost-effective, sustainable renovation solutions for today's economy.
• Sustainable Brand Index Annual ranking program (in its 12th year) recognizing the most trusted manufacturers in sustainable building based on survey feedback from builders, architects, designers, specifiers, and manufacturers, along with market visibility and public sentiment analysis.
• Sustainable Products of the Year Annual award program recognizing building products that demonstrate sustainability, performance, and durability across the residential construction industry, featured in Green Builder magazine and promoted across all channels.
• Ebook Library Curated library of in-depth ebooks and special reports covering home performance, electrification, resilience, water conservation, building science, HVAC innovation, and multifamily housing performance, targeting builders, architects, developers, utilities, manufacturers, and policymakers.
• Webinars Webinar program covering topics including solar and storage integration, housing affordability, AI in housing, building science, and generational marketing trends. Features major virtual events including the annual Sustainability Symposium.
• Sustainability Symposium

Quantifiable outcome

• Reaches more than 200,000 building professionals across North America
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• TranecoreGTM or Marketing Partner · 12 May 2026Trane is a presenting partner for the 10th Annual Sustainability Symposium 2026: Systems Reckoning, a free virtual event focused on housing affordability, climate risk, insurance instability, and energy transition challenges. The partnership enables Trane to reach Green Builder Media's audience of 200,000+ building professionals as a leading HVAC brand in the sustainable building space.
• WhirlpoolcoreGTM or Marketing Partner · 12 May 2026Whirlpool is a presenting partner for the 10th Annual Sustainability Symposium 2026: Systems Reckoning, positioning the brand alongside Trane as a flagship sponsor of Green Builder Media's premier virtual event.
• Greater Houston Home Builders AssociationcoreGTM or Marketing Partner · 16 April 2026Co-host of spring 2026 in-person workshops focused on housing affordability, innovation, and building performance. The Houston workshop was held April 22, 2026.
• University of DenvercoreGTM or Marketing Partner · 16 April 2026Co-host of a spring 2026 in-person seminar in Denver (May 8) focused on housing affordability, innovation, and building performance, in partnership with the HBA of Metro Denver.
• NV EnergyminorGTM or Marketing Partner · 16 April 2026Co-host of spring 2026 events focused on housing affordability, innovation, and building performance in the Nevada market.
• SWEEPminorGTM or Marketing Partner · 16 April 2026Co-host of spring 2026 events on housing affordability, innovation, and building performance.
• SNHBA (Southern Nevada Home Builders Association)minorGTM or Marketing Partner · 16 April 2026Co-host of the Las Vegas in-person seminar on May 11, 2026, focused on housing affordability, innovation, and building performance.
• DvelecoreStrategic or Co-development Partner · 13 November 2025Dvele built VISION House Transcend, a sustainable, net-zero energy prefabricated home in Colorado's San Juan Mountains, as a Green Builder Media demonstration project. The home incorporates advanced systems for energy efficiency, resilience, and wellness, serving as a model for future green building practices.
• Howard Building SciencecoreStrategic or Co-development Partner · 20 October 2025Howard Building Science collaborated with Green Builder Media to launch VISION House Hickory Grove, a prefab 16-unit multifamily community in Hickory, North Carolina, designed to showcase sustainable, affordable, high-performance housing for essential workers. This is a deep co-development partnership for a flagship VISION House demonstration project.
• Learning Edge (Daran Wastchak)coreImplementation/ SI/ Consulting PartnerLearning Edge, led by building science expert Daran Wastchak, provides high-performance building webinars and training content for Green Builder Media's webinar program. Daran Wastchak was a key implementer of the EPA's ENERGY STAR for Homes program for more than 20 years and has trained thousands on building science and energy efficiency.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BuildingGreen: BuildingGreen provides sustainable design and building information, including product reviews and specification tools, competing in the same green building knowledge and data category.
• GreenBuildingAdvisor: GreenBuildingAdvisor delivers expert advice, articles, and Q&A on energy-efficient and high-performance building, overlapping significantly with Green Builder Media's educational content offering.
• Zonda (formerly Hanley Wood): Zonda operates B2B media, data, and events for the residential construction industry, including Builder Magazine, directly overlapping with Green Builder Media's audience and advertising model.
• ProBuilder (SGC Horizon): ProBuilder is a long-established trade media brand serving professional home builders, competing for the same builder and advertiser audience that Green Builder Media targets.
• The Journal of Light Construction: JLC is a leading trade publication for residential builders and remodelers, offering educational content and product information that overlaps with Green Builder Media's builder and contractor audience.
• EcoHome Magazine: EcoHome is a North American publication focused on green, energy-efficient, and sustainable home building, closely matching Green Builder Media's editorial niche and audience.

Broad incumbents

• Builder (Zonda): Builder is a flagship residential construction trade media brand covering home building trends, products, and business strategy, competing for advertising and audience share with Green Builder Media.
• U.S. Green Building Council (USGBC): USGBC administers LEED and related green building education, certification, and events, serving the same policymakers, manufacturers, and building professionals that Green Builder Media addresses.
• Architect Magazine: Architect Magazine covers the broader architecture profession including sustainability content, reaching an architect audience that overlaps with Green Builder Media's architect segment.

Emerging players

• Net Zero Builder: Net Zero Builder is a focused media and event brand in the net-zero residential space, addressing an adjacent but overlapping niche with Green Builder Media's high-performance home coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/greenbuildermag
• YouTubeyoutube.com/user/greenbuildermedia
• Facebookfacebook.com/greenbuildermedia
• LinkedInlinkedin.com/company/green-builder-media-llc
• Instagraminstagram.com/greenbuildermedia
• Pinterestpinterest.com/greenbuilder/_saved
• TikToktiktok.com/@greenbuilder

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Builder Media